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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business Jurnal VOK@SINDO The International Journal of Accounting and Business Society Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Buletin Ilmiah Nagari Membangun Jurnal Ilmiah Manajemen Kesatuan Jurnal Fokus Manajemen Bisnis Interdisciplinary Social Studies Journal of Social Research BISMA (Bisnis dan Manajemen) Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Raditha Dwi Vata Hapsari
Brawijaya University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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The Effect of E-Service Quality and E-Perceived Value on E-Customer Loyalty with E-Convenience as a Mediating Variable Elsa Gaotami; Nanang Suryadi; Raditha Dwi Vata Hapsari
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i7.1201

Abstract

At this time the digital pharmacy industry is experiencing very rapid development, this can be seen from the increase in online pharmacy applications. Kimia Farma Mobile is one of the online pharmacy applications that is widely discussed in various pharmaceutical industries, besides that Kimia Farma Mobile was able to reach more than 900,000 users with a 4-star rating and also occupied the third position in the list of health applications in Indonesia in July 2022. This study aims to examine the effect of e-service quality and e-perceived value on e-customer loyalty with e-convenience as a mediating variable. This study uses quantitative research methods. Respondents in this study were Kimia Farma Mobile customers who had made transactions more than once. This study obtained 201 samples distributed via Whatsapp messages to customers. The data in this study were analyzed using SEM-PLS through the SmartPLS 3 program. The results of this study indicate that all hypotheses are accepted and significant, but e-service quality is not significant to e-customer loyalty.
Examining the role of personal innovativeness and trust in predicting generation Z’s online booking behaviour Hapsari, Raditha; Sabil Husein, Ananda; Gan, Christopher
BISMA (Bisnis dan Manajemen) Vol. 15 No. 2 (2023)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v15n2.p158-186

Abstract

This study responds to the Technological Acceptance Model (TAM) critics regarding the model's missing self-regulatory and motivational variables. The research integrates personal innovativeness and perceived risk in the TAM model and explores the interrelationships among those constructs. A self-administered questionnaire was used to collect the data for this study, and 293 consumers of the Indonesia Online Travel Agent (OTA) industry participated. The data were analysed using Partial Least Square, which employed the inner and outer model evaluations to analyse the data. The results demonstrated that Generation Z's attitude toward using the OTA application is positively affected by its perceived usefulness and ease of use. Moreover, three variables significantly affect Generation Z's behavioural intention to use e-commerce applications. Personal innovativeness significantly affects perceived transaction risks and attitudes toward using the OTA application. These results imply that in order to enhance customers’ willingness to keep using the application, the OTA practitioners should ensure that their customers experiencing the ease-of-use dan the usefulness of the application, so that the customers will have a greater willingness to use the same application in the future.
PENGARUH CUSTOMER EXPERIENCE, EASE OF USE, DAN TRUST TERHADAP LOYALITAS E-COMMERCE Rianto, Muhammad Iqbal; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.03

Abstract

In the midst of such intense competition, e-commerce companies must be keen to see every opportunity to grow and effectively come up with new breakthroughs so that people do not move and continue to transact with the company. Since its inception in 2012, Lazada has created a good flow of e-commerce business in Indonesia. However, during 2018-2020, Lazada's monthly website visits always ranked fourth. This study aims to analyze the factors that affect Lazada e-commerce loyalty. The type of research used is explanatory research. This study uses 110 respondents, who are Lazada E-Commerce customers. The sampling technique used is a non-probability sampling technique, namely purposive sampling. Data analysis technique using SmartPLS 3.3. The results of this study indicate that customer experience has a positive and significant effect on loyalty, ease of use has a positive and significant effect on loyalty, and trust has a positive and significant effect on loyalty.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP NIAT PEMBELIAN ULANG PRODUK ERIGO Wijaya, Aditya Hadi; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.10

Abstract

The increasingly advanced economic development in Indonesia has an impact on various types of businesses and businesses, one of which is the clothing or fashion business. Fashion itself is a type of business that places clothing products as its business axis. This study aims to determine the influence of brand image, product quality, and promotion on product repurchase intention. This type of research is explanatory research which explains and proves the relationship and influence between the independent and dependent variables. This study used a sample of 100 respondents and the distribution of the questionnaire was carried out in online media and groups concerned with Erigo products using the help of google forms. Sampling using random sampling method (random sampling). The sample consists of male and female respondents who are at least 15 years old and have used or purchased Erigo products. Data analysis using Multiple Linear Regression Analysis using SPSS ver. 25. The results of the analysis obtained in this study are brand image, product quality and promotion have a significant effect on repurchasing intention.
PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE TERHADAP PURCHASE INTENTION DAN ATTITUDE TOWARD USING SEBAGAI MEDIASI AlBanani, Muhammad Tsabit; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.4.06

