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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Jurnal VOK@SINDO The International Journal of Accounting and Business Society Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies Journal of Social Research Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Raditha Dwi Vata Hapsari
Brawijaya University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENERAPAN MODEL KANO PADA PERANCANGAN KUALITAS PELAYANAN Anshory, Heffy Hasim; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.24

Abstract

This study aims to identify important attributes of barbershop services according to customer perspectives. Data was collected through Google Forms from customers in Sragen Regency. Validity and reliability were assessed using JASP, and analysis employed the Kano model. Findings revealed three customer need categories: one-dimensional, attractiveness, and indifference. One-dimensional needs include easy access, cleanliness, and well-groomed staff. Attractiveness needs are not expected but enhance satisfaction, such as a comfortable waiting area and complete tools. Indifference needs are negligible and do not affect satisfaction. To improve satisfaction, barbershops should focus on one-dimensional and attractiveness needs, fulfilling indifference needs upon request. Understanding and meeting customer needs effectively enhance satisfaction and profitability. Recommendations include prioritizing one-dimensional and attractiveness needs, responding to indifference needs when requested, improving communication, and continuous evaluation.
ANALISIS STRATEGI BISNIS PADA UD. BRONTOSENO Susilowati, Susilowati; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.05

Abstract

This research aims to identify and set the appropriate business strategy for UD. Brontoseno. This descriptive study was designed to collect data explaining the characteristics of people, events, or situations. The data was collected through documentation, library research, observations, and direct interviews with the company’s owner, employees, and customers. The methods of analysis are EFAS and IFAS, SWOT matrix, SWOT Choosing, IE (Internal-External) matrix, and QSPM. This study finds that hold and maintain is the most appropriate strategy for UD. Brontoseno and that aggressive strategy can strengthen the hold and maintain strategy.
Analisis Strategi Pengembangan Bisnis dengan Menggunakan Analisis SWOT dan QSPM Mafiddah, Luluk Atim; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.1.07

Abstract

Business competitions in all industrial sectors, including foodstuff particularly rice, are getting stronger. The rivalries require businesspeople to be more creative, innovative, and superior than their contenders. Companies’ capacity to excel further than their competitors determines their success and sustainability. In order to survive the fierce contention, Paripari, a rice selling company, needs a sound strategic management to develop. However, this business still faces problems of sales instability, in which poor planning and strategic management are believed to be the cause. The objectives of this research are to identify the internal and external factors of Paripari, to analyze the company’s condition using strategic formulation, and to produce useful strategic decisions for its development. This descriptive qualitative research uses primary data from interviews and secondary data such as company’s documents and journals. They were analyzed using IFE Matrix, IFE Matrix, SWOT Matrix, IE Matrix and QSPM. The results show that the QSPM results in market penetration as the alternative for its business development strategy. The use of the recommended strategy is expected to Paripari make the business able to survive and grow.   Abstrak Persaingan bisnis di semua sektor industri menjadi semakin ketat, termasuk industri perdagangan bahan pangan yaitu beras. Persaingan dalam dunia bisnis mengharuskan seorang wirausaha untuk terus berpikir kreatif, inovatif serta menjadi lebih unggul dibanding kompetitor lainnya. Kemampuan perusahaan untuk unggul melawan kompetitor akan menentukan keberhasilan serta keberlanjutan perusahaan tersebut. Untuk bertahan dalam ketatnya persaingan bisnis Paripari, bisnis yang bergerak dalam bidang bahan pangan beras memerlukan manajemen strategi yang baik dalam pengembangan bisnisnya. Paripari memiliki permasalahan dalam hal tidak stabilnya penjualan. Permasalahan tersebut disebabkan oleh minimnya perencanaan dan manajemen strategi pada Paripari. Kondisi tersebut melatarbelakangi dilakukannya penelitian ini, dengan tujuan mengidentifikasi faktor-faktor internal dan eksternal Paripari, melakukan analisis menggunakan formulasi strategi hingga menghasilkan keputusan strategi yang tepat guna pengembangan usaha Paripari. Penelitian ini menggunakan metode kualitatif deskriptif. Sumber data yang digunakan berupa data primer dari wawancara, serta data sekunder berupa dokumen perusahaan dan artikel jurnal. Alat analisis yang digunakan yaitu IFE Matriks, EFE Matriks, SWOT Matriks, IE Matriks dan QSPM. Hasil penelitian menunjukkan bahwa QSPM menghasilkan alternatif strategi pengembangan bisnis yaitu penetrasi pasar. Melalui rekomendasi strategi bisnis yang ada, diharapkan Paripari mampu bertahan dan mengembangkan bisnis secara berkelanjutan.
Analysing the Effect of Social and Technological Causes on Bank 4.0 Adoption in Indonesia Riandi, Muhammad Hafiz; Hapsari, Raditha; Hussein, Ananda Sabil; Parwati, Kardina Yudha; Alam, Muhammad Dimar
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates various determinants affecting the Behavioural Intention (BI) of individuals to embrace Bank 4.0 in the age of digitalization. These determinants encompass both technological aspects, specifically Technology Anxiety (TA) and Technology Trust (TT), as well as a social factor known as Social Influence (SI). This scholarly investigation focuses on a comprehensive analysis of how Technology Anxiety, Technology Trust, and Social Influence collectively influence individuals' willingness to embrace Bank 4.0. Moreover, this research delves into the nuanced role of Social Influence in shaping both Technology Anxiety and Technology Trust. To gather empirical data, this scholarly work employs structured questionnaires. Subsequently, the collected data undergoes rigorous analysis using the Partial Least Square Method implemented through SmartPLS 3.2. The study's outcomes unveil crucial insights. Firstly, a significant and positive association is evident between Social Influence (SI) and Behavioural Intention (BI). Conversely, Technology Anxiety (TA) exhibits a noteworthy inverse relationship with BI. Intriguingly, Technology Trust (TT) does not demonstrate a statistically significant impact on BI. Additionally, it is worth noting that SI does not significantly influence either TA or TT. These findings underscore the importance for practitioners in the realm of Bank 4.0 to holistically consider both social and technological factors.
Pengaruh Motivasi Terhadap Keterlibatan Konsumen Pada Gamifikasi Pitaloka, Pandora Diah; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.4.22

