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All Journal DE JURE International Journal of Nusantara Islam Hukum Islam Islam Futura Jurnal Ijtimaiyya Intizar An-Nisbah: Jurnal Ekonomi Syariah MIQOT: Jurnal Ilmu-ilmu Keislaman JURNAL PENELITIAN Falah : Jurnal Ekonomi Syariah Al-Ahkam: Jurnal Ilmu Syari'ah dan Hukum Jurnal Ilmiah Ekonomi Islam deliberatif Economica: Jurnal Ekonomi Islam Al-Banjari : Jurnal Ilmiah Ilmu-Ilmu Keislaman Khatulistiwa: Journal of Islamic Studies Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam RELIGIA International Journal of Islamic Business and Economics (IJIBEC) Al-Maslahah Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam International Journal of Economics Development Research (IJEDR) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management - Small and Medium Enterprises (SME's) Jurnal Penelitian Jurnal Ilmiah Wahana Pendidikan Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Share: Jurnal Ekonomi dan Keuangan Islam INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Economics and Management AL-MASHALIH (Journal of Islamic Law) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Proceeding of The International Conference on Economics and Business Journal of International Conference Proceedings Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Artificial Intelligence and Digital Business Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Nusantara Berbakti Tatar Pasundan: Jurnal Diklat Keagamaan Fastabiq: Jurnal Studi Islam Religia : Jurnal Ilmu-Ilmu Keislaman Jurnal Pengabdian Kepada Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Jurnal Pengabdian Masyarakat Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian An-Nisbah: Jurnal Ekonomi Syariah Al-Ahkam: Jurnal Ilmu Syari'ah dan Hukum JPS (Jurnal Perbankan Syariah) International Journal of Islamic Business and Economics (IJIBEC) Madania: Jurnal Kajian Keislaman Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Ahmad Maulidizen
Sekolah Tinggi Ilmu Manajemen Dan Ilmu Komputer ESQ
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal of Artificial Intelligence and Digital Business

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Halal Label as a Moderation of the Influence between Price and Product Quality on Mixue Products Purchasing Decisions in Indonesia Basuki, Latiffa Queen Azzahra; Maulidizen, Ahmad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2474

Abstract

Since the last five years, the demand for ice cream in Indonesia has increased considerably because ice cream can be a way for people to quench their thirst when the weather is hot. MIXUE is one of the Ice Cream products that has entered the Indonesian market since 2021 and has approximately 317 outlets with consumers who continue to increase. The increase in consumers is because the product tastes good and the price is relatively low, while on the other hand, MIXUE still needs a Halal certificate and label. This research was conducted to analyze the Effect of Price and Product Quality on Purchase Decisions of MIXUE Products with Halal Labels as Moderating Variables. This type of research method uses quantitative methods. This study uses data from 140 respondents who have tried or bought MIXUE products by distributing questionnaires as a Likert scale as primary data. Data processing uses SEM AMOS version 24. The sampling technique is probability sampling, using a simple random sampling technique. The results of this study indicate that: (1) Price has a significant effect on purchasing decisions; (2) Product Quality has no significant effect on Purchasing Decisions; (3) Halal Label has a significant effect on Purchasing Decisions; (4) Halal Label strengthens the relationship between Product Quality and Purchasing Decisions; and (5) Halal Label strengthens the relationship between Price and Purchase Decision.
Co-Authors Abdul Haris Muctar Abdul Rochim Ade Muhammad Zikril Hakim Afifah Zuhri, Nuha agung setiawan Al Hakim, Farrez Albaqi Adrianantama, Rofiano Ali Alatas Amriatus Safaah Amriatus Safaah Andri Mulyana Anggraini, Dedeh As Shofy, Muhammad Ulil Abshor Ashilah Raihanah Asis, Alfian Airlangga Awalia, Rabiatul Azzami, Muhammad Naufal Basuki, Latiffa Queen Azzahra Bin Mohamad, Mohammad Taqiuddin Chakim, Abdul Danang Indrajaya Deswindi, Leli Dwitya Agustina Eka Pratiwi El Medinah, Syamsa Erin Divas Ari Alawiyah Erza Sofian Fadilla Aliya Nuha Fahri Satyanto, Muhamad Fajar Julian Azhari Fitri Khoirunnisa Ganea, Ayi Guntur Dwi Wicaksono, Suciawan Habiburrahman Rizapoor Habiburrahman Rizapoor Haris Muctar, Abdul Hasan Abdul Azis Naibaho, Muhammad Hasbullah Hasbullah Hasby Fauzi, Muhammad Hayati, Setiyo Hazra, Savira Heristina Fitri Rukmana Iman, Muhammad Zailani Irwan Aufi Isman, Syahvina Bianca Isman, Syahvira Bainca Jasmine Pangestu Gilly Putri Jaya Jayanto Johari Johari Johari Johari Johari Joni Tamkin bin Borhan Khalisa Salma Khansa Ramadhan, Naurah Leonita Yolanda Limber, Umar MAGHFIRAH Maghfirah Maghfirah Maghfirah Maghfirah Mamduh Tirmidzi Mariah Mariah Mohammad Taqiuddin Bin Mohamad Mohammad Taqiuddin Mohammad Mohammad, Mohammad Taqiuddin Mohammad, Mohammad Taqiuddin Bin Muchtar, Abdul Haris Mugiyono Mugiyono Muhammad Hasan Abdul Azis Naibaho Muhammad Hasby Fauzi Muhammad Mikhail Khalifah Perdana Muhammad Rafi Thoriq Muhammad Rafi Thoriq Muji Astuti Nabila, Nida Naufal Kurniawan Nida Nabila Nisa, Tamara Alfira Nugraha, Risman Nuha Afifah Zuhri Nur Atikah Nur Rahmah Zakiyah Nurmughni Nabilatuzaman, Nada Nurullita, Henny Rachmat Hidayat Rafi Thoriq, Muhammad Rafidah, Siti Rahmah Zakiyah, Nur Raihanah, Ashilah Raisa Adila Raskya Khairunnisa Tojib, Hannah Risman Nugraha Riyad Ramadhan Rizapoor, Habiburrahman Roosiani, Aulia Puspita Safa'ah, Amriatus Safaah, Amriatus Sahida, Asphia Salfadila, Nisrina Siti Julaeha, Lia Sujoko Winanto, Sujoko Syahrani, Hilda Ziradine Tirmidzi, Mamduh Yuni Sahara Yustriana Yustriana Zahra Febriyadiza