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All Journal Jurnal Manajemen dan Agribisnis Fokus Bisnis Monex: Journal of Accounting Research Abdimas Dewantara Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Mantik JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of International Conference Proceedings Journal of Educational Management Research Journal of Data Science Theory and Application Journal of Digital Business and Management JCSE: Journal of Community Service and Empowerment
Gunarso Wiwoho
Universitas Putra Bangsa
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS PENGARUH ORIENTASI PASAR, ORIENTASI PEMBELAJARAN TERHADAP INOVASI PRODUK, DAN KINERJA PEMASARAN (Studi pada Sentra Industri Kecil Rumah Tangga Kerajinan Anyaman Pandan di Desa Grenggeng Kecamatan Karanganyar Kabupaten Kebumen) Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 12 No 2 (2013): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v12i2.5

Abstract

Permasalahan yang dihadapi oleh sebagian banyak industri rumah tangga yaitu kurangnya pengetahuan akan mengelola usaha dan bagaimana memajukan usaha. Dalam membuat inovasi produk, suatu perusahaan harus memperhatikan orientasi pasar dan orientasi pembelajaran, sebab pengetahuan tentang orientasi pasar dan orientasi pembelajaran merupakan kunci sukses inovasi produk yang akan dihasilkan yang kemudian akan berpengaruh pada kinerja pemasaran. Tujuan dari penelitian ini adalah untuk menguji apakah ada pengaruh dari peran orientasi pasar, orientasi pembelajaran, terhadap inovasi produk dan kinerja pemasaran. Populasi yang dipilih dalam penelitian ini yaitu pemilik industri kecil rumah tangga kerajinan anyaman pandan di Desa Grenggeng Kecamatan Karanganyar Kabupaten Kebumen yang terdiri dari 30 responden, dengan menggunakan penelitian populasi atau populasi studi sensus. Pengumpulan data menggunakan kuisioner dengan jawaban ST (Sangat Setuju), S (Setuju), TS (Tidak Setuju), dan STS (Sangat Tidak Setuju). Data analisis dengan bantuan program SPSS 18.00 dilakukan melalui uji validitas, reliabilitas, dan analisis jalur. Hasil Analisis yang dihasilkan yaitu secara langsung variabel orientasi pasar dan orientasi pembelajaran mempunyai pengaruh signifikan dan positif terhadap inovasi produk namun, tidak mempunyai pengaruh signifikan terhadap kinerja pemasaran Industri kecil rumah tangga kerajinan anyaman pandan dan secara tidak langsung variabel orientasi pasar dan orientasi pembelajaran mempunyai pengaruh signifikan terhadap inovasi produk. Begitu juga orientasi pasar, orientasi pembelajaran, dan inovasi produk sebagai variabel intervening mempunyai pengaruh signifikan terhadap kinerja pemasaran industri kecil rumah tangga kerajnan anyaman pandan. Kata Kunci: Orientasi Pasar, Orientasi Pembelajaran, Inovasi Produk, dan Kinerja Pemasaran
ANALISIS PENGARUH KEY PERFORMANCE INDICATOR, PENETAPAN TARGET PAJAK, DAN JOB GRADE SYSTEM TERHADAP KINERJA KARYAWAN KPP PRATAMA KEBUMEN Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 7 No 1 (2008): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v7i1.33

