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Journal : Jurnal Ilmiah Multidisiplin Indonesia

The Role of Human Resource Management in Improving Digital Business Competitiveness Yulianah, Yulianah; Galuh Boga Kuswara
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

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Abstract

The rapid development of information technology is driving the emergence of a competitive digital business ecosystem. To survive and thrive in this competition, companies are required to rely not only on technological innovation but also on effective human resource (HR) management. This study aims to analyze the role of human resource management in enhancing digital business competitiveness, specifically through recruitment, competency development, motivation, and performance management. The research method used is a descriptive qualitative approach, with data collection through literature review. The results indicate that human resource management plays a crucial role in enhancing digital business competitiveness through various strategies, ranging from digital talent recruitment, training and competency development, motivation and reward systems, to managing an adaptive work culture. Furthermore, employee retention and career development have proven to be key factors in maintaining the sustainability of digital talent amidst intense competition. The use of technologies such as HRIS, big data, and artificial intelligence also makes HR management more efficient, enabling companies to increase productivity while strengthening their competitive advantage in the digital era.
Human Resources Management Challenges and Solutions in Managing a Multi-Generational Workforce in the Digital Era Galuh Boga Kuswara; Yulianah, Yulianah
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

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Abstract

This study aims to analyze the challenges faced by human resource (HRM) management in managing a multi-generational workforce in the digital age and identify strategic solutions that organizations can implement. The diversity of generations, consisting of Baby Boomers, Generation X, Generation Y (Millennials), and Generation Z, creates differences in work values, communication styles, technology use, and expectations regarding the work environment. The research method used was a qualitative approach, with a literature review of various journals, books, and recent research reports related to HRM management and multi-generational workforce dynamics. The results of this study indicate that managing a multi-generational workforce in the digital age is inseparable from a number of complex challenges. Intergenerational communication gaps, negative stereotypes, differences in work values, and limited digital skills are key obstacles frequently encountered in organizational environments. Furthermore, changes in the increasingly flexible work environment and diverse employee expectations add to the complexity faced by HRM management. However, the study also found that solutions such as open and empathetic communication, the use of multiple communication channels, ongoing training, the development of non-technical skills, and the implementation of HRIS technology can reduce gaps and increase work effectiveness. Efforts to build an inclusive work culture have been proven to strengthen cross-generational collaboration and create a more harmonious, productive, and adaptable work environment.
Managing Employees in the Digital Era: Adaptation Strategies and Competency Development Kania Laelawati; Yulianah, Yulianah
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

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Abstract

The development of digital technology has brought significant changes to the world of work, particularly in how companies manage human resources. This study aims to analyze employee adaptation and competency development strategies in the digital era to remain relevant and competitive. The research method used is a descriptive qualitative approach, reviewing literature and in-depth interviews with managers and employees at several digital-based companies. The results of this study indicate that employee management in the digital era requires an adaptation strategy that emphasizes competency development, both technical and soft skills. The application of technology in recruitment, training, performance management, and administration has been proven to increase organizational efficiency and effectiveness. However, the success of HR digitalization is greatly influenced by employee readiness to adapt, company support through reskilling and upskilling, and the creation of a flexible, collaborative work culture oriented towards continuous learning. Thus, companies that are able to integrate aspects of technology, organizational culture, and competency development will be better prepared to face the challenges and global competition in the digital era.