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PENGEMBANGAN DESTINASI WISATA NAGARI ANDALEH MELALUI PEMBANGUNAN BRANDING DAN POSITIONING DI KECAMATAN BATIPUH KABUPATEN TANAH DATAR Khairil Anwar; Eri Gas Ekaputra; Oktavianus Oktavianus; Elvira Luthan; Varhanno Khallifhatul Khanh; Vitrya Qurratu Ayuni Khanh; Aufa Fikhriah; Resca Caesar Resti; Savira Nurul Hayuni
BULETIN ILMIAH NAGARI MEMBANGUN Vol 4 No 4 (2021)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v4i4.368

Abstract

Nagari Andaleh is a village in Batipuh District, Tanah Datar Regency, West Sumatra Province. This Nagari is rich with potential natural resources and human resources. Currently, this Nagari has become one of the tourist destinations in Tanah Datar Regency. The problem faced by the Nagari is the problem of branding and positioning tourist destinations. The purpose of this activity is to empower human resources to utilize natural resources as tourist destinations and develop the competitiveness of destination products to markets outside Tanah Datar Regency, accelerating the diffusion of technology and management from universities to partners. In particular, the purpose of the activity is to explore and build branding and positioning of tourist destinations in the Nagari. The activity is carried out in 3 stages. The first stage of preparation begins with socialization, contacting the Nagari government and related parties to determine the schedule of activities, and compiling activity modules, and preparing for the implementation of activities. The stage of implementing activities in the aspect of destination with destination quality control methods, training methods on strengthening Nagari institutions, branding and positioning development workshops, training methods for destination creation, and consulting. The final stage is the implementation of monitoring and evaluation of activities. The results of the activities are creating branding and positioning of Nagari tourist destinations, improving quality and destinations that are following natural resources, developing destination design innovations, and improving quality so that they can target the destination market. Mentoring activities need to be continued to help Nagari build tourist destinations Nagari Andaleh continues to grow.
An Informal Representation of the Language Spoken by Children from the Nias Ethnic Group in Banuaran Nazara Nazara; Wa’özisökhi Nazara; Oktavianus Oktavianus
LINGUA LITERA : journal of english linguistics and literature Vol 2 No 2 (2017): Lingua Litera
Publisher : STBA Prayoga Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.825 KB) | DOI: 10.55345/stba1.v2i2.18

Abstract

This research aims to identify the language used by children from Nias ethnic families in Banuaran as well as the reason for using the language. The writers wanted to know what language is used and the possible use of other languages and code-mixing performed by these children in various situations, including athome, in the community of Nias, and in other places. The authors would like to know the reason of the selection and use of the language. The authors used andpresented the analysis based on the data obtained is descriptive. The authors conducted observations on the use of language by children at home and in thecommunity of Nias Banuaran Family Association (IKNB). The authors uses several instruments in retrieving data in the form of recordings and thequestioner to be filled by children and parents. It was found that children from the Nias ethnic group in Banuaran use Indonesian and Minangkabau language.They use the languages due to neighborhood environment, family condition, and negative perception on Nias ethnic group. This reveals that the children‟slanguage choice is functional/motivated.
The Language of Yellow Journalism YUDIA YOSEF; OKTAVIANUS OKTAVIANUS; YEN POLISDA
LINGUA LITERA : journal of english linguistics and literature Vol 1 No 2 (2015): Lingua Litera
Publisher : STBA Prayoga Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55345/stba1.v1i2.33

Abstract

The aims of this article were to find the tendency of yellow journalism headline which often appears and to reveal the function of language in yellow journalismheadline. The data sources in this research were taken from English printed magazines and newspapers which were indicated as yellow journalism product.This research was a descriptive qualitative research. The research findings indicated that the form of headline was simple sentence. Simple sentence had some patterns: subject + verb, subject + verb + object, subject + verb + complement and subject + verb + object + complement. It was also found that a headline existed of phrase. The tendency of phrase were: noun phrase, verb phrase, and prepositional phrase. The headline had referential function , expressive function and social function.
Bahasa dan Budaya Maritim: Identitas dan Pemerkaya Budaya Bangsa Oktavianus .
Journal Social and Humaniora Vol 19 No 1 (2019)
Publisher : Udayana University Press bekerjasama dengan Fakultas Ilmu Budaya Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (696.904 KB) | DOI: 10.24843/PJIIB.2019.v19.i01.p04