Abstract

The objective of this research is to identify the effects of motivation on the involvement of consumers in Shopee Games’ gamification. This causal research corroborates the consequential relationship between its dependent and dependent variables. The samples of this research are 132 people with the minimum age of seventeen years who have played Shopee Games for three months. The data was harvested via questionnaires distributed online via Facebook, Telegram, and WhatsApp and was analyzed using multiple linear regression, from which hypothesis testing was conducted. All of the statistical processes were performed in SPSS. The results of the hypothesis testing indicate that motivation, which takes form in autonomy, competence, and relatedness, positively and significantly influences the consumer involvement. Based on the findings, the Shopee Games’ developer needs to maintain game components that can shape the player’s autonomy, competence, and relatedness in order to increase the said involvement of the consumers to play the games. To attain this, the developer should create games that gives autonomy to the players, design challenges with relevant levels of difficulty, and support the establishment of communities for the players.    Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh dari motivasi terhadap keterlibatan konsumen pada gamifikasi Shopee Games. Jenis penelitian ini berupa riset kausal yang menjelaskan hubungan sebab akibat antara variabel independen dengan variabel dependen. Penelitian menggunakan sampel sebanyak 132 responden dengan melakukan penyebaran kuesioner secara daring melalui Facebook, Telegram dan WhatsApp. Sampel terdiri dari responden dengan minimal usia 17 tahun dan telah memainkan Shopee Games selama 3 bulan terakhir. Analisis data menggunakan regresi linier berganda dan uji hipotesis dengan data yang telah diolah melalui software SPSS. Dari hasil pengujian keempat hipotesis yang ada dapat disimpulkan bahwa motivasi dalam bentuk otonomi, kompetensi, dan keterhubungan memiliki pengaruh positif signifikan terhadap keterlibatan konsumen. Implikasi dari penelitian ini ialah Shopee Games perlu mempertahankan unsur-unsur games yang dapat membentuk otonomi, kompetensi, dan keterhubungan pemain demi meningkatkan keterlibatan konsumen untuk memainkan games-nya. Beberapa hal yang dapat dilakukan antara lain membentuk games yang memberikan otonomi bagi pemain, mendesain tantangan dengan tingkat kesulitan yang sepadan, dan mendukung terbentuknya komunitas antar pemain.
THE ROLE OF ORGANIZATIONAL COMMITMENT AS A MEDIATING VARIABLE IN THE INFLUENCE OF ORGANIZATIONAL CULTURE AND EMPLOYEE PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY Rifandani, Eka Putri; Armanu, Armanu; Hapsari, Raditha Dwi Vata
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.12

