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All Journal CEMARA JAM : Jurnal Aplikasi Manajemen JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI MANAZHIM JURNAL SeMaRaK Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri PREVENIRE: Journal of Multidisciplinary Science Prosiding Seminar Nasional Pengabdian Kepada Masyarakat International Journal of Management Science Socio-Economic and Humanistic Aspects for Township and Industry Jurnal Pengabdian Masyarakat AJCD Jurnal Pengabdian Masyarakat Peduli Aksi (JPAKSI)
Rita Alfin
Sekolah Tinggi Ilmu Ekonomi Gempol
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pendampingan Budidaya Tanaman Selada Menggunakan Media Polibag di Desa Tanjungkalang Achmad Syaichu; Putut Ade Irawan; Eko Budi Santoso; Rita Alfin
Jurnal Pengabdian Masyarakat Peduli Aksi (JPAKSI) Vol. 2 No. 01 (2026): Jurnal Pengabdian Masyarakat Peduli Aksi (JPAKSI)
Publisher : Jurnal Pengabdian Masyarakat Peduli Aksi (JPAKSI)

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Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan warga Desa Tanjungkalang Nganjuk dalam budidaya tanaman selada menggunakan media polibag sebagai metode tanam yang sederhana, hemat lahan, dan berpotensi meningkatkan pendapatan rumah tangga. Permasalahan mitra mencakup keterbatasan pemahaman budidaya serta kurangnya informasi mengenai aspek biaya dan kelayakan usaha. Melalui metode pendampingan berupa pelatihan teknis, demonstrasi lapang, dan pemantauan rutin, kegiatan ini juga melakukan analisis finansial terhadap usaha budidaya selada berdasarkan biaya bahan baku sebesar Rp107.000, biaya bahan pendukung Rp25.000, biaya operasional Rp155.000, dan modal investasi Rp128.000. Hasil kegiatan menunjukkan bahwa total harga pokok produksi mencapai Rp287.888,89 dengan HPP per unit sebesar Rp9.596/kg, sehingga masih berada di bawah harga jual Rp10.000/kg. Analisis kelayakan menunjukkan titik impas pada 294,9 kg dengan nilai penjualan Rp2.949.000, laba bersih sebesar Rp13.000, ROI sebesar 10%, serta periode pengembalian investasi selama 9,84 bulan yang menandakan usaha budidaya selada layak secara finansial. Secara keseluruhan, pendampingan ini berhasil meningkatkan kemampuan teknis peserta sekaligus menunjukkan bahwa budidaya selada dalam polibag memiliki potensi ekonomi yang positif bagi masyarakat.
Analyzing the Impact of Audience Sentiment on Influencer Effectiveness and Consumer Engagement in TikTok-Based Fashion Marketing Alfin, Rita; Listiyana; Solimun; Anwar, Khoerul; Sain, Zohaib Hassan
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.15

Abstract

The development of digital technology has changed marketing strategies, especially in the highly dynamic and competitive fashion industry. Social media has become the primary channel for reaching consumers, with TikTok a popular platform thanks to its interactive short-form video format that easily goes viral. The presence of influencers on TikTok plays an important role in building trust and encouraging consumer engagement with fashion products. This study aims to analyze the influence of audience sentiment on influencer effectiveness and consumer engagement in TikTok-based fashion marketing. The approach used is quantitative descriptive with a hybrid design. Primary data were obtained via a questionnaire, while secondary data were collected from scraped TikTok user comments. Sentiment analysis was conducted using a lexicon-based approach and validated using the Naive Bayes algorithm. The relationship between variables was tested through correlation and simple regression analysis. The results show that the quality of the audience's emotional response significantly affects the level of consumer trust and engagement with fashion promotional content. The more positive the sentiment, the higher the consumer engagement with the influencer's message. Theoretically, this study enriches the literature on digital economics and consumer behavior. In practice, the results provide insights for fashion industry players to design emotion- and data-based strategies to increase the effectiveness of digital campaigns and build consumer loyalty.
Co-Authors Abdul Rokhim Abiyyu Naufal Malik Achmad Syaichu Aladin Eko Purkuncoro Dede Nurhasanah Diana Fitrotun N Dzurotul Firdausy Eko Budi Santoso Eko Budi Santoso Erlin Iriani Fauzi Arif Rohman Hakim Ida Sugeng Suyani Ilham Setiawan Ivo Oktaviani Joshua, Moh. Junaidi Sagit Khoerul Anwar Listiyana Listiyana Listiyana, Listiyana M Mustain M. Fauzan M. Masrifan Mahmud Yunus Masfian Eva Zulhalifi Mohammad Rosyidi Muh. Taufiq H Mulyawan Safwandy Nugraha Nur Aida Nur Aida Nur Aida, Nur Nur Qomariah Nurul Afifah Putut Ade Irawan Rusminah Rusminah, Rusminah Sain, Zohaib Hassan Samsul Huda Solimun Sonny Leksono Sutoyo Sutoyo Suyani, Ida Sugeng Uswatul Khusniyyah Zahrotul Maulidiyah Zainol Arifin Zainol Arifin