Abstract

Indonesia memiliki wilayah lebih kurang 1,9 juta mil persegi dengan jumlah pulau 17.508, 770 suku bangsa dan 726 bahasa (Tempo,co, 27 November 2017). Wilayah yang terdiri dari 17.508 pulau itu – yang disebut dengan NKRI – dipersatukan oleh laut. Luasnya wilayah NKRI yang didiami oleh beragam suku dengan bahasa lokal yang berbeda-beda merupakan suatu kekayaan dan keunikan yang dimiliki oleh bangsa Indonesia yang harus dijaga, dirawat dan dipertahankan. Sehubungan dengan itu, tulisan ini merupakan suatu upaya untuk menelaah bagaimana bahasa dan budaya maritim menjadi identitas dan pemerkaya budaya bangsa dalam hal ini bangsa Indonesia. Kajian dilakukan dari sudut pandang hubungan bahasa dengan budaya (Kramsch, 1998; Duranti, 2000). Data untuk keperluan kajian ini adalah penggunaan bahasa yang terkait dengan kelautan. Hasil kajian menunjukkan bahwa budaya maritim memberikan sumbangan yang sangat besar bagai pengembangan dan pemerkaya budaya bangsa (Indonesia). Leksikon-leksikon dan ungkapan kemaritiman tidak hanya dipakai dilingkungan kelautan tetapi juga digunakan dalam berbagai ranah pertuturan.
A Pragmatic Study of Family-Theme Swearing Used in Compliments on Twitter Aprilia Kartika Putri; Oktavianus Oktavianus; Rina Marnita
JP-BSI (Jurnal Pendidikan Bahasa dan Sastra Indonesia) Vol 4, No 2 (2019): VOLUME 4 NUMBER 2 SEPTEMBER 2019
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.981 KB) | DOI: 10.26737/jp-bsi.v4i2.1091

Abstract

Swearing is deemed as improper to use in certain settings. However, it can be used to convey positive emotions too, including complimenting something or someone. This research article aims to investigate the linguistic forms, pragmatic meanings, and pragmatic functions of family-theme swearing used in compliments on Twitter. Kreidler (2002), Ramlan (2005), and Ljung (2011)’s opinions were utilized in this research. Observational method was used to collect the data. Distributional and identity method were used to analyze the data. The results of this study demonstrate that: (1) linguistic forms of family-theme swearing are word and phrase, (2) the pragmatic meaning of the family-theme swearing is as utterance meaning, and (3) the pragmatic functions of the family-theme swearing are as Adjectival Intensifier and Anaphoric Use of Epithets. This research is hopefully able to assist EFL (English as a Foreign Language) students to communicate in English better with other English speakers on Twitter.
PERGERAKAN WACANA PEMBANGUNAN TOL RUAS PADANG-SICINCIN DI SUMATRA BARAT Muhammad Fauzan Harza; Oktavianus Oktavianus; Sawirman Sawirman
Linguistik : Jurnal Bahasa dan Sastra Vol 5, No 1 (2020): Linguistik : Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v5i1.210-221

