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All Journal The IJICS (International Journal of Informatics and Computer Science) Jurnal Pengabdian Dharma Laksana Jurnal Sistem informasi dan informatika (SIMIKA) ABDIMAS Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service Jurnal Minfo Polgan (JMP) Jurnal Abdimas Prakasa Dakara Jurnal Sistem Informasi Bisnis (JUNSIBI) Jurnal Puan Indonesia Jurnal Pengabdian Teratai Jurnal Peradaban Masyarakat (JPM) SANISKALA: Jurnal Pengabdian Masyarakat Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Digitus : Journal of Computer Science Applications
RR. Aryanti Kristantini
Institut Bisnis Dan Informatika (IBI) Kosgoro 1957
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Minfo Polgan (JMP)

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Analysis of the Influence of Digital Marketing Strategies in Increasing the Accessibility and Attractiveness of Online Education Programmes: A Business and Information Technology Perspective Furbani, Widiastuti; Subekti, Rino; Bachtiar, Alfan; Kristantini, Rr. Aryanti; Efendi, Bahtiar
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13682

Abstract

The digital age has significantly changed the education paradigm. Online education is becoming increasingly popular as an effective and flexible alternative for individuals who want to improve their skills without being bound by geographical and time constraints. However, the success of online education relies heavily on effective digital marketing strategies to increase its accessibility and appeal. The main objective of this study is to analyse the impact and effectiveness of digital marketing strategies in increasing the accessibility and attractiveness of online education programs, focusing on business and information technology perspectives. The research method used in this study is a literature review with a qualitative approach and descriptive analysis. In this context, the literature review will be conducted with a focus on collecting, reviewing and analysing relevant literature from 1981 to 2024. The study results show that digital marketing strategies have a very important role in increasing the accessibility and attractiveness of online education programmes. In particular, the integration between business aspects and information technology is the key to success in optimising marketing performance and achieving business goals of online education institutions.
Co-Authors Achmad Fauzi Afrida Sary Puspita Agus Hitopa Sukma Alamsyah - Amalia, Fauziah Anatria, Dinda Ardhianto, Erdiek Astried Silvanie Astried Silvanie Azmii, Muhammad Lathif B Harjo Baskoro Bachtiar, Alfan Bahtiar Efendi Baskoro, Harjo Boy Firmansyah Damayanti, Prisila Dewi, Dyah Utami Djulfikri, Muhammad Djunaidy Djunaidy Djunaidy, Djunaidy Dyah Utami Dewi Erdiek Ardhianto Febryano Manggala Putra Filda Angellia Furbani, Widiastuti Ghanistantiono Dwi Handrio Gilang Aswin Dwi Pratama H, Ghanistantiono Dwi Hafizah Rifiyanti Handriyo, Ghanistantiono Dwi Hernalia Hernalia Hernalia, Hernalia Hidayat, Syamsu Hilman Jihadi Hilman Jihadi, Hilman Indra Setiawan Iswandi Idris Jihan Abdullah Jihan Abdullah Jonathan, Michael Machdum, Dade Maulana Marselina Marselina Maulana, Dade Muhammad Djulfikri Muhammad Lathif Azmii Muhammad Ziqrillah A Muhammad, Sofwan Natalia Evianti Naufal, Eggy Rizqi Noerlina Anggraeni Nuraini Purwandari Papa, Yohanes Aprilianus Permana, Dwi Sidik Permanan, Dwi Sidik Permanan Prasetya, Yuli Prisila Damayanty Rachman, Zacky Fatur Rifiyanti, Hafizah Rino Subekti Rizaldy Khair Siti Robayani Syamsu Hidayat Taruna Nasution, Taruna Widjanarko Widjanarko, Widjanarko Yohanes ALS, Dewa Putu Zara Tania Rahmadi Zobir, Obing Said