Garuda - Garba Rujukan Digital

Digital Inequality In The Archipelago: A Deep Divide Into Balikpapan’s Mobile Banking Ecosystem Benita Bhanuwati Ardi; Refi Rifaldi Windya Giri
Cakrawala Repositori IMWI Vol. 6 No. 5 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i5.452

Indonesia, archipelagic nation with a growing need for digitalization, has cities such as Balikpapan leading the way in mobile banking as part of this digital transformation. Balikpapan's journey is hindered by a digital divide caused mainly by unequal internet distribution. This research focuses on evaluating the impact of motivation, tangible access, and proficiency in mobile banking on its adoption. The study also examines the influence of demographic variables such as education, age, gender, and location on this phenomenon. The digital divide continues to be a global concern, exhibiting different forms in different regions, as supported by previous research. Balikpapan's urban trajectory offers a unique context for reevaluating this divide. A sample of 347 Balikpapan residents was analyzed using WarpPLS 7.0 software, applying SEM-PLS criteria. The findings reveal a minimal digital divide in the adoption of mobile banking. Disparities in education and location are apparent. This study builds upon the work of van Deursen & van Dijk (2019) and offers new perspectives on the evolving focus from digital access to a more comprehensive development of digital skills. The significance of Balikpapan's narrative lies in its demonstration of the power of intrinsic motivation in driving digital adoption. This highlights the need to reassess strategies aimed at achieving comprehensive digital inclusion.

DIGITAL DIVIDE AND MOBILE BANKING UTILIZATION IN MEDAN CITY : AN EMPIRICAL INVESTIGATION Admara, Kinanti Widya; Giri, Refi Rifaldi Windya
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3158

Perkembangan TIK saat ini mempunyai pengaruh terhadap kehidupan manusia, dikarenakan telah menggantikan proses manusia dalam berkomunikasi serta membawa pada era informasi, dimana saat ini informasi menjadi suatu kebutuhan dasar. Pemasaran pada sisi teknologi menjadi sumber utama dikarenakan terus mengalami perubahan, seperti mobile banking bertindak sebagai saluran perbankan yang dapat pengguna lakukan dalam berbagai transaksi keuangan. Berkembangnya aktivitas pada transaksi digital perlu diimbangi dengan keseimbangan digital agar terhindar dari kesenjangan digital. Penelitian ini bertujuan guna menganalisis pengaruh digital divide terhadap penggunaan mobile banking di Kota Medan. Penelitian ini menerapkan teknik analisis SEM-PLS. Terdiri dari 3 tahapan yaitu uji outer model, inner model serta selanjutnya uji hipotesis dengan menggunakan sofware WarpPLS 8.0 untuk peroses pengolahan data. Hasil survei terhadap 327 responden menjelaskan hal tersebut terdapat empat tahapan pada pengenalan teknologi digital mobile banking, yakni dimulai dari motivation, physical and material access, mobile banking skill, dan usage berdampak positif serta signifikan. Artinya , tidak ada kesenjangan digital berlangsung dalam proses implementasi teknologi digital mobile banking di Kota Medan. Namun terdapat perbedaan cara mengadopsi masyarakat Kota Medan dalam sisi variabel moderator seperti, gender, age, education, dan location terhadap variabel konstruk yang diteliti.

THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND EQUITY, BRAND TRUST AND BRAND LOYALTY ON TRAVELOKA INSTAGRAM Tarisa, Tarisa; Giri , Refi Rifaldi Windya
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research is entitled "The Effect of Social Media Marketing on Brand Equity, Brand Trust, and Brand Loyalty on Traveloka Instagram". The main focus is to understand the influence of social media marketing activities on brand trust, brand equity, and brand loyalty on Traveloka's Instagram platform. The background of this research is based on the estimation that the tourism industry in Indonesia is growing rapidly along with the widespread use of social media which affects marketing methods. The phenomenon in this study was explored using a questionnaire survey method using a Likert scale with the criteria of Instagram social media users and Traveloka applications in the DKI Jakarta area and SEM-PLS analysis. The purpose of this research is to identify the influence of social media marketing on Traveloka's brand trust, brand equity, and brand loyalty on Instagram. This is important given the growth of Indonesia's tourism sector and the important role of social media in the marketing strategy of online travel agents (OTAs). The results showed that social media marketing has a significant influence on brand equity, brand trust, and brand loyalty. In addition, the factor that needs to be considered is brand trust because it has the greatest influence than other variables, which indicates that consumers' trust in the brand affects their perception of value and their desire to remain loyal to the brand. The benefits of this research include theoretical contributions in the field of management, especially in the aspects of social media marketing, brand trust, brand equity, and brand loyalty, as well as practical benefits for academics and companies in planning marketing strategies and business development.