Abstract

Penelitian ini dilatarbelakangi oleh fenomena pemberitaan online tentang pembangunan jalan tol ruas Padang-Sicincin. Penelitian ini bertujuan untuk (1) menemukan konfigurasi dan tipe pergerakan wacana; dan (2) mendeskripsikan relasi antar wacana. Penelitian ini menggunakan pendekatan kualitatif. Data yang digunakan adalah seluruh teks berita tentang pembangunan jalan tol ruas Padang-Sicincin. Data diambil dari mesin pencari Google periode Februari 2018 - April 2020. Pengumpulan data menggunakan metode simak dengan teknik simak bebas libat cakap (SBLC) dan teknik rekam. Teori BREAK, sistem transivitas Halliday, dan teori wacana kritis digunakan sebagai pisau analisis. Hasil penelitian menunjukkan bahwa (1) Konfigurasi wujud wacana primer didominasi oleh proses material dan wacana sekunder didominasi oleh proses verbal. Wacana ini memiliki dua tipe pergerakan yaitu tipe KOKO (Konvergen-Konvergen) dan KODI (Konvergen-Divergen). (2) Relasi antar wacana ditentukan oleh relasi antar partisipan, relasi antar proses, dan relasi politik budaya.
Leksikon Verba dan Nomina Bahasa Tanjung Pucuk Jambi Kabupaten Tebo Provinsi Jambi dalam Lingkungan Perladangan: Kajian Ekolinguistik Adliza Adliza; Oktavianus Oktavianus; Fajri Usman
LINGUA : Jurnal Bahasa, Sastra, dan Pengajarannya Vol. 18 No. 1 (2021): Maret 2021
Publisher : Center of Language and Cultural Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30957/lingua.v18i1.671

Abstract

This research is an ecolinguistic study that examines the verb lexicon and noun Tanjung Pucuk Jambi Language in a farming environment. The purpose of this study is to examine the relationship between the verb lexicon and noun, to determine the lexicon that is still in use and the lexicon that has just emerged in the language of Tanjung Pucuk Jambi Village, Tebo Regency, and Jambi Province with the farming environment. The data used in this study is the language of the village of Tanjung Pucuk Jambi. This research uses a qualitative approach. The method and technique used in data collection is a free and involved method with note-taking. The method used in data analysis is the method of the split method and the equivalent method. The results of the analysis are presented in a descriptive way supplemented with pictures and signs to support the presentation of the results of the analysis. The analysis shows that there are still many lexicon verbs and nouns in the Tanjung Pucuk Jambi language that is still in use today. The relationship between the verb lexicon and the Tanjung Pucuk Jambi language noun is closely related to the socio-cultural life activities of the local community with a farming environment where the local community works daily in farming in the fields. Then there are also some verb lexicons and nouns in the language of Tanjung Pucuk Jambi, which have just emerged because they are doing farming activities in new fields by planting oil palm plantations.
Penamaan Perahu di Kecamatan Linggo Sari Baganti Kabupaten Pesisir Selatan: Sebuah Kajian Antropolinguistik Satrio Satrio; Fajri Usman; Oktavianus Oktavianus
LINGUA : Jurnal Bahasa, Sastra, dan Pengajarannya Vol. 18 No. 1 (2021): Maret 2021
Publisher : Center of Language and Cultural Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30957/lingua.v18i1.686

Abstract

This study is an attempt to examine the names of the boats and the categorization of boat names in Linggo Sari Baganti Subdistrict, Pesisir Selatan Regency. The study of boat names is also associated with the function, meaning, and cultural values ​​contained in these names. The purpose of this study is to describe and explain the categorization and naming process of boats. Describe and explain the function, meaning, and cultural value of the names of the boats. Based on the results of data analysis, 60 (sixty) boat names were categorized in the names of fruits, animal names, names of children, naming events, naming conditions, and place names. The boat names given can distinguish self-identity for boat owners. The name of the boat given is very valuable, valuable, and useful, and contains good meaning. The function of the name of the boat, there are five functions, namely (1) information function, (2) expressive function, (3) directive function, (4) aesthetic function, and (5) fatigue function. The meaning contained in the name of the boat there is three meanings, namely (1) the meaning of the futurative name, (2) the meaning of the name of the situation, (3) the meaning of the name of the memory. The cultural values ​​contained in the names of the boats. Namely the value of social welfare, the value of hard work, the value of discipline, the value of commitment, the value of social solidarity, the value of cultural preservation and creativity, the value of gender management, the value of peace, the value of harmony and resolution of conflict, and the value of gratitude.
Religious Narratives during the Pandemic: Transitivity Analysis of Covid-19 Hoax Discourse on Indonesian Social Media Hetti Waluati Triana; Oktavianus Oktavianus; Muhammad Ilham; Annisa Khairunnisa
JURNAL ARBITRER Vol. 10 No. 1 (2023)
Publisher : Masyarakat Linguistik Indonesia Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ar.10.1.66-75.2023

