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PENGUATAN STRATEGI PEMASARAN KELOMPOK SADAR WISATA DI NANGSRI, CANDIREJO, SEMANU, GUNUNGKIDUL Khoirudin, Rifki; Khasanah, Uswatun; Salim, Agus; Nasir, Muhammad Safar
Jurnal Pengabdian Masyarakat Sabangka Vol 2 No 02 (2023): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v2i02.546

Abstract

Pariwisata di Gunungkidul berkembang pesat dalam beberapa tahun terakhir, sebagai akibat dari upaya promosi dan pengembangan destinasi wisata yang dilakukan oleh pemerintah daerah dan pengelola wisata setempat. Peningkatan aksesibilitas juga menjadi faktor yang penting dalam perkembangan pariwisata di Gunungkidul. Metode Kegiatan pengabdaian di lakukan melalui rangkain kegiatan yang pangkalnya berorientasi pada penguatan kapasitas masyarakat. Namun pelaksanaanya dilakukan melalui rangkaian, yaitu:  Survey dengan maksud memperoleh informasi tentang kegiatan pokdarwis, untuk disesuaikan dengan pendekatan yang bisa dilakukan dan workshop dan FGD, yang dilakukan bersama pokdarwis. Pembuatan paket wisata memiliki peran penting dalam kemajuan obyek wisata dan kesejahteraan masyarakat. Hasil yang dilakukan kepada mitra, pada saat sebelum kegiatan pengabdian masyarakat ini belum dilakukan, mitra pengabdian yaitu Pokdarwis Tirta Kencana belum ada rencana terkait dengan pengembangan obyek wisata yang dikelola. Berikut adalah beberapa hal yang menjelaskan mengapa pembuatan paket wisata memiliki peran penting tersebut. Dalam kesimpulannya, pengelolaan wisata yang baik dan terencana memerlukan peran serta masyarakat setempat. Dengan menerapkan saran-saran yang telah disebutkan di atas, diharapkan dapat meningkatkan kualitas dan keberlanjutan wisata serta memberikan.
Peningkatan Daya Saing UKM Bakpia Eny 523 Yogyakarta Melalui Pengembangan Strategi Pemasaran dan Branding UMKM Suripto Suripto; Agus Salim; Mahrus Lutfi Adi Kurniawan; Muhammad Safar Nasir
Prosiding Seminar Nasional Pengabdian Masyarakat Vol. 3 (2025): Prosiding Seminar Nasional Pengabdian Masyarakat
Publisher : CV. Dharma Samakta Edukhatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61142/psnpm.v3.266

Abstract

UKM Bakpia Eny 523 di Yogyakarta menghadapi kendala dalam memperluas pasar karena keterbatasan strategi pemasaran, lemahnya branding, dan belum adanya rencana bisnis yang sistematis. Kegiatan pengabdian ini bertujuan meningkatkan kapasitas pegawai UKM melalui pendekatan partisipatif yang menekankan pelatihan praktis dan penyusunan business plan sederhana sebagai fondasi daya saing usaha. Program dilaksanakan dalam empat sesi workshop meliputi konsep pemasaran dan penguatan merek, praktik pemasaran digital menggunakan Instagram, WhatsApp Business, dan marketplace, peningkatan pelayanan konsumen, serta strategi promosi dan penetapan harga. Evaluasi dilakukan dengan kuesioner skala Likert lima poin untuk mengukur lima dimensi utama: pemahaman pemasaran, kemampuan digital marketing, pelayanan konsumen, strategi harga, dan dampak pelatihan secara keseluruhan. Hasil menunjukkan peningkatan signifikan pada aspek pemahaman pemasaran, penguatan branding, dan kualitas pelayanan, sementara penerapan digital marketing dan strategi harga masih memerlukan pendampingan lanjutan agar lebih optimal. Temuan ini menunjukkan bahwa penguatan keterampilan praktis berbasis digital dan penyusunan rencana bisnis sederhana menjadi langkah penting dalam meningkatkan daya saing serta keberlanjutan usaha UMKM kuliner khas daerah di tengah perubahan pola konsumsi dan dinamika pasar yang semakin digital dan juga perlu dilakukan monitoring minimal selama enam bulan, mencakup evaluasi omzet, konsistensi penerapan branding, serta pelayanan konsumen.
The Technology for Financial Inclusion to Strengthen Women’s Economic Empowerment in China and Indonesia Aziz, Muhammad; Ramdlaningrum, Herni; Salim, Agus
Fast in Social Sciences Vol. 1 No. 1 (2025): April
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Throughout the globe, women's access to finance is disproportionally less than men's. However, technology's emergence has allowed women to strengthen financial inclusion. The combination of digitalization and internet connection has born financial technology (Fintech), which all can access. This paper discusses the impact of Fintech in strengthening financial inclusion as a means for women's economic empowerment through the analysis of Fintech development in China and Indonesia. This paper selects Indonesia and China as both countries have similar proliferation on Fintech, and to some extent, both Fintech developments are influenced by one another. This paper uses a literature review methodology to explore Fintech development and practices that occurred in the two countries. This paper uses published journals, reports, and online articles as primary sources.
Penguatan UMKM kuliner: pendekatan finansial, branding product, dan CSR Gea Dwi Asmara; Rahmat Saleh; Muhammad Safar Nasir; Rinda Kumala Wati; Agus Salim; Indanazulfa Qurrota A'yun
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.31462

