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All Journal Journal of Islamic Studies and Humanities Pendas : Jurnah Ilmiah Pendidikan Dasar Business Economic, Communication, and Social Sciences Journal (BECOSS) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Velocity: Journal of Sharia Finance and Banking Prosiding University Research Colloquium AMALA Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Sahmiyya: Jurnal Ekonomi dan Bisnis Velocity: Journal of Sharia Finance and Banking Batik-Mu : Jurnal Pengabdian Masyarakat Reinforce: Journal of Sharia Management Dharmahita: Journal of Community Service and Development Joong-Ki Welfare: Jurnal Pengabdian Masyarakat POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Jurnal Pendidikan Islam Al Ikhlas SILAH: Jurnal Ekonomi Syariah
Ferida Rahmawati
IAIN Pekalongan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Peran koperasi Sekolah dalam menumbuhkan Jiwa kewirausahaan terhadap peserta didik di SDN 02 Sawangan Handiawan, Davy; Hikmawati, Yusnita; Setiani, Anggun; Abidah Maryam, Farah; Kusumaningtyas, Dyah; Rahmawati, Ferida
Jurnal Pendidikan Agama Islam Vol 2 No 2 (2025): Jurnal Pendidikan Agama Islam
Publisher : Sekolah Tinggi Agama Islam (STAI) AL-IKHLAS DAIRI SIDIKALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64677/ppai.v2i2.229

Abstract

Entrepreneurship education is crucial in shaping students' creativity, innovation, and management skills to become successful entrepreneurs. School cooperatives are a strategic platform that can effectively instill entrepreneurial values ​​in schools, in addition to serving their needs. This article examines the role of school cooperatives at SDN 02 Sawangan in fostering students' entrepreneurial spirit through practical learning such as small business management, financial management, and hands-on decision-making. A qualitative descriptive research method was used to explore the cooperative's role as a real-life entrepreneurial laboratory that fosters a sense of responsibility, discipline, and independence from an early age. The results show that school cooperatives contribute to shaping entrepreneurial character, fostering economic awareness, and enhancing students' entrepreneurial skills, thus preparing them to face the challenges of the business world in the future. This paper emphasizes the importance of revitalizing and optimizing the function of school cooperatives as a means of applicable and contextual entrepreneurship education.
Rebranding Jajanan Getuk sebagai Upaya Peningkatan Daya ‎Tarik Produk Lokal melalui Inovasi Pemasaran Konvensional ‎dan Digital Meylani Vita Lestari; Sari, Riska Puspita; Syaroni, Subkhan; Putri, Radhita Sania; Rahmawati, Ferida
POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Vol. 1 No. 4: Desember 2025
Publisher : Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/potensi.v1i4.50

Abstract

Getuk, a traditional Indonesian snack made from cassava, faces challenges in competing with modern culinary products due to limited shelf life, traditional packaging, and minimal digital marketing adoption. This study aims to explore rebranding strategies for getuk as an effort to enhance the attractiveness of local products through product innovation, packaging improvement, and marketing modernization. Using a descriptive qualitative approach, data were collected through field observations, informal interviews with producers and sellers, and literature review. The results show that rebranding strategies through product innovation (flavor variations and shape modification), functional packaging innovation (vacuum packaging for frozen products), and integration of traditional and digital marketing can significantly increase consumer appeal, extend product shelf life, and expand market reach to modern retail and export markets. This rebranding provides positive social-economic impacts including job creation, preservation of culinary heritage, and empowerment of local MSMEs. The study concludes that integrating traditional values with modernity is key to maintaining the existence and competitiveness of traditional products in the global market era. Getuk sebagai jajanan tradisional Indonesia berbahan dasar singkong menghadapi tantangan untuk bersaing dengan produk kuliner modern akibat masa simpan pendek, kemasan tradisional, dan minimnya adopsi pemasaran digital. Penelitian ini bertujuan untuk menganalisis strategi rebranding getuk sebagai upaya peningkatan daya tarik produk lokal melalui inovasi produk, perbaikan kemasan, dan modernisasi pemasaran. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi lapangan, wawancara informal dengan produsen dan penjual, serta kajian pustaka. Hasil penelitian menunjukkan bahwa strategi rebranding melalui inovasi produk (variasi rasa dan modifikasi bentuk), inovasi kemasan fungsional (kemasan vakum untuk produk frozen), dan integrasi pemasaran konvensional serta digital dapat meningkatkan daya tarik konsumen secara signifikan, memperpanjang umur simpan produk, dan memperluas jangkauan pasar hingga ritel modern dan pasar ekspor. Rebranding ini memberikan dampak sosial-ekonomi positif meliputi penciptaan lapangan kerja, pelestarian warisan kuliner, dan pemberdayaan UMKM lokal. Penelitian ini menyimpulkan bahwa integrasi nilai tradisi dengan modernitas menjadi strategi kunci dalam mempertahankan eksistensi dan daya saing produk tradisional di era pasar global.
Analisis Strategi Pemasaran Digital Pada Usaha Sablon Custom: Studi Kasus Penjualan Eksklusif Di Platform E-Commerce Shopee Amila, Khofifatun; Livia, Difa Eka; Fisabilillah, Muh Habil; Putri, Naila Rizqia; Rahmawati, Ferida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4452

