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All Journal Kinerja JAM : Jurnal Aplikasi Manajemen Jurnal Ilmu Manajemen Profitability Jurnal Pengabdian kepada Masyarakat Jurnal Fokus Manajemen ASEAN Marketing Journal Innovative: Journal Of Social Science Research Journal of Economics and Business (JECOMBI) PUNDIMAS: Publikasi Kegiatan Abdimas Commercium: Journal of Business and Management International Research Journal of Business Studies Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Iyus Wiadi
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The ACDAL Framework for Parents’ Customer Journey in School Choice through Social Media Content Mundzir, Ahmad; Iyus Wiadi
Commercium : Journal of Business and Management Vol. 4 No. 1 (2026): February 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i1.1093

Abstract

The growing role of digital platforms in educational marketing has transformed how parents engage with schools before making enrollment decisions. Previous studies have examined social media as a tool for branding and communication, yet few have explored its function as structured touchpoints within the customer journey of parents. This study introduces the ACDAL framework (Awareness, Consideration, Decision, Action, and Loyalty) to map parental engagement across different stages of school choice. Using a qualitative case study approach, data were collected from seven parents and documentation of Facebook and Instagram content published by a private junior high school in Tasikmalaya, Indonesia. Data were analyzed through content analysis to identify patterns of interaction between parents and school-generated content. The findings suggest that awareness is primarily stimulated by academic achievements and visually appealing content; consideration emerges through testimonials and program highlights; decision-making is influenced by responsive communication and transparent information; action is reflected in online and offline enrollment; and loyalty is strengthened by continuous publication of student activities and achievements. These results indicate that social media content functions as critical digital touchpoints along the parental customer journey. The study contributes to the literature by extending the customer journey model to educational settings using ACDAL and offers practical insights for schools seeking to design effective social media strategies to attract and retain parental trust.
Strategi Pengembangan Potensi Perkebunan Sebagai Kawasan Wisata Agro Di Dayang Resort Singkawang Kalimantan Barat Imam Prakoso, Antonio Wasono; Oktaviani, Elma; Wiadi, Iyus
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9366

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan potensi perkebenunan sebagai wisata agro di Dayang Resort Singkawang. Penelitian ini menyimpulkan hasil analisis faktor internal dengan nilai 2,97, menunjukkan penilaian tinggi terhadap kekuatan dan kelemahan Dayang Resort Singkawang. Kekuatan tertinggi terletak pada promosi melalui media elektronik, menunjukkan pengaruh besar terhadap kelangsungan agrowisata. Kelemahan utama adalah jarak tempuh objek agrowisata yang jauh dari Kota Singkawang, mempengaruhi kelangsungan agrowisata di Dayang Resort Singkawang. Hasil analisis faktor eksternal dengan nilai 2,99 menunjukkan penilaian tinggi terhadap peluang dan ancaman. Peluang utama adalah kondisi alam yang potensial dalam pengembangan agrowisata, sementara ancaman terbesar adalah kurangnya kesadaran wisatawan dalam menjaga objek wisata, yang dapat menjadi hambatan dalam pengembangan agrowisata di Dayang Resort Singkawang. Dengan menerapkan analisis SWOT, Dayang Resort Singkawang berada dalam fase pertumbuhan usaha. Faktor internal sebesar 1,63 dan faktor eksternal sebesar 1,39. Oleh karena itu, strategi yang direkomendasikan adalah mendukung kebijakan yang agresif (Growth oriented strategy) untuk mengoptimalkan potensi agrowisata di Dayang Resort Singkawang.
The Role of Viral Marketing in Social Media on Brand Recognition and Brand Preference in Property Sales Sodikun, Muhammad; Kadir, Junaidin A; Wiadi, Iyus
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13116

Abstract

Viral marketing is one of the most effective marketing strategies and important.The digital technology and social media together has increased the importance of viral marketing campaigns to increase of cost efficiency and enable them to reach an audience that was expected to quickly.This study attempts to test the influence of viral marketing strategies in the introduction of brand and brand preference by developing a framework for the effectiveness of viral marketing in the context of social media and test the relationship between some variable, the introduction of brand, and preference brand. The methodology with a structured questionnaire as a means of quantitative research or partial least square (PLS ) in data processing.By the total number of 58 respondents in the gallery property pt jababeka residence. Modeling the structural (SEM) used to test hypotheses put forward. The result showed that effective positive associated viral marketing.
Analysis of Customer Satisfaction with Short Food Supply Chain Method Purchases Fidela, Rummedio Gazza; Sugianto, Gilang; Wiadi, Iyus
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13249

Abstract

This study was conducted to determine the scale of comparison of the value of exports and imports of Migas and non-Migas in Indonesia. The research time period is 10 years with a sample population of Indonesian export and import data. Data was obtained through the Central Bureau of Statistics (BPS) and processed through descriptive qualitative methods and using economic line graphs. This research results in 1) The volume of Migas exports is on a stable scale, while the volume of non-Migas exports is on a more fluctuating scale and has a larger volume. 2) The volume of Migas imports is on a stable scale, while the volume of non-Migas imports is on a more fluctuating line and has a larger volume. 3) The value of Migas exports is on a stable scale, while the value of non-Migas exports fluctuates and increases and has a larger value. 4) The value of Migas imports is on a stable line scale, while the value of non-Migas imports fluctuates more and has a greater import value than Migas. Researchers concluded a suggestion that focuses on the government as the authority of international trade policy to further maximize policies related to the maximum value of exports rather than imports in order to maximize state revenue.
Entrepreneurial Marketing for Small and Medium Enterprises (SMEs) Business: An Exploratory Study on Entrepreneurial Performance Mayasari, Iin; Wiadi, Iyus; Maharani, Anita
International Research Journal of Business Studies Vol. 2 No. 1 (2009): April-July 2009
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

This study is an exploratory study that aims at applying entrepreneurial marketing concepts to identify and understand abilities of small and medium scale businesses to gain performance. Entrepreneurial marketing includes activities to develop and exploit social capital. Entrepreneur performance can be measured by both objective and subjective perspective. Objective perspective is measured using quantitative measurement while subjective perspective is measured by the entrepreneur’s perception on his/her ability to manage the business. Qualitative methodology used in this research was done by interviewing small and medium scale business entrepreneurs. 
Co-Authors Agung Surya Dwianto Ahmad Azmy Anita Maharani Didin Hikmah Perkasa Dwianto, Agung Surya Evan Justin Fidela, Rummedio Gazza Hardiansyah Hendrowati, Retno Iin Mayasari Imam Prakoso, Antonio Wasono Isman, Faizir Rahmadi Kadir, Junaidin A Kurniaty, Dewi Lingga Yuliana Mundzir, Ahmad Nur Vitriani Oktaviani, Elma Raudatun Nadya Rini S. Pramono Sodikun, Muhammad Sofia, Asriana Issa Sugianto, Gilang Wijanarko, Adrian A