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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Jurnal VOK@SINDO The International Journal of Accounting and Business Society Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies Journal of Social Research Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Raditha Dwi Vata Hapsari
Brawijaya University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Influence of Situational Leadership and Organizational Culture Moderated by Compensation on Employee Performance Afandy, Moh; Setiawan, Margono; Hapsari, Raditha Dwi Vata
Interdisciplinary Social Studies Vol. 1 No. 9 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i9.233

Abstract

The development of the retail business is quite rapid and followed by very fierce competition , causing PT Midi Utama Indonesia Tbk. Palu Branch needs to maintain a competitive advantage to remain competitive with other companies. Employees become one of the important resources to maintain a competitive advantage. Therefore, improving employee performance is required at all times, where changes occur so quickly and are difficult to predict. This study aimed at analyzing the influence of  situational leadership and organizational culture moderated by compensation on  employee performance. Respondents in this study were 108 office employees using the saturated sample technique (Census) in determining the sample. The data collection method uses a questionnaire and is analyzed using SEM-PLS. The results of this study show that situational leadership has an insignificant positive direct influence on employee performance. Likewise, the effect of a positive interaction is insignificant between compensation and situational leadership on employee performance. Meanwhile, organizational culture has a positive and significant effect directly on employee performance. The effect of the interaction of compensation and organizational culture proved to be positive and significant in influencing employee performance. The company is expected to maintain a clan culture that prioritizes teamwork and collaborativeity. Furthermore, the application of more flexible leadership according to the conditions and situations faced by the company needs to be optimized. In the end, the provision of indirect financial compensation needs to be improved so that it can strengthen the improvement of employee performance.
Promotion, Brand Image, Brand Awareness on The Intention To Use Service Business Infobarkasbontang Mulyawan, Nafiri Cholish; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.19

Abstract

Purpose – To analyze the effects of promotion, brand image, and brand awareness on purchase intention in the Infobarkasbontang business. Design/Methodology/Approach – This study employed a quantitative research approach using purposive sampling. A total of 100 respondents were selected, and data were collected through online Likert-scale questionnaires distributed via Infobarkasbontang’s Instagram account. The data were analyzed using validity and reliability tests, multiple linear regression, t-test, and F-test with SPSS version 21. Findings – The results indicate that promotion, brand image, and brand awareness have a positive effect on consumers’ purchase intention. Improving promotional activities, strengthening the brand image, and increasing brand awareness are associated with higher consumer intention to use the brand.   Originality/Value This research provides value by empirically analyzing the combined influence of promotion, brand image, and brand awareness on purchase intention within a social-media-based service business, offering insights that support more effective digital marketing strategies.
The Influence of Perceived Value, Brand Image and Celebrity Endorsement on Customer Loyalty of Local Futsal Shoes Aly, Baharuddin; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.13

Abstract

Purpose – This study aims to examine the influence of perceived value, brand image, and celebrity endorsement on customer loyalty toward local futsal shoe brands in Malang City.   Design/methodology/approach –  This study employs an explanatory research design to test the relationships among perceived value, brand image, celebrity endorsement, and customer loyalty. Data were collected from 100 respondents aged at least 18 years, both male and female, who reside in Malang City and have purchased or used local futsal shoe brands such as Specs, Ortuseight, and Mills. A non-probability sampling method with purposive sampling technique was applied. Primary data were obtained through a Likert-scale questionnaire and analyzed using multiple linear regression.   Findings – The results indicate that perceived value, brand image, and celebrity endorsement each have a positive and significant effect on customer loyalty. These findings suggest that higher perceived value, a strong brand image, and effective celebrity endorsements contribute to increased customer loyalty toward local futsal shoe brands.   Originality/value – This study contributes to consumer behavior and sports footwear marketing literature by integrating perceived value, brand image, and celebrity endorsement as determinants of customer loyalty in the context of local Indonesian futsal shoe brands. The findings provide practical implications for companies in enhancing product quality, strengthening brand identity, and optimizing endorsement strategies to retain customers and reduce brand switching.
Consumer Behavioral Drivers: The Effects of e-WOM, Brand Attitude, and Brand Image on Skintific Purchase Intention Nafis, Fitya Hilyatin; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.05

