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All Journal Jurnal Administrasi Bisnis (JABis) Scientific Journal of Informatics PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Analisis Bisnis Ekonomi J-MAS (Jurnal Manajemen dan Sains) Compiler Jurnal Ilmiah Manajemen Kesatuan ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) West Science Business and Management West Science Journal Economic and Entrepreneurship Journal of Business Management and Economic Development Jurnal INFOTEL IIJSE Strata Business Review Strata International Journal of Social Issues Jurnal Analisis Bisnis Ekonomi
Wisnalmawati Wisnalmawati
Gunadarma University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Digital Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian dan Kepuasan Pelanggan Azhara, Muhammad; Sutiono, Heru Tri; Wisnalmawati, Wisnalmawati
Jurnal Ilmu Administrasi dan Bisnis Vol 21 No 2 (2023)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v21i2.12718

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan electronic word of mouth terhadap keputusan pembelian dan kepuasan pelanggan di kappy komputer Yogyakarta. Populasi dalam penelitian ini adalah Pelanggan Kappy komputer Yogyakarta, Ukuran sampel diambil sebanyak 100 responden, dengan metode probability sampling khususnya simple random sampling. Pengumpulan data dilakukan melalui penyebaran kuisioner. Teknik analisis yang digunakan adalah metode analisis PLS (Partial Least Square). Hasil penelitian ini menunjukan bahwa: 1) Terdapat pengaruh positif digital marketing  terhadap keputusan pembelian. 2) Terdapat pengaruh positif electronic word of mouth terhadap keputusan pembelian. 3) Terdapat pengaruh positif digital marketing  terhadap kepuasan pelanggan. 4) Tidak ada pengaruh positif electronic word of mouth  terhadap kepuasan pelanggan. 5)Terdapat pengaruh positif keputusan pembelian terhadap kepuasan pelanggan.
The Evaluation of Effects of Oversampling and Word Embedding on Sentiment Analysis Cahyana, Nur Heri; Fauziah, Yuli; Wisnalmawati, Wisnalmawati; Aribowo, Agus Sasmito; Saifullah, Shoffan
JURNAL INFOTEL Vol 17 No 1 (2025): February 2025
Publisher : LPPM INSTITUT TEKNOLOGI TELKOM PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/infotel.v17i1.1077

Abstract

Generally, opinion datasets for sentiment analysis are in an unbalanced condition. Unbalanced data tends to have a bias in favor of classification in the majority class. Data balancing by adding synthetic data to the minority class requires an oversampling strategy. This research aims to overcome this imbalance by combining oversampling and word embedding (Word2Vec or FastText). We convert the opinion dataset into a sentence vector, and then an oversampling method is applied here. We use 5 (five) datasets from comments on YouTube videos with several differences in terms, number of records, and imbalance conditions. We observed increased sentiment analysis accuracy with combining Word2Vec or FastText with 3 (three) oversampling methods: SMOTE, Borderline SMOTE, or ADASYN. Random Forest is used as machine learning in the classification model, and Confusion Matrix is used for validation. Model performance measurement uses accuracy and F-measure. After testing with five datasets, the performance of the Word2Vec method is almost equal to FastText. Meanwhile, the best oversampling method is Borderline SMOTE. Combining Word2Vec or FastText with Borderline SMOTE could be the best choice because of its accuracy score and F-measure reaching 91.0% - 91.3%. It is hoped that the sentiment analysis model using Word2Vec or FastText with Borderline SMOTE can become a high-performance alternative model.
Applying Structural Equational Model (SEM) to Analysis of Perceived Social Media Influence on Intention to Buy Online Store by Consumer Trust and Hedonic Brand Image Wisnalmawati, Wisnalmawati; Annegrat, Ahmed Mohamed; Rahadini, Marjam Desma; Sanosra, Abadi; Suryono, Agus
Scientific Journal of Informatics Vol 11, No 1 (2024): February 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i1.47859

