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All Journal Jurnal Manajemen dan Agribisnis Fokus Bisnis Monex: Journal of Accounting Research Abdimas Dewantara Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Mantik JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of International Conference Proceedings Journal of Educational Management Research Journal of Data Science Theory and Application Journal of Digital Business and Management JCSE: Journal of Community Service and Empowerment
Gunarso Wiwoho
Universitas Putra Bangsa
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH GREEN PRODUCT, GREEN BRAND, DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 14 No 1 (2015)
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v14i1.533

Abstract

This study aims to determine the effect of Green Product, Green Brand, and Green Advertising on Tupperware Purchasing Decisions in Kebumen. The purpose of this study is to analyze and explain the effect between the independent variable and the dependent variable. The sample in this study are consumers who know, buy, or use Tupperware in the amount of 100 people. Data collection techniques using purposive sampling technique. Validity test shows that all variables in this study are valid. The data is processed using the SPSS 22 for Windows program. Based on the results of the study indicate that the Green Product variable has a significant effect on purchasing decisions. Green Brand has a significant influence on purchasing decisions. Green Advertising has a significant effect on purchasing decisions.
PENGARUH CAFÉ ATMOSPHERE, FOOD QUALITY DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 13 No 2 (2014)
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v13i2.534

Abstract

This study aims to examine and analyze the effect of café atmosphere, food quality, service quality on customer satisfaction and repurchase intention on consumers in the Beranda Eatery Kebumen. The purpose of this study is to analyze and explain the influence between independent variables, intervening variables and dependent variables.The population of this research is the consumer of the Beranda Eatery Kebumen. The sample in this study is 100 people. The sampling technique used was accidental sampling. The method of data collection with questionnaire. Respondents' attitudes are measured with a 4-level Likert scale and the data obtained are processed by SPSS (Statistical Product and Service Solution) analysis for Windows version 22. Data analysis uses descriptive analysis, and statistical analysis (path analysis).The results showed that there was a significant influence between café atmosphere variables on customer satisfaction, food quality had a significant effect on customer satisfaction, then service quality had a significant effect on customer satisfaction, cafe atmosphere had a significant effect on repurchase intention, food quality had no significant effect on repurchase intention, service quality has a significant effect on repurchase intention, and customer satisfaction has a significant effect on repurchase intention.
ANALISIS PENGARUH EASY OF USE, QUALITY OF INFORMATION TERHADAP TRUST DAN REPURCHASE INTENTION E-TICKET PADA APLIKASI TRAVELOKA Gunarso Wiwoho
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i2.537

Abstract

The purpose of this study is to analyze the effect of easy of use, quality of information on trust, and repurchase intention e-ticket on the Traveloka application in Kebumen Regency. The study was conducted using populations originating from people living in Kebumen Regency and had transacted using Traveloka with a sample size of 100 respondents. The analytical method used in this study consisted of descriptive and quantitative analysis with the type of determination of respondents through purposive sampling. Analysis carried out through quantitative methods is the validity test, reliability test, classical assumption testing, t-test, determination coefficient test, path analysis, and Sobel test. The results showed that based on the validity and reliability tests all variables were declared valid and reliable. Based on the t-test the easy of use variable significantly affects trust, quality of information significantly influences trust, easy of use significantly influences repurchase intention, quality of information, and trust has an effect on repurchase intention. The Sobel test shows that trust cannot mediate easy of use with repurchase intention and trust can mediate the quality of information with repurchase intention.
QUALITY OF WORK LIFE, EFEKTIFITAS SERIKAT PEKERJA, AUTHENTIC LEADERSHIP DAN PENGARUHNYA TERHADAP KINERJA: SEBUAH RANCANGAN PENELITIAN Gunarso Wiwoho
Monex: Journal of Accounting Research Vol 4, No 2 (2015)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/monex.v4i2.272

