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All Journal Neo-Bis Jurnal Manajemen Dan Kewirausahaan MABIS: Manajemen dan Bisnis Mega Aktiva: Jurnal Ekonomi dan Manajemen Media Agribisnis Creative Research Management Journal Kainawa: Jurnal Pembangunan & Budaya Journal of Technopreneurship on Economics and Business Review (JTEBR) Manajemen Kreatif Jurnal Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Imara: Jurnal Riset Ekonomi Islam
Yusuf Yusuf
Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences

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Pengaruh Harga, Kualitas Layanan dan Elektronic Word of Mouth terhadap Keputusan Pembelian pada Pelanggan Chila Petshop Kendari Yusuf Yusuf; Muh Fakhrul Kamal; Muhammad Taufik; Triwulandari Nehru Putri; Ariawan Ariawan
Manajemen Kreatif Jurnal Vol. 2 No. 2 (2024): Mei : Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i2.3262

Abstract

The increasing trend of keeping animals has resulted in increased demand for pet food. The purpose of this study was to analyse the effect of price, service quality and electronic word of mouth on purchasing decisions. This research was conducted on 80 chila Petshop customers. The results of the study found that price, service quality and electronic word of mouth both partially and simultaneously have a positive and significant effect on purchasing decisions. so that traders can pay attention to this
Co-Authors Adnan Hakim Agustinus Tangalayuk Ahmad Ahmad Ali Rizky Alida Palilati Andi Azwar Anas Idris Aprilia Attika Tiauw Arbia Ali Arbia Ali Ariawan Ariawan Asrip Putera Awaluddin Awaluddin Cahya Dwi Saputra Chamariyah . Chamariyah . Elfrida Ratnawati Eliyanti Agus Mokodompit Endro Sukotjo Eriyadi Eriyadi Erwin Harahap Hartini Hartini Hartini Hartini Hasnani Hasnani Hasnawati Hasnawati Hastuti Hastuti Hastuti Hastuti Hastuti Mustamin Hastuti Mustamin Ibnu Hajar Ida Bagus Agung Surya A Isalman, Isalman Isra Syam Juharsah, Juharsah Jumatin Jumatin La Ode Anto Laode Rahmat Malbar M. Aris Rauf Marlis Nur Moh. Amin Mohammad Amin Muh Fakhrul Kamal Muh Taufik Muh. Rivan Kohawan Muhammad Masri MUHAMMAD TAUFIK Muhammad Taufik Muhammad Taufik MUHAMMAD TAUFIK Murdjani Kamaluddin Nasrul Nasrul Nindy Ade Marsalena Nofal Nur Nofrivul Nofrivul Nurul Artika Putri T Nurwati Nurwati Putri Ayu Arista Dewi Rahman Hasima Rahmat Madjid S., Nursaban Rommy Samdin Sarini Yusuf Sri Wiyati Mahrani Suhirno Suhirno Triwulandari Nehru Putri Valentinus Amstrong TN Wa Ode Usna Wahyuniati Hamid