Abstract

Purpose – This study aims to examine the effect of electronic word-of-mouth (e-WOM), brand attitude, and brand image on purchase intention of Skintific skincare products among consumers in Malang City.    Design/methodology/approach – This study employs a quantitative explanatory research design to analyze the causal relationships among e-WOM, brand attitude, brand image, and purchase intention. The sample consisted of 183 respondents selected using Cochran’s formula. Data were collected using a Likert-scale questionnaire, which was tested for validity and reliability. Data analysis involved classical assumption tests (normality, linearity, multicollinearity, and heteroscedasticity), followed by multiple linear regression analysis. Hypothesis testing was conducted using F-test, t-test, and coefficient of determination (R²), with all analyses performed using statistical software.   Findings – The results indicate that e-WOM has a negative effect on purchase intention, while brand attitude and brand image have positive effects. However, when analyzed simultaneously, e-WOM, brand attitude, and brand image significantly influence purchase intention. These findings suggest that although online consumer reviews may not always positively drive intention, brand-related perceptions play a stronger role in shaping purchase behavior in the skincare industry.   Originality/value – The originality of this research lies in its exploration of e-WOM, brand attitude, and brand image within the context of an emerging international skincare brand in Indonesia. The finding that e-WOM negatively affects purchase intention provides a unique empirical contribution that challenges common assumptions in digital consumer behavior research.
Impulse Buying Behavior: The Impact Of Store Atmosphere, Promotions, And Hedonic Shopping Motivations Batisuta, Jeremy Gabriel; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.15

Abstract

Purpose – This study aims to analyze the influence of visual merchandising, sales promotion, and hedonic shopping motivation on impulse buying behavior among H&M store consumers.   Design/methodology/approach – This research employs a quantitative descriptive approach. The population consists of H&M consumers, with a purposive sampling technique used to select respondents. The sample size was determined using Roscoe’s guideline and expanded to 160 respondents to improve representation. Data were analyzed using multiple linear regression with SPSS.   Findings – The results indicate that visual merchandising has a significant positive effect on impulse buying behavior. Meanwhile, promotion and hedonic shopping motivation show weaker effects on impulse buying.   Originality/value – This study integrates emotional, promotional, and visual factors into a single framework to explain impulse buying behavior in the fashion retail context, highlighting the dominant role of visual merchandising.  
The Role of Customer Engagement in Enhancing Passenger Loyalty in IndonesianAirline Industry: Relationship Marketing Approach Hapsari, Raditha; Clemes, Michael D; Dean, David
APMBA (Asia Pacific Management and Business Application) Vol. 3 No. 3 (2015)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2015.003.03.1

Abstract

Scholars and practitioners agree that organisations cannot rely on transactional marketing since customers demand more personalized goods and services. Consequently, organisations need to build a relationships based on a mutual exchange with their customers to satisfy their needs and wants and customer relationship emerged to enhance long-term customer profitability. Customer perceived value have been widely accepted as important antecedents improving customer loyalty. However, only a few published studies have the integrated customer engagement construct with the other important marketing constructs to examine the interrelationship among them. This research aims to examine the interrelationships among perceived value, customer engagement and customer loyalty. Focus group discussions, and a survey of 250 Indonesian airline passengers in East Java Province, Indonesia, were conducted to satisfy the research objectives. In order to carry out a comprehensive investigation of the relationship between variables, a quantitative approach is used in this study. The methods used to analyse the data are Confirmatory Factor Analysis (CFA) to test the model fit and Structural Equation Modelling (SEM) to test the hypothesis. Sobel’s test is also used to test the mediating role of customer engagement. The findings of this study indicate while customer perceived value consistently influences loyalty, customer engagement is also proven to be an antecedent of loyalty. Furthermore, customer engagement is also proven to play a mediating role which strengthens the relationship between perceived value and loyalty. The results of the empirical analysis is supported by previous studies that suggest customer engagement is a new construct that has an important role to play in enhancing passenger loyalty.
Examining Factors Influencing Consumers Intention and Usage of Digital Banking: Evidence from Indonesian Digital Banking Customers Anggraeni, Rila; Hapsari, Raditha; Muslim, Noor Awanis
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.009.03.1

Abstract

This paper aims to analyze important factors influencing the intention and use of digital banking as perceived by consumers of the Indonesia commercial bank. This paper adopts variables in the unified theory of acceptance and use of technology 2 (UTAUT 2). The data was collected by distributing questionnaires to the 281 respondents by employed purposive sampling technique. To assessing the acceptance model, a structural equation approach based on Partial Least Squares (SEM-PLS) was used. The UTAUT2 model was proved adequate to explain digital banking behavior intention and usage. The findings demonstrated that habit is the highest variable that determines the behavioral intention and use behavior. Hedonic motivation and social influence also predict intention. Indonesia has a collectivist culture, which emphasizes the high value of the group, so opinions and information from others will affect people's intentions and actions. Surprisingly, effort expectancy, facilitating conditions, performance expectancy, and price value do not have a significant relationship which some possible reasons were explained further. In this article, practical impication also discussed.
Some Factors Influencıng Contınuance Intentıons To Use Electronıc Money Consumers In Indonesia Puspitasari, Annisa; Indrawati, Nur Khusniyah; Hapsari, Raditha
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.4

