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Ida wati
Fakultas Kehutanan Universitas Tanjungpura Jalan Daya Nasional Pontianak 78124
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Pengaruh Quick Response Indonesian Standard (Qris) dan Brand Awareness terhadap Loyalitas Pelanggan (Customer Loyalty) pada Chandra Superstore Lampung Destiana; Handayani, Agustia; Wati, Ida
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 2 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i2.191

Abstract

ABSTRACT This study aims to test the effect of Qris and Brand Awareness on Customer Loyalty at Chandra Super Store Lampung. Loyalty is important for the running of a retail business. In order to fulfill customer desires, Chandra Super Store always does things that are competitive, creative, innovative and fast. Quantitative descriptive is the type of research used, through a survey method to obtain primary data sources and provide questionnaires for Super Store visitors. All Chandra Super Store customers are the population used in the study. The sample obtained was 92 respondents during the 3-day survey. The data analysis tool used is SPSS. The result is a Sign value.0.023 <0.05, meaning that Qris (X1) has a positive and sign effect on Customer Loyalty (Y). The easier Qris is to use in transactions, the more loyal customers will be to shop at Chandra Super Store. The Sign value.0.004 <0.05, meaning that Brand Awareness (X2) has a positive and sign effect on Customer Loyalty (Y). This means that the stronger and more people know about Chandra Super Store, the higher the level of customer loyalty. Keywords: Customer Loyalty, QRIS, Brand Awareness
Analisis Keputusan Gen Z dalam Menggunakan Qris Sebagai Alat Pembayaran Digital Ekawati, Farida; Alamsyah, Cik; Wati, Ida
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.260

Abstract

This study aims to analyze the decision-making process of Generation Z in using QRIS as a digital payment tool. QRIS (Quick Response Code Indonesian Standard) is a standardized payment method based on QR codes developed by Bank Indonesia (BI) and the Indonesian Payment System Association (ASPI). The research adopts a quantitative approach, using a questionnaire distributed to 100 respondents as the sample. Data analysis is conducted using multiple linear regression with the assistance of SPSS software. The results show that, in part, the variables of perceived usefulness, trust, and security risk have a positive and significant impact on Generation Z's decision to use QRIS. Specifically, the greater the perceived benefits and trust in QRIS, the higher the likelihood that Generation Z will choose to use it. However, security risk was found to have a negative effect on the decision to use QRIS. The study concludes that QRIS offers significant convenience and security, but the perceived risks must be managed to enhance adoption by Generation Z.
Co-Authors A, Raden Fasya Aisyah, Andi Alamsyah, Cik Ana, Yuli Andi Halimah Andi Thahir Andini, Zahra Asmara Dewi Chandra Anugrah Putra Dedi Satriawan Destiana Ekawati, Farida Febriani, Ika Handayani, Agustia Harahap, Liani Sukmadewi I Nyoman Sujana Ilyas Ismail M, Maya Ramadianti Muhammad Afandi Rizka Fauza Sri Hartini Sunarko, Adang Utami, Barti Wati, Irna Yetri Hasan