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Journal : Journal of Applied Engineering and Technological Science (JAETS)

The Readiness of Minang Weaving Towards Halal Fashion Adoption: A Clustering Analysis of Toe Framework Ratni Prima Lita; Nilda Tri Putri; Meuthia Meuthia; Devi Yulia Rahmi
Journal of Applied Engineering and Technological Science (JAETS) Vol. 5 No. 1 (2023): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v5i1.3242

Abstract

This research focuses on clustering the readiness of halal practice implementation in Minang weaving businesses, then based on the clusters that are very ready, it is then carried out the identification of the determinant factors of the readiness to implement the Halal Assurance System in Minang weaving businesses. Sampling was conducted using the non-probability sampling technique through purposive sampling from 103MSMEs of weaving in West Sumatra. The results of this research through K-means cluster analysis show that the grouping of Technology, Organization, Environment (TOE ) halal adoption in weaving MSMEs consists of 6 readiness groups, namely termination (15 MSMEs), maintenance (43 MSMEs), action (23 MSMEs), preparation (13 MSMEs), contemplation ( 2 MSMEs), pre-contemplation (7 MSMEs) spread across five cities/regencies in West Sumatra (Sawahlunto City and 50 Cities Regency which consists of 34 MSMEs respectively, 30 MSMEs from Tanah Datar Regency, 3 MSMEs from Sijunjung Regency, and 2 MSMEs from Payakumbuh City). Of the three determinants of TOE adoption tested, MSMEs' perceptions of technology readiness through the dimensions of compatibility and perceived benefits are higher than organizational and environmental factors. This research has theoretical and practical implications through exploration of the TOE model so that the results of this study can become a further research agenda in encouraging halal certification through developing a halal adoption strategy based on HAS 23000 in weaving MSMEs in West Sumatra.
Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? Ratni Prima Lita; Meuthia Meuthia; Devi Yulia Rahmi; M. Fajar Syafrida
Journal of Applied Engineering and Technological Science (JAETS) Vol. 6 No. 1 (2024): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v6i1.5852

Abstract

Studying social commerce and consumer behavior in Indonesia is crucial due to the country's rapid digital transformation and unique cultural landscape. This study aims to investigate the effects of social commerce on consumer trust and buying intentions in Indonesia’s local food sector. This study uses a quantitative approach through hypothesis testing. Data was collected using questionnaires and purposive sampling techniques. A survey of 240 respondents was conducted, and data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). Results indicated that social commerce significantly influences trust in sellers and buying intention, while social support was not significantly affected. Social support and trust significantly influence purchase intention. However, the effect of social commerce on social support and trust in sellers through social presence moderation is not proven. This study highlights the role of social commerce in building consumer trust, though its effects on social support remain inconclusive. This research is interesting for developing social commerce to attract buyers' interest in local Indonesian food