Abstract

This study aims at examining the continued intention to use at electronics money consumer. Continued intention to use at electronics money consumer measured by security, trust, and customer satisfaction. This study obtained 162 respondents one of the largest citye in Indonesia, namely the greater city of Malang (including City of Malang, Malang Regency, and City of Batu). This study used SEM PLS and measured by SmartPLS 3.3.3. The result from this study are security and trust have a significant influence on the continued intention to use through consumer satisfaction as a mediation. The implication are the importance of increasing the sense of security, trust, and satisfaction of consumers so that they want to reuse electronic money; most consumers within the productive age who are very concerned about the security of electronic money and trusted electronic money institutions; most consumers are women; and it is also important to increase promotion, innovation, use of electronic money, to consumer loyalty of electronic money.
Fashion-preneur and Social Media: A strategy to Enhance Teens’ Awareness, Trust and Loyalty towards Indonesian Local Fashion Brands Hapsari, Raditha; Thongkern, Thitiya; Zaini, M. Taufiq
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.6

Abstract

This current study aims to examine the role of social media marketing, brand awareness, value, and trust in local fashion brand loyalty. This study uses the affective-cognitive theory that stated to create an emotional response, a customer of a brand needs to evaluate the affective and cognitive stimuli provided by the brand. This current study focuses on investigating the effect of social media marketing and brand awareness (cognitive); trust and perceived value (affective) on loyalty. One hundred and fifty respondents from Indonesian local fashion brands have participated in the survey were recruited by using a purposive sampling technique. Structural Equation Modelling (AMOS 20) was used to analyze the data, through two steps: Confirmatory Factor Analysis (CFA) and hypothesis testing. The result of the CFA test confirmed that the indices were all acceptable. The results of the hypothesis testing show that social media marketing positively influenced customers’ perceived value, brand awareness, and brand trust while brand loyalty is influenced by the marketing activity that is done through social media, the degree of customers’ brand awareness, brand trust, and perceived value. Based on the result of this study, to make the customers loyal to the brand in the fashion industry, fashion-preneur must deliver the right social media marketing campaign.
From Product to Relationship: A Service-Dominant Logic Approach to Gen Z Loyalty in Kopitiams Setiadi, Deni; Rohman, Fatchur; Hapsari, Raditha Dwi Vata
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.04

Abstract

The rapid proliferation of the coffee shop industry, coupled with the high mobility and exploratory nature of Generation Z students, presents a critical challenge for Kopitiam businesses in maintaining customer retention. Grounded in Service-Dominant Logic (SDL), this study aims to analyze the influence of personalized experience and food and beverage quality on customer loyalty, with brand trust serving as a mediating variable. This explanatory quantitative research collected data through a purposive sampling technique from 150 Generation Z university students in Malang City who had visited a Kopitiam at least twice within the last six months. Data were analyzed using Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The findings reveal a distinct dichotomy where personalized experience has a significant direct effect on enhancing customer loyalty, whereas food and beverage quality does not directly influence loyalty but is fully mediated by brand trust. This indicates that in a saturated market, product quality functions merely as a hygiene factor, while brand trust acts as the pivotal psychological axis for Generation Z customer commitment. The novelty of this study lies in positioning brand trust as a bridge between functional product value and relational experience within the Kopitiam cultural ecosystem. These findings imply that Kopitiam operators must shift their focus from mere menu innovation to "relationship engineering," prioritizing organic personal interaction and consistent operational standards to ensure long-term loyalty.
Co-Authors Aditya Hadi Wijaya, Aditya Hadi Afandy, Moh Agustin, Najla Amalina Al Hamidi, Muhammad Faiz AlBanani, Muhammad Tsabit Aly, Baharuddin Ananda Sabil Hussein Annisa Puspitasari Anshory, Heffy Hasim Armanu, Armanu Astrid Puspaningrum Batisuta, Jeremy Gabriel David Dean David Dean, David Deni Setiadi, Deni Dewi, Putu Eva Silvia Fatchur Rohman Gaotami, Elsa Hasan, Zulfa Abdillah Hidayat, Muhammad Rohman Hidayat, Schaldy Maulidi Ida Yulianti Irsyad, Miftah Islamiyah, Tasya Firdhausi Isura, Windy Karina Kardina Yudha Parwati Lahman, Salwa Nabila M. Taufiq Zaini Mafiddah, Luluk Atim Mahameru, Luky Sanjaya Mahendra, Tegar Margono Setiawan Matondang, Angga Oktavianus Michael D Clemes Michael D Clemes, Michael D Mohammad Erfan Arif Muhammad Dimar Alam Mulyawan, Nafiri Cholish Muslim, Noor Awanis Nafis, Fitya Hilyatin Nanang Suryadi Noor Awanis Muslim Nugraha, Rifat Tri Nur Khusniyah Indrawati Pitaloka, Pandora Diah Puspitasari, Annisa Putri, Reyka Kurnia Riandi, Muhammad Hafiz Rianto, Muhammad Iqbal Rifandani, Eka Putri Rila Anggraeni Rila Anggraeni, Rila Rizal, Mukhammad Rohmah, Sukma Arum Maulidatu Susenohaji, Susenohaji Susilowati Susilowati Susilowati Susilowati Thitiya Thongkern Thongkern, Thitiya Ully, Clara Diandra Zaini, M. Taufiq