Abstract

Purpose: This research aims to examine the influence of social media perceptions which directly influence repurchase intentions which are mediated by consumer trust and hedonic brand image in an online shop by applying the Structural Equational Model (SEM) with Partial Lease Square (Smart PLS) technique.Methods: This research examines the effect of social media perception intervention on repurchase intentions which is analyzed with a population taken from consumers in four marketplaces, including Lazora.Com, Lazada.com, and Blibli.com. bukalapak.com. The number of samples in this research was 80 respondents. The sampling technique uses accidental, namely distributing questionnaires to consumers who meet in WhatsApp groups. The data was tested with the variable social media perception, purchase intention, consumer trust, and hedonic brand image. Data were analyzed using the Structural Equational Model (SEM) with Partial Lease Square (Smart PLS) technique.Result: The research results show that the indicator variables proposed to test the influence of perceived social media on repurchase decisions. The Q2 predictive relevance value shows that the perceived social and consumer trust contributes 0.7647 towards the intention to buy. The rest which is 0.2353 is affected by the other variable. Therefore, social media perceptions do not influence repurchase intentions, but social media perceptions influence repurchase intentions which are mediated by consumer trust and Hedonic Brand Image in an online shop.Research limitation: We found that there are perceived social media influence repurchase intention to buy mediated by consumer trust and Hedonic Brand Image in an online store. This will contribute to other research, creating Consumer trust and a Hedonic Brand image is very important to increase repurchase intention to buy in an online store. Practical implications – The findings of this study may contribute to consumer behavior models, online stores, and Tripple duties.Novelty: The novelty of this research is that consumer trust and hedonic brand Image can increase the intention to buy in an online store.
PENGARUH KEMATANGAN KARYAWAN DENGAN GAYA KEPEMIMPINAN SITUASIONAL PENGUSAHA PEREMPUAN SEBAGAI VARIABEL MODERATING TERHADAP KINERJA KARYAWAN Ediningsih, Sri Isworo; Wisnalmawati, Wisnalmawati
Jurnal Analisis Bisnis Ekonomi Vol 7 No 1 (2009)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study to analyze the influence of employees maturity on employees performance and that to investigate the influence employees maturity which is moderated by situational leadership style on employees performance. In this study using sample of several member's of IWAPI DIY. Data collected by questioner and the analysis technique by moderating regression analysis. The result of this study is employees maturity has significant influence on employees performance and situational leadership style didn't moderated correlation between employees maturity with employees performance.
PENGEMBANGAN MODEL REVISIT INTENTION PADA GEOWISATA LAVA BANTAL BERBAH SLEMAN Setiawati, Anandia Ayu; Wisnalmawati, Wisnalmawati; Arif, Nina Fapari
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.367

Abstract

This study aims to develop a revisit intention model in the context of geotourism at Lava Bantal Berbah Sleman by examining the direct influence of destination image on revisit intention, as well as the mediating role of tourist satisfaction. The research involved 101 respondents selected using an accidental sampling technique by distributing questionnaires to visitors reachable through WhatsApp groups. The variables measured included destination image, tourist satisfaction, and revisit intention, and the data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (SmartPLS) approach. The findings reveal that destination image has a significant direct effect on revisit intention and that this relationship is strengthened through the mediation of tourist satisfaction. The novelty of this study lies in demonstrating that tourist satisfaction plays a crucial role in enhancing revisit intention within the geotourism context. Practically, these findings contribute to consumer behavior research and offer valuable insights for geotourism managers at Lava Bantal, particularly in optimizing destination image and satisfaction strategies to encourage repeat visitation.
PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP MINAT MENGUNJUNGI KEMBALI YANG DIMEDIASI OLEH KEPUASAN WISATAWAN Denita, Gea Evi; Astuti, Widhy Tri; Wisnalmawati, Wisnalmawati
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.411

Abstract

This study investigates the influence of social media marketing on revisit intention with tourist satisfaction serving as a mediating variable. A total of 75 respondents were selected using an accidental sampling technique, in which questionnaires were distributed to tourism consumers through platforms such as WhatsApp groups and Instagram. The variables examined in this research include social media marketing, tourist satisfaction, and revisit intention. Data were analyzed using the Structural Equation Model (SEM) with the Partial Least Squares (SmartPLS) approach. The findings reveal that social media marketing has a significant direct effect on revisit intention and that this relationship is strengthened through the mediating role of tourist satisfaction. The novelty of this research lies in demonstrating that tourist satisfaction substantially enhances revisit intention and plays a pivotal mediating role in linking social media marketing to behavioral intentions. Practically, the results contribute to the development of consumer behavior models and offer valuable implications for tourism marketing strategies.
Co-Authors Abadi Sanosra Agung Prabowo Agus Sasmito Aribowo Agus Suryono Annegrat, Ahmed Mohamed Arif, Nina Fapari Asmawati, Nanda Astuti, Widhi Tri Azhara, Muhammad Denita, Gea Evi Dimas, Fathir Arya Dwi Rahayu Dyah Sugandini Effendi, Mohammad Irhas Hadi Oetomo Hamidah, Diana Rofi Hidayat, Indra Iryanto Nur Husaini, Rochmat Kumalasari, Heny Mukarromah, Nur Zakiyah Nabiela, Ibriza Nafis, Muhammad Nawawi, Mohammad Hisyam Nur Heri Cahyana Oktariani, Theresia Omiwa Putri, Dalilah Rahadini, Marjam Desma Raninda, Ratna Saifullah, Shoffan Setiawati, Anandia Ayu Sri Isworo Ediningsih Surpiko Hapsoro Darpito Sutiono, Heru Tri Tri Mardiana, Tri Wajiyono, Wajiyono Widhy Tri Astuti Yoga Religia Yuli Fauziah Yuni Istanto, Yuni