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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business Jurnal VOK@SINDO The International Journal of Accounting and Business Society Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Buletin Ilmiah Nagari Membangun Jurnal Ilmiah Manajemen Kesatuan Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies Journal of Social Research BISMA (Bisnis dan Manajemen) Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Raditha Dwi Vata Hapsari
Brawijaya University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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Analyzing the Antecedents of Tourist Loyalty: A Multi-Group Analysis of Gender Differences Dewi, Putu Eva Silvia; Hapsari, Raditha Dwi Vata; Yulianti, Ida
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.01

Abstract

Bali, a province in Indonesia, is a highly sought-after travel destination for both domestic and international tourists, renowned for its vibrant culture, diverse natural landscapes, and an array of captivating man-made attractions. However, Karangasem Regency, despite its beautiful offerings, has the highest poverty rate in Bali. The tourism sector has great potential to enhance the quality of life for local residents. The objective of this study is to examine the impact of authenticity on visitor loyalty within the cultural tourism sector of Karangasem Regency. The involvement of memorable tourism experiences and destination image variables in this study is expected to contribute to tourism growth and drive the Indonesian economy. A quantitative approach with the PLS-SEM method was used to analyze data from 353 respondents. Multi-group analysis was used to identify the moderating effect of gender differences in this study. The results of this study show that authenticity has a positive and significant influence on tourist loyalty. Memorable tourism experience and destination image can mediate the relationship between authenticity and tourist loyalty. Surprisingly, gender differences do not significantly influence the relationship between authenticity and tourist loyalty. Both females and males have the same perception of cultural tourism in Karangasem. Theoretically, this study can enrich the literature on tourist loyalty in cultural tourism with a comprehensive construct accompanied by the moderation of gender differences. Practically, this study can serve as a reference for tourism managers to develop sustainable tourism that benefits the community's welfare and generates profit.
PENGOPTIMALAN KEGIATAN PEMASARAN PELAKU UMKM DI KOTA MALANG MELALUI MEDIA SOSIAL INSTAGRAM DAN TIKTOK Hussein, Ananda Sabil; Hapsari, Raditha; Ully, Clara Diandra; Agustin, Najla Amalina; Putri, Reyka Kurnia; Lahman, Salwa Nabila; Rohmah, Sukma Arum Maulidatu
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran krusial dalam pertumbuhan ekonomi Indonesia yang saat ini telah memberikan kontribusi sebesar 61% terhadap Produk Domestik Bruto (PDB) Nasional dan menyerap 97% tenaga kerja Indonesia. Akan tetapi, hanya 33,6% UMKM di Indonesia yang memanfaatkan teknologi dalam menjalankan bisnisnya. Hal tersebut menunjukkan terdapatnya peluang besar yang belum dioptimalkan. Untuk membantu menghadapi tantangan tersebut, Departemen Manajemen FEB UB menyelenggarakan kegiatan Pengabdian Kepada Masyarakat yang berkontribusi untuk membantu UMKM Kota Malang dan UMKM Taman Nasional Bromo Tengger Semeru (TNBTS) dalam memanfaatkan teknologi digital saat ini untuk menyongsong kegiatan pemasaran digital UMKM mereka, yaitu dengan cara melaksanakan program pelatihan dan pendampingan kepada pelaku UMKM yang berfokus pada pemanfaatan fitur sosial media Instagram dan TikTok. Selain itu, melalui kegiatan ini, para pelaku UMKM diajak untuk praktik secara langsung dalam penggunaan fitur sosial media dan mengidentifikasi kebutuhan mereka terkait penggunaan sosial media bagi peserta yang kurang berpengalaman melalui pendampingan. Hasil dari kegiatan ini menunjukkan peserta workshop mampu meningkatkan penjualan bisnis mereka, memperluas jangkauan bisnis, dan mengefisienkan biaya pemasaran bisnis mereka
The Effect of E-Service Quality and E-Perceived Value on E-Customer Loyalty with E-Convenience as a Mediating Variable Gaotami, Elsa; Suryadi, Nanang; Hapsari, Raditha Dwi Vata
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i7.1201

