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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JUIMA : Jurnal Ilmu Manajemen Jurnal Akuntansi Multiparadigma Jurnal Antropologi: Isu-Isu Sosial budaya International Research Journal of Management, IT & Social Sciences Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis TIERS Information Technology Journal BISMA (Bisnis dan Manajemen) Review of Management, Accounting, and Business Studies
Ni Made Dhian Rani Yulianti
Universitas Pendidikan Nasional
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Indonesian consumers’ emotional and psychological factors in the nexus of fear of missing out (FOMO) I Made Sindhu Yoga; Ni Putu Intan Sistadyani; Raja Sharah Fatricia; Dhiani Rani Yulianti; Ida Nyoman Basmantra
BISMA (Bisnis dan Manajemen) Vol. 14 No. 2 (2022)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.602 KB) | DOI: 10.26740/bisma.v14n2.p144-159

Abstract

This research examines the effect of emotional and psychological factors and their implications for fear of missing out (FOMO) on the online music platform. The object of this study is Spotify. The population in this study was respondents in Indonesia. The purposive sampling technique was used, where the sample criteria used consisted of Spotify users who have seen the Spotify Wrapped campaign at least once on social media. The SEM-AMOS is use to analyzed questionnaire data of 150 respondents. It was found that the varying psychological needs relatedness and unfulfilled psychological needs for self will positively affect FOMO. The result also shows that anticipated elation and anticipated envy from others have a positive effect on FOMO. It was also found that comforting rationalizations negatively influence FOMO and FOMO positively and significantly affect purchase intention. This study finds that comforting rationalization explains concerns about alternatives and offers behavioural mitigation that assist individuals to make their choices and reduce their FOMO.
BUSINESS SHIFTING DURING THE OUTBREAK; IMPULSIVE OR CONTRIVED? GENERATION COHORT PERSPECTIVE Ni Made Dhian Rani Yulianti; Komang Tri Angga Kusuma Wardani; Ni Kadek Winda Yanti
Jurnal Ilmiah Akuntansi & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (712.518 KB) | DOI: 10.38043/jiab.v7i1.3516

Abstract

Business shifting during the outbreak; impulsive or contrived? Generation cohort perspective. Although the development and adoption of technology in business has long been carried out, there are still many MSME business actors who do not use it optimally, especially those who are engaged in the culinary business. During the outbreak, one by one they shifted their interaction and transaction system from offline to online since the introduction of interaction restrictions. This shifting rose a fundamental question, was it impulsive behavior (emotional planning) or contrived behavior based on rational planning. This study discussed not only the trigger but also compared it among generational cohort (Gen X, Y, and Z). Qualitative research methodology was used in this study with triangulation data technique, one of which was semi-structured interview to 15 MSME actors. The results showed that generational differences significantly affect the different characteristics of business actors, which lead to different ways of adopting technology into their business. With the lack of mastery of technology, Generation X was proven to adopt technology emotionally because of urgency. Meanwhile, generations Y and Z were proven to adopt technology rationally. Generations X and Y adopt technology based on mature technology mastery and precise planning.
Pop Up Ads Affecting Buying Decision Mediated by Purchase Intention in Online Marketplace (Lazada) in Denpasar Vincent Wijaya; Ni Made Dhian Rani Yulianti
TIERS Information Technology Journal Vol. 1 No. 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.258 KB)

Abstract

This study aims to determine the effect of pop up ads toward buying decision with purchase intention as the mediating variable. Pop up ads is a form of digital marketing, where pops up when someone open a website. Denpasar known as the capital city of Bali, and known for the the highest rate of education in Bali.The respondence of this research is 150 people who live in Denpasar, accustomed to using internet, and have seen Lazada’s pop up ads. Pop up ads have a negative effect toward purchase intention, and buying behaviour, while purchase intention have a positive effect toward buying decision
The "Melukat" Tradition As Millennial Religious Tourism In Badung, Bali Putu Ratna Juwita Sari; Ni Nyoman Sri Wisudawati; Ni Made Dhian Rani Yulianti
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 24, No 2 (2022): (December)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v24.n2.p241-248.2022