Abstract

Various studies have examined and evaluated the importance of the quality of working life for employees performance. Quality of work life is a concept or philosophy of management in order to improve the quality of human resources has been known since the seventies. At that time the quality of work life that is narrowly defined as management techniques which include quality control, enrichment of employment, an approach to negotiate with unions, management effort to maintain mental fitness of employees, harmonious industrial relations, participative management and one form of intervention in the development of organizational. In a further development the quality of work life is a form of philosophy that is applied by management in managing the organization in particular and human resources in particular. There are four dimensions in the quality of working life is expected to improve the quality of human resources, namely participation in problem solving, innovative rewards system, improvement of the working environment and job restructuring. This study aims to determine the effect of union effectiveness, authentic leadership to the quality of work life, as well as the influence of the quality of work life, organizational commitment and job satisfaction on employee performance.Keywords: Union effectiveness, authentic leadership, quality of work life, organizational commitment
DIVERSIFIKASI PERUSAHAAN, STABILITAS LINGKUNGAN, KEPEMILIKAN MANAJERIAL DAN PENGARUHNYA TERHADAP KINERJA: SEBUAH AGENDA PENELITIAN Gunarso Wiwoho
JBIMA (Jurnal Bisnis dan Manajemen) Vol 2 No 2 (2014): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Various studies and opinions are still debating whether to bring the benefits of diversification or even a negative impact on long-term competitive advantage. On one side argued that the company can increase the diversification of economies of scale. While on the other hand a lot of opinions that the strategy to focus on core competencies is the key to the company's advantage in the long run. This study provides evidence of the diversification of the company and its consequences on firm value. Diversified company as part of the internal market mechanisms can have benefits and costs on the performance of the company. The purpose of this study was to find empirical evidence of (a) the effect of corporate diversification on firm performance, (b) the effect of managerial ownership on the relationship between corporate diversification and firm performance, (c) the effect of environmental stability on the relationship between corporate diversification and firm performance.
PENGARUH PERCEIVED VALUE DAN E-SERVICE QUALITY TERHADAP SWITCHING COST DAN CUSTOMER LOYALTY Gunarso Wiwoho
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 6 No 2 (2017): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jiak.v6i2.531

Abstract

The purpose of this study was to determine the effect of perceived value and e-service quality on switching costs and customer loyalty. The sample of this study is Tokopedia users who have made at least 1 transaction in the past month in Kebumen totaling 100 respondents. The sampling technique uses nonprobability sampling technique, namely purposive sampling. Methods of data collection using questionnaires, literature studies and interviews. Analysis of the data used is the instrument validity and reliability test, the classic assumption test, hypothesis testing and path analysis using the SPSS 22 program for windows. The results of this study indicate that all items of each variable are valid and reliable. Both structural models meet the classic assumption test criteria with no multicollinearity, heterokedasticity, and normality assumptions. Based on the results of the t test showed that the variable perceived value and e-service quality significantly influence the switching cost, perceived value does not affect customer loyalty, e-service quality has a significant effect on customer loyalty, switching cost has a significant effect on customer loyalty.
PENGARUH SHARIAH PRINCIPLES ADHERENCE, RELATIONSHIP MARKETING, DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA LEMBAGA KEUANGAN SYARIAH Gunarso Wiwoho
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 5 No 1 (2016): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jiak.v5i1.535

Abstract

This study aims to analyze the effect of shariah principles adherence, relationship marketing, service quality on customer loyalty in Alfa Nusa Barru Kebumen KSPPS members. The independent variables in this study are shariah principles of adherence, relationship marketing, and service quality, while the dependent variable is customer loyalty. The technique of collecting data using a questionnaire using a positive sampling technique, the sample in this study was a member of KSPPS Alfa Nusa Barru who had been more than three years with 100 respondents. The hypothesis was tested with the help of the SPSS 23.00 for windows program. The method used in this study is a quantitative method using multiple regression analysis. The test results show that the Shariah principles adherence has no effect on customer loyalty, relationship marketing has a positive effect on customer loyalty, and service quality has a positive effect on customer loyalty.
PENGARUH ORGANIZATIONAL CULTURE, SERVANT LEADERSHIP, DAN NON- PHYSICAL WORK ENVIRONMENT TERHADAP MOTIVASI DAN JOB PERFORMANCE Gunarso Wiwoho
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 5 No 2 (2016): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jiak.v5i2.536

