Garuda - Garba Rujukan Digital

Iklan Layanan Masyarakat Sensus Penduduk dengan Wawancara Atau Online Di Televisi Tahun 2020 Dyah Eka Wulansari; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 3 (2022): Juli 2022
Publisher : LPPM Stikosa-AWS

Advertising is part of communication, because basically advertising is a message delivery process, where the message contains information about a product, both goods and services. When viewed from the purpose of making advertisements, advertisements are divided into commercial and non-commercial advertisements. One form of non-commercial advertising is public service advertisements. Public service advertisements generally contain messages about national awareness, humanity, health, education and the environment. This is used by a number of institutions and business entities in Indonesia to campaign for a program or activity or convey information to the public. As has been done by the Central Statistics Agency in campaigning for the 2020 Population Census by releasing a public service advertisement entitled Interview Population Census or Online? on television. This study aims to determine the meaning of the message contained in this service advertisement on television. This study uses a qualitative approach with the semiotic analysis method of Charles Sanders Pierce which in the process of analysis uses a triangle of meaning model which consists of sign, object and interpretant. Based on the results of the study, the researcher concluded that the public service advertisement entitled Interview Population Census or Online? on television has the meaning of the message that the Central Statistics Agency will conduct the 2020 Population Census with interviews and online as a form of understanding from the Central Statistics Agency towards the diverse characters of Indonesian society.

Peran Public Relations Lembaga Amil Zakat LMI Meningkatkan Brand Image Muhamad Irfan Nurdiansyah; Edelweis Putri Prima; Anita Agustina Wulandari
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Oktober 2022
Publisher : LPPM Stikosa-AWS

Public Relations or PR is very important in a company, PR bridges communication between the company and the community/clients. One of the main tasks of public relations is to improve the company's brand image with the aim that the public/clients are aware of the position or existence of the company. The author raised this title because public relations have an important role in building and improving the brand image of a company. The purpose of this paper is to determine the role of public relations carried out by Lembaga Manajemen Infaq (LMI) in improving brand image. This research uses qualitative research with descriptive data analysis techniques. The author tried to present a description of a company. This study uses data collection techniques through field observations, interviews with personal assistant directors and digital managers and using LMI documentation. The results showed that public relations at LMI has a role to educate, provide information, and service to the public, provide data transparency and increase sales of the institution. As for the supporting factors in improving the brand image are experienced HR and LMI certified as LAZ. While the inhibiting factor is the absence of a limited public relations department and regional offices that have not been spread throughout Indonesia.

Karakter Arthur Fleck Dalam Kritik Sosial Film Joker (2019) Rahman Hakim; Riesta Ayu Oktarina; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 Januari 2023
Publisher : LPPM Stikosa-AWS

For Fleck Arthur's character in the thematic film entitled Joker in 2019, the aim is to find out whether social criticism (in relation to actions, tactics, and design) Lebenswelt communication concepts) rests on how reality, depictions and teachings have eroded. . played by the character Flake in the 2019 Joker film. This study used a qualitative research method, the constructivism model. In this qualitative research, data collection techniques used the documentation method, namely recording directly the scenes from the film. This research was conducted based on a scene-by-scene analysis of the role of Arthur Fleck's character in the Joker film, which can be categorized according to Habermas' social criticism ideas, namely communicative action thinking, strategic combat action and ideas from Lebenswelt, namely world life. This classification requires a process of understanding the semiotic model of John Fiske, studies at the realist, representational, and ideological levels. The output for this research is the legitimacy of causal responses from Joker's communicative actions, namely skepticism, radicalism, anarchy to cynicism. Arthur's strategic efforts spark resistance and commotion; and Arthur Flack's Lebenswelt components were eliminated, creating a superior hierarchy.

