Article Per Year (5 Year)
p-Index From 2021 - 2026
4.478
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Fokus Bisnis Monex: Journal of Accounting Research Abdimas Dewantara Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Mantik JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of International Conference Proceedings Journal of Educational Management Research Journal of Data Science Theory and Application Journal of Digital Business and Management JCSE: Journal of Community Service and Empowerment
Gunarso Wiwoho
Universitas Putra Bangsa
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 67 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 67 Documents
Search

 3   4   5   6   7 
Analisis Pengaruh Orientasi Kewirausahaan, dan Orientasi Pasar Terhadap Kinerja Pemasaran dengan Keunggulan Bersaing sebagai Variabel Intervening Ratna Mulia Mujahidah; Gunarso Wiwoho
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Vol 3 No 5 (2021): JIMMBA
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v3i5.946

Abstract

Tujuan penelitian ini adalah mengetahui dan menganalisis Pengaruh Orientasi Kewirausahaan, Orientasi Pasar Terhadap Kinerja Pemasaran dengan Keunggulan Bersaing sebagai Variabel Intervening. Pemasaran pada Koperasi Simpan Pinjam Di Kabupaten Kebumen. Metode penelitian yang digunakan adalah metode survey. Pengumpulan data diperoleh melalui kuesioner dan studi pustaka. Populasi dalam penelitian ini adalah 35 Koperasi Simpan Pinjam Di Kabupaten Kebumen. Penentuan sampel menggunakan sensus dan analisis data yang digunakan adalah purposive sampling. Teknik analisis data yang digunakan adalah analisis jalur dan uji Sobel. Berdasarkan hasil analisis ditemukan bahwa model regresi yang digunakan telah memenuhi uji asumsi klasik. Hasil penelitian menemukan bahwa secara parsial orientasi kewirausahaan, orientasi pasar memiliki pengaruh signifikan terhadap kinerja pemasaran. Secara simultan orientasi kewirausahaan, orientasi pasar memiliki pengaruh positif terhadap kinerja pemasaran serta keunggulan bersaing sebagai mediator. Orientasi kewirausahaan melalui keunggulan bersaing tidak berpengaruh signifikan terhadap kinerja pemasaran. Orientasi pasar melalui keunggulan bersaing berpengaruh signifikan terhadap kinerja pemasaran.
Pengaruh Price Consciousness Dan Country Of Origin Terhadap Minat Beli Konsumen Dengan Perceived Quality Sebagai Variabel Pemediasi Pada K-Beauty Produk Nature Republic Isna Faiqoh; Gunarso Wiwoho
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Vol 3 No 6 (2021): JIMMBA
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v3i6.957

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Price Consciousness dan Country of Origin terhadap Minat Beli Konsumen dengan Perceived Quality sebagai variabel pemediasipada masyarakat di Kabupaten Kebumen. Populasi dalam penelitian ini adalah masyarakat di Kabupaten Kebumen. Sampel dalam penelitian ini sebanyak 118 responden. Penelitian ini menggunakan teknik non probality sampling (purposive sampling). Metode pengumpulan data yaitu menggunakan kuisoner onlinemelalui google form. Sikap responden diukur menggunakan skala likert 4 tingkatan. Data yang diperoleh diolah dengan teknik analisis deskriptif dan analisis kuantitatif dengan bantuan progam SPSS for windows versi 26.0. Hasil penelitian ini menunjukkan bahwa variabel price consciousness berpengaruh signifikan terhadap perceived quality.Variabel country of origin berpengaruh signifikan terhadap perceived quality pada K-Beauty Produk Nature Republic di Kabupaten Kebumen. Variabel price consciousness tidak berpengaruh signifikan terhadap minat beli konsumen pada K-Beauty Produk Nature Republic di Kabupaten Kebumen.Variabel country of origin tidak berpengaruh signifikan terhadap minat beli konsumen pada K-Beauty Produk Nature Republic di Kabupaten Kebumen. Variabel perceived quality berpengaruh signifikan terhadap minat beli konsumen pada K-Beauty Produk Nature Republic di Kabupaten Kebumen.Variabel price consciousness tidak berpengaruh signifikan terhadap minat beli konsumen melalui perceived quality pada K-Beauty Produk Nature Republic di Kabupaten Kebumen. Variabel country of origin berpengaruh signifikan terhadap minat beli konsumen melalui perceived quality pada K-Beauty Produk Nature Republic di Kabupaten Kebumen.
Pengaruh Celebrity Endorser, Electronic Word of Mouth (EWOM) dan Brand Image terhadap Purchase Decision dengan Minat Beli sebagai Variabel Intervening Siti Malichah; Gunarso Wiwoho
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Vol 3 No 6 (2021): JIMMBA
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v3i6.963