Abstract

Many studies have been carried out on religious narratives that go hand in hand with the Covid-19 pandemic, but only focus on religious authority, religious attitudes and behavior, and the contributions of religious leaders. In fact, the religious dimension in the Covid-19 hoax circle is a form of social practice that contains a dialectical process. This article aims to reveal the hidden dialectical process in the lingual features of the Covid-19 hoax through Halliday’s transitivity analysis. This descriptive qualitative research data is in the form of lingual elements in the Covid-19 hoax content related to religious issues. Data was collected using documentation techniques on four website pages to fact-check Covid-19 news published throughout 2020-2021. Data collection was carried out by going through the stages of reading and observing, sorting, storing and printing, rereading, and determining research subjects. The data is then analyzed by taking the data reduction stage; display data; conclusion, and verification. The results showed that of the 121 data used as a corpus, 6 types of transitivity processes were found, namely (1) material processes, (2) mental processes, (3) relational processes, (4) verbal processes, (5) behavioral processes, and (6) existential process. The research findings provide a new perspective on the tendency of discourse producers to construct narratives about Covid-19 and religious issues. The research findings will have implications for efforts to educate the public about hoax issues around Covid-19. With the description of the exploitation of religious issues, it is hoped that the community will be aware and able to think critically in digesting information.
English Depiction of Given-New Information in Business-Scape in Padang: a Linguistic Landscape Exploration Kamelia Sari; NFN Oktavianus; NFN Zulprianto; NFN Novalinda
SUAR BETANG Vol 18, No 1 (2023): June 2023
Publisher : Balai Bahasa Kalimantan Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/surbet.v18i1.6466

Abstract

This study aims at revealing English representation on the business signboards in some business centers in Padang. This research is a qualitative descriptive study that helps researchers to have a thorough analysis of the data. Linguistic landscape and visual semiotics theories proposed by Landry and Bourhis, Kress and van Leeuwen, and Scollon and Scollon are applied to discuss the results. The visual semiotics theory is specified for only composition, especially given and new composition. The study finds that there are 687 data with 957 compositions of given-new, ideal-real, and center-margin information. Among them are 54 (6%) given compositions and 221 (23%) new compositions. It indicates that the business owners in Padang mostly use English as a subordinate language on the signboard. The business owners use English on the signboards to give new information to promote their stores. Hopefully, this research can give more contributions to the linguistic landscape in Padang. It also can broaden the readers’ horizons about the language in public spaces, especially the language used in business areas.AbstrakPenelitian ini bertujuan mengungkap penggambaran bahasa Inggris pada papan nama bisnis di beberapa pusat bisnis di Padang. Penelitian ini merupakan penelitian deskriptif kualitatif yang membantu peneliti untuk melakukan analisis data secara mendalam. Teori lanskap linguistik dan semiotika visual oleh Landry dan Bourhis, Kress dan van Leeuwen, dan Scollon dan Scollon diterapkan untuk membahas hasil penelitian. Teori semiotika visual dikhususkan hanya untuk komposisi, terutama komposisi ‘given’ dan komposisi ‘new’. Penelitian ini menemukan bahwa ada 687 data dengan 957 komposisi informasi yang given-new, ideal-real, dan center-margin. Diantaranya, terdapat 54 (6%) komposisi given dan 221 (23%) komposisi new. Hal ini menunjukkan bahwa pemilik bisnis di Padang sebagian besar menggunakan bahasa Inggris sebagai bahasa pelengkap pada papan nama. Pemilik usaha menggunakan bahasa Inggris pada papan nama untuk memberikan informasi baru untuk mempromosikan toko mereka. Diharapkan penelitian ini dapat menambah kontribusi penelitian lanskap linguistik di kota Padang. Selain itu, penelitian ini dapat memperluas wawasan pembaca mengenai bahasa di ruang publik, khususnya di bidang bisnis.