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All Journal Jurnal Ilmu Ternak Veteriner WARTAZOA Indonesian Bulletin of Animal and Veterinary Sciences Jurnal Agripet Jejak digital: Jurnal Ilmiah Multidisiplin
Dwi Yulistiani
Indonesia Research Institute for Animal Production
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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Beef Cattle Development Strategy Based on Agricultural By-Products in Lebong Regency Bengkulu Ramon, Erpan; Nurhaita, Nurhaita; Firison, Jhon; Hidayat, Taufik; Ishak, Andi; Efendi, Zul; Rosbarnawan, Ferdy; Tresia, Gresy Eva; Puastuti, Wisri; Sutedi, Endang; Kusumaningrum, Diana Andrianita; Harmini, Harmini; Rahman, Taupik; Yulistiani, Dwi
Jurnal Agripet Vol 25, No 2 (2025): Volume 25, No. 2 October 2025
Publisher : Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agripet.v25i2.45046

Abstract

Lebong Regency is one of the areas in Bengkulu with very low beef cattle population covering only 0.189% of the total 161,000 heads. Although ongoing government and stakeholder initiatives have aimed to boost smallholder populations, the outcomes remain suboptimal. This study aimed to evaluate the potential and formulate strategies to increase the beef cattle population in Lebong Regency. It used a descriptive approach through surveys and interviews involving 40 participants, including 32 smallholder farmers and 8 experts from institutions supporting livestock development in the region. Secondary data from Statistics Indonesia supported the assessment of potential and challenges. Data were analyzed using a SWOT matrix, revealing the potential carrying capacity of 10,319 cattle heads, indicating an opportunity for livestock growth in Lebong Regency. The SWOT analysis positioned the strategy in quadrant III (0.33; -0.19), suggesting a turnaround approach. The recommended development strategy emphasizes enhancing knowledge of integrated technology through collaboration between coffee processing industry owners and rice/corn farmers producing agricultural waste. Additionally, utilizing government programs to increase knowledge, scaling up beef cattle farming, and strengthening institutional cohesion are key strategic actions.
Analisis Studi Kelayakan Bisnis Usaha Dessert Modern Melalui Pendekatan SWOT: Studi Kasus Makna Dessert di Kota Bandung Yulistiani, Dwi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wv98ee09

Abstract

The development of the culinary industry in Indonesia, particularly in the dessert sector, has experienced significant growth along with changes in people's lifestyles and the use of social media as a promotional tool. This study aims to analyze the business feasibility of Makna Dessert as a modern dessert business in Bandung City using a business feasibility study approach and SWOT analysis. The research method used was quantitative descriptive, with data collected through a survey of 36 respondents. Data were analyzed based on consumer behavior, marketing, and financial aspects, and formulated into a SWOT analysis to determine the business's strategic position. The results indicate that Makna Dessert's strengths lie in product quality, visual appearance, and price appropriateness, as well as significant market opportunities. Overall, Makna Dessert is deemed feasible to operate and expand with the right management strategy.
Co-Authors A Thalib A Wilson Andi Tarigan B Haryanto Diana Andrianita Kusumaningrum, Diana Andrianita E Wina Efendi, Zul Elis Dihansih Endang Sutedi Firison, Jhon Fransiscus Giyai H Yaakub Harmini, Harmini I Wayan Mathius I-K Sutama I-W Mathius I-W. Mathius Ishak, Andi IWR Susana J.B Liang N Abdullah Nurhaita Nurhaita Ramon, Erpan Rijanto Hutasoit Rosbarnawan, Ferdy Simon Petrus Ginting Supriati . Taufik Hidayat Taupik Rahman Tresia, Gresy Eva Umi Adiati w Puastuti W. Puastuti Wisri Puastuti Z.A Jelan