Abstract

Business competition has required every company to examine more deeply the appropriate strategy to use so that the company can have strong competitiveness and survive amidst quite dynamic environmental changes. Research on human resource management is expected to contribute to examining the contribution of elements that can be factors that affect employee performance. This current study examines and analyzes the effect of training and organizational culture on employee performance with the mediation of organizational commitment in the telecommunication industry. This current study focuses on mediating organizational commitment's effect on organizational culture and employee performance. One hundred ten respondents who participated in the survey were recruited by using a saturated sampling technique. The data of this quantitative study was analyzed using Structural Equation Modelling of PLS and hypothesis testing. This results study finds that the two variables have different effects: training has no significant effect on organizational commitment and employee performance, but organizational culture results in the opposite. Implications derived from this study are expected to be used by companies in their improvement efforts.
A Value Chain Analysis on The Business Development Al Hamidi, Muhammad Faiz; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose – This study aims to identify and analyze the primary and support activities within the value chain of Patperempat, a bottled milk coffee business, and to examine how value chain analysis can support business development and competitive advantage. Design/Methodology/Approach – This study adopts a qualitative case study approach using value chain analysis as the primary analytical framework. Data were collected through interviews, observations, and document analysis involving the company's internal stakeholders, customers, and prospective customers. The analysis focused on evaluating the effectiveness of primary and support activities and identifying strategic opportunities for business development. Findings – The findings indicate that Patperempat's primary value chain activities have been implemented effectively, whereas its support activities remain underdeveloped and require significant improvement. Based on the value chain analysis, the business is best positioned to adopt a differentiation strategy by emphasizing product variation and continuous innovation. Strengthening support activities is expected to enhance operational capability, reinforce competitive positioning, and support sustainable business growth. Originality/Value This research is original in applying value chain analysis to a pre-order bottled coffee business model. The findings provide practical value by identifying specific improvement opportunities to support a differentiation strategy through innovation and product variation.
Analyzing the Antecedents of Tourist Loyalty: A Multi-Group Analysis of Gender Differences Dewi, Putu Eva Silvia; Hapsari, Raditha Dwi Vata; Yulianti, Ida
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.01

Abstract

Bali, a province in Indonesia, is a highly sought-after travel destination for both domestic and international tourists, renowned for its vibrant culture, diverse natural landscapes, and an array of captivating man-made attractions. However, Karangasem Regency, despite its beautiful offerings, has the highest poverty rate in Bali. The tourism sector has great potential to enhance the quality of life for local residents. The objective of this study is to examine the impact of authenticity on visitor loyalty within the cultural tourism sector of Karangasem Regency. The involvement of memorable tourism experiences and destination image variables in this study is expected to contribute to tourism growth and drive the Indonesian economy. A quantitative approach with the PLS-SEM method was used to analyze data from 353 respondents. Multi-group analysis was used to identify the moderating effect of gender differences in this study. The results of this study show that authenticity has a positive and significant influence on tourist loyalty. Memorable tourism experience and destination image can mediate the relationship between authenticity and tourist loyalty. Surprisingly, gender differences do not significantly influence the relationship between authenticity and tourist loyalty. Both females and males have the same perception of cultural tourism in Karangasem. Theoretically, this study can enrich the literature on tourist loyalty in cultural tourism with a comprehensive construct accompanied by the moderation of gender differences. Practically, this study can serve as a reference for tourism managers to develop sustainable tourism that benefits the community's welfare and generates profit.
PENGOPTIMALAN KEGIATAN PEMASARAN PELAKU UMKM DI KOTA MALANG MELALUI MEDIA SOSIAL INSTAGRAM DAN TIKTOK Hussein, Ananda Sabil; Hapsari, Raditha; Ully, Clara Diandra; Agustin, Najla Amalina; Putri, Reyka Kurnia; Lahman, Salwa Nabila; Rohmah, Sukma Arum Maulidatu
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran krusial dalam pertumbuhan ekonomi Indonesia yang saat ini telah memberikan kontribusi sebesar 61% terhadap Produk Domestik Bruto (PDB) Nasional dan menyerap 97% tenaga kerja Indonesia. Akan tetapi, hanya 33,6% UMKM di Indonesia yang memanfaatkan teknologi dalam menjalankan bisnisnya. Hal tersebut menunjukkan terdapatnya peluang besar yang belum dioptimalkan. Untuk membantu menghadapi tantangan tersebut, Departemen Manajemen FEB UB menyelenggarakan kegiatan Pengabdian Kepada Masyarakat yang berkontribusi untuk membantu UMKM Kota Malang dan UMKM Taman Nasional Bromo Tengger Semeru (TNBTS) dalam memanfaatkan teknologi digital saat ini untuk menyongsong kegiatan pemasaran digital UMKM mereka, yaitu dengan cara melaksanakan program pelatihan dan pendampingan kepada pelaku UMKM yang berfokus pada pemanfaatan fitur sosial media Instagram dan TikTok. Selain itu, melalui kegiatan ini, para pelaku UMKM diajak untuk praktik secara langsung dalam penggunaan fitur sosial media dan mengidentifikasi kebutuhan mereka terkait penggunaan sosial media bagi peserta yang kurang berpengalaman melalui pendampingan. Hasil dari kegiatan ini menunjukkan peserta workshop mampu meningkatkan penjualan bisnis mereka, memperluas jangkauan bisnis, dan mengefisienkan biaya pemasaran bisnis mereka
The Effect of E-Service Quality and E-Perceived Value on E-Customer Loyalty with E-Convenience as a Mediating Variable Gaotami, Elsa; Suryadi, Nanang; Hapsari, Raditha Dwi Vata
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i7.1201