Abstract

Changes of people’s lifestyle from traditional to modern has made startup businesses develop rapidly. This should be addressed well by Shopee by improving the quality of their application. The objective of this research is to identify the effects of perceived ease of use and perceived usefulness on the intention of Anwarul Huda Islamic Boarding School’s students in Malang city to purchase via Shopee with the mediation of attitude toward using. The sample of this explanatory research was selected using saturated sampling, resulted in 144 respondents. The data was harvested through Likert-scaled questionnaires and was assessed using Outer Model, Inner Model, and Mediation Tests in SmartPLS 3.0. The data assessment results show that, from the direct effect testing to five variables, there are two test results that do not have any effect; they are Perceived Ease of Use (PEOU) on Attitude Toward Using and Perceived Usefulness (PU) on Purchase Intention (PI). From the indirect effect testing to two variables, there is one testing result that does not have any effect; that is Perceived Ease of Use (PEOU) on Purchase Intention (PI) through Attitude Toward Using as the mediator. Therefore, Shopee should consider the use of marketing strategies that include feature development and enhancement in their application.
Pengaruh Korean Wave, Parasocial Relationship, dan Brand Ambassador terhadap Niat Menggunakan E-commerce Tokopedia Isura, Windy Karina; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.09

Abstract

The objective of this research is to assess and analyze the effects of Korean wave, parasocial relationship, and brand ambassador on the intention to use Tokopedia. This research was conducted on Tokopedia company using 130 respondents, who were selected using non-probability sampling method and purposive sampling technique. The variables of this research are Korean wave, parasocial relationship, brand ambassador, and intention to use. The population are Tokopedia users who follow BTS, Tokopedia’s brand ambassador, in social media. The data was analyzed using descriptive statistics and multiple linear regression, and the research hypotheses were assessed using F test, t test, and coefficient of determination (R2) test, all of which were performed in IBM SPSS 25. This study finds that Korean wave have a positive but insignificant effect on the intention to use, while parasocial relationship and brand ambassador positively and significantly affect the intention to use.   Abstrak Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh korean wave, pa­rasocial relationship, dan brand ambassador terhadap niat menggunakan e-commerce To­ko­pedia. Penelitian ini dilakukan pada perusahaan Tokopedia. Teknik pengambilan sampel pe­nelitian ini menggunakan teknik non-probability sampling dengan jenis purposive sam­pling. Sampel penelitian diperoleh sebanyak 130 responden. Variabel penelitian ini terdiri da­ri korean wave, parasocial relationship, brand ambassador dan niat menggunakan e-com­merce Tokopedia. Populasi dalam penelitian ini adalah pengguna e-commerce Tokopedia ya­ng turut mengikuti BTS, brand ambassador Tokopedia, di media sosial. Adapun metode ana­lisis data pada penelitian ini menggunakan statistik deskriptif dan analisis regresi linier ber­ganda. Pengujian hipotesis penelitian dilakukan dengan menggunakan uji koefisien de­ter­mi­nasi (R2), uji F dan uji t melalui program Statistika IBM SPSS 25. Hasil penelitian me­nun­jukkan bahwa korean wave berpengaruh tidak signifikan terhadap niat penggunaan e-com­merce Tokopedia, sedangkan parasocial relationship dan brand ambassador ber­penga­ruh positif dan signifikan terhadap niat penggunaan e-commerce Tokopedia.
Pengaruh Kualitas Pelayanan, Kepuasan Pelanggan, dan User Interface terhadap Loyalitas Pelanggan Selama Masa Pandemi COVID-19 Matondang, Angga Oktavianus; Hapsari, Raditha
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.2.11

