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All Journal Neo-Bis Jurnal Manajemen Dan Kewirausahaan MABIS: Manajemen dan Bisnis Mega Aktiva: Jurnal Ekonomi dan Manajemen Media Agribisnis Creative Research Management Journal Kainawa: Jurnal Pembangunan & Budaya Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Imara: Jurnal Riset Ekonomi Islam Journal Economics Technology and Entrepreneur AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Penelitian dan Pengkajian Ilmiah Economics and Business Management Journal
Yusuf Yusuf
Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN Yusuf Yusuf
Mega Aktiva Vol 13, No 1 (2024): April
Publisher : Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32833/majem.v13i1.517

Abstract

Pengaruh Harga, Promosi, Kualitas Produk, dan Media Sosial terhadap Keputusan Pembelian Konsumen Yusuf Yusuf; Ratu Ananta; Salsa Azhara; Sari Shita Wiliastanty; Yana Apriana
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2739

Abstract

This study aims to determine the effect of price, promotion, product quality, and social media on consumer purchasing decisions. In the business world, marketing has an important role in attracting consumers to buy a product. Appropriate prices, attractive promotions, good product quality, and effective use of social media can influence consumer purchasing decisions. The method used in this study is a conceptual method by using various sources from journals and literature related to marketing management. The results of the discussion show that price, promotion, product quality, and social media have a relationship with consumer purchasing decisions. Therefore, companies need to pay attention to marketing strategies in order to increase consumer interest and purchasing decisions.
Pengaruh Gratis Ongkir, Flash Sale, Ulasan Konsumen, dan Kepercayaan Konsumen terhadap Keputusan Pembelian di Shopee Yusuf Yusuf; Rizki Nur Rofilah; Wa Ode Aqilah Tsaniyah Sabrina Arafatputri; Wa Ode Nabila Wardatul Asya; Wa Ode Sitti Asrianti
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2740

Abstract

Indonesia's e-commerce market has experienced rapid growth, leading to increasingly intense competition among online marketplaces. To remain competitive, Shopee has introduced a variety of promotional programs while continuing to strengthen consumer trust in order to influence purchasing decisions. Although previous studies have discussed the roles of free shipping, flash sales, consumer reviews, and consumer trust, these factors are generally examined separately, leaving limited conceptual discussion of how they work together. Using a qualitative library research approach, this paper brings together relevant theories and findings from previous studies to explain how these variables are conceptually related. Findings from the reviewed literature indicate that free shipping reduces consumers' perceived transaction costs, while flash sales create urgency that can encourage impulsive buying. Consumer reviews contribute through electronic word-of-mouth (e-WOM), helping potential buyers evaluate products and reduce perceived risk before making a purchase. Consumer trust, viewed through the Ability–Benevolence–Integrity (ABI) model, strengthens the effectiveness of these promotional strategies by increasing confidence in both the platform and its sellers. By bringing these perspectives together, this paper offers an integrated conceptual framework that can serve as a useful reference for future empirical research, particularly studies employing structural equation modeling.
Pengaruh Kompetensi, Pengembangan Karir, Komitmen Organisasi dan Kepuasan Kerja terhadap Kinerja Karyawan Perbankan Yusuf Yusuf
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 7 (2026): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i7.2847

Abstract

This study aims to analyze the influence of competence, career development, organizational commitment and job satisfaction on the performance of banking employees in South Konawe Regency. This research was conducted by survey method to 91 Bank employees in South Konawe district. The data analysis used was descriptive statistical analysis and inferential statistical analysis using PLS SEM analysis. The results of the study show that the competence, career development, organizational commitment and job satisfaction of banking employees in South Konawe Regency have a positive and significant effect both partially and simultaneously on employee performance.
Pengaruh Dimensi e-WOM terhadap Minat Beli Konsumen (Studi pada Pengguna Aplikasi Shopee di Kota Kendari) Yusuf Yusuf
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 7 (2026): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i7.2850