THE INFLUENCE OF LIVE STREAMING COMMERCE ON PURCHASE INTENTION FOR BEAUTY PRODUCTS IN SHOPEE E-COMMERCE rimbun, Rimbun Adillah Herianto; Giri , Refi Rifaldi Windya
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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As technology advances rapidly worldwide, including in Indonesia, the impact on marketing has led individuals and groups to shift their strategies to online marketing via e-commerce. Shopee has become a popular e- commerce platform among Indonesians. In facing the digital era, Shopee has adopted various innovative marketing strategies, including the use of live streaming to enhance consumer engagement and facilitate online transactions through direct interaction with sellers. This study aims to investigate the influence of live streaming commerce on purchase intention for beauty products in Shopee e-commerce, with trust, product fit uncertainty, and product quality uncertainty as mediating variables. The focus is on two signals from live streaming broadcasters to consumers: physical characteristics and value similarity, which can reduce product uncertainty and increase consumer trust. This descriptive (causal) study employs a quantitative research approach, involving Shopee users in Indonesia who watched live streaming of beauty products in the last six months. We collected data from 400 registered respondents through a Google Form survey with predetermined criteria and analyzed it using SEM and Smart PLS. We found that physical and value similarities between consumers and broadcasters significantly influence product quality uncertainty and trust. High trust in the broadcaster reduces product quality uncertainty and increases purchase intention. Product fit uncertainty also has a negative impact on purchase intention. The lower the consumers' uncertainty about product fit and quality, the higher their purchase intention.

Motion Graphic Sebagai Media Promosi SMK Telkom 1 Medan Sumatera Utara Erdhina Adi, Anggar; Anwar, Ardy Aprilian; Tri Lestari, Martha; Djuwita, Amalia; Windya Giri, Refi Rifaldi; Millanyani, Heppy
Besaung : Jurnal Seni Desain dan Budaya Vol. 9 No. 2 (2024): Besaung
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v9i2.4184

The development of information and communication technology (ICT) has brought significant changes in various aspects of life, including in the world of education. Telkom 1 Medan Vocational School, as one of the leading vocational schools in the city of Medan, needs to formulate appropriate promotional strategies to attract the interest of prospective students in the digital era. This research aims to identify appropriate social media content visualizations to attract prospective students at Telkom 1 Medan Vocational School, especially in the city of Medan. This research uses qualitative research methods with a descriptive approach. Data was collected through observation of Telkom Medan Vocational School's social media, in-depth interviews with prospective students, visual analysis of social media content at other vocational schools, and focus group discussions with social media and education experts. The data analysis techniques used are content analysis and thematic analysis. The research results show that the right visualization of social media content to attract prospective Telkom Medan Vocational School students in the city of Medan must have several characteristics, namely Informative, Interesting, Interactive, Relevant and Building a positive image. Visualization of social media content made capable effective promotional strategy to attract prospective students at SMK Telkom 1 Medan in the digital era.

Digital Inequality In The Archipelago: A Deep Divide Into Balikpapan’s Mobile Banking Ecosystem Benita Bhanuwati Ardi; Refi Rifaldi Windya Giri
Cakrawala Repositori IMWI Vol. 6 No. 5 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i5.452

Indonesia, archipelagic nation with a growing need for digitalization, has cities such as Balikpapan leading the way in mobile banking as part of this digital transformation. Balikpapan's journey is hindered by a digital divide caused mainly by unequal internet distribution. This research focuses on evaluating the impact of motivation, tangible access, and proficiency in mobile banking on its adoption. The study also examines the influence of demographic variables such as education, age, gender, and location on this phenomenon. The digital divide continues to be a global concern, exhibiting different forms in different regions, as supported by previous research. Balikpapan's urban trajectory offers a unique context for reevaluating this divide. A sample of 347 Balikpapan residents was analyzed using WarpPLS 7.0 software, applying SEM-PLS criteria. The findings reveal a minimal digital divide in the adoption of mobile banking. Disparities in education and location are apparent. This study builds upon the work of van Deursen & van Dijk (2019) and offers new perspectives on the evolving focus from digital access to a more comprehensive development of digital skills. The significance of Balikpapan's narrative lies in its demonstration of the power of intrinsic motivation in driving digital adoption. This highlights the need to reassess strategies aimed at achieving comprehensive digital inclusion.

Leveraging Social Media Data for Sustainable Tourism Development: Spatial Analysis of Tourist Destinations Widarmanti, Tri; Ramantoko, Gadang; Rifaldi Windya Giri , Refi
Journal of Tourism Sustainability Vol. 4 No. 3 (2024): Volume 4 Number 3 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i3.132

The COVID-19 pandemic significantly disrupted the tourism industry by restricting social activities and raising concerns about overcrowding at popular destinations. To address these challenges, effective strategies are needed to manage visitor distribution. This study analyzes social media data from a travel platform, including reviews and ratings, to assess the distribution and popularity of tourist destinations in West Java. The research explores the potential of social media as a resource for local tourism planning and development, aiming to enhance West Java's rich offerings in arts, culture, culinary experiences, and adventure tourism. Findings reveal visitor patterns, with a concentration of tourists in urban areas compared to districts, and highlight the popularity of natural attractions in Bogor, Sukabumi, Bandung, Garut, and Pangandaran. Additionally, Cirebon emerges as a key hub for cultural tourism and transit. By leveraging reviews and spatial data, this study underscores the role of social media in supporting sustainable tourism strategies. Tools like ArcGIS are recommended to visualize tourist patterns, promote ecotourism, and achieve West Java's green tourism goals in the post-pandemic era.

