Article Per Year (5 Year)
p-Index From 2021 - 2026
4.141
P-Index
This Author published in this journals
All Journal Buana Ilmu Jurnal Manajemen dan Bisnis Kreatif Economicus: Jurnal Ekonomi dan Manajemen Economic Reviews Journal International Journal of Management, Economic, Business and Accounting DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan International Journal of Management Research and Economics Riset Ilmu Manajemen Bisnis dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Journal of Ekonomics, Finance, and Management Studies International Journal of Economics and Management Research
Dexi Triadinda
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN TERHADAP MINAT PENGGUNAAN E-WALLET SHOPEEPAY Farizzy Azwar Setia Putra; Netti Nurlenawati; Dexi Triadinda
Economicus : Jurnal Ekonomi dan Manajemen Vol. 14 No. 1 (2023): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.21

Abstract

The purpose of this study is to determine the effect of perceived usefulness on intention to use and want to know how the effect of perceived ease of use on intention to use. This type of research is a verification research. The population of this study is Management Students class of 2019 at Buana Perjuangan University, Karawang who have used the ShopeePay E-wallet more than twice and the resulting number is 103 respondents. Sampling uses a quantitative approach and the technique of determining the sample is using a multistage random sampling technique, through two steps. In obtaining data and information that will support this research, the authors collect data by distributing questionnaires. The research results show that the ease of use of the ShopeePay E-wallet has a significant effect on interest in use. This can be seen from the statistical results which show the coefficient value obtained with an F-count value of 9.518 > F-table of 3.09 with a meaning of 0.000 <0.05, meaning visible convenience and convenience at the same time affect interest in using the ShopeePay E-wallet . The consequence of repeating respondents' reactions from the apparent usefulness factor, seeing the simplicity of interest in utilizing the ShopeePay E-wallet shows that the maximum total score is close to the scale range, namely 515.4 and shows the result of the total score, which is 495.0 (Strongly Agree). Thus each variable shows a positive attitude in using the ShopeePay E-wallet.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Somethinc: Studi Kasus pada Konsumen di Tiktok Shop Febi Fitria Wulandari; Aji Tuhagana; Dexi Triadinda
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.874

Abstract

The increasing intensity of TikTok usage as a marketing platform, along with the growing trend of online skincare product purchases, serves as the background of this study. This research aims to examine the influence of brand image and product quality both partially and simultaneously on consumer purchase decisions for Somethinc skincare (a case study on TikTok Shop consumers). A quantitative verification method was employed, with data collected products through TikTok Shop. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 27. The findings reveal that: (1) brand image positively and significantly impacts purchase decisions; (2) product quality likewise exerts a positive and significant influence on purchase decisions; and (3) simultaneously, brand image and product quality significantly contribute to the purchase decisions of Somethinc skincare products on TikTok Shop.
Impact of Digital Marketing Features on Consumer's Purchase Decision in High End Brand "ButtonScarves": Brand Image as a Mediator Dexi Triadinda; Anis Fitri Nur Masruriyah
International Journal of Management Research and Economics Vol. 2 No. 1 (2024): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i1.1477

Abstract

The main objective of this research is to determine the influence of digital marketing on purchasing decisions. This research also aims to determine whether brand image mediates the relationship between digital marketing and purchasing decisions. The required data was obtained from a questionnaire via an online survey on Google Form. After going through responses from 45 respondents using Buttonscarves products who had made purchases on the Buttonscarves website, the data was analyzed using SEM PLS 3.0. The result is that there is a direct influence of digital marketing on brand image, but there is no significant influence of digital marketing on purchasing decisions. The results further state that brand image has a direct influence on purchasing decisions. Brand image is also able to mediate the indirect relationship between digital marketing and purchasing decisions. Theoretically, this research confirms that consumers do not immediately make purchasing decisions with digital marketing in a company, without knowledge about the brand image of the product they want to buy.
Pengaruh Kualitas Pelayanan dan Pengalaman Belanja terhadap Kepuasan Pelanggan pada Tokma Kondang Dadan Jaelani; Netti Nurlenawati; Dexi Triadinda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4692

