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All Journal Jurnal Pengolahan Hasil Perikanan Indonesia Jurnal Ekonomi Modernisasi JBT (JURNAL BISNIS dan TEKNOLOGI) SULTANIST: Jurnal Manajemen dan Keuangan JBMR: Journal of Business and Management Review International Journal of Education and Social Science (IJESS) Dedikasi: Jurnal Pengabdian Kepada Masyarakat Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan IIJSE Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat J-CEKI PESHUM
Dyah Widowati
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Other

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Administration of Sugar Factory Equipment Repair Services Dia Setiawati; Dyah Widowati
IJESS International Journal of Education and Social Science Vol. 6 No. 1 (2025): VOL 6 NO 1 APRIL 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v5i2.352

Abstract

Administration has a strategic role in supporting the efficiency and effectiveness of company operations, especially in the sugar industry equipment repair sector. The study aims to determine the application of administration in supporting sugar factory equipment repair services by Nusantara Maintenance Facilities (NMF) at PG Djombang Baru. The data collection techniques used were interviews and literature studies, which were to explore the importance of structured administration to ensure smooth operations. Administration at Nusantara Maintenance Facilities has been implemented in a structured manner and in accordance with standard operating procedures (SOP) and is able to support operational needs. However, there are still some aspects that need to be improved, such as strengthening communication between technical and administrative teams.
Analysis of Digital Potential Development Factors for Enterpreneurs in the Z Generation Azizah, Nurul; Farida, Siti Ning; Widowati, Dyah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6141

Abstract

Measurement of achievement in three main areas conducted by PISA (Program for Entrepreneurship Level in Indonesia is still relatively low compared to other countries. The role of entrepreneurs is very important for strengthening a country's economy. The potential of the dominant generation Z in the next few years must be prepared as early as possible to be ready to become entrepreneurs. However, not many young people or students have a strong desire to become entrepreneurs. Especially among students. Students are a potential age group and have great potential in starting or developing an entrepreneurial spirit. So, it is necessary to understand how to see the entrepreneurial potential of students. Entrepreneurial potential will be greatly influenced by a person's motivation. A person's motivation is greatly influenced by internal and external factors. Internal motivation is everything related to the individual, including: feeling the need for personal challenges, self-esteem, and the desire to lead. External motivation is everything that grows from factors outside the individual, such as the school environment, education, and family environment. External motivation in this study consists of entrepreneurship education, basic knowledge of entrepreneurship, and perceptions of social support. The sample in this study was taken from Generation Z from various regions who were pursuing higher education in Surabaya, to support the strengthening of the Indonesian economy in the future. The method used in this study is a quantitative approach. The research instrument used was a questionnaire, which would then be tested descriptively and inferentially using SmartPLS software. The results of the data test showed that external motivation, which in this study included entrepreneurship education, basic knowledge of entrepreneurship, and perception of social support, influenced digital entrepreneurship interest. Then on internal motivation, which includes personal challenges, self-esteem, and the desire to lead, influences digital entrepreneurship interest in Generation Z.
IMPLEMENTASI PENGGUNAAN LAYANAN MOBILE BANKING BARU : WONDR BY BNI Listiyani, Dewy; Widowati, Dyah
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.3688

Abstract

Abstract: The advancement of digital technology has driven transformation in the banking sector, particularly through mobile banking services. Bank BNI launched a new application named Wondr as part of its digitalization efforts to enhance customer experience. This study aims to evaluate the implementation of Wondr, including its features, challenges, and impact on operational efficiency and customer satisfaction. The research employs a qualitative approach using literature review and in-depth interviews. The findings reveal that Wondr offers advanced features such as AI-driven financial management, real-time transactions, and integration with various digital services. This implementation has successfully improved customer loyalty and operational efficiency, despite challenges such as varying levels of digital literacy and limited internet access. Through structured approaches and continuous innovation, Wondr supports inclusive and sustainable digital banking transformation in Indonesia. Keywords: Wondr, mobile banking, digital transformation, customer satisfaction, operational efficiencyAbstrak: Perkembangan teknologi digital telah mendorong transformasi di sektor perbankan, salah satunya melalui layanan mobile banking. Bank BNI meluncurkan aplikasi baru bernama Wondr sebagai bagian dari upaya digitalisasi untuk meningkatkan pengalaman nasabah. Penelitian ini bertujuan untuk mengevaluasi implementasi Wondr, termasuk fitur, tantangan, dan dampaknya terhadap efisiensi operasional serta kepuasan nasabah. Studi menggunakan pendekatan kualitatif dengan metode tinjauan pustaka dan wawancara mendalam. Hasil menunjukkan bahwa Wondr menawarkan fitur-fitur unggulan seperti pengelolaan keuangan berbasis AI, transaksi real-time, dan integrasi dengan berbagai layanan digital. Implementasi ini berhasil meningkatkan loyalitas nasabah dan efisiensi operasional, meskipun masih menghadapi kendala seperti tingkat literasi digital yang bervariasi dan keterbatasan akses internet. Dengan pendekatan terstruktur dan inovasi berkelanjutan, Wondr mendukung transformasi digital perbankan di Indonesia secara inklusif dan berkelanjutan.Kata kunci: Wondr, mobile banking, transformasi digital, kepuasan nasabah, efisiensi operasional.
PERSONAL BRANDING MAHASISWA UPN “VETERAN” JAWA TIMUR DI INTERSHIP LIFE (InLiFe) PADA PT TELEKOMUNIKASI SELULER SURABAYA br Milala, Dian Theovani; Widowati, Dyah
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.3690