Abstract

Abstrak Usaha Mikro, Kecil, dan Menengah (UMKM) sektor kuliner memegang peran penting dalam mendukung perekonomian nasional. Namun demikian, masih banyak pelaku UMKM yang menghadapi berbagai tantangan dalam pengembangan usahanya, termasuk akses permodalan, keterbatasan pemasaran digital, serta rendahnya kesadaran akan pengelolaan limbah yang berkelanjutan. Warung Sate Kambing Pakdhe, yang berlokasi di Bantul, Yogyakarta, merupakan salah satu UMKM yang mengalami ketiga permasalahan tersebut. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk memberikan solusi melalui tiga pendekatan utama, yaitu: sosialisasi akses permodalan usaha bagi UMKM, pendampingan digital marketing dengan fokus pada pengelolaan media sosial Instagram, serta pelatihan dan praktik langsung pengelolaan sampah organik melalui metode biopori. Program pengabdian masyarakat ini menggunakan pendekatan terstruktur melalui beberapa tahapan: survey awal untuk mengidentifikasi masalah, serta pendampingan dengan pre-test dan post-test untuk mengukur peningkatan pengetahuan. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan peserta dalam ketiga aspek tersebut. Pendekatan terintegratif ini diharapkan dapat memperkuat kapasitas usaha mitra serta mendorong pertumbuhan usaha yang lebih berkelanjutan dan bertanggung jawab secara sosial dan lingkungan. Kata kunci: akses modal usaha; digital marketing; pengelolaan limbah; UMKM kuliner. Abstract Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector play an important role in supporting the national economy. However, many MSME players still face various challenges in developing their businesses, including limited access to capital, inadequate digital marketing, and low awareness of sustainable waste management. Warung Sate Kambing Pakdhe, located in Bantul, Yogyakarta, is one of the MSMEs experiencing these three problems. This Community Service activity aims to provide solutions through three main approaches: socialization of access to business capital for MSMEs, digital marketing assistance with a focus on Instagram social media management, and training and hands-on practice of organic waste management through the biopore method. This community service programme employs a structured approach through several stages: an initial survey to identify problems, as well as assistance with pre-tests and post-tests to measure knowledge improvement. The results showed an increase in participants’ knowledge and skills in all three aspects. This integrated approach is expected to enhance the business capacity of partners and foster more sustainable, socially responsible, and environmentally responsible business growth. Keywords: access to business capital; digital marketing; waste management; culinary MSMEs.
Analisis Rasio NIM, BOPO, NPL dan LDR terhadap ROA Bank Rakyat Indonesia Tahun 2009-2020 Restu Hidayat; Firsty Ramadhona Amalia Lubis; Agus Salim
Jurnal Simki Economic Vol 5 No 1 (2022): Volume 5 Nomor 1 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v5i1.130