Abstract

The objective of this research is to identify the effects of service quality, customer satisfaction, and user interface on the loyalty Shopee application users during the Covid-19 pandemic. This descriptive research explains riable being studied and the relationship between the variables through hypothesis testing. The respondents of this research are 100 people who have used Shopee, to whom questionnaires were distributed through Google Forms. The data was analyzed using multiple linear regression, and the hypotheses were tested using t-test, performed in SPSS 26. This study finds that service quality, customer satisfaction, and user interface positively and significantly influence the loyalty of Shopee users. Therefore, Shopee needs to improve service quality, customer satisfaction, and user interface by, for example ensuring that the product sent to buyers suits the description in the application, penalizing took online that violates the agreement, adding new colors and features in user interface customization, and addressing delivery delays beyond the set estimation.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh dari kualitas pelayanan, kepuasan pelanggan, dan user interface terhadap loyalitas pelanggan selama masa pandemic COVID-19 pada pengguna aplikasi Shopee. Jenis penelitian ini adalah penelitian deskriptif yang menjelaskan kedudukan antara variabel-variabel diteliti serta hubungan antara variabel yang satu dengan yang lain melalui pengujian hipotesis yang telah dirumuskan. Penelitian ini menggunakan sampel sebanyak 100 responden Dimana penyebaran kuesioner dilakukan disebarkan melalui google form. Sampel terdiri dari responden yang sudah pernah menggunakan aplikasi Shopee. Analisis data menggunakan Analisis Regresi Linear Berganda dan uji hipotesis menggunakan uji t yang diolah dengan software SPSS ver 26. Dari hasil pengujian terhadap ketiga hipotesis dapat disimpulkan bahwa variabel kualitas pelayanan, kepuasan pelanggan, dan user interface memiliki pengaruh positif signifikan terhadap loyalitas pelanggan aplikasi Shopee. Implikasi penelitian ini adalah perlunya meningkatkan kualitas pelayanan, kepuasan pelanggan, dan user interface pada aplikasi Shopee. Hal yang dapat dilakukan antara lain memperhatikan produk yang dikirim agar sesuai dengan deskripsi pada pada aplikasi, memberikan sanksi kepada took online yang melanggar perjanjian, memberikan warna baru dan fitur kustomisasi pada user interface, dan memperhatikan keterlambatan pengiriman diluar estimasi yang sudah ditentukan.
Pengaruh Influencer Attributes, Influencer Trustworthiness, dan Brand Image Terhadap Purchase Intention Islamiyah, Tasya Firdhausi; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.02.3.15

Abstract

The objective of this research is to identify the effects of influencer attributes, influencer trustworthiness, and brand image on the purchase intention of the Rachel Goddard’s review video viewers on YouTube. This research is considered as an explanatory study as it elucidates the causal relationship between research variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 156 people with the minimum age of seventeen years and have viewed the review video published by Rachel Goddard through her YouTube channel at least two time in the last three months were selected as the sample. The data was analyzed using multiple linear regression, and the hypotheses were tested using the t-test; all of which were performed in SPSS 25. This study finds that influencer attributes positively and significantly influence the purchase intention, that influencer trustworthiness positively and significantly affects the purchase intention, and that brand image positively and significantly impacts the purchase intention. Based on those finding, it can be inferred that Rachel Goddard can increase her interaction with more varied social media followers and improve the creation of positive information about the products that she may review.   Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh dari influencer attributes, influencer trustworthiness, dan brand image terhadap niat pembelian atau purchase intention pada penonton video ulasan di kanal youtube Rachel Goddard. Penelitian ini merupakan jenis penelitian eksplanatori yang menjelaskan hubungan kausal antar variabel penelitian melalui pengujian hipotesis. Teknik pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling. Ukuran sampel yang digunakan adalah sebanyak 156 responden dengan ketentuan menonton video ulasan dari kanal youtube Rachel Goddard minimal dua kali dalam kurun waktu 3 bulan terakhir dan berusia lebih dari 17 tahun. Analisis data menggunakan Analisis Regresi Linier Berganda dan uji hipotesis menggunakan Uji t yang diolah pada software SPSS 25. Berdasarkan dari hasil pengujian terhadap ketiga hipotesis dapat disimpulkan bahwa, influencer attributes memiliki pengaruh yang positif signifikan terhadap purchase intention, influencer trustworthiness memiliki pengaruh yang positif dan signifikan terhadap purchase intention, dan brand image memiliki pengaruh yang positif dan signifikan terhadap purchase intention. Implikasi penelitian antara lain Rachel Goddard dapat melakukan peningkatan interaksi dengan pengikut melalui sosial media yang lebih bervariasi, penciptaan informasi positif mengenai produk dapat ditingkatkan.
Pengaruh Perceived Usefulness, Perceived Ease Of Use, Perceived Security, Dan Social Influence Terhadap Continuance Intention Irsyad, Miftah; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.08

