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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business Jurnal VOK@SINDO The International Journal of Accounting and Business Society Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Buletin Ilmiah Nagari Membangun Jurnal Ilmiah Manajemen Kesatuan Jurnal Fokus Manajemen Bisnis Interdisciplinary Social Studies Journal of Social Research BISMA (Bisnis dan Manajemen) Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Raditha Dwi Vata Hapsari
Brawijaya University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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A Value Chain Analysis on The Business Development Al Hamidi, Muhammad Faiz; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Patperempat is a business that sells bottled milk coffee via pre-order system, in which the products will be delivered to the consumers. This company was still hampered by problems related to the components of value chain. The objectives of this research are to identify and analyze the condition of the company’s main and supporting activities in its value chain and to identify the effects of the value chain on its business development. Here the value chain analysis was used as the problem solver. The sample of this research consists of the company’s internal parties, consumers, and prospective consumers. The data was harvested via interviews, observations, and document studies. Based on the analysis, it was found that the main activities in the company’s value chain have run well, but the supporting activities are still considered very unsophisticated. This study also concludes that Patperempat is going to use differentiation strategy, so the value chain opportunities that can be done are creating variations and innovations.
The Role of Social Media and Online Reviews in Building Brand Loyalty Through Trust Fitriyana, Nurul Amalia; Suryadi, Nanang; Hapsari, Raditha Dwi Vata
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3602

Abstract

The rapid growth of the local skincare industry in Indonesia has highlighted the importance of digital marketing strategies in building consumer loyalty. This study aims to examine the relationships among social media marketing activity, online customer reviews, brand trust, and brand loyalty in the context of local skincare brands such as Wardah, MS Glow, and Somethinc. A quantitative approach was employed, using a structured questionnaire to collect data from 170 consumers aged 17 and above who use these brands. The data were analyzed using partial least squares structural equation modeling to test the hypothesized relationships. The findings reveal that online customer reviews have a direct and significant impact on brand loyalty, while social media marketing activity influences loyalty indirectly through its effect on brand trust. Both social media marketing activity and online customer reviews significantly enhance brand trust, which in turn fosters brand loyalty. The study concludes that local skincare brands should prioritize managing online reviews and creating authentic social media content to build trust and loyalty. These insights offer practical strategies for brand managers to strengthen consumer relationships in a competitive digital market.
The Influence of Time Pressure and Brand Personality on Impulsive Buying Among Generation Z: Local Indonesian Skincare Brands Fadilah, Firsty Yulehinin Ditha; Hapsari, Raditha Dwi Vata; Yulianti, Ida
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3685

Abstract

This research investigates the influence of hedonic motivations, time constraints, and brand personality on impulsive purchasing behaviour, specifically within the context of online consumer activity. The study employs Partial Least Squares (PLS) Structural Equation Modelling (SEM) to examine data from 250 participants. The study's results indicate that hedonic incentives substantially moderate the connection between brand personality and impulsive purchasing behaviour, as well as between time constraints and impulsive purchase. The findings indicate that brand personality and time pressure both positively affect impulsive purchasing, with hedonic motives serving as a crucial mediator. These findings offer significant insights for marketers seeking to enhance consumer engagement in online shopping environments by emphasizing emotional and time-sensitive purchasing triggers. The research enhances the existing literature by expanding the understanding of impulsive buying behavior in the digital age and suggests practical strategies for e-commerce businesses to drive sales.
Time pressure drives impulsive buying behavior through hedonic motivation and utilitarian motivation: An e-commerce perspective Salsabila, Farah; Rohman, Fatchur; Hapsari, Raditha Dwi Vata
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13241