Abstract

The management performance is a process of ongoing communication which involves building hope and clear understanding of work functions that expect to be done by employees and how they give contribution to organizational goals. Employee performance in any organization is always running fluctuatively. It needs requiring the performance growth including in The tax Servicing Office (LTO) Pratama that influenced by the application of ‘key performance indicators, attention toward the tax decision and job grade system (system peningkatan pekerjaan) which has long been applied in the KPP Pratama Kebumen. The existence of this is the writer background to do the research titled ‘The Effect Analysis of ‘Key Performance Indicators, Tax Target Decision and Job Grade System toward The Employee Performance at The Tax Servicing office (Kantor Pelayanan Pajak (KPP)) Pratama Kebumen’ The respondents were 30 employees who work at KPP Pratama Kebumen. The research uses descriptive method and quantitative analysis by SPSS 16:00. By quantitative methods, It tested by validity, reliability, the assumptions of classical testing, the analysis of multiple regression, hypothesis testing by using the test ‘t’ or test ‘f’. The hypothesis testing of the test ‘t’ shows that all variables have a significant effect on the performance except for the variable application of key performance indicators. Whereas the test ‘f’ results that the application of key performance indicator, tax target decision and job grade systems that have a significant effect to the employee performance of KPP Pratama Kebumen. Key words: the application of key performance indicators, tax target decision, job grade system, employee performance, multiple regression.
Orientasi Kewirausahaan, Kreativitas Program Pemasaran serta Pengaruhnya terhadap Kinerja Pemasaran UMKM: Sebuah agenda Penelitian Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 1 (2018): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i1.234

Abstract

This concept aims to explain the entrepreneurial orientation, and the creativity of marketing programs on the performance of MSMEs by being mediated by environmental factors. The general proposition in this theory is that marketing performance is a consequence of fit or match or harmony between two or more factors. In the existing studies, it was stated that the entrepreneurial orientation that was used had a significant effect on improving marketing performance. This relationship is not direct, but there are contextual factors that exist in the relationship of entrepreneurial orientation and creativity of marketing programs with marketing performance. The more fit the relationship between entrepreneurial orientation and marketing program creativity with contextual factors, the higher the performance achieved. In a conceptual research in an effort to clarify the constructs of entrepreneurial orientation and the creativity of marketing programs and their relationship to marketing performance, it states that contextual factors are environmental factors. Based on the literature review on the analysis of the factors that influence marketing performance with environmental factors as moderating variables, the theoretical framework that underlies this research concept is developed. In the model or framework, there is a direct influence between entrepreneurial orientation and marketing program creativity on marketing performance. Besides also seen the moderating influence of environmental variables on the relationship. Keywords: Entrepreneurship Orientation, Marketing Program Creativity, Environmental Factors, and MSME Marketing Performance.
ORIENTASI PASAR DAN INOVASI PRODUK, SERTA PENGARUHNYA TERHADAP KEUNGGULAN BERSAING DAN KINERJA PERUSAHAAN PADA UMKM: SEBUAH AGENDA PENELITIAN Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 2 (2019): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v18i2.340

Abstract

Successful companies are those who accurately anticipate market trends and respond quickly to changing customer needs. Market orientation acts as the lifeblood of the modern marketing era. Market orientation, being one of the most important components of strategic orientation, has a broad influence on entrepreneurial oriented companies. Market orientation is important for business enterprises and new businesses because at the initial stage they allow them to learn and adapt to the environment, quickly react to opportunities and threats. Companies that get high scores on market orientation often tend to be more entrepreneurial oriented and companies that adopt market orientation have achieved superior performance. Market orientation has a positive effect on business profitability and is the culture needed to create superior customer value, which in turn is the basis for competitive advantage Market orientation is a basic strategy of marketing practice that plays an important role in improving business performance and is one of the first strategic frameworks that provide companies with sustainable competitive advantages.
KAJIAN PERKEMBANGAN PEMIKIRAN MANAJEMEN: GERAKAN PEMIKIRAN SCIENTIFIC MANAGEMENT HINGGA KAIZEN Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 16 No 2 (2017): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v16i2.523

Abstract

This article is a summary of the various ideas related to the concepts and techniques of management of the industrial revolution to the modern era. The research method used was a review of the literature related to management thinking. In this article the various movements of thought are grouped into four areas of thought or theory. The division is not based on the periodicity of the year, but more to the realm of thought developed. The fourth field is the thought of Scientific & administrative management theory, behavioral management theory, quantitative management theory and modern management theory and Kaizen. Field of thought is presented based on the appearance of the field earlier than other areas of thought, even in the era of the movement of thought or one area may also appear a work that is part of another movement of thought. The results of the literature review of this study show that the development of management thought started thinking mechanically related and productivity in manufacturing, and then evolved to the related study of human nature and behavior and proceed to the field of the relationship between humans and system organization. This study also found a lack of attention from historians related to the development of management thought management business focusing on marketing or customer oriented.
Analisis Pengaruh Selebritis Spokeperson Terhadap Evaluasi Konsumen pada Iklan IM3 PT Indosat Tbk. Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 8 No 1 (2009): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v8i1.527

