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All Journal Jurnal Manajemen dan Agribisnis Fokus Bisnis Monex: Journal of Accounting Research Abdimas Dewantara Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Mantik JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of International Conference Proceedings Journal of Educational Management Research Journal of Data Science Theory and Application Journal of Digital Business and Management JCSE: Journal of Community Service and Empowerment
Gunarso Wiwoho
Universitas Putra Bangsa
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Brand Awareness, Celebrity Endorser dan Product Quality Terhadap Purchase Decision Lipstik Wardah (Studi pada Pengguna Lipstik Wardah Colorfit Last All Day Lip Paint Around the World di Kabupaten Banyumas) Setyawati, Ika Titik; Wiwoho, Gunarso
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 6 No. 6 (2024): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/ghx24746

Abstract

Pengaruh Brand Awareness, Celebrity Endorser, dan Kualitas Produk terhadap Keputusan Pembelian Wardah Colorfit Lipstick Last All Day Lip Paint di Seluruh Dunia dengan studi pada pengguna lipstik Wardah di Kabupaten Banyumas penting untuk diteliti. Hal ini berkaitan dengan maraknya dan berkembangnya industri kecantikan perawatan kulit dan make-up, seperti produk Wardah yang menjadi objek penelitian ini. Dengan mengetahui pengaruh dari variabel-variabel tersebut, akan lebih mudah bagi penjual atau pemasar untuk memprediksi bagaimana konsumen akan merespons produk yang dijual atau dipasarkan. Teknik pengambilan sampel dalam penelitian ini adalah teknik non-probability sampling dengan teknik purposive sampling. Sampel yang diambil adalah wanita pengguna lipstik Wardah di Kabupaten Banyumas. Analisis data yang digunakan adalah melalui observasi, wawancara, penyebaran kuesioner, serta studi pustaka dan literatur. Hasil dari analisis yang dilakukan menunjukkan bahwa brand awareness, celebrity endorser, dan kualitas produk baik secara parsial maupun simultan berpengaruh signifikan terhadap keputusan pembelian.
Pelatihan manajemen usahatani tanaman melon dalam rumah kaca di Desa Kebakalan, Kabupaten Kebumen Wiwoho, Gunarso; Prasada, Imade Yoga; 'Abid, Awaludin
ABDIMAS DEWANTARA Vol 7 No 2 (2024)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v7i2.18175

Abstract

Teknik budidaya tanaman melon dalam rumah kaca dalam beberapa tahun terakhir banyak diadopsi oleh petani, khususnya Kelompok Wanita Tani (KWT) Giriabiyakta di Desa Kebakalan, Kebumen. Meskipun demikian, pengetahuan dan keterampilan anggota kelompok tentang manajemen usahatani tanaman melon dalam rumah kaca masih terbatas. Oleh karena itu, kegiatan pelatihan manajemen usahatani tanaman melon dalam rumah kaca diperlukan dengan tujuan untuk meningkatkan pengetahuan dan keterampilan anggota KWT Giriabiyakta. Pelatihan ini dilakukan dengan metode Participatory Action Research (PAR). Hasil pelatihan menunjukkan adanya peningkatan pengetahuan anggota kelompok sebesar 40,69% dibandingkan sebelum pelatihan dilakukan. Selain itu, hasil pelatihan juga menunjukkan terjadinya peningkatan keterampilan anggota kelompok sebesar 40,64% dibandingkan sebelum pelatihan. Hasil tersebut mengindikasikan keberhasilan program pelatihan manajemen usahatani tanaman melon dalam rumah kaca yang diberikan kepada anggota KWT Giriabiyakta.   Melon Farming Management Training in Greenhouses in Kebakalan Village, Kebumen Regency   Abstract: In recent years, melon cultivation techniques in greenhouses have been widely adopted by farmers, especially the Giriabiyakta Women Farmers Group (KWT) in Kebakalan Village, Kebumen. However, the knowledge and skills of group members regarding melon farming management in greenhouses are still limited. Therefore, melon farming management training activities in greenhouses are needed with the aim of improving the knowledge and skills of KWT Giriabiyakta members. This training was conducted using the Participatory Action Research (PAR) method. The results of the training showed an increase in group members' knowledge by 40.69% compared to before the training was conducted. In addition, the results of the training also showed an increase in group members' skills by 40.64% compared to before the training. These results indicate the success of the melon farming management training program in greenhouses given to KWT Giriabiyakta members.
From Great Leaders to Great Employees: The Impact of Transformational Leadership and Organizational Commitment on OCB through Job Satisfaction Sarwanto, Joko Tri; Wiwoho, Gunarso
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1292

Abstract

The level of OCB among teachers tends to vary, even though every institution expects all teachers to exhibit high OCB. This study aims to analyze the influence of transformational leadership and organizational commitment on Organizational Citizenship Behavior (OCB), both directly and through the mediation of job satisfaction. The independent variables in this study are transformational leadership and organizational commitment. Job satisfaction acts as the mediating variable, while OCB is the dependent variable. All teachers were included as respondents using a saturated sampling technique. Data were collected through questionnaires and analyzed using the Structural Equation Modeling (SEM) method with Smart PLS 4.0. The results show that transformational leadership has no significant effect on OCB, while organizational commitment has a significant effect on OCB. Furthermore, both transformational leadership and organizational commitment have a significant effect on job satisfaction. Job satisfaction also has a significant effect on OCB. In this case, job satisfaction is proven to be able to mediate the influence of transformational leadership and organizational commitment on OCB.
The Impact of Food Quality and Service Quality on Customer Loyalty: The Mediating Role of Customer Satisfaction Rahmayoga, Rifanda Rizki; Wiwoho, Gunarso
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1351