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh celebrity endorser, electronic word of mouth dan brand image terhadap purchase decision dengan minat beli sebagai variabel intervening studi pada konsumen minuman isotonik Pocari Sweat di Kabupaten Kebumen. Sampel dalam penelitian ini sebanyak 100 responden dengan menggunakan teknik nonprobability sampling dengan jenis teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner. Sikap responden diukur dengan skala likert 4 dan data diolah dengan alat bantu SPSS (Statistical Product and Service Solution) for windows versi 22.0. Analisis data menggunakan analisis deskriptif, analisis statistik (analisis jalur) dan uji sobel. Hasil penelitian menunjukkan bahwa secara parsial celebrity endorser, electronic word of mouth, brand image berpengaruh signifikan terhadap minat beli. Celebrity endorser, electronic word of mouth tidak berpengaruh signifikan terhadap purchase decision. Brand image berpengaruh signifikan terhadap purchase decision. Secara mediasi celebrity endorser, electronic word of mouth, brand image berpengaruh signifikan terhadap purchase decision melalui minat beli pada konsumen minuman isotonik Pocari Sweat di Kabupaten Kebumen.
PENGARUH CELEBRITY ENDORSER DAN WORD OF MOUTH TERHADAP MINAT BELI DENGAN PERCEIVED VALUE SEBAGAI PEMEDIASI Gunarso Wiwoho
Journal of Digital Business and Management Vol. 2 No. 1 (2023): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v2i1.269

Abstract

Penelitian ini dilakukan berdasarkan fenomena, dan didukung jurnal yang ada, sehingga peneliti tertarik melakukan penelitian tentang pengaruh celebrity endorser dan word of mouth terhadap minat beli dengan perceived value sebagai pemediasi. Tujuan penelitian ini adalah menganalisis dan menjelaskan pengaruh antara variabel independen, variabel intervening dan variabel dependen. Populasi penelitian ini yaitu minat beli smartphone realme di kota Kebumen.Sampel dalam penelitian ini sebanyak 100 orang. Teknik pengambilan sampel yang digunakan adalah accidental sampling. Metode pengumpulan data dengan kuesioner. Sikap responden diukur dengan skala likert 4 tingkatan dan data yang diperoleh diolah dengan analisis SPSS (Statistical Product and Service Solution) for windows versi 24.0. Analisis data menggunakan analisis deskriptif, dan analisis statistik (analisis jalur). Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara variabel celebrity endorser terhadap perceived value, selanjutnya word of mouth berpengaruh signifikan terhadap perceived value, celebrity endorser berpengaruh signifikan terhadap minat beli,word of mouth berpengaruh signifikan terhadap minat beli, perceived value berpengaruh signifikan terhadap minat beli,perceived value dapat memediasi celebrity endorser dengan minat beli ,perceived value dapat memediasi word of mouth terhadap minat beli.
Pengaruh E-Wom, Food Quality, dan Resto Atmosphere Terhadap Keputusan Pembelian di Resto My Tora Chicken Makamhaji: Studi pada Masyarakat di Kabupaten Sukoharjo Siti Maesaroh; Gunarso Wiwoho
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 2 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i2.426