Strategi Komunikasi Lingkungan Membangun Kesadaran Masyarakat Terhadap Kebersihan Sungai Jagir arkansyah; Edelweis Putri Prima; Wiwin PA; Ananda ACP; Gabriela NVM; Arman DP
Prapanca : Jurnal Abdimas Vol. 1 No. 1 (2021): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Keberadaan kali jagir Surabaya penting untuk keberlangsungan perekonomian dan hidup masyarakat, industri, dan niaga di sekitar bantaran kali. Air dari kali jagir menjadi sumber untuk PDAM Surabaya yang di olah menjadi air konsumsi minum secara otomatis juga bergantung pada kondisi kualitas air. Untuk warga stren kali Jagir, diharapakan mempunyai peran untuk menjaga kebersihan sungai dan lingkungan sekitar. Pelaksanaan pengabdian masyarakat ini berupaya untuk membangun kesadaran warga terkait lingkungan sungai yang menjadi sumber utama kehidupan manusia melalui penerapan komunikasi lingkungan dan bagaimana strategi komunikasi dilaksanakan. Pada kesadaran tersebut perlu dilakukan secara kolektif untuk bersama menjaga lingkungan hidup agar mengurangi kerusakan dan penurunan kualitas lingkungan. Peneliti menggunakan metode survei dengan penerapan studi kualitatif deskriptif yakni peneliti melakukan wawancara dan observasi dengan terjun ke lapangan untuk meneliti kondisi objek dan memahami fenomena sosial dari sudut pandang secara alami. Dalam pelaksanaan pengadian masyarakat, peneliti menghasilkan produk media infografis berupa banner informasi pencemaran air sungai Jagir kepada warga di lokasi terkait.

Gadget Sebagai Pemasaran Digital Dan Branding Kelompok Tani Sumber Makmur Surabaya afrizal andika; Akhyar Abdan Fillah; Ilham Prahardani; Bayu Dwi Hartomo; Muhammad Imam; Moch. Subechi Nurcahyo; Edelweis Putri Prima
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Sumber Makmur Farmers Group located in Warugunung Flats Block Manyar B RT.4 / RW.3 Surabaya is a farmer group engaged in hydroponic-based horticultural crops, mostly dominated by housewives aged between 40-50 years. They use hydroponics as a side business to fulfill their needs. This Farmer Group still uses conventional marketing methods such as selling directly in the market or to certain agents, so that its marketing reach is relatively narrow and does not develop and is less ogled by the company. Based on the results of the survey, it was decided that group 11 would help Sumber Makmur Farmers Group to solve their capital problems with the right branding strategy to find potential investors.

Interaksi Simbolik Karyawan Homoseksual di Surabaya Edelweis Putri Prima
Jurnal Spektrum Komunikasi Vol 7 No 1 (2019): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v7i1.29

Penelitian berjudul “Interaksi Simbolik Karyawan Homoseksual di Surabaya”, ini bertujuan untuk mengetahui pertukaran simbolik dalam komunikasi interpersonal karyawan homoseksual di Surabaya. Dalam penelitian ini, homoseksual dipahami sebagai subjek yang memiliki pola atau perilaku komunikasi interpersonal yang merujuk pada simbol yang khas. Untuk mengungkap permasalahan yang dimunculkan dalam penelitian ini, peneliti berdasar pada metode penelitian kualitatif. Adapun pemilihan metode terebut disebabkan oleh relevansi metode dalam mengungkap permasalahan penelitian. Relevansi tersebut tampak pada kemampuan metode ini dalam mengungkap proses komunikasi interpersonal karyawan homoseksual di Surabaya. Sebagai penajam analisis, skripsi ini melandasi pemahaman Teori Interaksionisme Simbolik. Berdasarkan analisis, peneliti menemukan bahwa dalam perilaku komunikasi karyawan homoseksual terdapat beberapa hal, yakni: 1) masih adanya anggapan tabu di dalam pikiran kaum homoseksual itu sendiri, 2) adanya permainan simbol yang tertutup dan terbuka yang diperlihatkan oleh individu homoseksual di dalam dunia sosial, 3) tidak semua individu homoseksual memperlihatkan simbol-simbol yang merujuk pada perilaku keperempuanan dalam kegiatan komunikasi. Kata kunci: Interaksi Simbolik, Komunikasi Interpersonal, Karyawan Homoseksual

Komunikasi Interpersonal Dokter dan Pasien Gigi dan Mulut dalam Tindakan Pre dan Post Operasi Gigi dan Mulut di RSUD Dr. Soetomo Surabaya Edelweis Putri Prima
Jurnal Spektrum Komunikasi Vol 6 No 1 (2018): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v6i1.47

