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All Journal Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora SOSEKHUM PERMANA Jurnal Ilmu Komunikasi JURNAL ILMU PEMERINTAHAN ARISTO Jurnal Ilmiah Ilmu Pemerintahan Jurnal Transformative TEMALI : Jurnal Pembangunan Sosial Potret Pemikiran Jurnal Ranah Publik Indonesia Kontemporer (Rapik) ASEAN Journal of Empowering Community Indonesian Governance Journal (Kajian Politik-Pemerintahan) Journal of Governance and Social Policy
Agus Setio Widodo
Universitas Pancasakti Tegal
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Personal Branding of Tegal District Head Candidates in Increasing Electability on Social Media Instagram Pratiwi, Cindy; Zainudin, Arif; Widodo, Agus Setio
ARISTO Vol 12, No 3 (2024): Election and Regional Election in Indonesian
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i3.11374

Abstract

In this era of globalization social media especially Instagram is a platform that is widely used by political actors in introducing their personal branding to attract public attention. Personal branding strategy is a good step in building political communication with voters due to affordability during the campaign. So in this paper the author wants to reveal what personal branding strategies are carried out by the candidates. This article is analyzed using a political branding approach using orange data mining as a coding tool to find out the sentiment of the public. The data from this study were taken from several posts from each candidate and comments from Instagram users. The results of this study show that the branding carried out by the two candidates shows a predominantly neutral sentiment from the public against several comments made in the comments column.
Personal Branding of Tegal District Head Candidates in Increasing Electability on Social Media Instagram Pratiwi, Cindy; Zainudin, Arif; Widodo, Agus Setio
ARISTO Vol 12 No 3 (2024): Election and Regional Election in Indonesian
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i3.11374

Abstract

In this era of globalization social media especially Instagram is a platform that is widely used by political actors in introducing their personal branding to attract public attention. Personal branding strategy is a good step in building political communication with voters due to affordability during the campaign. So in this paper the author wants to reveal what personal branding strategies are carried out by the candidates. This article is analyzed using a political branding approach using orange data mining as a coding tool to find out the sentiment of the public. The data from this study were taken from several posts from each candidate and comments from Instagram users. The results of this study show that the branding carried out by the two candidates shows a predominantly neutral sentiment from the public against several comments made in the comments column.
Co-Authors Adilla, Annisa Afisa, Afisa Aglistya, Ayu Amandha Putri Agus Sahri Akhmad Habibullah Arif Zainudin Cindy Pratiwi, Cindy Dhona Fitriliawati Supriyanto Didi Permadi DIRYO SUPARTO Dwian Hartomi Akta Padma Eldo Dyah Irma Permanasari Eddhie Praptono Fikri, Alfin Fizar Fizar Gunistiyo, Gunistiyo Gunistyo , M.Si Hartuti Purnaweni Inas Sany Muyassaroh Inayah Adi Sari Jaka Waskita Khaerudin Khaerudin KHAIRIYAH, MIFTAHUL Muyassaroh, Inas Sany Permadi, Didi Permatasari, Lintang Jelita Rin Herdinta, Della Aulia Rizki, Nisrina Febiana Sana Prabowo Siswanto , SH.,MH Siswanto , SH.,MH. Soesi Idayanti SRI SUTJIATMI Sugiharto, Unggul Unggul Sugi Harto Yana Mulyana Yayat Hidayat Amir