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All Journal Jurnal Teknik Industri TEKMAPRO Journal of Industrial Engineering and Management JAM : Jurnal Aplikasi Manajemen Jurnal Informatika dan Teknik Elektro Terapan Journal of Industrial Engineering Management JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Jurnal Samudra Ekonomi dan Bisnis SULTANIST: Jurnal Manajemen dan Keuangan International Journal of Economics Development Research (IJEDR) Jurnal Teknik Industri Terintegrasi (JUTIN) Academia Open Jurnal Surya Teknika Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Indonesian Journal of Industrial Engineering & Management Juminten : Jurnal Manajemen Industri dan Teknologi JOURNAL LA MEDIHEALTICO Industrika : Jurnal Ilmiah Teknik Industri JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE INCOME: Indonesian Journal of Community Service and Engagement Jurnal Sains Student Research IIJSE Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Jurnal Cendekia Ilmiah Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Minto Waluyo
Program Studi Teknik Industri Fakultas Teknik Universitas Pembangunan Nasional “Veteran” Jawa Timur
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Marketing Strategy Analysis in Coffee Shop House of Essentials with SWOT Analysis Suwandari, Putri Ayu; Waluyo, Minto
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.22398

Abstract

Changes in people’s lifestyles in the current era of globalization can be marked by changing ways to style.. Therefore, a business must formulate a marketing strategy in accordance with existing conditions. House Of Essentials coffee shop with an industrialist and modern building concept that is comfortable for relaxing, doing assignments, and working . The aims of this research is to formulate a marketing strategy for House of Essentials using SWOT analysis. SWOT analysis is a strategy-making toolthat systematically evaluates and identifies numerous elements in order to develop a company-based strategy. based on a logic that maximizes strengths and opportunities, while minimizing weaknessesand threats in a high-stakes market. Based on the IFAS and EFAS matrix, total internal factor weighting score (strengths and weaknesses) in the IFAS matrix was 3.2857 and the external factor weighting total score (opportunities and threats) in the EFAS matrix was 2.8005. The results show that cafe House Of Essentials is in quadrant I of the matrix grand strategy, which mean cafe can adopt an aggressive strategy.
Analysis of the Influence of Product Quality, Service Quality, and Sales Promotion on Purchasing Decisions and Consumer Loyalty (A Case Study on Dunkin’ Indonesia Consumers) Ramadhani, Novita Puspa; Waluyo, Minto
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.21662

Abstract

The number of restaurant and franchise companies in Indonesia makes people more selective in choosing products that suit what they want. In this case, companies are required to be careful in developing marketing strategies in order to spur competitiveness to win market competition. Therefore, this research tries to find out the influence of product quality, service quality, and sales promotion on purchasing decisions that have an impact on consumer loyalty and strategies to improve Dunkin’ consumer purchasing decisions. The research’s methodology is the Structural Equation Modeling (SEM) method and SWOT analysis with a sample size of 100 responders. The outcomes of this research show that product quality has a positive and significant effect on purchasing decisions, service quality cannot be proven because it is excluded from the research model, sales promotion has a negative and insignificant effect on purchasing decisions, and purchasing decisions have a positive and significant effect on consumer loyalty. The simultaneous equation obtained is Y1 = 0.367 X1 + (-0.024) X3 + Z3 and Y2 = 0.117 X1 + (-0.008) X3 + Z4. The strategy obtained from the SWOT analysis outcomes and can be applied by Dunkin’ is to implement the W-O strategy which consists of: (1) Dunkin’ can conduct market research to find the right target market and adjust their sales promotion strategy to the preferences of that target market; (2) Dunkin’ can take advantage of technology and digitalization to increase customer convenience and strengthen brand engagement.
The Effect of 7P Marketing Mix on Purchasing Decisions and Repurchases at Mixue Sidoarjo Consumers Santoso, Sri Nadine; Waluyo, Minto
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.21681