Abstract

Penelitian ini bertujuan menganalisis strategi pemasaran digital yang diterapkan oleh usaha sablon custom OTOY Kaos yang beroperasi secara eksklusif melalui platform Shopee. Dengan menggunakan pendekatan kualitatif deskriptif dan desain studi kasus tunggal intensif, penelitian ini menghimpun data melalui wawancara mendalam, observasi langsung proses produksi, serta dokumentasi aktivitas pemasaran digital yang dilaksanakan oleh pelaku usaha. Temuan penelitian mengungkap bahwa pemanfaatan fitur-fitur Shopee seperti Shopee Ads, Flash Sale, Gratis Ongkir, dan Shopee Live memberikan kontribusi signifikan terhadap peningkatan visibilitas produk, jumlah kunjungan toko, serta interaksi konsumen. Integrasi media sosial eksternal dan produksi konten berbasis audiovisual turut memperkuat branding serta meningkatkan kepercayaan pembeli. Selain itu, keunggulan teknis berupa teknik sablon double press, penggunaan bahan premium, dan kemampuan menyediakan pesanan custom menjadi faktor pembeda utama yang meningkatkan daya saing usaha. Namun demikian, penelitian juga menemukan sejumlah tantangan yang dihadapi OTOY Kaos, termasuk persaingan harga yang ketat di pasar produk custom, keterbatasan dalam menganalisis performa iklan digital, serta kerentanan reputasi yang dapat dipengaruhi oleh ulasan negatif konsumen. Temuan ini menunjukkan bahwa keberhasilan pemasaran digital pada produk sablon kustom tidak hanya ditentukan oleh intensitas promosi, tetapi juga oleh kualitas produk, konsistensi citra merek, serta kemampuan memanfaatkan fitur platform secara strategis dan berbasis data. Implikasi penelitian ini memberikan kontribusi praktis bagi UMKM kreatif dalam merumuskan strategi pemasaran digital yang lebih adaptif, responsif, dan berorientasi pada keberlanjutan usaha.
Pengabdian Masyarakat Dalam Upaya Menumbuhkan Motivasi Belajar Siswa Kelas 9 MTs Ribatul Muta’allimin Kota Pekalongan Rahmawati, Ferida; Nurlaela, Emi
Dharmahita: Journal of Community Service and Development Dharmahita Vol 3, No 1, 2026
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/dharmahita.v3i1.14271

Abstract

The problem of student learning difficulties that receive less attention can affect their learning motivation.  The learning process will be successful when students have the motivation to learn. The purpose of Community Service Activities is to support students by providing learning motivation, solving learning problems that are being faced. This community service activity was conducted with lectures and discussions with grade 9 students, totaling 36. The stages of activities that have been carried out include greetings, introductions, apprehensions, video playback, delivery of material, question and answer discussions, and delivery of learning motivation. Community service activities receive support from schools through activity permits, providing meeting rooms and LCDs, and managing target students. The activity was conducive. Communication was established between the speaker and the student audience of community service activities. Community service activities run concurrently, student self-reflection activities need to be held to identify student problems and find solutions to student learning problems, so that problems are resolved immediately, and learning achievement can be achieved.
PENGELOLAAN USAHA DAN STRATEGI PEMASARAN DALAM MENINGKATKAN MINAT KONSUMEN iliza, Ika Nur; Febriana, Indah Ayu; Gunawan , Slamet; Alfaza, Muhammad Khafidz; Rahmawati, Ferida
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48607