Abstract

At this time the digital pharmacy industry is experiencing very rapid development, this can be seen from the increase in online pharmacy applications. Kimia Farma Mobile is one of the online pharmacy applications that is widely discussed in various pharmaceutical industries, besides that Kimia Farma Mobile was able to reach more than 900,000 users with a 4-star rating and also occupied the third position in the list of health applications in Indonesia in July 2022. This study aims to examine the effect of e-service quality and e-perceived value on e-customer loyalty with e-convenience as a mediating variable. This study uses quantitative research methods. Respondents in this study were Kimia Farma Mobile customers who had made transactions more than once. This study obtained 201 samples distributed via Whatsapp messages to customers. The data in this study were analyzed using SEM-PLS through the SmartPLS 3 program. The results of this study indicate that all hypotheses are accepted and significant, but e-service quality is not significant to e-customer loyalty.
Co-Authors Aditya Hadi Wijaya, Aditya Hadi Afandy, Moh Agustin, Najla Amalina Al Hamidi, Muhammad Faiz AlBanani, Muhammad Tsabit Aly, Baharuddin Ananda Sabil Hussein Annisa Puspitasari Anshory, Heffy Hasim Armanu, Armanu Astrid Puspaningrum Batisuta, Jeremy Gabriel David Dean David Dean, David Deni Setiadi, Deni Dewi, Putu Eva Silvia Fatchur Rohman Gaotami, Elsa Hasan, Zulfa Abdillah Hidayat, Muhammad Rohman Hidayat, Schaldy Maulidi Ida Yulianti Irsyad, Miftah Islamiyah, Tasya Firdhausi Isura, Windy Karina Kardina Yudha Parwati Lahman, Salwa Nabila M. Taufiq Zaini Mafiddah, Luluk Atim Mahameru, Luky Sanjaya Mahendra, Tegar Margono Setiawan Matondang, Angga Oktavianus Michael D Clemes Michael D Clemes, Michael D Mohammad Erfan Arif Muhammad Dimar Alam Mulyawan, Nafiri Cholish Muslim, Noor Awanis Nafis, Fitya Hilyatin Nanang Suryadi Noor Awanis Muslim Nugraha, Rifat Tri Nur Khusniyah Indrawati Pitaloka, Pandora Diah Puspitasari, Annisa Putri, Reyka Kurnia Riandi, Muhammad Hafiz Rianto, Muhammad Iqbal Rifandani, Eka Putri Rila Anggraeni Rila Anggraeni, Rila Rizal, Mukhammad Rohmah, Sukma Arum Maulidatu Susenohaji, Susenohaji Susilowati Susilowati Susilowati Susilowati Thitiya Thongkern Thongkern, Thitiya Ully, Clara Diandra Zaini, M. Taufiq