Abstract

Abstract: Internship programs serve as a learning platform that prepares students to face the professional workforce. These programs enable students to apply academic theories in real-world practices, enhance technical and interpersonal skills, and bridge the gap between education and the workplace. In this context, personal branding becomes a key element that helps students stand out in a competitive work environment. Personal branding involves managing self-image through values, skills, personality, vision, mission, and professional image.The Internship Life program, conducted by PT Telekomunikasi Seluler Surabaya, provides an opportunity for students not only to learn professional skills but also to develop and strengthen their personal branding. This program is designed to help students build a strong professional image and increase their competitiveness in the job market. Keywords: Internship, Personal Branding, Internship Life, PT Telekomunikasi Seluler Surabaya Abstak..Program magang merupakan wadah pembelajaran yang mempersiapkan mahasiswa untuk menghadapi dunia kerja secara profesional. Program ini memungkinkan mahasiswa menerapkan teori akademis dalam praktik nyata, meningkatkan keterampilan teknis dan interpersonal, serta menjembatani kesenjangan antara pendidikan dan dunia kerja. Dalam konteks ini, personal branding menjadi elemen kunci yang membantu mahasiswa menonjol di lingkungan kerja kompetitif. Personal branding melibatkan pengelolaan citra diri melalui nilai, keterampilan, kepribadian, visi, misi, dan citra profesional. Program Internship Life merupakan program magang oleh PT Telekomunikasi Seluler Surabaya yang memberi kesempatan untuk tidak hanya belajar keterampilan profesional, tetapi juga mengembangkan dan memperkuat personal branding. Kata Kunci : Magang, Personal Branding, Internship Life, PT Telekomunikasi Seluler Surabaya 
STRATEGI PEMASARAN KARTU by.U PADA PT TELKOMSEL SELULER SURABAYA: STUDI KASUS BOOTH EVENT KONSER LIVE ARENA Rahmania Yulianti, Dewi; Widowati, Dyah
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.3695

Abstract

Abstract: The Indonesian telecommunications industry is undergoing a major transformation with the development of technology and the increasing need for public communication. PT Telkomsel, as the largest cellular service provider, introduced the by.U card as a rebranding of the As card, aimed at the younger generation, especially Gen Z. In an effort to market this product, PT Telkomsel Seluler Surabaya implemented an innovative marketing strategy, by utilizing booths at major events such as the Live Arena concert. This marketing strategy involves a marketing mix consisting of product, price, place, and promotion. The results of observations showed that the direct marketing strategy through interaction at the booth succeeded in increasing sales and brand awareness significantly. Total sales recorded during the event reached IDR 4,910,000, with the main products being JKT48 photocards, credit, and by.U 3GB starter cards. This report provides recommendations for the development of more effective marketing strategies in the future.Keywords: PT Telkomsel, by.U card, marketing strategy, Live Arena, telecommunications.Abstrak: Industri telekomunikasi Indonesia tengah mengalami transformasi besar dengan berkembangnya teknologi dan meningkatnya kebutuhan komunikasi masyarakat. PT Telkomsel, sebagai penyedia layanan seluler terbesar, memperkenalkan kartu by.U sebagai hasil rebranding dari kartu As, yang ditujukan untuk generasi muda, terutama Gen Z. Dalam upaya memasarkan produk ini, PT Telkomsel Seluler Surabaya menerapkan strategi pemasaran yang inovatif, dengan memanfaatkan booth di event besar seperti konser Live Arena. Strategi pemasaran ini melibatkan bauran pemasaran (marketing mix) yang terdiri dari produk, harga, tempat, dan promosi. Hasil observasi menunjukkan bahwa strategi pemasaran langsung melalui interaksi di booth berhasil meningkatkan penjualan dan kesadaran merek (brand awareness) secara signifikan. Total penjualan yang tercatat selama acara mencapai Rp 4.910.000, dengan produk utama berupa photocard JKT48, pulsa, dan kartu perdana by.U 3GB. Laporan ini memberikan rekomendasi untuk pengembangan strategi pemasaran yang lebih efektif di masa depan.Kata Kunci: PT Telkomsel, kartu by.U, strategi pemasaran, Live Arena, telekomunikasi.
STRATEGI MARKETING KARTU BY.U DI TELKOMSEL Novia Candrawati, Dina; Widowati, Dyah
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i1.3882