Abstract

This study aims to examine and analyze the influence of organizational culture, servant leadership, and non-physical work environment on motivation and job performance in employees of the Central Bureau of Statistics of Kebumen Regency. Data collection is done by a questionnaire using a 4 Likert scale option. The population of this study is the total number of employees, namely 44 employees. Sampling techniques with saturated sampling techniques or all employees as research respondents. Data analysis techniques using descriptive analysis techniques and statistics include validity test, reliability test, classic assumption test, hypothesis test, correlation analysis, and path analysis (path analysis) with the help of SPSS for windows version 23.0. The results of this study namely organizational culture have no effect on motivation. Servant leadership has a positive and significant effect on motivation. The non-physical work environment has a positive and significant effect on motivation. Organizational culture has a positive and significant effect on job performance. Servant leadership does not affect job performance. Non-physical work environment does not affect job performance, and Motivation has a positive and significant effect on job performance.
PENGARUH E-SERVICESCAPE DAN ADVERTISING EFFECTIVENESS TERHADAP SHOPPING EMOTION DAN PEMBELIAN IMPULSIF Gunarso Wiwoho
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 8 No 2 (2019): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jiak.v8i2.538

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari e-servicescape dan advertising efeectiveness terhadap shopping emotion dan pembelian impulsif pada pengguna Shopee di Kebumen. Pengumpulan data dilakukan dengan kuesioner. Dengan menggunakan teknik non-probability sampling, penelitian ini mengambil sampel 100 responden konsumen Shopee. Variabel yang digunakan pada penelitian ini adalah e-servicescape (X1), advertising efeectiveness (X2), shopping emotion (Y1) dan pembelian impulsif (Y2). Penelitian ini menggunakan teknik analisis data menggunakan teknik analisis deskriptif dan statistik meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis, analisis jalur dan analisis korelasi dengan menggunakan bantuan program SPSS 22 for windows. Hasil penelitian ini menunjukan bahwa semua variabel valid dan reliabel, tidak terdapat multikolinieritas, tidak terjadi heteroskedastisitas dan model memenuhi asumsi normalitas. Pengaruh e-serivescape terhadap shopping emotion menunjukkan pengaruh positif dan signifikan terhadap shopping emotion. Pengaruh advertising effectiveness terhadap shopping emotion menunjukkan pengaruh yang positif dan signifikan terhadap shopping emotion. Pengaruh e-serivescape terhadap pembelian impulsif menunjukkan pengaruh yang positif namun tidak signifikan terhadap pembelian impulsif. Pengaruh advertising effectiveness terhadap pembelian impulsif menunjukkan pengaruh yang positif dan signifikan terhadap pembelian impulsif. Pengaruh shopping emotion terhadap pembelian impulsif menunjukkan pengaruh yang positif dan signifikan terhadap pembelian impulsif.
PENGARUH KARAKTERISTIK INDIVIDU TERHADAP PRESTASI KERJA MELALUI DISIPLIN KERJA DAN KEPUASAN KERJA Riyanto; Gunarso Wiwoho
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i1.5803

Abstract

This research was conducted to analyze the effect of individual characteristics on work performance with work discipline and job satisfaction as intervention variables. The population of this research was employees at PT Prima Multi Usaha Indonesia with 34 people as sample. The retrieval technique for the sample is saturated sampling. The research instrument of this study was a survey questionnaire which was measured on a 5-level Likert scale. The data obtained were processed by  SPSS (Statistical Product and Service Solution) for Windows version 24.0 to run the descriptive analysis and statistical analysis (path analysis). The results showed that there was a positive effect between individual characteristics on job satisfaction, individual characteristics have a positive effect on work discipline, individual characteristics have a positive effect but not significant to work performance, job satisfaction has a positive effect on work performance, and work discipline has a positive effect on work performance.
Co-Authors 'Abid, Awaludin Adi, Bagus Waskito Dani Rizana Endah Setiawati Hafidah Hanum Hanum, Hafidah Harini Abrilia Setyawati Hidayat, Aji Hilabi, Oki Fad'ali Irfan Helmy Isna Faiqoh Kulsumaningtyas, Sheny Kusuma, Eko Pria Lia Rahmawati, Lia Mujiasih, Riani Nofiyanti Nofiyanti Nofiyanti Nofiyanti, Nofiyanti Prasada, Imade Yoga Prasetyo, Irmanda Dwi Prianto, Teguh Rahmayoga, Rifanda Rizki Ratna Mulia Mujahidah Riani Mujiasih Riptiono, Sulis Riyanto Sari, Devi Indah Sarwanto, Joko Tri Setyawati, Ika Titik Sheny Kulsumaningtyas Siti Maesaroh Siti Maesaroh Siti Malichah Trisnawati, Asih