Abstract

Payment methods used in Indonesia have been several times developed along the advancement of the technology. QRIS, Quick Response Code Indonesian Standard, is a payment method through QR code developed by Bank Indonesia by integrating all QR code payments previously existed in Indonesia. The increase in the number of QRIS users and transactions enhances the country’s economic-sector efficiency and helps the national economic recovery after the Covid-19 pandemic. The objective of this research is to identify the effects of perceived usefulness, perceived ease of use, perceived security, and social influence on continuance intention. This explanatory developmental research employs 132 samples selected using nonprobability sampling method and purposive sampling technique; they are people with the minimum age of eighteen years who have made at least two payments using QRIS. The research data was acquired via questionnaires and was analyzed in IBM SPSS version 26. This study finds that perceived usefulness, perceived ease of use, perceived security, and social influence positively and significantly affect the continuance intention of the QRIS users.   Abstrak Metode pembayaran di Indonesia telah mengalami beberapa kali perkembangan seiring dengan berkembangnya teknologi. QRIS atau Quick Response Code Indonesian Standard merupakan metode pembayaran melalui QR Code yang dikembangkan oleh Bank Indonesia dengan mengintegrasikan seluruh pembayaran melalui QR Code yang sebelumnya sudah ada di Indonesia. Peningkatan jumlah pengguna dan transaksi melalui QRIS dapat mendorong efisiensi sektor perekonomian Indonesia serta membantu pemulihan ekonomi nasional pasca pandemi COVID-19. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perceived usefulness, perceived ease of use, perceived security, dan social influence terhadap continuance intention. Penelitian ini menggunakan jenis penelitian eksplanatori dengan sifat penelitian pengembangan. Penelitian ini menggunakan 132 sampel yang merupakan pengguna metode pembayaran QRIS yang telah melakukan transaksi lebih dari dua kali dan berusia lebih dari 18 tahun. Teknik sampling pada penelitian ini menggunakan non-probability sampling dengan metode purposive sampling. Data hasil penyebaran kuesioner pada penelitian ini kemudian dianalisis dengan menggunakan aplikasi IBM SPSS versi 26. Hasil pada penelitian ini adalah variabel perceived usefulness, perceived ease of use, perceived security, dan social influence berpengaruh positif dan signifikan terhadap continuance intention pengguna metode pembayaran QRIS.
Pengaruh Destination Image, Online Customer Review Dan Price Terhadap Revisit Intention Pengunjung Mahendra, Tegar; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.20

Abstract

This study aims to determine the effect of destination image, online customer review, and price on revisit intention in visitors to Mount Bromo National Park. This type of research is explonatory research  to test a theory or hypothesis, in order to strengthen or reject an existing theory or hypothesis. The sampling technique used in this study is non-probability sampling, with a sample of 200 respondents who meet predetermined criteria. Hypothesis testing in this study uses multiple linear regression analysis and hypothesis test using F test, T test, and coefficient determina. The results showed that destination image, online customer review, price have a positive and significant influence on revisit intention. These three variables simultaneously affect revisit intention, with these results Mount Bromo National Park needs to design an effective marketing strategy to get a positive and attractive image, which can influence tourists to continue to be interested in visiting again.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh dari destination image, online customer review, dan price terhadap revisit intention pada pengunjung Taman Nasional Gunung Bromo. Jenis penelitian ini explonatory research untuk menguji suatu teori atau hipotesis, guna untuk memperkuat atau menolak suatu teori atau hipotesis yang sudah ada. Teknik pengambilan sampling yang digunakan dalam penelitian ini adalah non-probability sampling, dengan sampel sebanyak 200 responden yang sesuai kriteria yang telah ditentukan. Pengujian hipotesis dalam penelitian ini menggunakan analisis regresi linier berganda dan uji hipotesis menggunakan uji F, uji T, dan determina koefisien. Hasil penelitian menunjukkan bahwa destination image, online customer review, price memiliki pengaruh positif dan signifikan terhadap revisit intention. Ketiga variabel tersebut secara simultan berpengaruh terhadap revisit intention, sehingga Taman Nasional Gunung Bromo perlu merancang strategi pemasaran yang efektif guna mendapatkan citra yang positif, yang dapat menarik wisatawan untuk terus berkunjung kembali.
Co-Authors Aditya Hadi Wijaya, Aditya Hadi Al Hamidi, Muhammad Faiz AlBanani, Muhammad Tsabit Ananda Sabil Hussein Annisa Puspitasari Anshory, Heffy Hasim Armanu, Armanu David Dean Dewi, Putu Eva Silvia Elsa Gaotami Fadilah, Firsty Yulehinin Ditha Farah Salsabila, Farah Fatchur Rohman Fitriyana, Nurul Amalia Gan, Christopher Ida Yulianti Irsyad, Miftah Islamiyah, Tasya Firdhausi Isura, Windy Karina Kardina Yudha Parwati Kartikasari, Ani M. Taufiq Zaini Mafiddah, Luluk Atim Mahameru, Luky Sanjaya Mahendra, Tegar Margono Setiawan Matondang, Angga Oktavianus Michael D Clemes Moh Afandy Mohammad Erfan Arif Muhammad Dimar Alam Nanang Suryadi Noor Awanis Muslim Nugraha, Rifat Tri Nur Khusniyah Indrawati Pitaloka, Pandora Diah Riandi, Muhammad Hafiz Rianto, Muhammad Iqbal Rifandani, Eka Putri Rila Anggraeni Rr Ayu Firdausiah Sabil Husein, Ananda Susenohaji, Susenohaji Susilowati Susilowati Susilowati Susilowati Thitiya Thongkern Wahyuli, Eka Fais