Abstract

Tokma is a company operating in the retail sector. This research aims to analyze how much influence service quality and shopping experience have on customer satisfaction. This research uses a quantitative method, data collection is carried out by distributing questionnaires via Google Form to Tokma Kondang consumers. The data is then analyzed using multiple linear regression techniques and the sampling method applied is Accidental Sampling using the Lemesshow formula to determine the number of samples. The number of samples was 120 visitors to Tokma Kondang. The results of this research show that service quality positively and significantly influences customer satisfaction by 7,001, the correlation coefficient of shopping experience on customer satisfaction shows an influence of 10,180, the correlation coefficient of service quality and shopping experience on customer satisfaction is 201,089 and analysis of service quality and shopping experience simultaneously influence customer satisfaction by 77.1%
Pengaruh Promosi dan Citra Merek Terhadap Keputusan Pembelian pada Bengkel Mobil Garasi-In Anwar Fauzi Rohman; Netti Nurlenawati; Dexi Triadinda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4711

Abstract

The purpose of the study was to determine the extent to which the promotion and brand image of the car repair shop influence purchasing decisions. The study used a quantitative method by distributing questionnaires to 97 respondents via Google Form. Data includes instrument analysis to assess validity and reliability, classical assumption tests such as normality tests, heteroscedasticity tests, and multicollinearity tests, hypothesis tests such as t-tests and F-tests, multiple linear regression analysis, and calculating the coefficient of determination. This provides results that promotion and brand image have a significant influence on purchasing decisions. Producing a contribution value of promotion variables and brand image variables to purchasing decisions of 68.8% to purchasing decisions..
Pengaruh Harga dan Cita Rasa Terhadap Kepuasan Konsumen pada Kebuli Curry House Karawang Eka Ashri Nurhamidah; Netti Nurlenawati; Dexi Triadinda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4753

Abstract

“Kebuli Curry House is one of the restaurants that sells Middle Eastern specialties, namely Kebuli rice in Karawang. The purpose of this study is to understand the effect of price and taste on customer satisfaction. This research is categorized as quantitative research based on its objectives. Data was collected by distributing questionnaires to 96 respondents online and offline. The purposive sampling method was used for the sampling technique using purposive sampling conditional on the respondent having made a purchase either directly or online as well as eating food from Kebuli Curry House Karawang at least once. Furthermore, multiple linear regression analysis was performed on this data. The results show that price has an insignificant effect on customer satisfaction, while taste has a significant effect on customer satisfaction.”
The Influence of Influencer Marketing and Price Discount on Online Purchasing Decisions in the Shopee Marketplace Desi Nurmala; Netti Nurlenawati; Dexi Triadinda
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.329

Abstract

Influencer marketing and price discounts are two marketing strategies that are most often used to drive consumer purchasing decisions in the digital era, especially on marketplace platforms such as Shopee. Influencer marketing refers to promotional efforts made by influential individuals to influence their audience, while price discounts are price cut strategies that provide added value directly to consumers. This study aims to analyze the influence of influencer marketing and price discounts on online purchasing decisions in the Shopee marketplace. The research method used is quantitative descriptive with a verification approach. Data were collected by distributing online questionnaires to 105 respondents selected using purposive sampling techniques. The data analysis technique used multiple linear regression with the help of SPSS version 26 software. The results of the study showed that influencer marketing and price discounts have a positive and significant effect on purchasing decisions, both partially and simultaneously. This finding confirms that a marketing strategy that combines collaboration with credible influencers and providing attractive price discounts can be an effective combination in increasing consumer purchasing decisions. The implication of this study is the importance for business actors in the marketplace to design adaptive and integrated marketing strategies in order to compete optimally amidst increasingly tight digital competition.
Implementation of Social Media as an Effort to Improve T-Shirt Product Purchase Decisions at Adiva Digital Printing Nadhila Putri; Netti Nurlenawati; Dexi triadinda
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.581

