Article Per Year (5 Year)
p-Index From 2020 - 2025
4.383
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business Jurnal VOK@SINDO The International Journal of Accounting and Business Society Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Buletin Ilmiah Nagari Membangun Jurnal Ilmiah Manajemen Kesatuan Jurnal Fokus Manajemen Bisnis Interdisciplinary Social Studies Journal of Social Research BISMA (Bisnis dan Manajemen) Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Raditha Dwi Vata Hapsari
Brawijaya University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
ANALISIS STRATEGI BISNIS PADA UD. BRONTOSENO Susilowati, Susilowati; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.3.01

Abstract

One of the key factors for business continuity is the need to implement risk management. In this case, it is necessary to see which part is affected and plan steps to find a solution that is in accordance with the possibility of an error occurring. However, don't forget to look for new opportunities in the future. There are several strategies that must be considered and implemented by traders to survive the Covid-19 pandemic. One of them is issuing special delivery programs such as digital website facilities, marketplaces and the like to make it easier for home business customers. This research aims to identify and set the appropriate business strategy for UD. Brontoseno. This descriptive study was designed to collect data explaining the characteristics of people, events, or situations. The data was collected through documentation, library research, observations, and direct interviews with the company’s owner, employees, and customers. The methods of analysis are EFAS and IFAS, SWOT matrix, SWOT Choosing, IE (Internal-External) matrix, and QSPM. This study finds that hold and maintain is the most appropriate strategy for UD. Brontoseno and that aggressive strategy can strengthen the hold and maintain strategy.
REFORMULASI STRATEGI BISNIS Mahameru, Luky Sanjaya; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.2.14

Abstract

JD.ED Production is a photo and video business from Malang. This research explores the reformulation of the company’s business model and strategies, aimed at identifying the current challenges faced by the company and propose a new business strategy to overcome the problems. Using analyses on the company’s internal and external environment, this research recommends measures to improve their competitiveness in the market. This study uses the Internal-External (IE) matrix; Strength, Weakness, Opportunity, and Threat (SWOT) matrix, and Quantitative Strategic Planning Matrix (QSPM). Based on the research results, this study uses QSPM as the tool of analysis to determine business strategies to be recommended. This research finds that market penetration is the appropriate strategy for JD.ED Production, by which the company is suggested to strive for bigger market share and to improve their business through expansion towards better and larger programs.
STUDI KELAYAKAN BISNIS PADA USAHA KOS Nugraha, Rifat Tri; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.17

Abstract

This research aims to conduct a feasibility study on the Alamanda girls' boarding house business. Girls' boarding houses are a popular form of accommodation sought after by students and professionals in need of temporary living arrangements. The study evaluates various aspects of business feasibility, including market analysis, financial analysis, risk analysis, and environmental analysis. The research methodology involves collecting primary data through direct observation at the business location and conducting interviews with the business owner, staff, and customers. Secondary data is also utilized to support the analysis. The findings indicate that the Alamanda girls' boarding house business has a promising market potential. There is a high demand for girls' boarding house accommodation, particularly in areas near universities and office complexes. The financial analysis reveals a favorable long-term profit potential for the business. Based on the research findings, it can be concluded that the Alamanda girls' boarding house business is feasible for development. To enhance business success, it is recommended to implement effective marketing strategies, maintain service quality and facilities, and manage risks effectively.  
PENERAPAN MODEL KANO PADA PERANCANGAN KUALITAS PELAYANAN Anshory, Heffy Hasim; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.24

Abstract

This study aims to identify important attributes of barbershop services according to customer perspectives. Data was collected through Google Forms from customers in Sragen Regency. Validity and reliability were assessed using JASP, and analysis employed the Kano model. Findings revealed three customer need categories: one-dimensional, attractiveness, and indifference. One-dimensional needs include easy access, cleanliness, and well-groomed staff. Attractiveness needs are not expected but enhance satisfaction, such as a comfortable waiting area and complete tools. Indifference needs are negligible and do not affect satisfaction. To improve satisfaction, barbershops should focus on one-dimensional and attractiveness needs, fulfilling indifference needs upon request. Understanding and meeting customer needs effectively enhance satisfaction and profitability. Recommendations include prioritizing one-dimensional and attractiveness needs, responding to indifference needs when requested, improving communication, and continuous evaluation.
ANALISIS STRATEGI BISNIS PADA UD. BRONTOSENO Susilowati, Susilowati; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.05