Abstract

This study aims to determine the effect of E-WOM, food quality, and restaurant atmosphere on purchasing decisions at My Tora Chicken Makamhaji Resto in Sukoharjo. Collecting data in this study using a questionnaire. Respondents in this study were 110 consumers who had made a purchase at My Tora Chicken Makamhaji Restaurant. This study used descriptive analysis techniques and statistical analysis, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t tests, f, and the coefficient of determination using SPSS. The results of this study indicate that E-WOM has an influence but not significant on purchasing decisions, but there is a positive and significant influence between food quality and restaurant atmosphere on purchasing decisions. And there is a positive and significant influence between E-WOM, food quality, and restaurant atmosphere together on purchasing decisions at My Tora Chicken Makamhaji Resto in Sukoharjo.
Pengaruh Brand Image,Product Knowledge, dan Perceived Quality Terhadap Purchase Intention Produk Hanasui Mattedorable Lip Cream: Studi pada Masyarakat di Kabupaten Kebumen Sheny Kulsumaningtyas; Gunarso Wiwoho
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 3 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i3.454

Abstract

This study aims to determine the effect of Brand Image, Product Knowledge, and Perceived Quality on Purchase Intentions for the Hanasui Mattedorable Lip Cream product (studi8es in communities in Kebumen Regency). This research was conducted by taking a sample of 100 respondents, especially women who are in the Kebumen Regency area. The population in this study are people in Kebumen Regency who know the Hanasui Mattedorable Lip Cream product and intend to buy the product. The data used in this study is primary data obtained from the answers of respondents collected through questionnaires. The research method used is non-probability sampling with purposive sampling technique. Hypothesis testing was carried out using multiple linear regression analysis techniques using SPSS for windows version 22.0. The results of this study indicate that the variable Brand Image partially has no significant effect on Purchase Intentions. Meanwhile, the variables of Product Knowledge and Perceived Quality partially influence Purchase Intentions for the Hanasui Mattedorable Lip Cream product. Brand Image, Product Knowledge, and Perceived Quality together have a significant effect on Purchase Intentions for Hanasui Mattedorable Lip Cream products.
Pengaruh Kepercayaan Konsumen, Kemudahan Penggunaan, dan Keamanan Transaksi Terhadap Keputusan Pembelian Online: Studi pada Pengguna Shopee di Kabupaten Kebumen Hafidah Hanum; Gunarso Wiwoho
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 4 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i4.478

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kepercayaan konsumen, kemudahaan penggunaan, dan keamanan transaksi terhadap keputusan pembelian online pada konsumen pengguna Shopee di Kabupaten Kebumen. Pengumpulan data dilakukan dengan kuesioner. Penelitian ini menggunakan teknik purposive sampling, dengan mengambil sampel sebanyak 100 responden. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linear berganda, uji hipotesis, dan koefisien determinasi. Menggunakan bantuan program SPSS Versi 25 for windows. Hasil penelitian ini menunjukkan bahwa semua variabel valid dan reliabel, tidak terdapat multikolinearitas, tidak terjadi heteroskedastisitas dan model memenuhi asumsi normalitas. Variabel kepercayaan konsumen secara parsial berpengaruh positif signifikan terhadap keputusan pembelian online di Shopee. Variabel kemudahan penggunaan secara parsial berpengaruh positif signifikan terhadap keputusan pembelian online di Shopee. Variabel keamanan transaksi secara parsial tidak berpengaruh signifikan terhadap keputusan pembelian online di Shopee. Sedangkan variabel kepercayaan konsumen, kemudahan penggunaan,dan keamanan transaksi memiliki pengaruh simultan terhadap keputusan pembelian online di Shopee.
Effects of Subjective Norm, Attitude and Consumer Desire Toward Intention to Purchase Indonesian Herbal Wiwoho, Gunarso; Riptiono, Sulis
Jurnal Manajemen & Agribisnis Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.2.265