Abstract

The study analyzes the influence of celebrity spokespersons (attractiveness, trustworthiness, and expertise) toward consumer evaluation on the advertisementof IM3 starring by Asmirandah. It takes the public sample of cell phone users who've seen the advertising of IM3 starring by Asmirandah and there are some 100 people arriving in the Kebumen district. The sample techniques that used in this study is non-probability sampling using convenience sampling method. The used Instruments in this study is a questionnaire to obtain needed primary data.The main results of this study shows a significant effect together with celebrity spokespersons (attractiveness, trustworthiness, and expertise) toward the consumer evaluation. The variables of Celebrity spokespersons that have significantly effect to consumers partially toward the consumers evaluation on the advertisement of IM3, starring by Asmirandah is attractiveness and trustworthiness, whereas the expertise variable has no significant effect to consumer evaluation on the advertisement of IM3 starring by asmirandah.
Pengembangan Karyawan dengan Motivasi sebagai Variabel Pemoderasi Terhadap Kepuasan Kerja Karyawan BPR Kebumen Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 9 No 1 (2010): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v9i1.528

Abstract

Kepuasan kerja karyawan merupakan salah satu elemen yang cukup penting untuk menunjang kelancaran operasional perusahaan dalam mencapai tujuannya. Sikap puas atau tidak puas karyawan dapat diukur dari sejauh mana perusahaan atau organisasi dapat memenuhi kebutuhan karyawan. Masalah yang peneliti kemukakan dalam penelitian ini adalah apakah sistem kompensasi, peluang berkarier, dan pengembangan karyawan berpengaruh terhadap kepuasan kerja dengan motivasi sebagai variabel moderat pada PT. BPR Artha Mitra Gombong. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh sistem kompensasi, peluang berkarier, dan pengembangan karyawan dengan motivasi sebagai variabel moderat terhadap kepuasan kerja karyawan pada PT. BPR Artha Mitra Gombong, baik secara parsial maupun secara simultan. Penelitian ini menggunakan analisis regresi berganda dan Moderated Regression Analysis ( MRA ) untuk mengetahui pengaruh sistem kompensasi (X1), peluang berkarier (X2), dan pengembangan karyawan (X3) sebagai variabel independent terhadap kepuasan kerja (Y) sebagai variabel dependent, dengan motivasi (Xm) sebagai variabel moderat. Adapun populasi yang digunakan adalah seluruh karyawan pada PT. BPR Artha Mitra Gombong. Teknik pengumpulan data menggunakan kuesioner yang sebelumnya diuji validitas dan reliabilitasnya dengan bantuan program SPSS 12.00. Dari hasil penelitian dan analisis data diperoleh kesimpulan bahwa secara parsial hanya variabel sistem kompensasi yang mempunyai pengaruh signifikan terhadap kepuasan kerja karyawan pada PT. BPR Artha Mitra Gombong. Sedangkan secara simultan, variabel-variabel sistem kompensasi, peluang berkarier, dan pengembangan karyawan tanpa motivasi sebagai variabel moderat mempunyai pengaruh yang signifikan terhadap kepuasan kerja karyawan pada PT. BPR Artha Mitra Gombong. Berdasarkan kesimpulan yang telah dikemukakan, PT. BPR Artha Mitra Gombong untuk mewujudkan kepuasan kerja karyawannya disarankan untuk memperhatikan dan mengupayakan sistem kompensasi yang baik, karena variabel tersebut terbukti signifikan mempengaruhi kepuasan kerja karyawan.
The Assessment of Dimension Absorptive Capacity on Innovation Performance and Small Business Performance Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 15 No 2 (2016)
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v15i2.529