Abstract

At this time the digital pharmacy industry is experiencing very rapid development, this can be seen from the increase in online pharmacy applications. Kimia Farma Mobile is one of the online pharmacy applications that is widely discussed in various pharmaceutical industries, besides that Kimia Farma Mobile was able to reach more than 900,000 users with a 4-star rating and also occupied the third position in the list of health applications in Indonesia in July 2022. This study aims to examine the effect of e-service quality and e-perceived value on e-customer loyalty with e-convenience as a mediating variable. This study uses quantitative research methods. Respondents in this study were Kimia Farma Mobile customers who had made transactions more than once. This study obtained 201 samples distributed via Whatsapp messages to customers. The data in this study were analyzed using SEM-PLS through the SmartPLS 3 program. The results of this study indicate that all hypotheses are accepted and significant, but e-service quality is not significant to e-customer loyalty.
The Influence of Situational Leadership and Organizational Culture Moderated by Compensation on Employee Performance Afandy, Moh; Setiawan, Margono; Hapsari, Raditha Dwi Vata
Interdisciplinary Social Studies Vol. 1 No. 9 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i9.233

Abstract

The development of the retail business is quite rapid and followed by very fierce competition , causing PT Midi Utama Indonesia Tbk. Palu Branch needs to maintain a competitive advantage to remain competitive with other companies. Employees become one of the important resources to maintain a competitive advantage. Therefore, improving employee performance is required at all times, where changes occur so quickly and are difficult to predict. This study aimed at analyzing the influence of  situational leadership and organizational culture moderated by compensation on  employee performance. Respondents in this study were 108 office employees using the saturated sample technique (Census) in determining the sample. The data collection method uses a questionnaire and is analyzed using SEM-PLS. The results of this study show that situational leadership has an insignificant positive direct influence on employee performance. Likewise, the effect of a positive interaction is insignificant between compensation and situational leadership on employee performance. Meanwhile, organizational culture has a positive and significant effect directly on employee performance. The effect of the interaction of compensation and organizational culture proved to be positive and significant in influencing employee performance. The company is expected to maintain a clan culture that prioritizes teamwork and collaborativeity. Furthermore, the application of more flexible leadership according to the conditions and situations faced by the company needs to be optimized. In the end, the provision of indirect financial compensation needs to be improved so that it can strengthen the improvement of employee performance.
Promotion, Brand Image, Brand Awareness on The Intention To Use Service Business Infobarkasbontang Mulyawan, Nafiri Cholish; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.19

Abstract

Service business will be more trusted when utilizing existing information technology, so that when promotional activities are carried, out on social media, it is a way to convince consumers to intention consumen to use a product. In addition, a good name for a brand also fosters consumer intention to use a service business. The objective of this research is to analyze the effects of promotion, brand image, and brand awareness on purchase intention at Infobarkasbontang business. Using purposive sampling technique, 100 people were selected as the respondents of this quantitive study. The data was harvested from Likert-scale questionnaires distributed online via Infobarkasbontang’s instagram account after the instrument test had been carried out. The resulting data was assessed through validity and reliability test, and the analysis was performed using multiple linear regression, t-test, F-test. All of the statistical processes were performed in SPSS version 21. If promotional activities, brand image of a business, consumer awareness of the brand are increased at Infobarkasbontang, it will increase the level of consumer intentin to use a brand.
The Influence of Perceived Value, Brand Image and Celebrity Endorsement on Customer Loyalty of Local Futsal Shoes Aly, Baharuddin; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.13