Abstract

Abstract: With the rapid growth of the telecommunications industry in Indonesia, companies are driven to innovate to meet the needs of the younger generation, who are increasingly reliant on digitalization. PT Telekomunikasi Selular (Telkomsel) introduces by.U as a product targeting Gen Z through a flexible digital approach. Based on internship experiences in the Direct Sales and Digital Branch division at Telkomsel Surabaya, this article analyzes the marketing strategies of by.U using methods such as active participation in offline events, social media analysis, and the implementation of digital campaigns through marketplaces. The results indicate that digital-based marketing, supported by personal interaction in the field, can enhance brand awareness and customer loyalty. Challenges such as intense market competition and the need to improve customer engagement can be addressed through comprehensive strategic approaches.Keywords:digitalization, gen Z, digital marketing, by.UAbstrak: Dengan terus berkembang pesatnya industri telekomunikasi di Indonesia, mendorong perusahaan untuk berinovasi demi memenuhi kebutuhan generasi muda yang semakin bergantung pada digitalisasi. PT Telekomunikasi Selular (Telkomsel) menghadirkan kartu by.U sebagai produk yang menyasar Gen Z melalui pendekatan digital yang fleksibel. Berdasarkan pengalaman magang di divisi Direct Sales and Digital Branch Telkomsel Surabaya, artikel ini menganalisis strategi marketing kartu by.U dengan menggunakan metode partisipasi aktif dalam event offline, analisis media sosial, dan implementasi kampanye digital melalui marketplace. Hasil menunjukkan bahwa pemasaran berbasis digital, yang didukung dengan interaksi personal di lapangan, dapat meningkatkan brand awareness juga loyalitas pelanggan. Tantangan seperti kompetisi ketat di pasar dan kebutuhan untuk meningkatkan engagement pelanggan dapat diatasi dengan pendekatan strategis yang menyeluruh.Kata kunci: digitalisasi, gen Z, marketing digital, by.U
OPTIMALISASI PEMASARAN KARTU by.U PADA PT TELEKOMUNIKASI SELULAR SURABAYA Khalimatus Sya’diyah, Dewi; Widowati, Dyah
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.3697

Abstract

Abstract: In the digital era, people's need for telecommunication services continues to increase, especially among the younger generation. PT Telekomunikasi Selular Surabaya presents the by.U card as a flexible and personalized digital-based telecommunication product. This research aims to analyze the marketing strategy applied by PT Telekomunikasi Selular Surabaya in marketing by.U cards, and evaluate their effectiveness. The research method uses a descriptive approach through direct observation during the internship program, which includes promotions at various events and sales data analysis. The results show that interactive marketing strategies, such as promotions at school and campus events, succeed in increasing brand awareness and customer loyalty. The conclusion of this research,, by.U marketing optimization can be strengthened with a more personalized and relevant approach to the needs of the young generation. Keywords: Optimization, Digital Marketing, Marketing strategyAbstrak: Dalam era digital, kebutuhan masyarakat terhadap layanan telekomunikasi terus meningkat, terutama di kalangan generasi muda. PT Telekomunikasi Selular Surabaya menghadirkan kartu by.U sebagai produk telekomunikasi berbasis digital yang fleksibel dan personal. Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh PT Telekomunikasi Selular Surabaya dalam memasarkan kartu by.U, serta mengevaluasi efektivitasnya. Metode penelitian menggunakan pendekatan deskriptif melalui pengamatan langsung selama program magang, yang mencakup promosi di berbagai event dan analisis data penjualan. Hasil menunjukkan bahwa strategi pemasaran interaktif, seperti promosi di event sekolah dan kampus, berhasil meningkatkan kesadaran merek dan loyalitas pelanggan. Kesimpulan dari penelitian ini,, optimalisasi pemasaran by.U dapat diperkuat dengan pendekatan yang lebih personal dan relevan dengan kebutuhan generasi muda.Kata kunci: Optimalisasi, Pemasaran Digital, Strategi pemasaran
Prosedur Pelayanan Pelanggan Berbasis ICRM (Interactive Customer Relationship Management) Pada PT PLN Icon Plus Divisi Retail SBU Jawa Bagian Timur Shella, Devira Elsa Mei; Dyah Widowati
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.7394

