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All Journal DIGICOM : Jurnal Komunikasi dan Media Prapanca : Jurnal Abdimas Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media
Edelweis Putri Prima
Stikosa - AWS
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Karakter Arthur Fleck Dalam Kritik Sosial Film Joker (2019) Rahman Hakim; Riesta Ayu Oktarina; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.417

Abstract

For Fleck Arthur's character in the thematic film entitled Joker in 2019, the aim is to find out whether social criticism (in relation to actions, tactics, and design) Lebenswelt communication concepts) rests on how reality, depictions and teachings have eroded. . played by the character Flake in the 2019 Joker film. This study used a qualitative research method, the constructivism model. In this qualitative research, data collection techniques used the documentation method, namely recording directly the scenes from the film. This research was conducted based on a scene-by-scene analysis of the role of Arthur Fleck's character in the Joker film, which can be categorized according to Habermas' social criticism ideas, namely communicative action thinking, strategic combat action and ideas from Lebenswelt, namely world life. This classification requires a process of understanding the semiotic model of John Fiske, studies at the realist, representational, and ideological levels. The output for this research is the legitimacy of causal responses from Joker's communicative actions, namely skepticism, radicalism, anarchy to cynicism. Arthur's strategic efforts spark resistance and commotion; and Arthur Flack's Lebenswelt components were eliminated, creating a superior hierarchy.
Personal Branding Sisca Kohl Di Akun TikTok @Siscakohl Yhola Putri Dwi Amanda; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): Edisi April 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i2.483

Abstract

Branding adalah proses umum yang dilakukan di dunia pemasaran. Pemasaran branding digunakan untuk membedakan suatu produk sehingga terdapat pembeda untuk memunculkan ciri khasnya, hal tersebut akan mempermudah khalayak untuk mengingatnya. Personal branding adalah kegiatan yang dilakukan seseorang guna menimbulkan tanggapan positif dari khalayak. Hal itu dapat terjadi tergantung bagaimana seseorang membangun personal branding dirinya, oleh sebab itu personal branding sangat penting untuk seseorang yang ingin diakui oleh publik. Penelitian ini membahas tentang Bentuk Personal Branding Sisca Kohl Sebagai influencer di Media Sosial Tiktok. Tiktok saat ini adalah media sosial yang digunakan secara personal untuk mengekspresikan diri serta menjadi media untuk melakukan personal branding. Penelitian ini mengacu pada teori Five Brand Personality Traits. Ada lima skala dimensi brand personality dengan lima belas indikator yaitu sincerity (down-to-earth, honest, wholesome, cheerful), excitement (daring, spirited, imaginative, up to date), competence (reliable, intelligent, successful), sophistication (upperclass, charming), dan ruggedness (outdoorsy, though) dan kategori konten kekayaan dengan dua indikator video dan caption. Penelitian ini menggunakan metode analisis isi kuantitatif deskriptif. Hasil penelitian menunjukkan akun Tiktok @siscakohl memenuhi lima skala dimensi Five Brand Personality Traits dengan proporsi yang berbeda. Dari lima skala dimensi brand personality, kategori Sincerity (ketulusan) mendominasi karakter yang membentuk personal branding Sisca dengan persentase sebesar 26,4%. Selain itu, hasil analisis pada kategori konten kekayaan menunjukkan bahwa akun Tiktok @siscakohl merupakan sarana untuk membentuk personal branding sebagai konten kreator karena Sisca konsisten dengan ciri khasnya dalam membuat konten dengan benda yang unik dan cheerful.
Health Information Media Literacy on Instagram Sehat Surabayaku Excell Pradana; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 Oktober 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i4.596

Abstract

This study aims to examine the level of media literacy and public response to health information provided by the Instagram account @sehatsurabayaku during the period May to June 2023. Media literacy is a crucial aspect in understanding, assessing and interpreting health information circulating on social media. This study uses the content analysis method to identify the type, source, and accuracy of health information published by the Instagram account @sehatsurabayaku. In addition, a survey was conducted to collect data on people's understanding and perception of health information received from these accounts. Survey respondents were randomly selected from followers of the Instagram account @sehatsurabayaku who were active during the study period. The results of this study are expected to provide an understanding of the extent to which people's media literacy processes health information from certain social media, especially the Instagram account @sehatsurabayaku. The findings of this study can provide insight for stakeholders in the health and social media fields in developing a more effective and responsible communication strategy
Iklan Layanan Masyarakat Sensus Penduduk dengan Wawancara Atau Online Di Televisi Tahun 2020 Dyah Eka Wulansari; Prima, Edelweis Putri
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 3 (2022): Edisi Juli 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i3.342