Abstract

Business management and marketing strategies play an important role in increasing consumer interest amid increasingly competitive business competition. This study aims to examine the concepts and principles of business management, marketing strategies in the business world, factors that influence consumer interest, as well as challenges and solutions in business management and marketing. The research method used is a qualitative descriptive approach by utilizing various relevant literature sources. The results of the study indicate that effective business management must be supported by proper planning, organizing, implementation, and supervision principles so that the business can operate optimally. In addition, marketing strategies such as promotion, product innovation, the use of digital media, and improving service quality have proven effective in attracting consumer interest in products and services offered. Consumer interest is influenced by several factors, including product quality, price, service, consumer needs, and the development of technology and social media. In practice, business owners face various challenges, such as market competition, changes in consumer behavior, limited capital, and lack of digital marketing skills. Therefore, solutions are needed in the form of business innovation, improving the quality of human resources, utilizing digital technology, and implementing creative and adaptive marketing strategies so that businesses can survive and continue to grow. With proper business management and marketing strategies, consumer interest can increase and provide a positive impact on business sustainability and development.
UTAGASI INOVASI PEMBELAJARAN TAJWID MELALUI MEDIA UTAGASI (ULAR TANGGA EDUKASI) DALAM MENINGKATKAN MOTIVASI DAN KEAKTIFAN BELAJAR SANTRI DI TPQ ROUDHOTUT THALIBIN Fadli, Muntaqo; Nur Febriana, Finta; Khasanah, Taufiqoh; Nur Ilham, Muhammad; Rahmawati, Ferida
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53474

Abstract

Tajwid learning in Qur’anic educational institutions (TPQ) is generally dominated by memorization and repetition methods, which may lead to student boredom and low participation in the learning process. This condition highlights the need for innovative learning media that can create a more engaging and participatory learning environment. This study aims to describe the condition of tajwid learning before the implementation of the UTAGASI (Educational Snakes and Ladders Game) media, explain its implementation process, and analyze its impact on students’ learning motivation, learning activeness, and understanding of tajwid at TPQ Roudhotut Thalibin. This study employed a qualitative descriptive approach. The research participants consisted of one teacher and 15 students. Data were collected through observation, semi-structured interviews, and documentation. The data were analyzed using the Miles and Huberman model, including data reduction, data display, and conclusion drawing. Data validity was ensured through source triangulation and technique triangulation. The findings revealed that the implementation of UTAGASI created a more interactive, enjoyable, and student-centered learning environment. The media enhanced students’ learning motivation through elements of challenge, collaboration, and immediate feedback, increased their active participation in discussions, question-answer activities, and classroom interactions, and improved their understanding of tajwid through contextual and meaningful repetition of learning materials. The novelty of this study lies in the integration of educational games, collaborative learning, and tajwid concept reinforcement within a single learning activity. The study suggests that educational game-based media can serve as an effective alternative for supporting more participatory and meaningful Qur’anic learning in TPQ settings.
Co-Authors Abidah Maryam, Farah Adinugraha, Hendri Ahmad Anas Ahmad Hasan Asy’ari Ulama’i Alfaza, Muhammad Khafidz Amalia, Usnul Amila, Khofifatun Andrean, Rizky Anindita Mutiara Tantri Arina Lutfiana Dewi, Anggun Rahadian Kusuma Emi Nurlaela Emi Nurlaela Emi Nurlaela Fadhila Safitri, Nida Fadli, Muntaqo Febriana, Indah Ayu Fikri, M. Khoirul Fisabilillah, Muh Habil Gunawan , Slamet Handiawan, Davy Hayu Wikan Kinasih Hendri Hermawan Adinugraha Hermawan Adinugraha, Hendri Hikmawati, Yusnita iliza, Ika Nur Khasanah, Taufiqoh Kusuma Listiani, Salma Kusumaningtyas, Dyah Laila Zulfa Livia, Difa Eka Luk Luk Ilmaknun Maaz Ud Din Maaz Ud Din Melati Oktafiyani Meylani Vita Lestari Mila Sartika Mila Sartika, Mila Mufidah, Naila Muhamad Shokhihul Islam Muhammad Farrel Feriansyah Muhammad Sulthoni Nafilah Nafilah Nafilah Nafilah Najwa, Nehyatul NUR FEBRIANA, FINTA Nur Ilham, Muhammad Putri, Cantikka Febiriyadi Putri, Naila Rizqia Putri, Radhita Sania Ragil Ayu Prasiska Riska Puspita Sari, Riska Puspita Sadali, Ayatullah Septiana, Riska Septiani, Riski Setiani, Anggun Shalihah, Maratus Syakuro, Abdan Syaroni, Subkhan Tarisa Khali Wahid Wachyu Adi Winarto Wikan Isthika Wikan Isthika, Wikan Wikan Kinasih, Hayu