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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia Joglo IQTISHODUNA MUQTASID Jurnal Ekonomi Syariah Teori dan Terapan Jurnal Al-Ijtimaiyyah PROCEEDING INTERNASIONAL SEMINAR MUSLIM HERITAGE: JURNAL DIALOG ISLAM DENGAN REALITAS Jurnal Ekonomi dan Bisnis Islam Al-Wijdan : Journal of Islamic Education Studies al-Uqud : Journal of Islamic Economics Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) al-Afkar, Journal For Islamic Studies Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Journal of Humanities and Social Studies JURNAL EKONOMI SAKTI (JES) Tourism Scientific Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Indonesian Journal of Islamic Economics and Business International Journal of Engagement and Empowerment (IJE2) Jurnal Ekonomi Syariah Pelita Bangsa Invest Journal of Sharia & Economic Law Journal of Islamic Economics Jurnal Iqtisaduna Jurnal Ekonomi dan Bisnis Islam (JEBI) El-Qish: Journal of Islamic Economics Indonesian Journal of Islamic Economics and Finance Jurnal Ekonomi Syariah Muslim Heritage Jurnal Akuntansi Syariah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Keadaban: Jurnal Sosial dan Humaniora Indonesian Journal of Humanities and Social Sciences Falahiya
Amin Wahyudi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : IQTISHODUNA

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Why Halal Awareness Matters in Supporting Sustainable Halal Cosmetics? Asiyah, Binti Nur; Adlan, Muhamad Aqim; Mashudi, Mashudi; Huda, Qomarul; Hidayat, Muhammad Syahrul; Holle, Moh. H.; Wahyudi, Amin; Kinanti, Karunia
IQTISHODUNA IQTISHODUNA (Vol. 21, No. 1, 2025)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v21i1.32588

Abstract

This study aims to analyze the role of awareness of halal products as a factor influencing consumer decisions to buy halal products, in order to support the sustainability of the halal cosmetics industry, especially the Wardah brand. The halal industry not only sells value branding but also ensures the availability of a sustainable supply of halal products. This paper was studied using a quantitative approach, with a causal associative method. Data analysis techniques include validity, reliability, classical assumption tests, and hypothesis testing using multiple regression and path analysis. The research results show that product knowledge and religiosity positively affect halal product purchases; product knowledge alone has no significant impact. Religiosity negatively affects purchasing decisions; product knowledge boosts halal awareness; religiosity negatively impacts halal awareness. Simultaneously, product knowledge, religiosity, and halal awareness significantly influence purchases; product knowledge has a positive but insignificant effect on purchases via halal awareness, and religiosity significantly negatively affects purchases through halal awareness. The halal industry should focus on enhancing consumer halal awareness to influence purchasing decisions among Muslims and non-Muslims, aiming to improve supply chain productivity for sustainability
Co-Authors Adlan, Muhamad Aqim Afian, Hayu Aidiawati, Ria Alwa, Moh. Abdul Aziz Andina, Wida Arif Nur Saputro Aris Ashar Arsyadani, Achmad Arfinanto Asri Laksmi Riyani, Asri Laksmi Astrin, Lily Aysiyah, Erinda Azis, Ishan A’yuni, Ika Khuril Binti Nur Asiyah ERNI WIDAJANTI Eva Nur Safitri Fadhil Wafa Fahmi, M. Fitrul Farikha, Nur Lailatul Firdaus, Anisah Herukusumo, Krisna Prabowo Holle, Moh. H. Ihsan, Khozin Nur Intan Qurratulaini Izzati, Sayyida Alya Kinanti, Karunia Krisna Prabowo Herukusumo Laila Tri Nurmasari Launiya, Khiyaratul Legowo, Legowo Marisa Anggraini Mashudi Mashudi Meri Anti Khusnawati Mugi Harsono Muhammad Syahrul Hidayat Mustikaningsih, Emilia Mustofa, Hafidz Zainul Nadiaty, Afia Halida Nihayatul Umniyah Salsabila Nimatul Fitria Mukaromah Ningrum, Eka Rahayu Puspita Panji Sudono Bekti Parji Parji Pudihastuti, Fitri Purwaningsih, Reza Retma Qomarul Huda, Qomarul Rahma, Mevianti Nur Rizki Julianto Suwardi, Putra Ruchmana, Ayu Safitri, Eva Nur Safitri, Silvi Ayu Saputro, Arif Nur Septiana , Ayuk Siti Marpuah, Siti Sriwidodo, Untung Sunarso Sunarso Sunarso Sunarso Suprayitno Suprayitno Suprihatmi Sri Wardiningsih Sutarno Sutarno Suyadi Suyadi Tulus Haryono, Tulus Wahyuningsih, Triana Waskitanto, Bagus Ardyan Wida Andina Windiatmoko, Gentur Winih, Titik Sri Yani Febriani, Yani Yuliantoro, Septian Eko