Abstract

One of the religious tourisms known as melukat in Bali is a form of spiritual tourism that initially aims to gain peace of mind and draw closer to God Almighty. The increasing number of tourists who are interested in melukat lately is due to various other motivations such as getting recognition from others. Social media is one form of communication media used by the millennial generation to find information about the purpose of melukat which is currently viral. The aim of this study was to determine the motivation of the millennial generation to do this religious travelling and to find out whether the Fear of Missing Out (FoMO) phenomenon is one of the causes of the millennial generation to carry out this activity. The research method used in this research was qualitative. It was conducted using primary data and the data collection through observation and interviews with the local guide, tourists, and the priest at the location of melukat.The findings of the study indicate that the motivation for traveling by most of the millennial tourits is to follow the trend that is currently popular on their social media and their fear of not being able to match the community. Based on this phenomenon, it is essential to prepare an attractive and advantageous tourism 
Membedah strategi co-creation marketing usaha milenial Ivan Ardiyanto Wiguna; Luh Putu Mahyuni; Ketut Elly Sutrisni; Ni Made Dhian Rani Yulianti
INOVASI Vol 17, No 4 (2021): November
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v17i4.10033

Abstract

Penelitian ini bertujuan untuk membedah strategi co-creation marketing pada usaha milenial. Untuk mencapai tujuan penelitian, pendekatan kualitatif studi kasus dilakukan pada usaha milenial Montana Del Café Bali (Montana), berlokasi di Kintamani, Kabupaten Bangli, Bali. Wawancara mendalam dilakukan terhadap pemilik dan konsumen Montana. Data hasil wawancara juga dibandingkan dengan hasil studi dokumentasi pada akun media sosial pengelola maupun konsumen Montana. Data hasil wawancara dianalisis dengan teknik coding dan themeing serta memanfaatkan pula teknik analisis SWOT untuk memetakan lebih dalam strategi Montana dalam menciptakan co-creation marketing bersama pelanggannya. Penelitian ini mengungkapkan bahwa Montana dalam waktu kurang dari satu tahun telah berhasil membuat usahanya terkenal dan selalu ramai dengan strategi pemasaran digital melalui berbagai saluran media sosial. Tipe co-creation marketing yang diterapkan adalah user generated content, dimana konsumen dengan senang hati turut mempromosikan Montana dengan membagikan pengalaman positif melalui akun media sosial mereka. Strategi co-creation marketing yang diterapkan Montana belum bersifat aktif, mengingat Montana hanya berupaya memastikan menghantarkan produk dan layanan terbaik kepada konsumen untuk menciptakan kepuasan konsumen. Belum terlihat upaya aktif untuk memberikan apresiasi kepada konsumennya yang telah secara aktif turut mempromosikan Montana. Upaya mendorong keterlibatan konsumen dalam inovasi menu, misalnya, juga belum terlihat. Penelitian ini mengisi gap dalam literatur terkait bukti empiris bagaimana usaha generasi milenial dapat menerapkan strategi co-creation marketing. Temuan penelitian ini diharapkan dapat menjadi tambahan wawasan bagi para entrepreneur yang berminat membuka usaha sejenis yang menyasar generasi milenial.
REIMAGINING SUSTAINABILITY ACCOUNTING THROUGH PANCASILA: THE PANCA STARA FRAMEWORK Dewi, I Gusti Ayu Agung Omika; Sukoharsono, Eko Ganis; Purwanti, Lilik; Mulawarman, Aji Dedi; Yulianti, Ni Made Dhian Rani
Jurnal Akuntansi Multiparadigma Vol 16, No 1 (2025): Jurnal Akuntansi Multiparadigma (April 2025 - Agustus 2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jamal.2025.16.1.08