Abstract

Along with the increase in population, the level of consumption of food and beverages in society is also increasing, one of which is ice cream. Mixue ice cream & tea is one of the franchises that offers ice cream products and various other drinks that are currently on the rise or popular among the public. To ascertain how the 7p marketing mix affects consumers' decisions to buy and repurchase products, researchers aim to study Mixue Sidoarjo consumers. Respondents in this study were 130 consumers of Mixue Sidoarjo. Data analysis was carried out using the SEM method where the results of the SEM were followed by strengthening the SWOT analysis matrix as a proposed strategy in increasing consumer growth in making repeat purchases. The results showed that product, price, people, and place had a positive and significant effect on purchasing decisions. Meanwhile, promotion and process have a negative and insignificant effect on purchasing decisions. Purchasing decisions have a positive and significant effect on repeat purchases. The simultaneous equation for purchasing decisions is Y1 = 1,045X1 + 0,566X2 – 1,256X3 – 0,426X4 + 0,252X5 + 1,347X6 + Z7and the simultaneous equation for repurchase is 0,892X1 + 0,483X2 – 1,073X3 – 0,364X4 + 0,215X5 + 1,15X6 + Z8. In strengthening the SWOT analysis by compiling a SWOT matrix, there are four types of alternative strategies that can be applied by Mixue Sidoarjo. In terms of business conditions, the strategy that can be applied is the W-T strategy which utilizes the weakness and threats factors of Mixue Sidoarjo.
Influence Analysis the Technology Acceptance Model Approach on User Satisfaction and Repurchase on the KAI Access Application Using the SEM Method Kartika, Nuarita Tri; Waluyo, Minto
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.21746

Abstract

The KAI Access application is a transportation service application from PT Kereta Api Indonesia. From a survey conducted by researchers, there is application dissatisfaction by users. This study aims to determine the effect of five TAM variables on user satisfaction and repurchase. In accordance with the research objectives, several TAM variables will be used, namely actual use, perceived ease of use, perceived usefulness, perceived risk, and perceived trust. It will also be known the effect of TAM variables on application user satisfaction, and repurchase of train tickets by application. After analyzing with SEM coherently, the results show that the actual use variable has a C.R. value of 6.095, has a positive and significant value on application user satisfaction. With a C.R. value of 7.668, the perceived usefulness variable has a significant positive value on application user satisfaction. With a C.R. value of 6.763, the perceived risk variable has a significant positive value on application user satisfaction. The perceived trust variable in the application has a C.R. value of 6.094 and has a significant positive value on application user satisfaction. With a C.R. value of 7.434, the application user satisfaction variable has a positive and significant value on the repurchase of train tickets through the application.
Implementasi Job Safety Analysis (JSA) terhadap keselamatan kerja pada proyek pembangunan polder/pompa PT. XYZ Ardani, Natalia Caliysta; Waluyo, Minto
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.39733

Abstract

JSA is Job Safety Analysis or JSA is a safety management technique that focuses on identifying hazards and controlling hazards related to a series of jobs or tasks to be performed. This study is a qualitative description with an in-depth case study approach on the PT XYZ polder/pump construction project to understand in detail the JSA implementation process. This study shows that the implementation of JSA on the pump house foundation work at the PT XYZ project has succeeded in reducing potential hazards and accident risks. The results of the study indicate that JSA is effective for use in reducing work accidents such as the stages of work items to hazard analysis and what aspects will occur to the controls used to overcome this. In the construction of polders/pumps, it can be concluded that each work item in JSA can be analyzed for follow-up with engineering control, administrative control, and PPE that must be used by workers.
Analysis of the Influence of Service and Product Quality on Repurchase Intensity through Customer Satisfaction Mediation of the Nasi Jamblang Mangdul Eating House Abdur Rafiq; Minto Waluyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5684