Abstract

This research aims to determine the influence of Perceived Value, Brand Image and Celebrity Endorsement on Customer Loyalty of local brand futsal shoes. This type of research is explanatory research which is used to connect variables through testing hypotheses that have been formulated. This research used a sample of 100 respondents who were at least 18 years old, male or female, who were residents of Malang City and had purchased or used local brands of futsal shoes (Specs, Ortuseight, Mills). The sampling technique uses a non-probability sampling technique with a purposive sampling method. The data used is primary data obtained through a questionnaire using a Likert Scale. This research uses multiple linear regression analysis methods. The research results show that Perceived Value has a significant effect on Customer Loyalty, Brand Image has a significant effect on Customer Loyalty and Celebrity Endorsement has a significant effect on Customer Loyalty. This research suggests that companies provide quality development innovations, maintain the characteristics of existing brands and maintain and pay attention to celebrity endorsements that are being used to avoid customers switching to other brands.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Value, Citra Merek dan Celebrity Endorsement terhadap Loyalitas Pelanggan sepatu futsal merek lokal. Jenis penelitian ini adalah explanatory research yang digunakan untuk menghubungkan antar variabel melalui uji hipotesis yang telah dirumuskan. Penelitian ini menggunakan sampel sebanyak 100 orang responden yang berusia minimal 18 tahun, berjenis kelamin laki-laki atau perempuan yang merupakan masyarakat Kota Malang dan pernah membeli atau menggunakan sepatu futsal dengan merek lokal (Specs, Ortuseight, Mills). Teknik pengambilan sampel menggunakan teknik non-probability sampling dengan metode purposive sampling. Data yang digunakan berupa data primer yang didapatkan melalui kuisoner dengan menggunakan Skala Likert. Penelitian ini menggunakan metode analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Perceived Value berpengaruh signifikan terhadap Loyalitas Pelanggan, Citra Merek berpengaruh signifikan terhadap Loyalitas Pelanggan dan Celebrity Endorsement berpengaruh signifikan terhadap Loyalitas Pelanggan. Penelitian ini menyarankan agar perusahaan memberikan inovasi pengembangan kualitas, mempertahankan ciri khas merek yang telah ada dan mempertahankan dan memperhatikan celebrity endorsement yang sedang digunakan untuk menghindari pelanggan berpindah ke merek lainnya.
Consumer Behavioral Drivers: The Effects of e-WOM, Brand Attitude, and Brand Image on Skintific Purchase Intention Nafis, Fitya Hilyatin; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.05

Abstract

This study aims to examine the influence of electronic word-of-mouth (e-WOM), brand attitude, and brand image on the purchase intentions for Skintific products among skincare consumers in Malang City. This quantitative explanatory research elucidates the causal relationships between the variables through hypothesis testing. A total of 183 respondents were selected, with the sample size calculated using Cochran's formula. The data was collected through a Likert-scale questionnaire that had undergone validity and reliability testing. The collected data was tested using classical assumption tests, including normality, linearity, multicollinearity, and heteroscedasticity tests, followed by multiple regression analysis. Furthermore, model accuracy (F-test), coefficient of determination (R²), and partial regression coefficient (t-test) were conducted for hypothesis testing. This study finds that electronic word-of-mouth negatively influences the purchase intention for Skintific skincare products in Malang City, that brand attitude and brand image positively influence the purchase intention, and that electronic word-of-mouth, brand attitude, and brand image simultaneously have a positive influence on purchase intention.
Impulse Buying Behavior: The Impact Of Store Atmosphere, Promotions, And Hedonic Shopping Motivations Batisuta, Jeremy Gabriel; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.15

Abstract

Impulse buying behavior has become increasingly relevant in modern retail, especially in the fashion sector, where visual and emotional cues strongly influence consumer decisions. This study aims to analyze the influence of visual merchandising, sales promotion, and hedonic shopping motivation on impulse buying behavior. A quantitative descriptive approach was applied. The population in this study includes all consumers of H&M stores. The sampling technique used is non-probability sampling with a purposive sampling method. This research examines four variables: hedonic shopping motivation, promotion, visual merchandising, and impulse buying. According to the guidelines proposed by Roscoe (1975) in Sekaran & Bougie (2020), the minimum sample size is 10 times the number of variables (10 × 4 = 40 respondents). However, to enhance population representation, the sample size was increased to 160 respondents (based on 10 × 16 indicators = 160). Data were analyzed using multiple linear regression with SPSS software. The results show that visual merchandising has a significant positive effect on impulse buying behavior. In contrast, promotion and hedonic motivation show weaker influences. The novelty of this study lies in integrating emotional, promotional, and visual factors into a single analytical framework. The implication suggests that retailers should prioritize visual strategies to stimulate unplanned purchasing behavior.
The Role of Customer Engagement in Enhancing Passenger Loyalty in IndonesianAirline Industry: Relationship Marketing Approach Hapsari, Raditha; Clemes, Michael D; Dean, David
APMBA (Asia Pacific Management and Business Application) Vol. 3 No. 3 (2015)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2015.003.03.1