Abstract

This research aims to identify and set the appropriate business strategy for UD. Brontoseno. This descriptive study was designed to collect data explaining the characteristics of people, events, or situations. The data was collected through documentation, library research, observations, and direct interviews with the company’s owner, employees, and customers. The methods of analysis are EFAS and IFAS, SWOT matrix, SWOT Choosing, IE (Internal-External) matrix, and QSPM. This study finds that hold and maintain is the most appropriate strategy for UD. Brontoseno and that aggressive strategy can strengthen the hold and maintain strategy.
Analisis Strategi Pengembangan Bisnis dengan Menggunakan Analisis SWOT dan QSPM Mafiddah, Luluk Atim; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.1.07

Abstract

Business competitions in all industrial sectors, including foodstuff particularly rice, are getting stronger. The rivalries require businesspeople to be more creative, innovative, and superior than their contenders. Companies’ capacity to excel further than their competitors determines their success and sustainability. In order to survive the fierce contention, Paripari, a rice selling company, needs a sound strategic management to develop. However, this business still faces problems of sales instability, in which poor planning and strategic management are believed to be the cause. The objectives of this research are to identify the internal and external factors of Paripari, to analyze the company’s condition using strategic formulation, and to produce useful strategic decisions for its development. This descriptive qualitative research uses primary data from interviews and secondary data such as company’s documents and journals. They were analyzed using IFE Matrix, IFE Matrix, SWOT Matrix, IE Matrix and QSPM. The results show that the QSPM results in market penetration as the alternative for its business development strategy. The use of the recommended strategy is expected to Paripari make the business able to survive and grow.   Abstrak Persaingan bisnis di semua sektor industri menjadi semakin ketat, termasuk industri perdagangan bahan pangan yaitu beras. Persaingan dalam dunia bisnis mengharuskan seorang wirausaha untuk terus berpikir kreatif, inovatif serta menjadi lebih unggul dibanding kompetitor lainnya. Kemampuan perusahaan untuk unggul melawan kompetitor akan menentukan keberhasilan serta keberlanjutan perusahaan tersebut. Untuk bertahan dalam ketatnya persaingan bisnis Paripari, bisnis yang bergerak dalam bidang bahan pangan beras memerlukan manajemen strategi yang baik dalam pengembangan bisnisnya. Paripari memiliki permasalahan dalam hal tidak stabilnya penjualan. Permasalahan tersebut disebabkan oleh minimnya perencanaan dan manajemen strategi pada Paripari. Kondisi tersebut melatarbelakangi dilakukannya penelitian ini, dengan tujuan mengidentifikasi faktor-faktor internal dan eksternal Paripari, melakukan analisis menggunakan formulasi strategi hingga menghasilkan keputusan strategi yang tepat guna pengembangan usaha Paripari. Penelitian ini menggunakan metode kualitatif deskriptif. Sumber data yang digunakan berupa data primer dari wawancara, serta data sekunder berupa dokumen perusahaan dan artikel jurnal. Alat analisis yang digunakan yaitu IFE Matriks, EFE Matriks, SWOT Matriks, IE Matriks dan QSPM. Hasil penelitian menunjukkan bahwa QSPM menghasilkan alternatif strategi pengembangan bisnis yaitu penetrasi pasar. Melalui rekomendasi strategi bisnis yang ada, diharapkan Paripari mampu bertahan dan mengembangkan bisnis secara berkelanjutan.
Analysing the Effect of Social and Technological Causes on Bank 4.0 Adoption in Indonesia Riandi, Muhammad Hafiz; Hapsari, Raditha; Hussein, Ananda Sabil; Parwati, Kardina Yudha; Alam, Muhammad Dimar
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates various determinants affecting the Behavioural Intention (BI) of individuals to embrace Bank 4.0 in the age of digitalization. These determinants encompass both technological aspects, specifically Technology Anxiety (TA) and Technology Trust (TT), as well as a social factor known as Social Influence (SI). This scholarly investigation focuses on a comprehensive analysis of how Technology Anxiety, Technology Trust, and Social Influence collectively influence individuals' willingness to embrace Bank 4.0. Moreover, this research delves into the nuanced role of Social Influence in shaping both Technology Anxiety and Technology Trust. To gather empirical data, this scholarly work employs structured questionnaires. Subsequently, the collected data undergoes rigorous analysis using the Partial Least Square Method implemented through SmartPLS 3.2. The study's outcomes unveil crucial insights. Firstly, a significant and positive association is evident between Social Influence (SI) and Behavioural Intention (BI). Conversely, Technology Anxiety (TA) exhibits a noteworthy inverse relationship with BI. Intriguingly, Technology Trust (TT) does not demonstrate a statistically significant impact on BI. Additionally, it is worth noting that SI does not significantly influence either TA or TT. These findings underscore the importance for practitioners in the realm of Bank 4.0 to holistically consider both social and technological factors.
Pengaruh Motivasi Terhadap Keterlibatan Konsumen Pada Gamifikasi Pitaloka, Pandora Diah; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.4.22

