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All Journal Jurnal Administrasi Bisnis (JABis) Scientific Journal of Informatics PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Analisis Bisnis Ekonomi J-MAS (Jurnal Manajemen dan Sains) Compiler Jurnal Ilmiah Manajemen Kesatuan ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) West Science Business and Management West Science Journal Economic and Entrepreneurship Journal of Business Management and Economic Development Equivalent : Journal of Economic, Accounting and Management Strata Business Review Strata International Journal of Social Issues Jurnal Analisis Bisnis Ekonomi
Wisnalmawati Wisnalmawati
Gunadarma University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Pelayanan terhadap Loyalitas yang dimediasi Kepuasan Peserta Pelatihan pada Badan Pendidikan dan Pelatihan DIY Wajiyono, Wajiyono; Astuti, Widhy Tri; Wisnalmawati, Wisnalmawati
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1833

Abstract

This research aims to analyze the influence of Service Quality on the Loyalty and Satisfaction of trainees at the Yogyakarta Special Region Education and Training Agency (DIY), as well as the influence of Satisfaction on trainee Loyalty, and the influence of Service Quality on Loyalty through participant Satisfaction. This research uses an explanatory method with a survey, conducted in March 2024. The sample taken was 160 respondents. The data collection technique uses a questionnaire, and data analysis uses Partial Least Square (PLS), in accordance with the opinion of Sekaran (2015). The research results show that Service Quality has a significant effect on Loyalty and Satisfaction of training participants, Satisfaction has a significant effect on Loyalty, and Service Quality has a significant effect on Loyalty through Satisfaction of training participants at the DIY Education and Training Agency.
The Effect of Product Quality, Service Quality, and Physical Environment on Repurchase Intention through Customer Satisfaction in Jatinangor House Sorowajan Nawawi, Mohammad Hisyam; Wisnalmawati, Wisnalmawati; Sutiono, Heru Tri
Strata International Journal of Social Issues Vol. 2 No. 1 (2025): February
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v2i1.309

Abstract

This research aims to examine the influence of product quality, service quality, physical environment influence customer satisfaction. Customer satisfaction influence repurchase intention. Product quality, service quality, physical environment influence intentions which are mediated by customer satisfaction. Methods: This research examines the effect of product quality, service quality, physical environment on repurchase intentions. Sample taken from consumers in Jatinangor house sorowajan. The number of samples in this research was 80 respondents. The sampling technique uses accidental, namely distributing questionnaires to consumers who meet in WhatsApp groups. The data was tested with the variable product quality, service quality, physical environment, repurchase intention. Data were analyzed using the Structural Equational Model (SEM) with Partial Lease Square (Smart PLS) technique. Results: The research results show that the product quality, physical environment influence customer satisfaction. Except for service quality does not have a significant effect. Customer satisfaction influence repurchase intention. Product quality, service quality, physical environment influence intentions which are mediated by customer satisfaction. Novelty: The novelty of this research is that customer satisfaction can increase the repurchase intention on Jatinangor house Sorowajan. Theory implications – The findings of this study may contribute to consumer behavior models, Practical implications Strategizing product, service, and physical environment Jatinangor house Sorowajan, and Triple duties.
KEPUASAN PELANGGAN SEBAGAI MEDIASI PENGARUH INFORMATION QUALITY TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA APLIKASI RUANG GURU DI YOGYAKARTA Nafis, Muhammad; Wisnalmawati, Wisnalmawati; TriAstuti, Widhy
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 6 No 1 (2025): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.6.1.17

Abstract

ABSTRAKTujuan: Penelitian ini bertujuan untuk menguji pengaruh kualitas informasi terhadap kepuasan pelanggan.  Kepuasan pelanggan. Kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Kualitas informasi berpengaruh terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan. Metode: Penelitian ini menguji pengaruh kualitas informasi terhadap loyalitas pelanggan. Sampel diambil dari konsumen di ruang guru. Jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengambilan sampelnya menggunakan aksidental yaitu menyebarkan kuesioner kepada konsumen yang bertemu di grup WhatsApp. Data diuji dengan variabel kualitas informasi, kepuasan pelanggan, loyalitas pelanggan. Data dianalisis menggunakan Structural Equational Model (SEM) dengan teknik Partial Lease Square (Smart PLS). Hasil: Hasil penelitian menunjukkan bahwa kualitas informasi berpengaruh terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan.  Kualitas informasi mempengaruhi loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan. Kebaruan: Kebaruan dari penelitian ini adalah kepuasan pelanggan dapat meningkatkan loyalitas pelanggan di ruang guru.  Implikasi teori – Temuan penelitian ini dapat berkontribusi pada model perilaku konsumen, Implikasi praktis Kualitas informasi strategi Menyusun, kepuasan pelanggan dan loyalitas pelanggan dan tugas Tripple. Kata Kunci : Kualitas Informasi, Kepuasan Pelanggan, Loyalitas Pelanggan.
Enhancing Sentiment and Emotion Classification with LSTM-Based Semi-Supervised Learning Husaini, Rochmat; Cahyana, Nur Heri; Wisnalmawati, Wisnalmawati; Mardiana, Tri; Fauziah, Yuli
Compiler Vol 14, No 1 (2025): May
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/compiler.v14i1.2965

