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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Al Tijarah AFEBI Management and Business Review JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ekonomi dan Bisnis Terapan Airlangga Journal of Innovation Management International Journal of Management and Business Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Riwayat: Educational Journal of History and Humanities Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Digital Business Innovation Indonesian Journal of Business and Entrepreneurship Research
Kurnia Khafidhatur Rafiah
Universitas Padjajaran
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The The Effects of AI-Generated Content on Consumer Perceptions: A Structured Review and Conceptual Model Nizar, Muhammad Aqshel Revinzky; Hasan, Zidny Ilma; Rafiah, Kurnia Khafidhatur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6189

Abstract

Generative Artificial Intelligence (GenAI) has fundamentally transformed marketing by enabling firms to produce persuasive and scalable marketing content at unprecedented speeds. Despite its operational advantages, consumer reactions to AI-generated content (AIGC) remain deeply ambivalent. This article provides a comprehensive synthesis of peer-reviewed evidence regarding consumer responses to AIGC and develops an integrative conceptual model to explain the psychological shifts in consumer perceptions. Using a structured search and thematic synthesis, we identify three recurring psychological mechanisms that drive these responses: (1) persuasion-knowledge activation, where AI disclosures trigger inferences of manipulative intent and strategic cost-cutting; (2) competence-fit and algorithm beliefs, which encompass the dynamics of algorithm aversion versus appreciation based on the perceived capability of the AI for specific tasks; and (3) socio-emotional inferences, specifically regarding authenticity, moral disgust, and unease. These emotional reactions are found to be especially salient when AI is positioned as the primary author of affect-laden or empathic messages. Furthermore, we consolidate critical boundary conditions at the consumer level (AI literacy, privacy concerns), the message level (appeal type, modality), and the governance level (disclosure framing, human-oversight cues). The proposed framework offers a series of testable propositions and provides actionable guidance for marketing practitioners on how to strategically deploy GenAI. Ultimately, this research emphasizes the importance of maintaining human-centric oversight to protect consumer trust and preserve long-term brand equity in an increasingly automated digital landscape.
Entrepreneurial Skills and Financial Access: The Mediating Role of Entrepreneurship Education in Shaping Entrepreneurial Interest Kamal, Irsyad; Rafiah, Kurnia Khafidhatur; Diarra, Salim
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

Student entrepreneurial interest is very important to encourage economic growth through job creation. This study aims to analyze the effect of entrepreneurial skills and access to capital on entrepreneurial interest with entrepreneurship education as a mediating variable in Universitas Padjadjaran students. The research method used is quantitative with explanatory descriptive design. Data were obtained using a closed questionnaire distributed digitally through Google Form with a Likert scale to students, then analyzed using path analysis techniques to test the direct and indirect effects between variables. The results showed that entrepreneurial skills have a significant direct effect on entrepreneurial interest and entrepreneurship education. Entrepreneurship education is also proven to have a significant effect on entrepreneurial interest. However, entrepreneurship skills have no significant effect indirectly through entrepreneurship education, while access to capital has no significant effect either directly or indirectly. This study highlights the importance of developing entrepreneurial skills and strengthening practice-based entrepreneurship education programs to increase students' interest in becoming entrepreneurs. Support in the form of relevant training is also recommended to enrich students' skills in starting and running a business.
Co-Authors A. Malik Fajar Agung Anggara Rudini Amaliya Shofiana Andreas Recki Prasetyo Arviansyah, Muhammad Rifqi Cattleya Rejito Desty Hapsari Kirana Desty Hapsari Kirana Diarra, Salim Hasan, Zidny Ilma Irsyad Kamal Lestari, Kinanti Putri Kusumah M. Aqshel Revinzky Mery Citra Sondari Muhammad Aqshel Revinzky Muhammad Rifki Aliyasin Nabila Al Insani Nizar, Muhammad Aqshel Revinzky Pratama, Andhika Yoga Rahmawita , Oktavia Rora Puspita Sari Sulwani Husna Afrizal Sunu Widianto Za’imah Humairah Zidny Ilma Hasan