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All Journal Buana Ilmu Jurnal Manajemen dan Bisnis Kreatif Economicus: Jurnal Ekonomi dan Manajemen Economic Reviews Journal International Journal of Management, Economic, Business and Accounting DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan International Journal of Management Research and Economics Riset Ilmu Manajemen Bisnis dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Journal of Ekonomics, Finance, and Management Studies International Journal of Economics and Management Research
Dexi Triadinda
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Fashion Involvement dan Hedonic Shopping Motivation Terhadap Impulse Buying pada Retail Fashion Uniqlo di Karawang Fadhilah Fatin; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2487

Abstract

The aim of the research is to analyze impulse buying (IB) at Uniqlo fashion retail in Karawang which can be influenced by fashion involvement (FI) and hedonic shopping motivation (HSM). Using a quantitative approach with a verification survey method. Data analysis was carried out using the path analysis method or path analysis with smart pls. Research shows that fashion involvement (FI) and hedonic shopping motivation (HSM) have a significant and positive effect. However, there is no direct effect between fashion involvement (FI) and impulse buying (IB), but there is a direct effect between hedonic shopping motivation (HSM) and impulse buying (IB). Apart from that, it was also found that there was direct effect between fashion involvement (FI) and impulse buying (IB) through hedonic shopping motivation (HSM). The conclusion was that the higher a person's level of fashion involvement (FI) and hedonic shopping motivation (HSM), the higher the possibility of them doing impulse buying (IB) at Uniqlo fashion retail in Karawang. The implications of this research can provide insight for fashion retail managers to better understand consumer behavior in the context of impulse buying (IB) and consider appropriate marketing strategies to increase sales.
Pengaruh Persepsi Kemudahan dan Kepercayaan Terhadap Keputusan Pembelian Menggunakan Dompet Digital Shopeepay Haya Maharani Lubis; Netti Nurlenawat; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2565

Abstract

The rapid development of technology provides convenience for its users. Technological advances that compete with finance create changes in people's behavior in making transactions on online purchases. This research aims to find out: 1) The effect of perceived convenience on trust in using shopeepay, 2) The effect of perceived convenience on purchasing decisions using shopeepay, 3) The effect of trust on purchasing decisions using shopeepay, 4) The effect of perceived convenience on purchasing decisions using shopeepay through trust, 5) The effect of perceived convenience and trust simultaneously on purchasing decisions. The research method is explanatory survey with a quantitative approach. The sampling technique used purposive sampling with a sample size of 96 respondents. The data analysis technique is path analysis. Perceived convenience has a positive and significant effect on trust. Partially, perceived convenience has a positive and significant effect on purchasing decisions. Partially, trust has a positive and significant effect on purchasing decisions. There is an indirect influence between perceived convenience on purchasing decisions mediated by trust. Perceptions of convenience and trust have a simultaneous and significant effect on purchasing decisions.
Efektivitas Strategi Pemasaran dalam Membangun Kepercayaan Pengguna Pada BKKBISA Atika Dwi Mabruroh; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2572

Abstract

In maintaining the growth of a business, efforts are needed to develop effective marketing strategies including digital marketing with the marketing mix method and strategies in increasing user trust. This study aims to determine the effectiveness of marketing strategies in building BKKBISA user trust. The research method used was a qualitative approach, data collection techniques were carried out by interview, observation, and documentation with the director of PT TNR Solution Indonesia, BKKBISA users, and HR. Sinergia (BKKBISA partnership). The results of this study indicate that the marketing strategy carried out by BKKBISA in building user trust is with product strategy, price, place, promotion, people, process, and physical evidence. In addition, stratregies are also used in increasing consumer confidence, such as ability, benevolance, and integrity. From the application of these strategies, it was found that the marketing strategy carried out was effective, this was evidenced by the increase in the number of BKKBISA users from before, namely from 516,861 users in early November 2023 to 546,539 users in December 2023. This increase has a good effect on the development of the company
Analisis Persepsi Konsumen Terhadap Kualitas Produk Lavanda Brownies Karawang Rahmi Yuliandhari; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2573

Abstract

The purpose of this study is to investigate customer experiences with Lavanda Karawang goods and examine how customers view the quality of Lavanda Brownies products. The purpose of the qualitative descriptive approach is to gain a deeper understanding of customers' experiences and views regarding the quality of Lavanda Brownies products following a purchase. Data is gathered by observation, documentation, and interviews. Primary data for this study came from informants, and secondary data came from a variety of publications. Validation tests were conducted utilizing a source triangulation method to guarantee the accuracy of the data. The findings indicated that, as one of the elements contributing to a company's competitive advantage, the impression of product quality is significant. Also, customers frequently repurchase Lavanda items.
Pengaruh Cita Rasa dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Es Teh Tali Pinggir Faris Albaniya; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2591

Abstract

Es Teh Tali Pinggir is a beverage business that is quite popular with many people, because the price is affordable and refreshing when drunk. This business venture already has many branches, one of which is located in Teluk Jambe Karawang. The aim of this research is to understand the influence of taste and service quality on customer satisfaction. The analytical method used includes a quantitative approach. The target sample is customers who are buying products from Es Teh Tali Pinggir. The samples collected were 96 people and the samples were determined using the lemeshow sampling technique. The data collection technique for this research is to use questionnaire data collection which is filled out by Es Teh Tali Pinggir customers. Based on research findings, research on taste has a positive and significant influence on customer satisfaction, while research on service quality also has a positive and significant influence. In addition, research on the combined influence of taste and service quality has been proven to have a positive and significant impact on customer satisfaction. This research shows that customer satisfaction with Es Teh Tali Pinggir is more influenced by taste.
Pengaruh Country Of Origin dan Motivasi Konsumen Terhadap Keputusan Pembelian Produk Sepatu Sneakers Brand Lokal Hanifia Syahana; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2612