Abstract

Jamu is a traditional Indonesian medicinal beverage that has been a heritage product for generations. This research focuses on testing latent constructs used in empirical models to measure the intention of consumers to purchase Javanese Traditional Herbal Medicine Beverage, which is called Jamu or Indonesian herbal. This study involved 318 survey responses from society in Central Java, Indonesia. Data were collected using purposive sampling and analyzed using structural equation modeling (SEM) with AMOS. The results showed that two hypotheses were rejected of the six hypotheses tested there. Subjective norms are proven to positively affect consumer attitudes and desires but do not significantly to consumer purchase intention on Jamu. Furthermore, consumer attitude successfully contributed positively to increasing consumer desire but insignificant toward consumer purchase intention on Jamu. The other findings revealed that consumer attitude has the greatest role in increasing consumer desire, and consumer desires proved the best precursor of consumer intention to purchase Jamu. Keywords: subjective norm, attitude, intention, jamu, java
What’s Antecedent Driving Intention To Purchase Organic Food? Examining Attitude and Trust Riptiono, Sulis; Wiwoho, Gunarso; Rhamdhani, Intan Muliana
Jurnal Manajemen dan Agribisnis Vol. 21 No. 2 (2024): JMA Vol. 21 No. 2, July 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.2.271

Abstract

Background: Organic food has its own appeal for consumers, so the development of the organic food business is currently rapid. Choosing the right food is the main key in maintaining health by living a healthy lifestyle. Purpose: Thus, this research aims to examine antecedents that can increase consumer purchase intentions for organic food in Central Java.Design/Methodology/approach: A total of 242 of organic food consumers as the respondent were involved to fill out the survey with a questionnaire determined based on purposive sampling techniques. The collected data was processed and analysed using structural equation models with the help of AMOS statistical tools.Finding/Result: The research results prove that consumer purchase intentions for organic food are influenced by consumer attitudes and beliefs in organic food, but are not influenced by food safety concerns. Meanwhile, consumer trust in organic food is influenced by food safety concerns and health consciousness is not significant. Furthermore, attitude toward organic food is influenced by food safety concerns and health consciousness.Conclusion: This research concludes that the antecedents used in this research have an important role in increasing consumer purchase intentions towards organic food.Originality/value (state of the art): The originality of this research is that this research contributes to providing different insights regarding antecedents that can increase consumer purchasing intentions for organic food. Keywords: green marketing, purchase intention, organic food, health consciousness, food safety
Linking Transformational Leadership, Compensation, and Employee Performance: The Mediationg Role of Work Engagement Setyawati, Harini Abrilia; Wiwoho, Gunarso; Adi, Bagus Waskito; Hidayat, Aji; Hilabi, Oki Fad'ali
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2246

Abstract

This paper aims to examine the effect of transformational leadership and compensation on employee performance. The survey involved as many as 157 employees. The structural Equation Model is used to examine the research model. The statistical analysis tool used to test the hypothesis is Smart PLS. According to hypothesis testing analysis, this research concludes that transformational leadership significantly affects employee performance. However, contrary to the prediction, the result reported that compensation did not significantly impact employee performance. In addition, this study investigates work engagement as a mediating variable. The result showed that work engagement mediates the relationship of compensation with employee performance. Work engagement also significantly mediates the connection between transformational leadership and work performance. This study provides the managerial practice regarding improving employee performance through leadership, compensation and work engagement. Primarily, we recommend that SME leaders be more open and maintain employee development. Besides, compensation as a motivation strategy should be evaluated regarding the impact on employee work engagement.Keywords: transformational leadership, compensation, work engagement, and employee performance.
Co-Authors 'Abid, Awaludin Adi, Bagus Waskito Dani Rizana Endah Setiawati Hafidah Hanum Hanum, Hafidah Harini Abrilia Setyawati Hidayat, Aji Hilabi, Oki Fad'ali Irfan Helmy Isna Faiqoh Kulsumaningtyas, Sheny Kusuma, Eko Pria Lia Rahmawati, Lia Mujiasih, Riani Nofiyanti Nofiyanti Nofiyanti Nofiyanti, Nofiyanti Prasada, Imade Yoga Prasetyo, Irmanda Dwi Prianto, Teguh Rahmayoga, Rifanda Rizki Ratna Mulia Mujahidah Riani Mujiasih Riptiono, Sulis Riyanto Sari, Devi Indah Sarwanto, Joko Tri Setyawati, Ika Titik Sheny Kulsumaningtyas Siti Maesaroh Siti Maesaroh Siti Malichah Trisnawati, Asih