The research entitled “Interpersonal Communication Between Doctor and Dental and Oral Patients during Pre-and Post-Treatment of Dental and Oral Surgery at RSUD Dr. Soetomo Surabaya”. Aims at finding out the process of interpersonal communication between oral surgery and the maxillofacial doctor and dental and oral surgery patient. This research is qualitative in nature with 3 informant patients of dental and 3 dentists. The data collection techniques are observation, in-depth interviews, and literature studies. The formulation of the research question is how the interpersonal communication between doctor and dental and oral patients during pre and post-treatment of dental and oral surgery is. The result of this research is the pre and post interpersonal communication which positively gives an important impact on patients, dentists, and family of patients. Positive communication proves to have an advantageous impact while negative communication even can cause a negative impact both to the dentist and to patients. There are many ways to improve the effectiveness of interpersonal communication between doctor and patients. However, there are some easy ways to create effective communications: positiveness, empathy, supportiveness, equality and openness. It is suggested that the patient and family of the patient be more active in asking about what to do for the pretreatment of dental and oral surgery. And in bringing out pains and impacts of post-dental and oral surgery to the doctor. For the specialist dentists of oral surgery and maxillofacial who perform the operation, he or she should work cooperatively and inform the patient and patient family actively so that communication between dentist and patient can go positively and effectively.

Tourism Journalism as A Regional Tourism Promotion Media Ratna Puspita Sari; Jokhanan Kristiyono; Edelweis Putri Prima
Jurnal Spektrum Komunikasi Vol 10 No 4 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i4.405

of tourism journalism in Indonesia. They are described as having a role in promoting tourism in the area. In this research, we want to know the role of tourism journalism as a medium for regional tourism promotion using a qualitative descriptive method. Researchers conducted interviews with two travel bloggers as well as observations on their respective blogs and social media. The results of this study indicate that travel news information conveyed through blogs has developed tourism marketing communications among residents. Blog promotion media illustrates the convenience for ordinary people to participate in promoting regional tourism.

Iklan Layanan Masyarakat Sensus Penduduk dengan Wawancara Atau Online Di Televisi Tahun 2020 Dyah Eka Wulansari; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 3 (2022): Edisi Juli 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i3.342

Advertising is part of communication, because basically advertising is a message delivery process, where the message contains information about a product, both goods and services. When viewed from the purpose of making advertisements, advertisements are divided into commercial and non-commercial advertisements. One form of non-commercial advertising is public service advertisements. Public service advertisements generally contain messages about national awareness, humanity, health, education and the environment. This is used by a number of institutions and business entities in Indonesia to campaign for a program or activity or convey information to the public. As has been done by the Central Statistics Agency in campaigning for the 2020 Population Census by releasing a public service advertisement entitled Interview Population Census or Online? on television. This study aims to determine the meaning of the message contained in this service advertisement on television. This study uses a qualitative approach with the semiotic analysis method of Charles Sanders Pierce which in the process of analysis uses a triangle of meaning model which consists of sign, object and interpretant. Based on the results of the study, the researcher concluded that the public service advertisement entitled Interview Population Census or Online? on television has the meaning of the message that the Central Statistics Agency will conduct the 2020 Population Census with interviews and online as a form of understanding from the Central Statistics Agency towards the diverse characters of Indonesian society.

Peran Public Relations Lembaga Amil Zakat LMI Meningkatkan Brand Image Muhamad Irfan Nurdiansyah; Edelweis Putri Prima; Anita Agustina Wulandari
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Edisi Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i4.381

Public Relations or PR is very important in a company, PR bridges communication between the company and the community/clients. One of the main tasks of public relations is to improve the company's brand image with the aim that the public/clients are aware of the position or existence of the company. The author raised this title because public relations have an important role in building and improving the brand image of a company. The purpose of this paper is to determine the role of public relations carried out by Lembaga Manajemen Infaq (LMI) in improving brand image. This research uses qualitative research with descriptive data analysis techniques. The author tried to present a description of a company. This study uses data collection techniques through field observations, interviews with personal assistant directors and digital managers and using LMI documentation. The results showed that public relations at LMI has a role to educate, provide information, and service to the public, provide data transparency and increase sales of the institution. As for the supporting factors in improving the brand image are experienced HR and LMI certified as LAZ. While the inhibiting factor is the absence of a limited public relations department and regional offices that have not been spread throughout Indonesia.

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