Abstract

People's consumption habits and other aspects of daily life have changed due to the internet's quick development. The COVID-19 pandemic accelerated the adoption of digital platforms, especially e-commerce, but recently, performance has declined on some major platforms, such as Tokopedia. To maintain competitiveness, innovative marketing strategies such as live streaming features through time pressure encourage impulsive buying behavior. This research examines how time pressure affects impulsive buying behavior, considering hedonic and utilitarian motivations as factors that mediate this relationship. The study was motivated by conflicting results from earlier research about how time pressure influences impulsive buying behavior, along with the rising popularity of online shopping via live streams among Generation Z. A quantitative approach was employed using a structured online questionnaire distributed to 170 respondents in Malang, Indonesia, who had purchased fashion products via live streaming in the past three months. Data were analyzed using Structural Equation Modelling with Smart Partial Least Square to evaluate relationships among variables. The findings showed that time pressure significantly and positively influences impulsive buying behavior and hedonic and utilitarian motivation. Both hedonic and utilitarian motivations were also found to positively affect impulsive buying behavior and significantly mediate the relationship between time pressure and impulsive buying behavior. These findings highlight that emotional and rational motivations are crucial in shaping impulsive buying behavior under time pressure in the live streaming environment. The research contributes to understanding consumer behavior in digital commerce and provides practical implications for e-commerce marketers seeking to optimize live-streaming strategies to stimulate impulse buying.
Analyzing the Antecedents of Tourist Loyalty: A Multi-Group Analysis of Gender Differences Dewi, Putu Eva Silvia; Hapsari, Raditha Dwi Vata; Yulianti, Ida
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Bali, a province in Indonesia, is a highly sought-after travel destination for both domestic and international tourists, renowned for its vibrant culture, diverse natural landscapes, and an array of captivating man-made attractions. However, Karangasem Regency, despite its beautiful offerings, has the highest poverty rate in Bali. The tourism sector has great potential to enhance the quality of life for local residents. The objective of this study is to examine the impact of authenticity on visitor loyalty within the cultural tourism sector of Karangasem Regency. The involvement of memorable tourism experiences and destination image variables in this study is expected to contribute to tourism growth and drive the Indonesian economy. A quantitative approach with the PLS-SEM method was used to analyze data from 353 respondents. Multi-group analysis was used to identify the moderating effect of gender differences in this study. The results of this study show that authenticity has a positive and significant influence on tourist loyalty. Memorable tourism experience and destination image can mediate the relationship between authenticity and tourist loyalty. Surprisingly, gender differences do not significantly influence the relationship between authenticity and tourist loyalty. Both females and males have the same perception of cultural tourism in Karangasem. Theoretically, this study can enrich the literature on tourist loyalty in cultural tourism with a comprehensive construct accompanied by the moderation of gender differences. Practically, this study can serve as a reference for tourism managers to develop sustainable tourism that benefits the community's welfare and generates profit.
Co-Authors Aditya Hadi Wijaya, Aditya Hadi Al Hamidi, Muhammad Faiz AlBanani, Muhammad Tsabit Ananda Sabil Hussein Annisa Puspitasari Anshory, Heffy Hasim Armanu, Armanu David Dean Dewi, Putu Eva Silvia Elsa Gaotami Fadilah, Firsty Yulehinin Ditha Farah Salsabila, Farah Fatchur Rohman Fitriyana, Nurul Amalia Gan, Christopher Ida Yulianti Irsyad, Miftah Islamiyah, Tasya Firdhausi Isura, Windy Karina Kardina Yudha Parwati Kartikasari, Ani M. Taufiq Zaini Mafiddah, Luluk Atim Mahameru, Luky Sanjaya Mahendra, Tegar Margono Setiawan Matondang, Angga Oktavianus Michael D Clemes Moh Afandy Mohammad Erfan Arif Muhammad Dimar Alam Nanang Suryadi Noor Awanis Muslim Nugraha, Rifat Tri Nur Khusniyah Indrawati Pitaloka, Pandora Diah Riandi, Muhammad Hafiz Rianto, Muhammad Iqbal Rifandani, Eka Putri Rila Anggraeni Rr Ayu Firdausiah Sabil Husein, Ananda Susenohaji, Susenohaji Susilowati Susilowati Susilowati Susilowati Thitiya Thongkern Wahyuli, Eka Fais