Abstract

Abstrak — Membahas Ulang Akuntansi Keberlanjutan Melalui Pancasila: Kerangka Kerja Panca StaraTujuan Utama — Studi ini bertujuan mengkonstruksi konsep akuntansi berkelanjutan yang holistik dalam perspektif Pancasila.Metode — Studi ini menggunakan metode analisis konten berbasis Pancasila. Data pada studi ini berupa laporan tahunan dari Indonesia Business Council for Sustainable DevelopmentTemuan Utama — Studi ini menunjukkan bahwa penerapan akuntansi berkelanjutan dengan prinsip triple bottom line dan pentuple bottom line masih menimbulkan kerusakan lingkungan dan gangguan sosial. Studi ini menawarkan suatu konsep baru yaitu panca stara. Panca stara meliputi lima dimensi, yaitu: ketuhanan, kemanusiaan, persatuan, kerakyatan, dan keadilan sosial.Implikasi Teori dan Kebijakan — Studi ini berimplikasi bahwa panca stara lebih holistik dibandingkan triple bottom line dan pentuple bottom line. Panca Stara dinilai dapat menjadi basis implementasi akuntansi berkelanjutan.Kebaruan Penelitian — Studi ini menawarkan kebaruan berupa konsep panca stara yang dapat menjadi acuan holistik dalam implementasi akuntansi keberlanjutan. Abstract - Reimagining Sustainability Accounting through Pancasila: The Panca Stara FrameworkMain Purpose - This study aims to construct a holistic concept of sustainability accounting from the perspective of Pancasila.Method - This study uses a Pancasila-based content analysis method. The data in this study consists of annual reports from the Indonesian Business Council for Sustainable Development.Main Findings - This study shows that the application of sustainable accounting with the triple bottom line and pentuple bottom line principles still causes environmental damage and social disruption. This study offers a new concept, namely panca stara. Panca stara comprises five dimensions, namely: divinity, humanity, unity, democracy, and social justice.Theory and Practical Implications - This study implies that panca stara is more holistic than the triple bottom line and pentuple bottom line. Panca stara is considered to be the basis for the implementation of sustainable accounting.Novelty - This study offers a novel concept, namely panca stara, which can be used as a holistic reference in the implementation of sustainability accounting.
The influence of discount and bonus pack on impulse buying and hedonic shopping motivation Yulianti, Ni Made Dhian Rani; Darmayanti, Ni Kadek Puteri Ari
Review of Management, Accounting, and Business Studies Vol. 1 No. 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i1.2662

Abstract

This study aimed to analyze the influence of discount and bonus pack towards impulse buying through hedonic shopping motivation at Indomaret Denpasar. The variables used were discount, bonus pack, hedonic shopping motivation, and impulse buying. The type of research used was a quantitative approach with the collecting data method using a questionnaire and sampling amounted to 99 respondents. The research location was conducted in Denpasar by using Indomaret consumers as the research object. The data analysis used in this study was partial least square. The test results showed that the discount had a significant positive effect on hedonic shopping motivation; the discount had no significant effect on impulse buying; the bonus pack had no significant effect on hedonic shopping motivation, bonus pack had a significant positive effect on impulse buying, and hedonic shopping motivation had a significant positive effect on impulse buying. In accordance with the form of sales promotion, bonus packs can affect consumers in making impulsive purchases. In this regard, the Indomaret minimarket must continue to focus and maintain sales promotions in increase sales promotions in the form of bonus packs. As well as other factors that will influence hedonists to shop for bonus pack.
PENGARUH LOKASI MALL DAN TATA LETAK GERAI TERHADAP LOYALITAS TENANT DI DENPASAR Yulianti, Ni Made Dhian Rani; Dwiya, Ketut Gede Sri
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.274 KB)

Abstract

The influence of mall location and store lay out to tenant loyalty in Denpasar. The existence of tenants is one factor in the success of a mall. There are many factors that are considered by tenants before deciding to choose a Mall, some of which are the location and layout of the Mall. The decision to choose a business location and layout will lead to tenant loyalty to the Mall. The purpose of this research is to find out how the influence of location and layout on tenant loyalty through election decisions at a mall. The data used in this study is primary data through the distribution of questionnaires to 72 tenants. The data analysis technique used is path analysis (path analysis) with SmartPLS version 3.0.m3 software. The results of the study show that the location of the mall has no direct effect on the decision to choose the mall, while the layout has a direct effect. Decision variables have a direct and significant effect on loyalty. While the influence of location and layout variables on tenant loyalty is not significant, so it is true that the decision on business location selection as a full mediation variable. The Square Adjusted R value for the decision variable is only explained by 22.7% of the location and layout variables. Whereas the loyalty construct is only explained by 18.7% of the decision construct. The calculation results from Q Square can be seen that the value 0.108 is greater than 0, which means that the model has a good predictive relevance value. Keywords: Location, lay out, decision, loyalty
PENGARUH BRAND IMAGE, GREEN MARKETING STRATEGY, DAN EMOTIONAL DESIRE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MCDONALD’S Yulianti, Ni Made Dhian Rani
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.619 KB)

