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All Journal DiE: Jurnal Ilmu Ekonomi dan Manajemen AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL EKSBIS Implementasi Manajemen & Kewirausahaan Jurnal Ilmu Manajemen Advantage Prosiding Konferensi Nasional PKM-CSR IQTISHADequity jurnal MANAJEMEN Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Ekonomi, Bisnis dan Sosial Journal of Ekonomics, Finance, and Management Studies IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Dwi Lesno Panglipusari
Universitas Wijaya Putra
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences

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Building the Performance of Surabaya's MSMEs through Competitive Advantage: A Study of Process Innovation and Digital Transformation Sujani Sujani; Dwi Lesno Panglipursari; Mochamad Syaiful Arif
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 15 No 1 (2026): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita-June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v15i1.2650

Abstract

This study to analyze the influence of process innovation and digital transformation on the performance of MSMEs, with competitive advantage as a mediating variable. The study population was MSMEs assisted by the Surabaya City Trade Office and Cooperatives & Micro Enterprises Office. Primary data were collected through an online questionnaire from 115 respondents and analyzed using the SEM-PLS approach, with the assistance of the SmartPLS application. The results show that digital transformation and competitive advantage have a positive effect on MSME performance. Process innovation does not directly affect performance, but has a positive effect on competitive advantage. Competitive advantage is proven to mediate the relationship between process innovation and performance. These findings provide a theoretical contribution in strengthening the relationship model between innovation, competitive advantage, and performance as proposed in Porter's theory of competitive advantage and organizational innovation theory. Practically, these results serve as a strategic reference for MSMEs in increasing competitiveness through optimizing process innovation and digital transformation
Co-Authors Agung Santoso, Agung Aisya Augestaryani Allen Pranata Putra Arif, Mochamad Syaiful Busthanul Arifin Djaelani Susanto Dr. Hj. Fatimah Riswati Dyah Utari Ratnaning Andini Fikri, Abu Amar Fitra Mardiana Fitra Mardiana, Fitra Gondokusumo, Ifan Masruro Masruro, Masruro Mei Indrawati Mei Indrawati Mochamad Syaiful Arif Nur Jannah Nur Jannah Nur Jannah Nur Kholifatun Hanifah Nurleila Jum'ati Pramandyah Fitah Kusuma Pujianto Pujianto Putri Ramadhani, Putri Rachmat Hidayat Kurniawan Rohmatun Nazilah Sari, Widya Tanjung Sarie, Rena Febrita Subarjo, Subarjo Sujani Sujani Yurilla Endah Muliatie Yurilla Endah Muliatie, Yurilla Endah