Abstract

ROA is scale used to calculate bank effectiveness because Return On Assets (ROA) is an important one for calculating profits by utilizing assets owned by a bank. So analyzing the effect of the ratio of Net Interest Margin (NIM), Operating Costs to Operating Income (BOPO), Loan To Deposit Ratio (LDR), and Non-Performing Loans (NPL) on the Return On Assets (ROA) of Bank Rakyat Indonesia is very important to see the level of the health of the bank and the bank's profit. The data used is Bank Rakyat Indonesia from 2009-2020. The results showed that the BOPO and LDR variables had a positive effect on ROA, while the NIM and NPL variables had a negative effect on ROA. The analytical tool used in this research is the Vector Error Correction Model (VECM).
Analisis Sektor Basis dan Pertumbuhan Sektoral Kota Tangerang Safira Amora; Dini Yuniarti; Agus Salim
Jurnal Simki Economic Vol 5 No 1 (2022): Volume 5 Nomor 1 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v5i1.138

Abstract

Regional development is one of few factors of national development. Regional economic growth leads to regional development. This study intends to determine whether regional potency has a substantial impact on Tangerang City's economic growth from 2015 to 2019. The research methods employed in this study are as follows: Location Quotient (LQ), Dynamic Location Quotient (DLQ), and analyzing the leading, prospective and mainstay sectors in the future. Based on the results of this study, potential sectors in Tangerang City are manufacturing industries, transportation and logistics, and the company services sector. Two of three potential sectors are supported by RPJMD of Tangerang City, are manufacturing industries, transportations, and the logistics sector
Structural Cointegration of Exchange Rate, Gross Domestic Product, and External Debt in Indonesia: An Analysis of Macroeconomic Stability with the ARDL–ECM Approach Suripto Suripto; Azkal Azkiya Athfal; Mahrus Lutfi Adi Kurniawan; Agus Salim
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20 No 2 (2025): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i2.2025.pp271-294

Abstract

This study examines the relationship between Indonesia's external Debt (ULN), gross domestic product (GDP), and exchange rate (ER) using quarterly data from 2011Q1 to 2025Q2. The Autoregressive Distributed Lag (ARDL) method tests long-run cointegration, followed by an Error Correction Model (ECM) to capture short-run dynamics. The selected ARDL (1, 0, 2) model confirms a long-term relationship among external Debt, GDP, and the exchange rate. In the short run, the exchange rate has a significant impact, while GDP does not. The negative and considerable error correction term (ECT) indicates the presence of an adjustment mechanism toward equilibrium. Impulse response analysis reveals that external debt responds strongly to exchange rate shocks, and variance decomposition identifies exchange rate fluctuations as the primary contributor to debt variation. Policy recommendations include diversifying foreign debt portfolios, strengthening foreign exchange reserves, and enhancing fiscal–monetary coordination to mitigate exchange rate risks and improve long-term debt management.
Comparing borrower-based and institution-based tools: Regulatory trade-offs in the pursuit of innovation-led growth Agus Salim; Lestari Sukarniati
Optimum: Jurnal Ekonomi dan Pembangunan Vol. 16 No. 2 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/optimum.v16i2.16093

Abstract

This study examines the "stability paradox" in 18 Asian economies (1990-2024), focusing on how rules like Reserve Requirements (RR) and Loan-to-Value (LTV) affect the innovation-growth relationship. Using FE-DK and FE-2SLS methods to ensure reliability, the results identify a paradox between innovation and growth, where new patents initially slow growth due to high catch-up costs. Most importantly, tightening financial rules—especially RR—triggers a stability paradox by weakening the synergy between innovation and progress. This occurs because RR drains the pool of available lending and causes risk filtering, in which banks favor safe sectors over innovative ones. These findings suggest that Asian authorities must balance financial safety with economic renewal to avoid stifling long-term technological progress.