Abstract

The research was conducted to determine the influence of e-WOM Credibility, e-WOM Quality and e-WOM Quantity on buying interest in Shopee application users in Kendari City. The samples used were 80 samples with the criteria of being 15 years old and above. The sampling technique Accidental sampling, which is a sampling technique based on chance, that is, anyone who happens to meet a researcher, can be used as a sample, if it is seen that the person who happens to meet is suitable as a data source. The researcher used a quantitative approach using multiple linear regression analysis with the help of the IBM 23 version of the SPSS program. The results of this study show that the e-WOM Credibility variable (X1) has a positive and significant effect on the buying interest of Shopee application users in Kendari City (Y), the e-WOM Quality (X2) variable has a positive and significant effect on the buying interest of Shopee application users in Kendari City (Y), the e-WOM Quantity (X3) variable has a positive and significant effect on the buying interest of Shopee application users in Kendari City (Y) e-WOM Credibility,  e-WOM Quality and e-WOM Quantity simultaneously have a positive and significant effect on the buying interest of Shopee application users in Kendari City.
PERAN KEPUASAN WISATAWAN SEBAGAI MEDIASI PENGARUH PENGALAMAN WISATAWAN TERHADAP MINAT BERKUNJUNG KEMBALI Muhlis Lalimu; Rahmat Madjit; Yusuf Yusuf; Usman Usman
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.1929

Abstract

This study aims to examine the mediating role of tourist satisfaction in the relationship between tourist experience and revisit intention at Ngurbloat Beach, Manyeuw District, Southeast Maluku Regency. Data were collected through a questionnaire distributed to 100 tourists and analyzed using the Partial Least Squares (PLS) method. The results show that tourist experience has a positive and significant impact on both tourist satisfaction and revisit intention. Additionally, tourist satisfaction also has a positive and significant effect on revisit intention. The findings confirm that tourist satisfaction acts as a partial mediator in the relationship between tourist experience and revisit intention. Therefore, improving the quality of the tourist experience significantly and directly influences tourists’ intention to revisit the destination.
Co-Authors Adnan Hakim Agustinus Tangalayuk Ahmad Ahmad Ali Rizky Alida Palilati Andi Azwar Anas Idris Aprilia Attika Tiauw Arbia Ali Arbia Ali Ariawan, Ariawan Aries Widya Gunawan Asrip Putera Awaluddin Awaluddin Cahya Dwi Saputra Chamariyah . Chamariyah . Elfrida Ratnawati Eliyanti Agus Mokodompit Endro Sukotjo Eriyadi Eriyadi Erwin Harahap Hartini Hartini Hartini Hartini Hasnani Hasnani Hasnawati Hasnawati Hastuti Hastuti Hastuti Hastuti Hastuti Mustamin Hastuti Mustamin Ibnu Hajar Ida Bagus Agung Surya A Isalman, Isalman Isra Syam Jefri Putri Nugraha Juharsah, Juharsah Jumatin Jumatin La Ode Anto Laode Rahmat Malbar M. Aris Rauf Marlis Nur Moh. Amin Mohammad Amin Muh Taufik Muh. Rivan Kohawan Muhammad Masri MUHAMMAD TAUFIK Muhammad Taufik Muhammad Taufik Muhlis Lalimu Murdjani Kamaluddin Nasrul Nasrul Nindy Ade Marsalena Nofal Nur Nofrivul Nofrivul Nurul Artika Putri T Nurwati Nurwati Putri Ayu Arista Dewi Rahman Hasima Rahmat Madjid Rahmat Madjit Ratu Ananta Rizki Nur Rofilah S., Nursaban Rommy Salsa Azhara Samdin Sari Shita Wiliastanty Sarini Yusuf Sri Wiyati Mahrani Suhirno Suhirno Usman Usman Valentinus Amstrong TN Wa Ode Aqilah Tsaniyah Sabrina Arafatputri Wa Ode Nabila Wardatul Asya Wa Ode Sitti Asrianti Wa Ode Usna Wahyuniati Hamid Yana Apriana