Abstract

In an era of increasingly sharp competition, marketers need to improve product quality and service quality to emerge as winners in the competition. Nasi Jamblang is a typical Cirebon culinary dish characterized by the use of teak leaves as a wrapper or serving dish. The name Jamblang itself is the name of an area in Cirebon district. Nasi Jamblang has a variety of side dishes, including fried chili sauce, vegetable tofu, lungs, liver or meat stew, pergedel, potato satay, omelet, fried egg, fish stew, salted fish, tofu and tempeh, blekutak. The quality of a product is related to function, accuracy, and reliability. This research aims to determine the effect of service level and product quality on consumer satisfaction, which then influences repeat purchase interest at Nasi Jamblang Mangdul Restaurant. The research results obtained by researchers for the very good category were 43%, the good category was 40%, the enough 17%, and the less than 0% category.
The Effect of Marketing Mix (4p) on Perceived Value, Trust, Purchase, and Repurchase Decisions Using SEM Tools Sajidah Tiara Ayu Wiranda; Minto Waluyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6264

Abstract

The rapidly evolving business landscape, particularly in manufacturing and service sectors, demands effective marketing strategies to secure a competitive edge and sustain market presence. This paper focuses on the chemical industry, exemplified by CV Rizqy Anhu Kemala, which faces challenges such as product quality dissatisfaction and increased competition. The study explores the impact of the 4P marketing mix—Product, Price, Promotion, Place—on perceived consumer value, trust, and repurchasing decisions. By collecting questionnaire data and applying Structural Equation Modeling (SEM), the research aims to provide insights. The findings show that the relationship between the independent variable product (X1) has a positive effect on perceived value, price (X2) does not have a positive effect on perceived value, promotion (X3) and location (X4) cannot be proven because these variables are excluded. While the perceived value attachment variable (Y) has a positive and significant effect on trust.
Analysis of Service Quality on the Starbucks Indonesia Application Using E-SERVQUAL and Importance Performance Analysis (IPA) Palmarosa Ardianti Putri Hardhika; Minto Waluyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6570

Abstract

The advancement of technology has had a significant impact on various aspects of life, especially in terms of people’s dependence on digital services. This trend has driven e-commerce growth, especially in the food and beverage sector, including Starbucks Indonesia which offers a mobile application for enhanced customer experiences. Despites its popularity, the application has received a low rating of 2,4/5 on Google Play Store. This study aims to evaluate the app’s service quality using E-ServQual method, which assesses seven dimensions: efficiency, reliability, fulfillment, privacy, responsiveness, compensation, and contact. Additionally, Importance Performance Analysis is applied to identify critical performance factors requiring improvement. Data is collected through online surveys targeting users who have transacted via the app at least once. The result indicated that, 10 out of 19 service quality attributes exhibited negative gap values, indicating that user perceptions fell short of expectations in key areas such as responsiveness and privacy. These attributes were concentrated in Quadrant I of the IPA diagram. The study calculated an overall service quality level of 88% which, while relatively high, remains below the ideal 100% benchmark. This suggests notable gaps in meeting user needs, particularly when compared to industry standards for similar apps. Highlighting the need to prioritize service quality improvements across these 10 attributes to enhance the App’s service quality and meet user expectations. The study provides actionable recommendations for Starbucks Indonesia to prioritize service quality enhancements based on user feedback and performance analysis.
Analysis of Critical Factors Influencing Project Performance in Construction Projects at CV Adhi Citra Haryo Seto Seto, Adhimas Kunto Haryo; Anwar, Muhadjir; Waluyo, Minto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.9810