Abstract

The evolution of sentiment analysis has increasingly relied on semi-supervised learning (SSL) models, particularly due to their efficiency in utilizing large amounts of unlabeled data. This study employed four Indonesian datasets—Ridife (sentiment classification), Emotion Indonlu (emotion classification), Sentiment Indonlu (sentiment classification), and Hate Speech (offensive content detection). The LSTM model was trained using labeled data and used to generate pseudo-labels for unlabeled data across three iterations. The performance of the pseudo-labels was evaluated using Random Forest, Logistic Regression, and Support Vector Machine (SVM). The LSTM model demonstrated varying effectiveness across different datasets. For the Sentiment Ridife dataset, LSTM achieved an accuracy of 70.23%, slightly lower than Random Forest but higher than Logistic Regression and SVM. In the Sentiment IndoNLU dataset, LSTM's accuracy was 86.12%, showing strong performance but slightly below Random Forest and Logistic Regression. The Emotion IndoNLU dataset revealed similar performance across models, while the Hate Speech dataset saw LSTM perform well with an accuracy of 86.49%. The results indicate that while LSTM-based SSL can effectively generate pseudo-labels and enhance model performance, its performance varies depending on the dataset and task. This study underscores the need for further research into optimizing pseudo-labeling techniques and exploring advanced NLP models to improve sentiment and emotion analysis in diverse languages.
Repurchase Intention Model Development Mediated by Brand Image: A Study at Fore Coffee in Yogyakarta Nabiela, Ibriza; Wisnalmawati, Wisnalmawati; Religia, Yoga
Strata International Journal of Social Issues Vol. 2 No. 2 (2025): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v2i2.417

Abstract

This study aims to develop a repurchase intention model mediated by brand image, using Fore Coffee consumers in Yogyakarta as the research context. The research is motivated by the rapid growth of social media as a digital marketing strategy and the expansion of the F&B industry, with Fore Coffee successfully integrating digital technology to reach a broader market. A quantitative approach with a descriptive research design was applied. A total of 100 respondents were selected using accidental sampling. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (SmartPLS) method. The findings indicate that Social Media Marketing has a positive and significant effect on repurchase intention and brand image. Furthermore, brand image positively and significantly influences repurchase intention. Notably, brand image mediates the relationship between Social Media Marketing and repurchase intention, implying both direct and indirect effects of digital marketing on consumer behavior. These findings highlight the strategic importance of social media in strengthening brand image to foster customer loyalty. The study also suggests that future research should incorporate additional variables such as customer satisfaction, consumer trust, or product quality to further enhance the predictive model of repurchase intention in the coffee or local beverage industry.
The Influence of Advertising Attractiveness and Online Customer Reviews on Trust – Mediated Purchase Decision on Consumers of Hotel Services in the Tiket.com Application Rahayu, Dwi; Sutiono, Heru Tri; Wisnalmawati, Wisnalmawati
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1151

Abstract

The purpose of this research is to determine the influence of Advertising Attractiveness and Online Customer Reviews on Purchase Decisions through Trust. The sample for this research consisted of 95 people who had not used or had ever used hotel services on the Tiket.com Application. This research uses a quantitative descriptive approach. The collected data is then processed using SmartPLS 3.0 software. The findings of this research show that Advertising Attractiveness has a positive and significant effect on Purchase Decisions, Online Customer Reviews has a positive and insignificant effect on Purchase Decisions, then Trust mediates the influence of Advertising Attractiveness and Online Customer Reviews on Purchase Decisions and Trust has a positive and significant effect on Purchase Decisions.
The Effect of Service Quality and Perceived Value on Brand Loyalty Mediated by Customer Satisfaction at Mie Gacoan Yogyakarta Mukarromah, Nur Zakiyah; Istanto, Yuni; Wisnalmawati, Wisnalmawati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.510

Abstract

This study aims to determine the effect of service quality and perceived value on brand loyalty mediated by customer satisfaction at Mie Gacoan restaurants in all areas in Yogyakarta. This research is explanatory research with survey method. The population in this study were all consumers of Mie Gacoan in the Yogyakarta branch. Sampling using purposive sampling method. This type of statistical analysis uses PLS 3.0. And the results showed that directly all independent variables have a significant positive effect on brand loyalty. Indirectly service quality, perceived value has a significant positive effect on brand loyalty which is mediated by customer satisfaction.
Exploring how local cultural influences affect tourist conduct Hidayat, Indra Iryanto Nur; Wisnalmawati, Wisnalmawati; Sugandini, Dyah
Asian Journal of Islamic Management (AJIM) VOLUME 5 ISSUE 2, 2023
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol5.iss2.art5

