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Journal : Diklat Review : Jurnal manajemen pendidikan dan pelatihan

PELATIHAN PEMBUATAN BUSINESS PLAN DAN MENGEMBANGKAN KEMAMPUAN SERTA KETRAMPILAN DALAM BISNIS DI ERA DIGITAL DI SMA NEGERI 2 BAYANG KABUPATEN PESISIR SELATAN Malik, David; Suandi, Edi; Yulihardi, Yulihardi
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 3 (2024)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i3.1929

Abstract

This community service program aims to enhance business skills among students at SMA Negeri 2 Bayang, Pesisir Selatan Regency, through training in business plan development and the utilization of digital technology. In today’s digital era, understanding business planning and the ability to leverage digital platforms for promotion and business expansion have become increasingly essential, especially for the younger generation. The program comprises several stages, including theoretical sessions on business planning, practical workshops on business plan creation, and digital marketing training. Students are trained to develop a basic business plan covering market analysis, marketing strategy, and cost planning. Additionally, they are introduced to utilizing social media and other digital platforms for promotional purposes.The outcomes of this program indicate improved student comprehension of business planning and digital marketing skills. With this training, students are expected to apply these skills in navigating the business world in the future and to be more competitive in an increasingly digital business environment. The program also provides opportunities for students to develop innovative business ideas relevant to local market needs.
PELATIHAN OPTIMALISASI BRANDING/MEREK DAN DIGITALISASI UMKM DI NAGARI SAWAH LAWEH KABUPATEN PESISIR SELATAN Malik, David; Yulihardi, Yulihardi; Suandi, Edi
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 3 (2024)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i3.1930

Abstract

This community service program aims to enhance the branding and digital skills of Micro, Small, and Medium Enterprises (MSMEs) in Nagari Sawah Laweh, Pesisir Selatan Regency. In today’s digital era, strong branding and an online presence are critical for MSMEs to remain competitive and expand their market reach. This program includes training sessions focused on effective branding strategies, the use of digital platforms for business, and practical steps to establish a sustainable online presence. Participants will be introduced to essential digital tools and social media marketing techniques that can help them increase visibility and strengthen customer engagement. The outcomes of this program are expected to boost the entrepreneurial capacity of local MSMEs, empowering them to compete in the broader market while fostering regional economic growth. This initiative also aims to foster a digitally empowered MSME community that can adapt to rapid technological advancements and capitalize on digital opportunities. Keywords: MSMEs, Branding, Digitalization, Social Media Marketing, Nagari Sawah Laweh
STRATEGI PENGEMBANGAN PRODUK UMKM KECAMATAN BAYANG KABUPATEN PESISIR SELATAN DALAM MENHADAPI PERSAINGAN BISNIS Amrullah, Amrullah; Yulihardi, Yulihardi; Malik, David; Afrida, Afrida
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 3 (2024)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i3.1934

Abstract

The purpose of this activity is to enhance the creativity and innovation of MSME (Micro, Small, and Medium Enterprises) actors and the local community through an analysis of product development strategies in examining opportunities and challenges. This includes knowledge about packaging, labeling, and branding of products, as well as improving business management, particularly in marketing and product quality enhancement. The impact of this activity is that participants gain insights into opportunities for MSME product development, acquire additional knowledge about the importance of MSME development strategies, and avoid complacency with their current production conditions. Products should not appear mediocre, unattractive, untidy, or unclean. To grow their businesses, entrepreneurs need to be innovative in product packaging. The team carried out this program through face-to-face meetings. The implementing team's hope is that participants will become more interested and motivated after receiving the training, aiming to improve and expand their MSME businesses. Keywords: Pengembangan Produk, UMKM, Nagari Sawah Laweh Kab. Pesisir Selatan
PELATIHAN SOFT SKILL DALAM KAJIAN BADAN USAHA MILIK NAGARI (BUMNAG), UMKM TERHADAP PENGELOLA, PELAKU DAN PERANGKAT NAGARI, DEWAN PERWAKILAN MASYARAKAT DESA DAN KADER DI SAWAH LAWEH KECAMATAN BAYANG KABUPATEN PESISIR SELATAN Yulihardi, Yulihardi; Malik, David; Amrullah, Amrullah
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 3 (2024)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i3.1935

Abstract

The purpose of this activity is to enhance the creativity and innovation of BUMNag (Village-Owned Enterprises) managers, MSME (Micro, Small, and Medium Enterprise) actors, and local community members by exploring their current intrapersonal skills, providing them with future challenges to overcome, and expanding their awareness of the role of networking (interpersonal skills) in today's technology era. The impact of this activity is that participants receive education aimed at behavioral change among BUMNag managers, MSME actors, and Nagari (village) officials to foster personal development (intrapersonal) and improve interpersonal skills for more effective interaction. This, in turn, is expected to support the development of BUMNag and MSMEs and enable Nagari officials to synchronize with community elements. The team conducted this activity through face-to-face meetings. The organizing team hopes that, as a result of the training, participants will show an increased interest in improving their soft skills to run their businesses more effectively.
PENINGKATAN PEMAHAMAN MASYARAKAT TERHADAP PAJAK UMKM KECAMATAN BAYANG KABUPATEN PESISIR SELATAN DALAM MENHADAPI PERSAINGAN BISNIS Syaiful, Syaiful; Yulihardi, Yulihardi; Afrida, Afrida; Amrullah, Amrullah
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 3 (2024)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i3.1940

Abstract

: Fostering tax awareness among the community is very important so that the community as taxpayers, both as corporate taxpayers and individual taxpayers for the next period will become taxpayers who are always aware of taxes. Understanding by the community, whether it is an individual or an entrepreneur owning a Business Entity will benefit the community and the country, because we fully realize that taxes are very important for the sustainability of the development of the Nation and State. Ge Sapa or Generation of Tax Understanding was formed as an alternative solution that aims to assist the Director General of Taxes in increasing tax awareness. Ge Sapa comes from the Javanese word dingge sopo which means for whom. Ge Sapa was formed with the hope of providing tax awareness that will later affect the level of Indonesian tax compliance. Through Ge Sapa, it will indirectly make taxpayers understand that the tax collection will return to the interests of the people themselves.