Abstract

This study aims to analyze the influence of food quality and service quality on customer loyalty, both directly and indirectly through Customer satisfaction as a mediating variable. The research was conducted on customers of Tuman Coffee and Space in Kebumen who had visited the café at least twice a month. A quantitative research method with a descriptive approach and path analysis was employed. Data were collected using questionnaires distributed to 207 respondents. The results show that both food quality and service quality have a significant effect on Customer satisfaction. Furthermore, food quality and service quality also significantly influence customer loyalty. Customer satisfaction is proven to be a significant mediating variable in the relationship between food quality, service quality, and customer loyalty. These findings indicate that improving food and service quality directly impacts Customer satisfaction and loyalty, which in turn supports the business sustainability of Tuman Coffee and Space.
Pelatihan Manajemen Konflik dan Pengelolaan SDM KPU Kabupaten Kebumen Wiwoho, Gunarso; Dani Rizana
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 1 (2025): JCSE April 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/03rh9m87

Abstract

This Community Service Program was carried out to enhance the capacity, capability, and coordination of the District Election Committee (PPK) under the General Elections Commission (KPU) of Kebumen Regency. Given the strategic role of PPK in ensuring the smooth and credible administration of elections, a solid understanding of conflict management and human resource management is essential. The training activities were conducted through interactive lectures, group discussions, case studies, and conflict-resolution simulations. The results indicate a significant improvement in participants’ understanding of conflict identification, mitigation strategies, and resolution techniques, as well as effective human resource management within the electoral administration context. Participants also demonstrated enhanced abilities in coordination and collaboration across work units. This program contributes meaningfully to strengthening the professionalism and readiness of PPK members in performing their duties at the district level.
PENGARUH CELEBRITY ENDORSER DAN WORD OF MOUTH TERHADAP MINAT BELI DENGAN PERCEIVED VALUE SEBAGAI PEMEDIASI Wiwoho, Gunarso
Journal of Digital Business and Management Vol. 2 No. 1 (2023): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v2i1.269

Abstract

Penelitian ini dilakukan berdasarkan fenomena, dan didukung jurnal yang ada, sehingga peneliti tertarik melakukan penelitian tentang pengaruh celebrity endorser dan word of mouth terhadap minat beli dengan perceived value sebagai pemediasi. Tujuan penelitian ini adalah menganalisis dan menjelaskan pengaruh antara variabel independen, variabel intervening dan variabel dependen. Populasi penelitian ini yaitu minat beli smartphone realme di kota Kebumen.Sampel dalam penelitian ini sebanyak 100 orang. Teknik pengambilan sampel yang digunakan adalah accidental sampling. Metode pengumpulan data dengan kuesioner. Sikap responden diukur dengan skala likert 4 tingkatan dan data yang diperoleh diolah dengan analisis SPSS (Statistical Product and Service Solution) for windows versi 24.0. Analisis data menggunakan analisis deskriptif, dan analisis statistik (analisis jalur). Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara variabel celebrity endorser terhadap perceived value, selanjutnya word of mouth berpengaruh signifikan terhadap perceived value, celebrity endorser berpengaruh signifikan terhadap minat beli,word of mouth berpengaruh signifikan terhadap minat beli, perceived value berpengaruh signifikan terhadap minat beli,perceived value dapat memediasi celebrity endorser dengan minat beli ,perceived value dapat memediasi word of mouth terhadap minat beli.
Service Quality and Price Fairness as Determinants of Customer Loyalty: The Mediating Role of Customer Satisfaction in Service Management Rahmawati, Lia; Wiwoho, Gunarso
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1843

Abstract

This study aims to examine the effects of service quality and price fairness on customer loyalty, with customer satisfaction as a mediating variable, within the context of service management. The study adopts a quantitative approach involving 100 repeat customers, selected using purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results demonstrate that service quality and price fairness have positive and significant effects on customer satisfaction and customer loyalty. Customer satisfaction also shows a significant positive effect on customer loyalty and partially mediates the relationships between service quality, price fairness, and customer loyalty. These findings highlight that customer satisfaction plays a strategic role in translating service performance and pricing fairness into long-term loyalty. From a managerial and educational perspective, the study implies that organizations should strengthen service quality through continuous staff training, service-learning practices, and human capital development to enhance employees’ service competencies. Additionally, fair pricing strategies supported by transparent communication and customer-oriented education are essential in fostering trust and sustainable customer loyalty in competitive service industries.
Co-Authors 'Abid, Awaludin Adi, Bagus Waskito Dani Rizana Endah Setiawati Hafidah Hanum Hanum, Hafidah Harini Abrilia Setyawati Hidayat, Aji Hilabi, Oki Fad'ali Irfan Helmy Isna Faiqoh Kulsumaningtyas, Sheny Kusuma, Eko Pria Lia Rahmawati, Lia Mujiasih, Riani Nofiyanti Nofiyanti Nofiyanti Nofiyanti, Nofiyanti Prasada, Imade Yoga Prasetyo, Irmanda Dwi Prianto, Teguh Rahmayoga, Rifanda Rizki Ratna Mulia Mujahidah Riani Mujiasih Riptiono, Sulis Riyanto Sari, Devi Indah Sarwanto, Joko Tri Setyawati, Ika Titik Sheny Kulsumaningtyas Siti Maesaroh Siti Maesaroh Siti Malichah Trisnawati, Asih