Abstract

Fashion trends that develop every year create different consumer behavior every year. Sneakers, which are included in fashion, are currently increasing their market expansion. The researcher's aim is to find out how much influence country of origin and consumer motivation have on purchasing decisions for local brand sneakers, quantitative methods with descriptive and verification are used in this study. This study applies purposive sampling techniques from a specific population. The Hair et all formula is used as a formula for calculating the sample size. The SPSS application is used by researchers as a multiple linear regression analysis tool. The final results of this study are shown by the country of origin variable which has a positive and significant effect on purchasing decisions and the same is the case with the consumer motivation variable which has a positive and significant effect on purchasing decisions. The results of this research show that the variables of country of origin and consumer motivation simultaneously have a positive and significant influence on purchasing decisions.
Pengaruh Brand Ambassador dan Korean Wave Terhadap Minat Beli NCTzen pada Produk Somethinc Cutisah; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4049

Abstract

This research aims to investigate the influence of Brand Ambassador and Korean Wave on NCTZen's purchasing interest in Somethinc products. This research is quantitative, with 63.3 thousand NCTzens who are followers of the NCT Dream fan account (yodream25) as the population. The sample size of 96 respondents was calculated using the Cochran formula by applying a non-probability sampling method, purposive sampling type. Data analysis was processed using the path analysis method, with data collection through distributing questionnaires using Google Form. Using data analysis tools with SPSS version 27. The results show that there is a significant positive relationship between Brand Ambassador and the Korean Wave. Apart from that, this research also reveals that Brand Ambassador has a significant influence in influencing NCTzen's buying interest in Somethinc products, the Korean wave phenomenon also influences NCTzen's buying interest in Somethinc products. Meanwhile, Brand Ambassador and Korean Wave simultaneously influence NCTzen's buying interest in Somethinc products.
Pengaruh Kualitas Pelayanan dan Pengalaman Belanja terhadap Kepuasan Pelanggan pada Tokma Kondang Dadan Jaelani; Netti Nurlenawati; Dexi Triadinda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4692

Abstract

Tokma is a company operating in the retail sector. This research aims to analyze how much influence service quality and shopping experience have on customer satisfaction. This research uses a quantitative method, data collection is carried out by distributing questionnaires via Google Form to Tokma Kondang consumers. The data is then analyzed using multiple linear regression techniques and the sampling method applied is Accidental Sampling using the Lemesshow formula to determine the number of samples. The number of samples was 120 visitors to Tokma Kondang. The results of this research show that service quality positively and significantly influences customer satisfaction by 7,001, the correlation coefficient of shopping experience on customer satisfaction shows an influence of 10,180, the correlation coefficient of service quality and shopping experience on customer satisfaction is 201,089 and analysis of service quality and shopping experience simultaneously influence customer satisfaction by 77.1%
Pengaruh Promosi dan Citra Merek Terhadap Keputusan Pembelian pada Bengkel Mobil Garasi-In Anwar Fauzi Rohman; Netti Nurlenawati; Dexi Triadinda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4711

Abstract

The purpose of the study was to determine the extent to which the promotion and brand image of the car repair shop influence purchasing decisions. The study used a quantitative method by distributing questionnaires to 97 respondents via Google Form. Data includes instrument analysis to assess validity and reliability, classical assumption tests such as normality tests, heteroscedasticity tests, and multicollinearity tests, hypothesis tests such as t-tests and F-tests, multiple linear regression analysis, and calculating the coefficient of determination. This provides results that promotion and brand image have a significant influence on purchasing decisions. Producing a contribution value of promotion variables and brand image variables to purchasing decisions of 68.8% to purchasing decisions..
Pengaruh Harga dan Cita Rasa Terhadap Kepuasan Konsumen pada Kebuli Curry House Karawang Eka Ashri Nurhamidah; Netti Nurlenawati; Dexi Triadinda
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4753

Abstract

“Kebuli Curry House is one of the restaurants that sells Middle Eastern specialties, namely Kebuli rice in Karawang. The purpose of this study is to understand the effect of price and taste on customer satisfaction. This research is categorized as quantitative research based on its objectives. Data was collected by distributing questionnaires to 96 respondents online and offline. The purposive sampling method was used for the sampling technique using purposive sampling conditional on the respondent having made a purchase either directly or online as well as eating food from Kebuli Curry House Karawang at least once. Furthermore, multiple linear regression analysis was performed on this data. The results show that price has an insignificant effect on customer satisfaction, while taste has a significant effect on customer satisfaction.”
Co-Authors Aji Tuhagana Andre Baskara Anwar Fauzi Rohman Atika Dwi Mabruroh Baskara, Andre Benaya Mikhael Wijaya Cutisah Dadan Jaelani Desi Nurmala Dessy Septia Azzarah Dini Yani Dini Yani Eka Ashri Nurhamidah Ery Rosmawati Fadhilah Fatin Faris Albaniya Farizzy Azwar Setia Putra Febi Fitria Wulandari Fitri Nur Masruriyah, Anis Hanifia Syahana Haya Maharani Lubis Indri Pratiwi Putri Laras Ratu Khalida Nadhila Putri Netti Nurlenawat Netti Nurlenawati Rahmi Yuliandhari Rengga Madya Pranata Rifqi Azhar Faqih Shandikha Arya Yudha Rahman Syifa Pramudita Faddila Ujang Suherman Zenita Apriani