Abstract

This study aims to examine the role of the absorptive capacity dimension in improving innovation performance and small business performance. The sample used as many as 35 businesses in the business sector of handy crafts. The collected data were analyzed using path analysis and processed with SPSS software version 24.0. The results showed that all hypotheses were accepted. The absorptive capacity dimension consists of potential absorptive capacity and absorptive capacity, both of which are able to have a positive influence on the performance of innovation and the performance of small businesses. But realized absorptive capacity can have a greater influence on innovation and small business performance than potential absorptive capacity.
PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION PENGGUNA APLIKASI OVO Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v18i1.530

Abstract

The purpose of this study was to determine the effect of perceived usefulness and perceived ease of use on customer satisfaction and repurchase intention. The sample of this research is OVO users in the Grab application who have done top-up at least 2 times in the Kebumen area as many as 100 respondents. The sampling technique uses nonprobability sampling technique, namely purposive sampling. Methods of data collection using questionnaires, literature studies and interviews. Analysis of the data used is the instrument validity and reliability test, the classic assumption test, hypothesis testing and path analysis using the SPSS 21 program for windows. The results of this study indicate that all items of each variable are valid and reliable. Both structural models meet the classic assumption test criteria with no multicollinearity, heterokedasticity, and normality assumptions. Based on the results of the t test showed that the variable perceived usefulness and perceived ease of use have a significant effect on customer satisfaction, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention.
PENGARUH CUSTOMER SATISFACTION DAN PERCEIVED VALUE TERHADAP SWITCHING BARRIERS DAN CUSTOMER LOYALTY Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 15 No 1 (2016)
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v15i1.532

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari customer satisfaction dan perceived value terhadap customer loyalty melalui switching barrier sebagai variabel intervening. Pengumpulan data dilakukan dengan kuesioner. Dengan menggunakan teknik non probability sampling, penelitian dan diterapkan teknik sampling purposive, penelitian ini mengami sampel 100 responden konsumen Bakery Kebumen sebagai konsumen akhir dengan waktu pembelian minimal dua kali dalam satu minggu. Pengaruh customer satisfaction terhadap switching barrier menunjukkan bahwa customer satisfaction tidak signifikan terhadap switching barrier. Pengaruh perceived value terhadap switching barrier menunjukkan bahwa perceived value tidak berpengaruh signifikan terhadap switching barriers. Pengaruh customer satisfaction terhadap customer loyalty menunjukkan bahwa customer satisfaction berpengaruh signifikan terhadap customer loyalty. Pengaruh perceived value terhadap customer loyalty menunjukkan bahwa perceived value tidak berpengaruh signifikan terhadap customer loyalty. Pengaruh switching barrier terhadap customer loyalty menunjukkan bahwa switching barrier berpengaruh signifikan terhadap customer loyalty. Switching barrier dapat dijelaskan oleh customer satisfaction dan perceived value sebesar 3,1% sedangkan sisanya 96,9% dipengaruhi oleh variabel lain. Customer loyalty dapat di jelaskan oleh customer satisfaction, perceived value dan switching barriers sebesar 16,9% sedangkan 83,1% dipengaruhi oleh variabel lain.
Co-Authors 'Abid, Awaludin Adi, Bagus Waskito Dani Rizana Endah Setiawati Hafidah Hanum Hanum, Hafidah Harini Abrilia Setyawati Hidayat, Aji Hilabi, Oki Fad'ali Irfan Helmy Isna Faiqoh Kulsumaningtyas, Sheny Kusuma, Eko Pria Lia Rahmawati, Lia Mujiasih, Riani Nofiyanti Nofiyanti Nofiyanti Nofiyanti, Nofiyanti Prasada, Imade Yoga Prasetyo, Irmanda Dwi Prianto, Teguh Rahmayoga, Rifanda Rizki Ratna Mulia Mujahidah Riani Mujiasih Riptiono, Sulis Riyanto Sari, Devi Indah Sarwanto, Joko Tri Setyawati, Ika Titik Sheny Kulsumaningtyas Siti Maesaroh Siti Maesaroh Siti Malichah Trisnawati, Asih