Abstract

Purpose – The primary aim of this study is to investigate the influence of local culture on the behavioral intentions of Muslim tourists who have visited Kebondalem Kidul Cultural Tourism Village through the mediation of memorable tourism experiences and destination image.Methodology – In this study, a quantitative analysis approach and descriptive analysis were employed, utilizing a 5-point Likert scale: the sample collection non-probability sampling method, specifically convenience sampling. The sample comprised 190 respondents who had experienced the Kebondalem Kidul Cultural Tourism Village as a tourist destination. Structural Equation Modeling (SEM) SmartPLS 3.2.9 was used as the analytical tool for analysis.Findings – The study reveals that local culture directly impacts Muslim tourists' recommendation intention, memorable tourism experience, and destination image when they visit Kebondalem Kidul Cultural Tourism Village.Implications – This research aims to aid Tourism Village managers in crafting effective marketing strategies and provides valuable insights for Kebondalem Kidul Cultural Tourism Village managers in addressing Muslim tourist needs.Originality – This study contributes substantially to the existing body of knowledge regarding Local Culture in multiple aspects. Initially, it investigated the Local Culture variable, specifically in the context of heritage tourism, with a primary emphasis on tourists who were patrons of the Kebondalem Kidul Cultural Tourism Village.
Analisis Pengaruh Kualitas Produk dan E-Service Quality terhadap Niat Pembelian Ulang Putri, Dalilah; Wisnalmawati, Wisnalmawati; Astuti, Widhi Tri
Jurnal Ilmu Administrasi dan Bisnis Vol 21 No 1 (2023): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v21i1.12709

Abstract

Penelitian ini dilatarbelakangi oleh rendahnya jumlah pengunjung Couvee Coffee Shop di Yogyakarta meskipun situasi sudah memasuki fase new normal setelah pandemi Covid-19. Kondisi ini menuntut pemilik bisnis untuk melakukan berbagai penyesuaian guna meningkatkan kembali minat pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan e-service quality terhadap niat pembelian ulang pelanggan. Metode yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan data primer yang dikumpulkan melalui kuesioner dari 100 responden yang merupakan pelanggan Couvee Coffee Shop. Hasil analisis menunjukkan bahwa kualitas produk dan e-service quality berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan juga terbukti memiliki pengaruh positif dan signifikan terhadap niat pembelian ulang. Selain itu, penelitian ini menemukan bahwa kualitas produk dan e-service quality secara tidak langsung mempengaruhi niat pembelian ulang melalui kepuasan pelanggan sebagai variabel mediasi. Hasil dari penelitian ini adalah untuk meningkatkan niat pembelian ulang, Couvee Coffee Shop perlu fokus pada peningkatan kualitas produk dan e-service quality yang dapat meningkatkan kepuasan pelanggan. Strategi ini diharapkan dapat membantu meningkatkan loyalitas pelanggan dan daya saing bisnis di tengah kondisi pasar yang semakin kompetitif.
Pengaruh Digital Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian dan Kepuasan Pelanggan Azhara, Muhammad; Sutiono, Heru Tri; Wisnalmawati, Wisnalmawati
Jurnal Ilmu Administrasi dan Bisnis Vol 21 No 2 (2023): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v21i2.12718

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan electronic word of mouth terhadap keputusan pembelian dan kepuasan pelanggan di kappy komputer Yogyakarta. Populasi dalam penelitian ini adalah Pelanggan Kappy komputer Yogyakarta, Ukuran sampel diambil sebanyak 100 responden, dengan metode probability sampling khususnya simple random sampling. Pengumpulan data dilakukan melalui penyebaran kuisioner. Teknik analisis yang digunakan adalah metode analisis PLS (Partial Least Square). Hasil penelitian ini menunjukan bahwa: 1) Terdapat pengaruh positif digital marketing  terhadap keputusan pembelian. 2) Terdapat pengaruh positif electronic word of mouth terhadap keputusan pembelian. 3) Terdapat pengaruh positif digital marketing  terhadap kepuasan pelanggan. 4) Tidak ada pengaruh positif electronic word of mouth  terhadap kepuasan pelanggan. 5)Terdapat pengaruh positif keputusan pembelian terhadap kepuasan pelanggan.
Co-Authors Abadi Sanosra Agung Prabowo Agus Suryono Annegrat, Ahmed Mohamed Apsari, Clara Rosita Arif, Nina Fapari Astuti, Widhi Tri Azhara, Muhammad Denita, Gea Evi Dimas, Fathir Arya Dwi Rahayu Dyah Sugandini Effendi, Mohammad Irhas Hadi Oetomo Hamidah, Diana Rofi Hidayat, Indra Iryanto Nur Husaini, Rochmat Kumalasari, Heny Mukarromah, Nur Zakiyah Nabiela, Ibriza Nafis, Muhammad Nawawi, Mohammad Hisyam Nur Heri Cahyana Oktariani, Theresia Omiwa Putri, Dalilah Rahadini, Marjam Desma Raninda, Ratna Setiawati, Anandia Ayu Sri Isworo Ediningsih Surpiko Hapsoro Darpito Sutiono, Heru Tri Tri Mardiana, Tri Wajiyono, Wajiyono Widhy Tri Astuti Yoga Religia Yuli Fauziah Yuni Istanto, Yuni