Abstract

The objective of this research is to identify the effects of motivation on the involvement of consumers in Shopee Games’ gamification. This causal research corroborates the consequential relationship between its dependent and dependent variables. The samples of this research are 132 people with the minimum age of seventeen years who have played Shopee Games for three months. The data was harvested via questionnaires distributed online via Facebook, Telegram, and WhatsApp and was analyzed using multiple linear regression, from which hypothesis testing was conducted. All of the statistical processes were performed in SPSS. The results of the hypothesis testing indicate that motivation, which takes form in autonomy, competence, and relatedness, positively and significantly influences the consumer involvement. Based on the findings, the Shopee Games’ developer needs to maintain game components that can shape the player’s autonomy, competence, and relatedness in order to increase the said involvement of the consumers to play the games. To attain this, the developer should create games that gives autonomy to the players, design challenges with relevant levels of difficulty, and support the establishment of communities for the players.    Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh dari motivasi terhadap keterlibatan konsumen pada gamifikasi Shopee Games. Jenis penelitian ini berupa riset kausal yang menjelaskan hubungan sebab akibat antara variabel independen dengan variabel dependen. Penelitian menggunakan sampel sebanyak 132 responden dengan melakukan penyebaran kuesioner secara daring melalui Facebook, Telegram dan WhatsApp. Sampel terdiri dari responden dengan minimal usia 17 tahun dan telah memainkan Shopee Games selama 3 bulan terakhir. Analisis data menggunakan regresi linier berganda dan uji hipotesis dengan data yang telah diolah melalui software SPSS. Dari hasil pengujian keempat hipotesis yang ada dapat disimpulkan bahwa motivasi dalam bentuk otonomi, kompetensi, dan keterhubungan memiliki pengaruh positif signifikan terhadap keterlibatan konsumen. Implikasi dari penelitian ini ialah Shopee Games perlu mempertahankan unsur-unsur games yang dapat membentuk otonomi, kompetensi, dan keterhubungan pemain demi meningkatkan keterlibatan konsumen untuk memainkan games-nya. Beberapa hal yang dapat dilakukan antara lain membentuk games yang memberikan otonomi bagi pemain, mendesain tantangan dengan tingkat kesulitan yang sepadan, dan mendukung terbentuknya komunitas antar pemain.
THE ROLE OF ORGANIZATIONAL COMMITMENT AS A MEDIATING VARIABLE IN THE INFLUENCE OF ORGANIZATIONAL CULTURE AND EMPLOYEE PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY Rifandani, Eka Putri; Armanu, Armanu; Hapsari, Raditha Dwi Vata
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.12

