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All Journal PIONIR: Jurnal Pendidikan Jurnal Mudarrisuna: Media Kajian Pendidikan Agama Islam Al-Izzah: Jurnal Hasil-Hasil Penelitian Social, Humanities, and Educational Studies (SHEs): Conference Series At-Thullab : Jurnal Pendidikan Guru Madrasah Ibtidaiyah FORUM PAEDAGOGIK Darul Ilmi: Jurnal Ilmu Kependidikan dan Keislaman Logaritma : Jurnal Ilmu-ilmu Pendidikan dan Sains Jurnal Ilmiah Al-Hadi Journal of Integrated Elementary Education JEER (Journal of Elementary Educational Research) Dirasatul Ibtidaiyah Journal of Community Dedication Indonesian Journal of Islamic Elementary Education Journal International Journal of Teaching and Learning (INJOTEL) Jurnal Komunikasi Studi Multidisipliner: Jurnal Kajian Keislaman ALAINA: Jurnal Pengabdian Masyarakat
Nashran Azizan
UIN Syekh Ali Hasan Ahmad Addary
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Komunikasi

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STRATEGI KOMUNIKASI DIGITAL DALAM PEMASARAN: ANALISIS EFEKTIVITAS KAMPANYE DI PLATFORM SOSIAL MEDIA Al-Amin; Nashran Azizan
Jurnal Komunikasi Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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Abstract

In today's digital era, the use of digital communication strategies in marketing, particularly through social media platforms, has become a key factor in creating and executing effective campaigns. This research investigates the various aspects that determine the effectiveness of digital communication strategies in marketing campaigns across various social media platforms. It highlights the importance of integrating a deep understanding of digital technology, careful data analysis, and creativity in the development of digital communication strategies, which not only increase awareness and engagement but also drive customer conversion and loyalty.
Co-Authors Al-Amin Anzelina, Dewi Arbanur Rasyid Deny Setiawan Dian Armanto Edy Surya Eliagus Telaumbanua Eliyawati Eliyawati Firdaus, Fery Muhamad Firmansyah Firmansyah Hamidah . Hamidah, Hamidah Hidayat Hidayat Johannes Johannes johannes johannes Libraniati, Ringga Lili Nur Indah Sari Lubis, Maulana Lubis, Tasnim Marhamah Marhamah Marhamah Marhamah Maulana Arafat Lubis Moh. Yamin Darsyah Muhamad Febrianto Muhammad Iqbal Nurfikri Muhammadong Nisha Marina Nisha Marina Nurbiah Pohan Peringatan Harefa Prana Ugi Ramadhini, Fitri Ratna Sari, Bunga Rayendriani Fahmei Lubis Safrizal Safrizal Samsuddin Samsuddin Sidderatul Akbar Sidderatul Akbar Siregar, Hanifah Khairiyah Tanjung, Rahmadani Wilda Rizkiyahnur Nasution Yulian Purnama