Abstract

Advertising is part of communication, because basically advertising is a message delivery process, where the message contains information about a product, both goods and services. When viewed from the purpose of making advertisements, advertisements are divided into commercial and non-commercial advertisements. One form of non-commercial advertising is public service advertisements. Public service advertisements generally contain messages about national awareness, humanity, health, education and the environment. This is used by a number of institutions and business entities in Indonesia to campaign for a program or activity or convey information to the public. As has been done by the Central Statistics Agency in campaigning for the 2020 Population Census by releasing a public service advertisement entitled Interview Population Census or Online? on television. This study aims to determine the meaning of the message contained in this service advertisement on television. This study uses a qualitative approach with the semiotic analysis method of Charles Sanders Pierce which in the process of analysis uses a triangle of meaning model which consists of sign, object and interpretant. Based on the results of the study, the researcher concluded that the public service advertisement entitled Interview Population Census or Online? on television has the meaning of the message that the Central Statistics Agency will conduct the 2020 Population Census with interviews and online as a form of understanding from the Central Statistics Agency towards the diverse characters of Indonesian society.
Analisis Framing Media Online Hidayatullah Berita Pro Kontra RUU P-KS Periode 25-29 September 2019 Arning Susilawati; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 3 (2022): Edisi Juli 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i3.345

Abstract

The issue of the Draft Law on the Elimination of Sexual Violence (RUU P-KS) was hot again when Bambang Soesatyo (Chairman of the 2014-2019 DPR) stated that the bill would still contain pros and cons. The attitude of the mainstream media tends to show the side of why the P-KS Bill deserves to be passed. Meanwhile, the Islamic media strongly reject the ratification of the bill because it is not in accordance with the norms and religions that apply in Indonesia. Hidayatullah.com as a media based on Islam, of course, will display the news point of view as the ideology of the media. This study aims to determine the pros and cons of the P-KS Bill in the Daring Hidayatullah.com media for the period 25-29 September 2019. The analytical method used is Framing Zhongdang Pan and Gerald M. Kosicki, by looking at the four elements, namely syntax (how to) . compiling fact reports), scripts (how to report facts), thematic (how to write news), and rhetorical (how journalists write facts) on news with the discussion of the P-KS Bill on Hidayatullah.com. The results of research from Hidayatullah.com show an attitude towards the 2014-2019 DPR RI plan to ratify the P-KS Bill. Hidayatullah.com has also met the requirements for completeness of news (5W+1H), but has not met the requirements of what, who, and why. On the theme, Hidayatullah.com is related to the reasons or parties who reject the ratification of the P-KS Bill. In fact, Hidayatullah.com uses the image "Reject the P-KS Bill" as a form of the P-KS Bill.
Strategi Public Relations Garda Pangan dalam Mensukseskan Pelaksanaan Program Food Rescue Shania, Louisa Vanessa; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 3 (2024): Edisi Juli 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i3.819

Abstract

Food waste has become a serious issue in Indonesia that requires urgent attention. The Food Rescue program offers significant benefits in reducing food waste and its negative environmental impact. The purpose of this research is to understand the Public Relations strategies employed by organizations to introduce and successfully implement the Food Rescue program to the public. Garda Pangan utilizes a Strategy of Publicity, which includes conducting campaigns, leveraging social media, and collaborating with mass media to disseminate information to the community. Garda Pangan practices seven types of Public Relations, including publicity, events, news, corporate identity, community involvement, lobbying and negotiation, and social responsibility. They also apply the Two-Way Symmetrical model, emphasizing open dialogue, transparency, and mutual understanding between the organization and its public.
Analisis Sentimen Media Sosial Pada Kasus Beach Club Raffi Ahmad Di Kawasan Ekosistem Unesco Kabupaten Gunungkidul Ratna Puspita Sari; Rr. Tsabitah Phalozaky Anta Putri; Shahnez Annisa Mekoa; Riesta Ayu Oktarina; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.879

