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All Journal Jurnal Civics: Media Kajian Kewarganegaraan Conference on Innovation and Application of Science and Technology (CIASTECH) JAST : Jurnal Aplikasi Sains dan Teknologi Jambura Science of Management Arthavidya Jurnal Ilmiah Ekonomi PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Akuntansi Bisnis & Manajemen (ABM) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Pengabdian Pada Masyarakat Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Assyfa Learning Journal Jurnal Penelitian Tindakan Kelas Revenue Journal: Management and Entrepreneurship Jurnal Difusi Ipteks Legowo Assyfa Journal of Farming and Agriculture AJCD
Sungkawati, Endang
Faculty Of Economic, Wisnuwardhana University
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Journal : International Journal Of Science, Technology

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Online Consumer Product Purchasing Behavior Post Covid-19 Sungkawati, Endang; Anugerah, Roy; Almira Mardhiyah, Marsha
International Journal of Science, Technology & Management Vol. 4 No. 2 (2023): March 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i2.793

Abstract

The rapid development of technology in the world has led to changes in culture and daily habits, making internet access easier. The internet has brought great changes to all aspects of life, particularly within the development of the business and marketing world, in line with the increasing number of internet users causing many companies to change the structure of people's shopping to be made online. This study aims to determine the effect of price, trust, convenience and security of online internet purchasing decisions both partially and simultaneously. This research was conducted using quantitative research methods. The analysis technique used in this research is multiple linear regression. The results shows partially that the convenience variable had a positive and significant effect on online purchasing decisions, while the price, trust, and security variables had either no or little significance on online purchasing decisions. Simultaneously, it is known that the variables of price, trust, convenience, and security has a positive and significant effect on online purchasing decisions.
Entrepreneur Orientation as a Competitive Advantage in Student Business Startups Mere, Klemens; Sungkawati, Endang; Nur Savitri, Hilda
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.858

Abstract

This study aims to describe how the entrepreneurial orientation of students who do startup business has a competitive advantage. This study used a qualitative approach, with student informants doing business startups. Information obtained from interviews and observations. The results of this study indicate that entrepreneurial orientation is demonstrated by the ability to always be innovative, act proactively, and take risks. To have competitive capabilities can be demonstrated through competitive products and prices compared to its competitors. If a startup business wants to have a competitive advantage, it can be created through innovative, proactive, and risk-taking activities.
Co-Authors Almira Mardhiyah, Marsha Andy Endra Krisna Anugerah, Roy Ario, Muhammad Fanif Djaba, Ahmad Karno Dwi Hernanik, Nova Hamad, Salah Ben Hendrawaty, Rina Hernanik, Nova Dwi Jaya Esti, Erna Atiwi Karim, Samuel Klemens Mere Leksono, Sonny Lukitaningtyas, Firina Novitasari, Dwi Rizki Nur Savitri, Hilda Prawoto, Budi Ratnawati Ratnawati, ' Rawanoko, Endrise Septine Rossadian, Alfira Rosyidi, Mohammad Roy Anugerah Shumaila, Shumaila SM, Suharto Umali, Jamal Usmiyatun Usmiyatun Uthman, Yusuf Olawale Owa-Onire Vedianty, Adinda Syalsabilla Aida Wayan Suarniati, Ni Yuniwati, Eny Dyah