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All Journal Jurnal Ilmiah Komunikasi Makna MetaKom : Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi ProTVF JRK (Jurnal Riset Komunikasi) PRofesi Humas Jurnal Komunikasi PROSIDING KOMUNIKASI Martabe : Jurnal Pengabdian Kepada Masyarakat PRoMEDIA JISIP: Jurnal Ilmu Sosial dan Pendidikan Communication Avant Garde Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Komunikasi dan Budaya KOMUNIKATA57 ArtComm : Jurnal Komunikasi dan Desain Innovative: Journal Of Social Science Research Journal of Educational Management Research Artinara AGUNA: Jurnal Ilmu Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Nawiroh Vera
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : PRofesi Humas

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Parenting goes digital: Performing family, morality, and public identity on Instagram reels Utami, Setyani; Vera, Nawiroh; Basit, Abdul; Putri, Dhita Widya
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.69171

Abstract

Background: Parenting practices that were once limited to the domestic sphere are now commonplace in public spaces, largely due to social media. These curated and displayed parenting practices have become part of an effort to construct meaning that requires audience legitimacy to become a representation of ideal meaning. Purpose: This study aims to examine how Yane Ardian shapes the meaning of parenting in her Instagram Reels, the ideal family values she promotes, and how she communicates her self-image as a mother. Methods: This study uses a qualitative method. Thematic and visual coding were employed to deliberately choose 16 Instagram Reels for study. Results: The findings demonstrate that the constructed meaning in parenting practices emphasizes maternal care, character-driven education, child safety, and moral accountability. Parenting is no longer just a part of family life; it may also help shape a person’s identity by teaching them social and cultural values. Reels can help get closer to the audience and achieve moral validity by delivering personal stories that use emotional symbols and supporting visual elements. On the other hand, people prefer content about family life and parenting to social topics. Conclusion: Instagram Reels can become part of a cultural text where ideal parenting practices are represented through compassion, responsibility, and risk. Implications: This research theoretically expands the scope of representation studies by making the phenomenon of “parenting goes digital” an arena for constructing meaning and identity for mothers. Practically, this research contributes to the study of digital communication and public relations by showing how parenting narratives can be used to build emotional closeness with audiences in the digital space.
Co-Authors Abdul Basit Achmad Jamil Adrie Arief Wibisono Afrina Sari Ahmad Toni, Ahmad Alya Salsabila, Rifqa Anam, Misbahul Anastasya Putri Christanty Aryowibowo, Denny Azis, Fikri Azizi, Adira Dzaki Christanty, Anastasya Putri DAVID RANDY Deasifa Aqmarina Dian Fermina Mawati Waruwu Doddy Wihardi Fikri Azis Hadinda Maharani Sekar Putri Harahap, M. Alfansyah Hardjianto, Mardi Imelda, Imelda Jati, Rocky Prasetyo Jemie Aditya, Oxa M. Alfansyah Harahap Maulina, Shintia Melinda Oktaviany Melliza Andinie, Resti Mila Yaelasari Mila Yaelasri Muhamad Ridwan Muhamad Yopi Mulyati Mulyati Mulyati Mulyati Novatrianda, Fathurrahman Oktuta Arn Sabagyo Putri, Dhita Widya Rae Sabrina, Ghea Sabagyo, Oktuta Arn Siahaan, Mikho Fridolin Sifa Nur Fadlilah Suratno, Geri Umaimah Wahid Umaimah Wahid Umaimah, Umaimah Usino, Wendi Utami, Setyani Utomo Budiyanto Vera Yuni Astuti Wahyu Firdaus Wendi Usino Yopi, Muhamad