Abstract

Pengaruh brand image, green marketing strategy, dan emotional desire terhadap keputusan pembelian produk Mcdonald’s. Penelitian ini bertujuan untuk mengetahui pengaruh brand image, green marketing strategy , dan emotional desire terhadap keputusan pembelian produk McDonald’s di Indonesia. Data diperoleh melalui penyebaran kuesioner dalam bentuk link dan disebarkan melalui sosial media kepada responden yang pernah mengkonsumsi produk McDonald’s dan yang kembali dan layak adalah sebanyak 111 responden yang berasal dari lima kota besar di Indonesia yaitu Denpasar, Jakarta, Bandung, Surabaya, dan Medan. Teknik analisis yang digunakan dalam penelitian ini yaitu teknik analisis regresi linear berganda dengan SPSS. Hasil pengujian dalam penelitian ini diperoleh nilai koefisien regresi variabel brand image (X1) dan emotional desire (X3) sebesar 0,318 dan 1,298, dengan nilai signifikansi keduanya sebesar 0,000 maka brand image dan emotional desire memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk McDonald’s. Nilai koefisien regresi variabel green marketing strategy (X2) sebesar 0,100 dengan nilai signifikansi sebesar 0,136 sehingga green marketing strategy berpengaruh positif namun tidak signifikan terhadap keputusan pembelian produk McDonald’s. Adapun hasil dari koefisien determinasi sebesar 0,770 yang berarti 77% dapat menjelaskan model atau pengaruh masing-masing variabel terhadap keputusan pembelian, sedangkan sisanya 23% dijelaskan oleh sebab-sebab lain diluar model penelitian ini. Kata kunci: Brand Image, Green Marketing Strategy, Emotional Desire, Keputusan Pembelian 
Exploring The Influencing Factors of Dietary Transition Towards Vegetarianism in Korea's Southern Provinces Njoku, Okechukwu Enyeribe; Ok, Kim Hyun; Gon, Kim Gwi; Yulianti, Ni Made Dhian Rani
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i1.5034

Abstract

This study examines the determinants that impact consumer decision-making in relation to vegetarian diets in several regions of South Korean provinces. The study investigates the relationship between vegetarianism (dependent variable) and many explanatory variables, including ethical-animal welfare, health, environment, social issues, mood-emotion, and religious beliefs. Logistic regression analysis was conducted using Likert scale data collected from 264 respondents. The findings indicate that health, ethical considerations regarding animal welfare, and environmental concerns are important factors that influence the choice to adopt a vegetarian diet. It suggests that overseas students in Korea are increasingly conscious of and interested in health, ethical, and sustainable dietary options. Furthermore, the selection of a vegetarian diet is significantly influenced by health considerations, suggesting that persons who prioritise their well-being are more likely to adopt a vegetarian lifestyle. Religious views, emotion, and gender exert different levels of effect on the choice to adopt a vegetarian diet. The results of this study have consequences for how consumers behave, as well as for marketing managers and decision-makers. Businesses in the food business, especially, can gain advantages by catering to the demands and preferences of consumers who prioritise ethical and animal welfare principles, as well as those who value health and environmental sustainability. Implementing and promoting vegetarian and vegan choices in nearby eateries can efficiently appeal to and cater to this particular target audience.
Co-Authors Aji Dedi Mulawarman Darmayanti, Ni Kadek Puteri Ari Desak Made Febri Purnama Sari Dita Pratiwi Dwiya, Ketut Gede Sri Eko Ganis Sukoharsono Gon, Kim Gwi I Gusti Ayu Agung Omika Dewi I Made Sindhu Yoga Ida Nyoman Basmantra Ivan Ardiyanto Wiguna Joshua Putra Wikondo Ketut Gede Sri Dwiya Komang Tri Angga Kusuma Wardani Lilik Purwanti Mahyuni, Luh Putu Ni Kadek Winda Yanti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Nyoman Kerti Yasa Ni Nyoman Sri Wisudawati Ni Putu Intan Sistadyani Ni Wayan Sri Suprapti Njoku, Okechukwu Enyeribe Ok, Kim Hyun Putu Dyah Permatha Korry Putu Irma Yunita Putu Nita Oktaviani Putu Ratna Juwita Sari Raja Sharah Fatricia Vincent Wijaya Wiguna, I Nyoman Adi Wiguna, Ivan Ardiyanto Wikondo, Joshua Putra