Abstract

This study aims to analyze how social media marketing strategies influence consumer purchasing decisions at Adiva Digital Printing. The research was motivated by the increasing role of digital platforms in shaping consumer behavior, particularly in the competitive MSME sector. A qualitative research approach was applied, involving in-depth interviews with key informants, direct observation of marketing activities, and documentation analysis. The findings reveal that social media platforms such as Facebook, Instagram, and WhatsApp significantly contribute to influencing purchasing decisions. Key factors include ease of access to information, detailed and attractive product descriptions, and active interactions between the business and consumers, which foster engagement and trust. Despite these positive aspects, the current marketing strategy is not yet fully optimized, as reflected by a conversion rate of only 30%. A SWOT analysis was conducted to identify internal and external factors, highlighting strengths in product quality and competitive pricing, while weaknesses were found in limited promotional efforts and low content variation. Opportunities exist in the growing use of social media among consumers, while threats include strong competition from similar businesses. This study concludes that optimizing social media marketing strategies—such as leveraging advanced features, improving responsiveness, and producing creative, engaging content—can significantly enhance customer loyalty and drive higher sales conversions. These improvements are essential for supporting sustainable growth in the MSME sector. Furthermore, this research is expected to serve as a practical reference for other MSMEs seeking to utilize social media effectively as a strategic marketing tool.
The Influence of Live Streaming and Digital Payment on Hat Purchasing Decisions in Tiktok Benaya Mikhael Wijaya; Netti Nurlenawati; Dexi triadinda
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.586

Abstract

This study aims to analyze the influence of live streaming and digital payment systems on purchasing decisions for hats on the TikTok platform. Live streaming has emerged as an effective marketing strategy to increase real-time interaction between sellers and buyers, creating a sense of trust, engagement, and immediacy that traditional online marketing often lacks. Meanwhile, digital payment systems play a crucial role in facilitating smooth and secure financial transactions, reducing barriers in the purchasing process, and enhancing consumer convenience. The research employed a quantitative approach with a survey method as the primary data collection instrument. A total of 96 TikTok users who had purchased hats through live streaming sessions and utilized digital payment systems participated as respondents. Data were analyzed using multiple linear regression to test the hypotheses. The findings indicate that both live streaming and digital payment systems have a statistically significant effect on purchasing decisions. These results highlight the synergistic relationship between interactive marketing and transaction convenience, showing that when combined, they substantially increase purchase intentions and conversions on e-commerce platforms. The study concludes that business actors should prioritize the integration of live streaming features with optimized digital payment options to improve competitiveness, strengthen customer trust, and foster loyalty in the highly dynamic digital marketplace.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mie Gacoan Galuh Mas Karawang Dessy Septia Azzarah; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2485

Abstract

Nowadays, many culinary businesses have emerged with various characteristics and uniqueness, accompanied by the number of restaurants that continue to appear, which can be a threat as competition becomes increasingly fierce. This research was carried out with the aim of evaluating the impact of product and service quality on customer satisfaction at Mie Gacoan Galuh Mas Karawang. The research approach used was quantitative with Purposive Sampling, involving 96 respondents who were customers of the restaurant, selected using the Lemeshow formula. Hypothesis testing and multiple linear regression analysis to interpret data. From the research results, it is proven that product quality (X1) and service quality (X2) have a significant impact on customer satisfaction at Mie Gacoan Galuh Mas Karawang. In addition, simultaneously, (X1) and (X2) are also very significant for increasing customer satisfaction (Y). Data analysis shows that the Adjusted R Square value reached 0.763, indicating that 76.3% of the variation in customer satisfaction at Mie Gacoan Galuh Mas Karawang can be explained by the variables of product quality and service quality provided.
Co-Authors Aji Tuhagana Andre Baskara Anwar Fauzi Rohman Atika Dwi Mabruroh Baskara, Andre Benaya Mikhael Wijaya Cutisah Dadan Jaelani Desi Nurmala Dessy Septia Azzarah Dini Yani Dini Yani Eka Ashri Nurhamidah Ery Rosmawati Fadhilah Fatin Faris Albaniya Farizzy Azwar Setia Putra Febi Fitria Wulandari Fitri Nur Masruriyah, Anis Hanifia Syahana Haya Maharani Lubis Indri Pratiwi Putri Laras Ratu Khalida Nadhila Putri Netti Nurlenawat Netti Nurlenawati Rahmi Yuliandhari Rengga Madya Pranata Rifqi Azhar Faqih Shandikha Arya Yudha Rahman Syifa Pramudita Faddila Ujang Suherman Zenita Apriani