Lestari Rahayu Waluyati
Fakultas Pertanian Universitas Gadjah Mada, Jl. Flora, Bulaksumur, Yogyakarta 55281

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Journal : Jurnal Ilmu-Ilmu Pertanian

HARGA HEDONIK DAN PREFERENSI LEKSIKOGRAFIK PADA KONSUMSI SUSU SAPI CAIR DI YOGYAKARTA Akoso, Galuh H.E.; Darwanto, Dwidjono Hadi; Waluyati, Lestari Rahayu
Jurnal Ilmu-Ilmu Pertanian Vol. 21 No. 1 (2015): Juli
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

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The research on hedonic price and lexicographic preference in liquid milk consumption in Yogyakarta aims to identify: 1) the influencing factors of hedonic price, 2) the influencing factors of consumer's lexicographic preferences and 3) the influencing factors of liquid milk consumption with the insertion of lexicographic preference and hedonic price factors. Thirty household respondents were retrieved through judgement sampling in three locations namely Sidoarum, Kricak, and Tamantirto. Multiple regression results show that the following variables were significant to hedonic price: package design expectations and actual package design of the product, brand, and taste showed significant influences to Hedonic Price. Ordinal logit analysis on the influencing factors of consumer's lexicographic preference show that motivation and purchasing power were the significant variables affecting their lexicographic preferences. Analysis on the influencing factors affecting liquid milk consumption show that Hedonic Price, price perception, purchasing power, number of family members, frequency of milk consumption, Dummy of mother's occupation were the influential variables on liquid milk consumption.
ANALISIS KELAYAKAN USAHA TANI DAN FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS JAGUNG PADA LAHAN KERING DI KECAMATAN LABANGKA KABUPATEN SUMBAWA Nurwahidah, Siti; Darwanto, Dwidjono Hadi; Masyhuri, Masyhuri; Waluyati, Lestari Rahayu
Jurnal Ilmu-Ilmu Pertanian Vol. 22 No. 2 (2015): Desember
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

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This research was intended to identify productivity and income of corn farming in dry land at Sumbawa Regency. It used descriptive analysis method. The research was done with survey technique. Sample was taken using random sampling with 100 respondents. Research site was determined purposively in Labangka district. It used Cobb-Douglas production factor analysis and financial analysis (cost, revenue and income). The result indicated that average productivity was 6.092 ton/ha with average cost of Rp 2,912,994/ha, average revenue or 13,392,755/ha and average profit of 10,479,762/ha. Factors affecting production significantly are seed amount, urea fertilizer amount, insecticide amount, experience in corn farming, and activeness in extension program. R/C ratio of 4.6 means that corn farming in dry land in Labangka district is profitable and feasible to continue.