Abstract

The Raffi Ahmad Beach Club development project in the UNESCO ecosystem area of ​​Gunungkidul Regency has become a public discussion, especially on social media. Various opinions have emerged, both those supporting and opposing this project. This study aims to analyze public sentiment towards the project using a social media-based sentiment analysis approach. Data was collected from various social media platforms, such as Twitter, Facebook, and Instagram, using web scraping and API techniques. After that, the data was processed through the stages of text cleaning, tokenization, stemming, and removal of stopwords. The sentiment analysis methods used include lexicon-based approaches, machine learning (Naïve Bayes, SVM, Random Forest), and deep learning (LSTM, BERT) to identify the polarity of public opinion (positive, negative, or neutral). The results of the study show that there is significant polarization of opinion regarding the Beach Club project. The majority of negative sentiments are related to concerns about environmental impacts and ecosystem sustainability, while positive sentiments focus on the potential for increasing the local economy and tourism. In addition, it was found that factors such as media coverage, statements by public figures, and the dynamics of online discussions influence public perceptions of this project. The findings of this study can be a reference for local governments and stakeholders in designing more sustainable development policies and considering public opinion in decision making.
Penguatan Media dan Komunikasi melalui Optimalisasi Publikasi di Yayasan Rekat Peduli Indonesia Adriel Bigael Lois Saiya; Andi Bagus Setiawan; Fuad Fauzi; Muhammad Dary Rafi; Edelweis Putri Prima; Baswara Yua Kristama
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.887

Abstract

Tuberculosis (TB) is still a health and public health issue in Indonesia. TB can be treated and cured but remains a major killer infectious disease, leading to death. The approach is critical to finding, reaching and treating all people and communities affected by TB. Social and cultural factors greatly influence people’s TB risk and vulnerability, and their ability to access prevention. To socialize drug-resistant tuberculosis (TBRO) through various platforms, especially social media, Group 3 proposed Community services at Rekat Peduli Indonesia Foundation to assist and collaborate in fulfilling TBRO information content through the social media, especially Instagram. Our group will help create content on Rekat’s instagram, related to important information about TB disease.On the Field Study and Community Service carried out at the Rekat Peduli Indonesia Foundation, our group created content related to important information about TBRO, the release of pocket books latest and distribution of general brochures about TB to the public. With a schedule of 12 meetings, the activities we carry out include preparing a work program according to the needs of the Rekat Peduli Indonesia Foundation, creating content in the form of videos, finalizing content for the Foundation’s brochures and printing plans, distributing brochur
Effectiveness of Online Learning Models in the Communication Sciences Program During the COVID-19 Pandemic Fitria Widiyani Roosinda; Anita Agustina Wulandari; Edelweis Putri Prima
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.917

Abstract

This research is a descriptive quantitative study that focuses on the evaluation of online classes using online media. The research population consists of 50 active students in the 1st, 3rd, and 7th semesters, selected using the simple random sampling technique, and 5 lecturers from Communication Studies Program Bhayangkara University Surabaya. The data collection instrument used was an online lecture questionnaire. Data analysis uses descriptive statistics. The research results show that students assess online classes using online media as ineffective (39%), very ineffective (19%), effective (23%), and just okay (19%). In the results of this study, there were no (0%) respondents who rated online learning as very effective. Finally, to improve the quality of online lectures during the COVID-19 pandemic, the suggestions from communication studies lecturers and students are (1) providing more adequate quota subsidies for the continuity of online lectures (2) attention to the timing of online classes in accordance with the class schedule, (3) optimal and updated notifications or announcements, (4) upgrade the Bhayangkara University Surabaya SIM e-learning system, especially on the attendance and assignment upload features that still frequently encounter issues, (5) the selection of materials in the video must be based on criteria of easily understandable language, (6) implementation of more engaging activity models such as games and others, (7) during online classes, it is expected that everyone will be on camera (8) increasing server speed,(9) increasing student engagement during online classes and, (10) providing structured evaluations for assessment materials.
Co-Authors Adriel Bigael Lois Saiya afrizal andika Akhyar Abdan Fillah Ananda ACP Andi Bagus Setiawan Anita Agustina Wulandari Arman DP Arning Susilawati Baswara Yua Kristama Bayu Dwi Hartomo Dyah Eka Wulansari Dyah Eka Wulansari Excell Pradana Fitria Widiyani Roosinda Fuad Fauzi Gabriela NVM Ilham Prahardani Jokhanan Kristiyono Moch. Subechi Nurcahyo Mochammad Arkansyah Muhamad Irfan Nurdiansyah Muhammad Dary Rafi Muhammad Imam Rahman Hakim Ratna Puspita Sari Ratna Puspita Sari Riesta Ayu Oktarina Rr. Tsabitah Phalozaky Anta Putri Shahnez Annisa Mekoa Shania, Louisa Vanessa Wiwin PA Wulandari , Anita Agustina Yhola Putri Dwi Amanda