DIGITAL GAP ANALYSIS IN THE USE OF MOBILE BANKING APPLICATIONS IN THE CITY OF BANDUNG Kharisma, Ryan Hafizh; Giri, Refi Rifaldi Windya
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.533

This research discusses the digital divide in the use of mobile banking applications in the city of Bandung, Indonesia, where the use of mobile banking is still relatively minimal compared to other bank services. The study aims to analyze the digital divide based on four stages of using digital technology, which are motivation, physical access and material access, mobile banking skills, and usage. The author uses quantitative methods with the PLS-SEM multivariate analysis technique to determine the relationship between predetermined variables. For data processing, the author uses WarpPLS 8.0 where the data processed is based on samples taken through non-probability sampling using the purposive sampling method with a total of 300 respondents taken from part of the population of Bandung City who use mobile banking applications. Based on research that has been carried out by the author, it was obtained that the variables motivation, physical access and material access, mobile banking skills, and usage are stated to be significant. This shows that there is no digital divide in the use of mobile banking applications in the city of Bandung.

Pemberdayaan UMKM Minuman Pasar Sinpasa Melalui Pelatihan Digital Marketing Berbasis Konten Video Millanyani, Heppy; Ariyanti, Maya; Rifaldi Windya Giri, Refi
Jurnal Pengabdian Masyarakat Akademisi Vol. 4 No. 1 (2025)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v4i1.1207

Program pelatihan ini bertujuan untuk memberdayakan UMKM minuman di Pasar Sinpasa melalui penguasaan keterampilan digital marketing dengan fokus pembuatan dan optimasi konten video. Pelatihan ini terdiri dari teori tentang branding dan strategi pemasaran digital, serta praktik langsung pembuatan video menggunakan aplikasi berbasis smartphone. Program ini juga menghadapi kendala teknis seperti keterbatasan perangkat, namun berhasil diatasi dengan pendekatan berbasis solusi. Artikel ini membahas metodologi, hasil, dan rekomendasi untuk pelaksanaan program serupa di masa depan. Kata Kunci: UMKM, Digital Marketing, Konten Video, Branding, Media Sosial Abstract This training program aims to empower beverage MSMEs (Micro, Small, and Medium Enterprises) at Sinpasa Market by enhancing their digital marketing skills with a focus on creating and optimizing video content. The training includes theoretical sessions on branding and digital marketing strategies, as well as hands-on practice in video production using smartphone-based applications. The program faced technical challenges, such as limited access to equipment, but these were successfully addressed through solution-oriented approaches. This article discusses the methodology, outcomes, and recommendations for implementing similar programs in the future. Keywords: MSMEs, Digital Marketing, Video Content, Branding, Social Media

The Influence of Ewom on The Purchase Intention of Young Consumers at Online Travel Agents Through the Expansion on the Information Adoption Model (Case Study on Traveloka, Tiket.Com, Agoda, Pegipegi, Airbnb) Siti Balqis; Refi Rifaldi Windya Giri
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.227

e-WOM has become very popular in recent years due to the increasing number of contributors and the proliferation of mobile platforms for applicatios on social media. In online travel agents, it is currently known that tourist is obtain information from online review websites rather than hotel websites to decide their hotel choices, therefore eWOM significantly influences consumers purchasing decisions. This research contributes to IAM and the extended model will be tested in eWOM research on five online travel egents (Traveloka, Tiket.com, Agoda, Pegipegi, Airbnb). This study aims to examine the effect of argument quality, source credibility, information quantity, and emotional word understanding on the percived usefulness of eWOM, to analyze the effect of perceived usefulness on information adoption and to investigate the effect of information adoption on young consumers purchase intentions. The type of research used in this study is descriptive analysis with quantitative approach with CB-SEM data analysis techniques using the Amos24 program with a minimum sample of 385 respondents.The results show that argument quality, source credibility, information quantity and emotive word comprehension have positive effect on the perceived usefulness of eWOM. Perceived usefulness has positive influence on the information adoption of eWOM, which in turn predicts the young consumers’ purchase intentions. This study makes several contributions to the literature on marketing communications, in particular to eWOM research and IAM theory. Practically, this research provides knowledge and insight to online travel agent site marketers in order to increase the usability and effectiveness of eWOM to attract more young consumers.

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