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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia Joglo IQTISHODUNA MUQTASID Jurnal Ekonomi Syariah Teori dan Terapan Jurnal Al-Ijtimaiyyah PROCEEDING INTERNASIONAL SEMINAR MUSLIM HERITAGE: JURNAL DIALOG ISLAM DENGAN REALITAS Jurnal Ekonomi dan Bisnis Islam Al-Wijdan : Journal of Islamic Education Studies al-Uqud : Journal of Islamic Economics Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) al-Afkar, Journal For Islamic Studies Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Journal of Humanities and Social Studies JURNAL EKONOMI SAKTI (JES) Tourism Scientific Journal El-Barka: Journal of Islamic Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Indonesian Journal of Islamic Economics and Business International Journal of Engagement and Empowerment (IJE2) Jurnal Ekonomi Syariah Pelita Bangsa Invest Journal of Sharia & Economic Law Journal of Islamic Economics Jurnal Iqtisaduna Jurnal Ekonomi dan Bisnis Islam (JEBI) El-Qish: Journal of Islamic Economics Indonesian Journal of Islamic Economics and Finance Jurnal Ekonomi Syariah Muslim Heritage Jurnal Akuntansi Syariah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Keadaban: Jurnal Sosial dan Humaniora Indonesian Journal of Humanities and Social Sciences Falahiya
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Journal : al-Afkar, Journal For Islamic Studies

Producer Behavior in Facing a 12% VAT Increase Nihayatul Umniyah Salsabila; Amin Wahyudi
al-Afkar, Journal For Islamic Studies Vol. 8 No. 4 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i4.1838

Abstract

The increase in the Value Added Tax (VAT) rate to 12%, effective January 2025, based on Law Number 7 of 2021 concerning the Harmonization of Tax Regulations (HPP Law), has had a significant impact on production and consumption behavior in Indonesia. This increase impacts producers facing increased production costs, particularly those related to raw materials subject to VAT. Producers are required to adjust their production strategies, including price adjustments, increased operational efficiency, and product diversification. Meanwhile, consumers face the impact of rising prices for goods and services, which impacts purchasing power, particularly among low- and middle-income groups. In response to this VAT rate increase, the government is expected to implement consumer protection policies, such as subsidies for basic goods and social assistance, to maintain purchasing power and prevent further economic inequality. This study explores the relationship between taxation and production behavior and suggests strategies that producers can adopt to maintain competitiveness in an increasingly competitive market.
Bintang Supermarket's Strategy in Maintaining Customer Loyalty through the Ukhuwah Insaniyah Approach Aris Ashar; Amin Wahyudi
al-Afkar, Journal For Islamic Studies Vol. 8 No. 4 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i4.1855

Abstract

Customer loyalty is key to long-term success for any company, including Bintang Swalayan. This study examines the strategies implemented by Bintang Swalayan to maintain customer loyalty by integrating the principles of Ukhuwah Islamiyah, which include honesty, fairness, and caring. This approach focuses on transparent service, quality halal products, and fair prices. Furthermore, the supermarket offers loyalty programs that accommodate Islamic values, such as special discounts on Islamic holidays. In this way, Bintang Swalayan successfully builds strong and emotional relationships with customers, creating a shopping experience that is not only satisfying but also meaningful. The methodology used is qualitative with a focus on a literature review to explore the applied principles of Islamic economics. The results show that service quality, customer satisfaction, and an effective loyalty program play a significant role in building loyalty. By implementing the principles of Ukhuwah Islamiyah, Bintang Swalayan not only increases customer satisfaction but also strengthens social bonds within the Muslim community. Through this strategy, Bintang Swalayan strives to create a fair and prosperous business environment, while strengthening its position in a competitive market.