Abstract

Business competition has required every company to examine more deeply the appropriate strategy to use so that the company can have strong competitiveness and survive amidst quite dynamic environmental changes. Research on human resource management is expected to contribute to examining the contribution of elements that can be factors that affect employee performance. This current study examines and analyzes the effect of training and organizational culture on employee performance with the mediation of organizational commitment in the telecommunication industry. This current study focuses on mediating organizational commitment's effect on organizational culture and employee performance. One hundred ten respondents who participated in the survey were recruited by using a saturated sampling technique. The data of this quantitative study was analyzed using Structural Equation Modelling of PLS and hypothesis testing. This results study finds that the two variables have different effects: training has no significant effect on organizational commitment and employee performance, but organizational culture results in the opposite. Implications derived from this study are expected to be used by companies in their improvement efforts.
PENINGKATAN DAYA SAING UMKM PARIWISATA MELALUI PELATIHAN SERVICE EXCELLENT DAN STRATEGI SOCIAL MEDIA MARKETING DI JAWA TIMUR: Strengthening the Competitiveness of Tourism-Based MSMEs through Service Excellence and Social Media Marketing Training in East Java Rohman, Fatchur; Hapsari, Raditha; Firdausiah, Rr Ayu; Kartikasari, Ani; Rifandani, Eka Putri; Wahyuli, Eka Fais
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 1 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i1.750

Abstract

The tourism sector plays a strategic role in Indonesia’s economy, including in East Java Province, which holds significant potential but whose contribution to the Regional Gross Domestic Product (RGDP) remains limited. This activity aims to enhance the competitiveness and sustainability of MSMEs in the tourism sector through service excellence training and social media marketing mentoring. The method involves several stages: problem identification through Focus Group Discussions (FGDs), training sessions, mentoring, and evaluation of MSME progress. The FGDs revealed two primary challenges: low service quality and limited utilisation of social media for marketing. The service excellence training focused on improving customer service capabilities, while the social media marketing mentoring emphasised practical skills in creating digital content and using analytical tools. The results demonstrated increased knowledge and understanding among participants regarding the importance of service quality and digital marketing strategies. However, regular activity on social media remains limited due to time constraints and resource limitations. Enhancing the understanding of service excellence and boosting marketing efforts via social media are essential for helping tourism-related MSMEs in East Java to survive and grow. In conclusion, the training and mentoring initiatives proved effective in strengthening the capacity of tourism MSMEs. It is recommended that follow-up actions include advanced training and ongoing technical support to ensure the sustainability of digital transformation and service quality improvement, which in turn will contribute to competitive tourism and local economic growth.
Co-Authors Aditya Hadi Wijaya, Aditya Hadi Al Hamidi, Muhammad Faiz AlBanani, Muhammad Tsabit Ananda Sabil Hussein Annisa Puspitasari Anshory, Heffy Hasim Armanu, Armanu David Dean Dewi, Putu Eva Silvia Elsa Gaotami Fadilah, Firsty Yulehinin Ditha Farah Salsabila, Farah Fatchur Rohman Fitriyana, Nurul Amalia Gan, Christopher Ida Yulianti Irsyad, Miftah Islamiyah, Tasya Firdhausi Isura, Windy Karina Kardina Yudha Parwati Kartikasari, Ani M. Taufiq Zaini Mafiddah, Luluk Atim Mahameru, Luky Sanjaya Mahendra, Tegar Margono Setiawan Matondang, Angga Oktavianus Michael D Clemes Moh Afandy Mohammad Erfan Arif Muhammad Dimar Alam Nanang Suryadi Noor Awanis Muslim Nugraha, Rifat Tri Nur Khusniyah Indrawati Pitaloka, Pandora Diah Riandi, Muhammad Hafiz Rianto, Muhammad Iqbal Rifandani, Eka Putri Rila Anggraeni Rr Ayu Firdausiah Sabil Husein, Ananda Susenohaji, Susenohaji Susilowati Susilowati Susilowati Susilowati Thitiya Thongkern Wahyuli, Eka Fais