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Ahmad Maulidizen
Sekolah Tinggi Ilmu Manajemen Dan Ilmu Komputer ESQ
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Studi Ilmu Manajemen dan Organisasi

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Pengaruh Penggunaan Instagram dan TikTok terhadap Peningkatan Penjualan di Beeancashop Isman, Syahvira Bainca; Maulidizen, Ahmad
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3714

Abstract

Purpose: This study investigates which social media platform, Instagram or TikTok, has a greater influence on increasing sales at Beeancashop Methodology/approach: A quantitative research method was employed with 100 respondents. Data was analyzed using SPSS Version 26 to measure the impact of both platforms on sales. Results/findings: The study revealed that Instagram and TikTok together contribute 90.1% to Beeancashop’s sales. While both platforms had a positive influence, TikTok showed a significant effect on sales, whereas Instagram alone did not. Conclusions: The study concludes that Instagram does not have a significant effect on sales at Beeancashop, while TikTok has a significant positive effect. Furthermore, Instagram and TikTok together significantly influence sales, indicating that social media content, particularly on TikTok, plays a key role in driving sales growth at Beeancashop. Limitations: The study only focused on two social media platforms and limited the sample size to 100 respondents, which may not fully represent a broader consumer base. Contribution: This research offers insights into how TikTok plays a more significant role than Instagram in driving sales for a local fashion brand like Beeancashop in Indonesia, emphasizing the need for a targeted social media strategy.
Co-Authors Abdul Haris Muctar Abdul Rochim Ade Muhammad Zikril Hakim Afifah Zuhri, Nuha agung setiawan Al Hakim, Farrez Albaqi Adrianantama, Rofiano Ali Alatas Amriatus Safaah Amriatus Safaah Andri Mulyana Anggraini, Dedeh As Shofy, Muhammad Ulil Abshor Ashilah Raihanah Asis, Alfian Airlangga Awalia, Rabiatul Azzami, Muhammad Naufal Basuki, Latiffa Queen Azzahra Bin Mohamad, Mohammad Taqiuddin Chakim, Abdul Danang Indrajaya Deswindi, Leli Dwitya Agustina Eka Pratiwi El Medinah, Syamsa Erin Divas Ari Alawiyah Erza Sofian Fadilla Aliya Nuha Fahri Satyanto, Muhamad Fajar Julian Azhari Fitri Khoirunnisa Ganea, Ayi Guntur Dwi Wicaksono, Suciawan Habiburrahman Rizapoor Habiburrahman Rizapoor Haris Muctar, Abdul Hasan Abdul Azis Naibaho, Muhammad Hasbullah Hasbullah Hasbullah Hasbullah Hasby Fauzi, Muhammad Hayati, Setiyo Hazra, Savira Heristina Fitri Rukmana Iman, Muhammad Zailani Irwan Aufi Isman, Syahvina Bianca Isman, Syahvira Bainca Jasmine Pangestu Gilly Putri Jaya Jayanto Johari Johari Johari Johari Johari Joni Tamkin bin Borhan Khalisa Salma Khansa Ramadhan, Naurah Leonita Yolanda Limber, Umar MAGHFIRAH Maghfirah Maghfirah Maghfirah Maghfirah Mamduh Tirmidzi Mariah Mariah Mohammad Taqiuddin Bin Mohamad Mohammad Taqiuddin Mohammad Mohammad, Mohammad Taqiuddin Mohammad, Mohammad Taqiuddin Bin Muchtar, Abdul Haris Mugiyono Mugiyono Muhammad Hasan Abdul Azis Naibaho Muhammad Hasby Fauzi Muhammad Mikhail Khalifah Perdana Muhammad Rafi Thoriq Muhammad Rafi Thoriq Muji Astuti Nabila, Nida Naufal Kurniawan Nida Nabila Nisa, Tamara Alfira Nugraha, Risman Nuha Afifah Zuhri Nur Atikah Nur Rahmah Zakiyah Nurmughni Nabilatuzaman, Nada Nurullita, Henny Rachmat Hidayat Rafi Thoriq, Muhammad Rafidah, Siti Rahmah Zakiyah, Nur Raihanah, Ashilah Raisa Adila Raskya Khairunnisa Tojib, Hannah Risman Nugraha Riyad Ramadhan Rizapoor, Habiburrahman Roosiani, Aulia Puspita Safa'ah, Amriatus Safaah, Amriatus Sahida, Asphia Salfadila, Nisrina Siti Julaeha, Lia Sujoko Winanto, Sujoko Syahrani, Hilda Ziradine Tirmidzi, Mamduh Yuni Sahara Yustriana Yustriana Zahra Febriyadiza