Abstract

Scholars and practitioners agree that organisations cannot rely on transactional marketing since customers demand more personalized goods and services. Consequently, organisations need to build a relationships based on a mutual exchange with their customers to satisfy their needs and wants and customer relationship emerged to enhance long-term customer profitability. Customer perceived value have been widely accepted as important antecedents improving customer loyalty. However, only a few published studies have the integrated customer engagement construct with the other important marketing constructs to examine the interrelationship among them. This research aims to examine the interrelationships among perceived value, customer engagement and customer loyalty. Focus group discussions, and a survey of 250 Indonesian airline passengers in East Java Province, Indonesia, were conducted to satisfy the research objectives. In order to carry out a comprehensive investigation of the relationship between variables, a quantitative approach is used in this study. The methods used to analyse the data are Confirmatory Factor Analysis (CFA) to test the model fit and Structural Equation Modelling (SEM) to test the hypothesis. Sobel’s test is also used to test the mediating role of customer engagement. The findings of this study indicate while customer perceived value consistently influences loyalty, customer engagement is also proven to be an antecedent of loyalty. Furthermore, customer engagement is also proven to play a mediating role which strengthens the relationship between perceived value and loyalty. The results of the empirical analysis is supported by previous studies that suggest customer engagement is a new construct that has an important role to play in enhancing passenger loyalty.
Examining Factors Influencing Consumers Intention and Usage of Digital Banking: Evidence from Indonesian Digital Banking Customers Anggraeni, Rila; Hapsari, Raditha; Muslim, Noor Awanis
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.009.03.1

Abstract

This paper aims to analyze important factors influencing the intention and use of digital banking as perceived by consumers of the Indonesia commercial bank. This paper adopts variables in the unified theory of acceptance and use of technology 2 (UTAUT 2). The data was collected by distributing questionnaires to the 281 respondents by employed purposive sampling technique. To assessing the acceptance model, a structural equation approach based on Partial Least Squares (SEM-PLS) was used. The UTAUT2 model was proved adequate to explain digital banking behavior intention and usage. The findings demonstrated that habit is the highest variable that determines the behavioral intention and use behavior. Hedonic motivation and social influence also predict intention. Indonesia has a collectivist culture, which emphasizes the high value of the group, so opinions and information from others will affect people's intentions and actions. Surprisingly, effort expectancy, facilitating conditions, performance expectancy, and price value do not have a significant relationship which some possible reasons were explained further. In this article, practical impication also discussed.
Co-Authors Aditya Hadi Wijaya, Aditya Hadi Afandy, Moh Agustin, Najla Amalina Al Hamidi, Muhammad Faiz AlBanani, Muhammad Tsabit Aly, Baharuddin Ananda Sabil Hussein Annisa Puspitasari Anshory, Heffy Hasim Armanu, Armanu Batisuta, Jeremy Gabriel David Dean David Dean, David Dewi, Putu Eva Silvia Farah Salsabila, Farah Fatchur Rohman Gan, Christopher Gaotami, Elsa Ida Yulianti Irsyad, Miftah Islamiyah, Tasya Firdhausi Isura, Windy Karina Kardina Yudha Parwati Kartikasari, Ani Lahman, Salwa Nabila M. Taufiq Zaini Mafiddah, Luluk Atim Mahameru, Luky Sanjaya Mahendra, Tegar Margono Setiawan Matondang, Angga Oktavianus Michael D Clemes Michael D Clemes, Michael D Mohammad Erfan Arif Muhammad Dimar Alam Mulyawan, Nafiri Cholish Muslim, Noor Awanis Nafis, Fitya Hilyatin Nanang Suryadi Noor Awanis Muslim Nugraha, Rifat Tri Nur Khusniyah Indrawati Pitaloka, Pandora Diah Puspitasari, Annisa Putri, Reyka Kurnia Riandi, Muhammad Hafiz Rianto, Muhammad Iqbal Rifandani, Eka Putri Rila Anggraeni Rila Anggraeni, Rila Rohmah, Sukma Arum Maulidatu Rr Ayu Firdausiah Sabil Husein, Ananda Susenohaji, Susenohaji Susilowati Susilowati Susilowati Susilowati Thitiya Thongkern Thongkern, Thitiya Ully, Clara Diandra Wahyuli, Eka Fais Zaini, M. Taufiq