Abstract

Construction projects often face challenges in meeting cost, time, and quality targets. This study aims to analyze: the effect of top management support as a critical factor on project performance, the effect of project team competence as a critical factor on project performance, the effect of green project practices as a critical factor on project performance, and the mediating role of project management effectiveness in these relationships. The research was conducted at CV Adhi Citra Haryo Seto, which managed seven projects during 2023–2025, involving 103 project personnel as respondents. Data were collected using questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4. The findings indicate that project performance at CV Adhi Citra Haryo Seto improves when top management provides consistent support, project teams demonstrate adequate competencies, and green project practices are effectively implemented. These three factors are reinforced through project management effectiveness, where well-prepared planning, structured coordination, and responsive control serve as the bridge that translates leadership support, team capabilities, and green project practices into tangible achievements in cost, time, quality, and project sustainability.
Analisis 7P Terhadap Pemakaian Ulang yang Diintervensi oleh Kepuasan Pelanggan pada Layanan Gojek dan Grab Motor Nabila, Sabrina Salma; Waluyo, Minto
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2331

Abstract

This study aims to analyze the influence of 7P on reuse intervened by customer satisfaction on Gojek and Grab Motor services. The data collection technique was through a questionnaire that showed there were 110 respondents each of Gojek and Grab service users spread throughout Indonesia. The collected data were then analyzed using Structural Equation Modeling (SEM). The results of the study revealed that product on Gojek has a positive and significant effect on customer satisfaction, while on Grab it has a positive but insignificant effect. Price on Gojek has a negative and insignificant effect, while on Grab it has a positive but also insignificant effect. Place, people, and physical evidence on Gab and Gojek have a positive but insignificant effect on customer satisfaction. Customer satisfaction intervention shows that only product on Gojek is significant in influencing reuse, while other variables such as price, place, people, and physical evidence on Gojek and Grab are insignificant. Promotion and process variables were not analyzed further, because they were excluded due to multicollinearity. Customer satisfaction has a positive and significant effect on reuse on Gojek and Grab services. Thus, although most of the 7P elements are insignificant, customer satisfaction remains an important factor in increasing reuse.
Co-Authors Aan Aan Abdillah, Giyo Sekhan Abdur Rafiq Aditya, Bintang Anggry Awan Putra Aisyah Elvina, Helga Albany, Rifka Aulia Amalia, Adella Andi Irawan Andre Vendi Pradana Anna Nikmatulloh Ardani, Natalia Caliysta Aryadinata, Rafi Basuki Rahmat Cintha Niszar BungaKusuma Dalili Batrisyia Enny Aryanny Farida Pulansari Febriana Putri Wahyono, Qhintara Febriari Megahayati Fertansyah, Ammalya Ananda Hani Aprilia Sari Hari, Ferdyansyah Bagus Az Hariyanto Hariyanto Helmy Widyantara Ian Adi Perdana Ramadhan Islami, Mega Kartika, Nuarita Tri Miftakhul Ainun Arif Mohamad Irwan Afandi Mohammad Syarofuddin Much Alfi Shoffan Muhadjir Anwar Muhammad Samsudin Nabila, Sabrina Salma Nesya Putri Ardianti Nugroho, Aqshal Daffa Nugroho, Tito Dwi Nurardisa, Acyuta Intan Olivia Cindy Pramita Ophelia, Thalita Khosyi Pailan Pailan Palmarosa Ardianti Putri Hardhika Permadi, Alfin Rizki Bagus Pratama, Deflin Riendra Pridynafiah, Levina Putri Adisti, Kirana Qudsiyah Qurrotul A'yun Qudsiyah Qurrotul A'yun Raden S.M. Setiaji Ramadhani, Novita Puspa Rendi Andika Pratama Rochmatullah, Faris Yasin Sajidah Tiara Ayu Wiranda Sanggar Ayu Prayoga Sanjaya, Clairine Aurellia Santoso, Sri Nadine Seto, Adhimas Kunto Haryo Siska Fitri Andini Siti Zulaikhah Sitompul, Adriel Suwandari, Putri Ayu Sya Ilma Marta Syafitri, Kharisma Thalita Khosyi Ophelia Tiara Nindya Laksana Tuhu Agung Rachmanto Tuhu Agung Rachmanto Ulin Nuha Aditya Widodo, Tegar Garin Widyatara, Alfina Yoga Atmaja