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All Journal Journal on Education Community Development Journal: Jurnal Pengabdian Masyarakat Pinisi Business Administration Review Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Pengabdian Mandiri Jurnal Administrasi Bisnis e-Jurnal Apresiasi Ekonomi International Journal of Economic Research and Financial Accounting Adabi: Journal Of Public Administration And Business E-Amal: Jurnal Pengabdian Kepada Masyarakat
Nadia Angraini
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Pendampingan UMKM Kosmetik dengan Inovasi dan Adaptasi terhadap Tren Global melalui Platform Digital Sari, Meci Nilam; Septrizarty, Rika; Mulyadin, Asrul; Yuliana, Sartika; Angraini, Nadia; Maliha, Dabitha Wise; Anita, Devi
Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/padamunegeri.v6i1.1733

Abstract

This community service initiative aims to analyze the role of mentoring for micro, small, and medium enterprises (MSMEs) in the cosmetics sector, particularly in addressing global trends through digital platforms. With the rapid advancement of technology and globalization, cosmetic MSMEs must adapt to remain relevant and competitive. The mentoring provided to cosmetic MSME entrepreneurs includes training in the use of social media, digital marketing, and product innovation to meet the demands of the global market. The results of the community service activity indicate that digitalization has had a positive impact on the competitiveness of MSMEs, enhancing entrepreneurs’ understanding of the digital market, encouraging adaptation to global trends, and ultimately improving product quality and sales performance.
THE EFFECT OF SERVICE QUALITY ON USER SATISFACTION OF ROLL ON ROLL OFF (RO-RO) SHIPS Nadia Angraini
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.125 KB)

Abstract

The purpose of this study was to determine the effect of service quality on the satisfaction of service users. Tangibles, Responsiveness, Reliability, Assurance, and Empathy were some of the assessment indicators utilized. This study was conducted at PT. Jembatan Nusantara, which is located at the crossing port of the Air Putih-Selari River in the Bengkalis Regency. The quantitative data from this study was collected from a primary data source, or data that was gathered directly from the subject of the study. Users of the Air Putih-Selari River (RO-RO) ships service made up the entire study population. The questionnaire utilized for data collection in this study was given to the users of two PT. Jembatan Nusantara-owned operating ships, and samples were taken using the incidental sampling technique, which relies on chance encounters between potential respondents and the researcher. There is total of 200 respondents made up this study's sample. The researcher utilized SPSS V.22.00 as a statistical tool. The analytical methods utilized were the t test, correlation coefficient, determination coefficient, simple linear regression test, validity test, reliability test, and simple test. According to the study's findings, there was a relationship between service quality (X) and service user satisfaction (Y), with a correlation coefficient of 89.9%, a coefficient of determination of 79.4%, and a significance level of 0.05 for the t test results.
Co-Authors Agus Nurofik Agus Nurofik Anita, Devi Asrul Mulyadin Asrul Mulyadin Azmen Kahar Dabitha Wise Maliha Dorris Yadewani Fadhlan, Fadhlan Fahmy, Rahmi Hafiz Rahman Ma'ruf Ma'ruf Meci Nilam Sari Meci Nilam Sari Meci Nilam Sari, Meci Nilam Mulyadin, Asrul Nazirwan Nini, Nini Rika Septrizarty Rika Septrizarty Sartika Yuliana Septrizarty, Rika Sharnuke Asrilsyak Sutiyem, Sutiyem Wila Farlina Yulia Rahmi Yuliana, Sartika