Abstract

Guna meningkatkan kepuasan pelanggan, PT PLN ICON PUS Divisi Ritel SBU Jawa Timur sangat mengutamakan pelayanan pelanggan yang responsif dan terintegrasi. Langkah strategis untuk meningkatkan proses layanan melalui manajemen data terpusat, analisis kebutuhan pelanggan, dan respons cepat adalah penerapan sistem Interactive Customer Relationship Management (ICRM). Tujuan dari penelitian ini adalah untuk meneliti penerapan, keuntungan, dan kesulitan dari metode layanan berbasis ICRM. Temuan studi menunjukkan bahwa, meskipun ada hambatan seperti kebutuhan untuk peningkatan infrastruktur dan pelatihan sumber daya manusia, sistem ICRM dapat meningkatkan kepuasan pelanggan dan efektivitas operasional. Penerapan ICRM telah terbukti menjadi cara yang sukses untuk membantu transformasi digital dan meningkatkan interaksi dengan pelanggan.
Karakteristik biskuit bayi dengan penambahan tepung jagung manis, tepung kacang merah, dan tepung ikan gabus : The characteristics of baby biscuits with the addition of sweet corn flour, red bean flour, and snakehead fish flour Siswanti, Siswanti; Delinda, Monika Vania; Parnanto, Nur Her Riyadi; Widowati, Dyah
Jurnal Pengolahan Hasil Perikanan Indonesia Vol. 27 No. 4 (2024): Jurnal Pengolahan Hasil Perikanan Indonesia 27(4)
Publisher : Department of Aquatic Product Technology IPB University in collaboration with Masyarakat Pengolahan Hasil Perikanan Indonesia (MPHPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17844/jphpi.v27i4.47665

Abstract

Biskuit bayi merupakan makanan pendamping air susu ibu (MPASI) yang dikonsumsi dengan penambahan air, susu, dan atau dikonsumsi langsung oleh bayi berusia >6 bulan. MPASI mengandung karbohidrat, protein, lemak, dan nutrisi lainnya. Upaya diversifikasi biskuit bayi dilakukan dengan memanfaatkan tepung jagung manis (TJM) yang mengandung karbohidrat dan vitamin A sebagai alternatif pengganti tepung terigu. Protein berkontribusi dalam pertumbuhan bayi, sehingga kecukupannya dalam MPASI perlu dipenuhi melalui penambahan tepung kacang merah (TKM) dan tepung ikan gabus (TIG). Penelitian ini bertujuan untuk menentukan formula terbaik penambahan TJM, TKM, dan TIG dalam pembuatan biskuit bayi berdasarkan parameter fisikokimia dan sensori. Biskuit bayi dihasilkan melalui penambahan tepung jagung manis, tepung kacang merah, dan tepung ikan gabus, yaitu F1 (kontrol), F2 (30:8:2), F3 (30:6:4), F4 (30:4:6), dan F5 (30:2:8). Parameter fisikokimia yang diamati meliputi analisis daya serap air, kelarutan, proksimat, kadar vitamin A, kalori, dan angka kecukupan gizi (AKG). Analisis sensori dilakukan untuk parameter warna, aroma, rasa, tekstur, dan overall. Hasil penelitian menunjukkan bahwa penurunan jumlah TKM dan peningkatan jumlah TIG menyebabkan peningkatan kadar air, abu, protein, dan vitamin A, serta penurunan daya serap air, kelarutan, kadar lemak, karbohidrat, dan kalori pada biskuit bayi. Biskuit bayi perlakuan F2 menunjukkan daya serap air 3,88±0,14 g/g, kelarutan 43,47±0,87%, nilai kalori 450,96 kkal, dan angka kecukupan gizi tertinggi 56,37% serta paling disukai panelis untuk semua parameter (warna, aroma, rasa, tekstur, dan overall).
Co-Authors Acai Sudirman br Milala, Dian Theovani Damayanti, Diana Putri Dayyan Ramadhan Santoso Delinda, Monika Vania Dia Setiawati Harjanti, Dhyah Ita Musfirowati Hanika Khalimatus Sya’diyah, Dewi Listiyani, Dewy Nani Nani Noerchoidah Novia Candrawati, Dina Nur Her Riyadi Parnanto NURUL AZIZAH Nuzulul Fatimah Rahmania Yulianti, Dewi Rosianti, Dewi Azizah Sekar Harum Puspita Shella, Devira Elsa Mei Siswanti Siswanti Siti Mahmudah Siti Ning Farida Wijaya, Dony Arta Zhusuf Falhamdany