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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pengabdian kepada Masyarakat Nusantara Buletin Poltanesa Telaah Bisnis SWARNA Jurnal Administrasi Profesional Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Kolaborasi Sains dan Ilmu Terapan Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Chandra, Yanita Ella Nilla
Politeknik Negeri Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of The Impact of Digital Transformation and Business Capital on Income Putra, Yoshua Ardy; Mariam , Iis; Syafganti, Imam; Sukaesih, Ina; Sofa, Nidia; Mubarak, Fauzi; Hadikusuma, Riza; Chandra, Yanita Ella Nilla
Poltanesa Vol 25 No 2 (2024): December 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i2.3174

Abstract

Digital transformation has changed the business landscape globally, including for Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector. This study aims to analyze the effect of digital transformation and business capital on the income of culinary MSMEs in Baktijaya Village, Depok City. This research approach uses a quantitative method with data collection techniques through questionnaires to culinary MSME respondents in Depok City. The collected data were analyzed using PLS-SEM with the help of SmartPLS. The results of the study show that digital transformation has a positive and significant effect on the income of culinary MSMEs with T-Statistics value of 3.517. In addition, business capital also has a positive and significant effect on business income with T-Statistics value of 5.431. This study contributes to the understanding that the application of information and communication technology and adequate business capital can improve the financial performance of culinary MSMEs, increase operational efficiency, and market reach. The practical implications of this study are the importance of integrating digital technology and optimizing business capital in MSME development strategies in the current digital era, in order to encourage sustainable growth and increase business competitiveness in an increasingly competitive market. MSMEs must be flexible and keep up with the times to continue to maintain their existence and develop their businesses by digitizing.
The Utilization of Digital Marketing and Entrepreneurial Skills in Enhancing Business Success for MSMEs in Bogor City Yanita Ella Nilla Chandra; Risya Zahrotul Firdaus; Syamsurizal Syamsurizal; Riskon Ginting; Rizka Sakinah; Dewi Rakhmawati
Jurnal Manajemen dan Kewirausahaan Vol. 11 No. 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.11588

Abstract

Indonesia hosts a substantial number of micro, small, and medium enterprises (UMKM), comprising around 99.99% (65.5 million units) of businesses in 2018, as stated by the Ministry of Cooperatives and SMEs. Despite their micro classification, these enterprises play a significant role, contributing about 89.2% to Indonesia's workforce and making vital economic contributions. However, 5.9% of businesses still feel the positive impacts of Covid-19. Among them, resilient businesses (5.9%) adapt by expanding marketing channels, with social media networks being a key strategy for digital marketing communication. To assess the impact of digital marketing and entrepreneurial skills on UMKM success in Bogor City, this study employed a quantitative approach. The questionnaire-based research involved 100 randomly selected participants from a population of 3,845 UMKM business players in Bogor City. Using PLS-SEM analysis, the research scrutinized the integrated framework required for this strategy. Notably, Bogor City, facing a 60% UMKM income decline during the pandemic, served as a focal point. The study utilizes SEM methodology within an explanatory research design to explore the dynamics of UMKM success in the face of contemporary challenges.
The Influence of Perceived Benefits and Security of QRIS Use on Behavioral Intentions Risya Zahrotul Firdaus; Yoshua Ardy Putra; Titik Purwinarti; Yulita Tri Haryani; Arizal Putra Pratama; Ridwan Roy Tutupoho; Ratri Kurniasari; Yanita Ella Nilla Chandra
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.15027

Abstract

The purpose of this study is to find out the development of the use  of Quick Response Code Indonesian Standard (QRIS) as a digital payment method in Indonesia.This study uses the Technology Acceptance Model (TAM) to analyze the acceptance and use of QRIS among users. Data were obtained from literature studies and secondary data related to the development of QRIS in IndonesiaThe findings show that QRIS is well accepted by the general public, especially MSMEs, as a modern, fast, simple, secure, and reliable digital payment method. This is evidenced by a significant increase in the number of users and the value of QRIS transactions in Indonesia.QRIS has become an important part of the digital and financial payment ecosystem in Indonesia.The use of QRIS makes payments easier, faster, and safer for both consumers and business stakeholders, especially MSMEs. Of course, this will support Indonesia's increasingly digitized economy and contribute to the development of the country's digital economy.Further research is needed to explore the long-term impact of the use of QRIS and identify the factors influencing the adoption and use of QRIS in Indonesian society, in line with digitalization trends and changing preferences of business people.The contribution of this research can provide an overview that the use of QRIS as a means of payment can increase the effectiveness and efficiency in the payment system.
Social Media Marketing Role in Building Brand Awareness and Purchase Intention among Generation Z Imas Chandra Pratiwi; Yanita Ella Nilla Chandra; Kathrine; Erlyn Rosalina; Titik Purwinarti; Risya Zahrotul Firdaus
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16398

Abstract

The expansion of digital marketing has prompted innovative marketing strategies among hand and body lotion brands, including Marina as one of the most popular hand and body lotion brands in Indonesia. This study aimed to examine the impact of user-generated content and influencer on the purchase intention of Marina hand and body lotion, both directly and indirectly, through brand awareness among Generation Z in Jakarta. A quantitative study was conducted with 410 participants through purposive sampling. Overall, 5 out of 6 hypotheses were statistically accepted. Influencer was found to have an insignificant effect on the purchase intention of Marina among Gen Z directly. The statistical results indicate that brand awareness serves as a crucial mediating variable between user-generated content and influencer toward purchase intention. The findings indicate that marketing strategies aimed at Gen Z should focus on enhancing user engagement and promoting authentic brand storytelling to increase brand awareness and translate it into purchase intention. This study also presents several suggestions for future research.
Pengaruh Perceived Usefulness dan Perceived Risk Terhadap Continuance Intention Dalam Penggunaan Aplikasi DANA di Jakarta Dwi Mega Lestari; Yanita Ella Nilla Chandra; Nidia Sofa; Risya Zahrotul Firdaus
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ABSTRACT Digital wallets are one of the innovations in the development of financial technology. One of the popular digital wallet products in Indonesia is DANA. It offers various features to meet its users' needs who use the DANA application repeatedly. User interest in using the DANA application repeatedly can be seen from several factors, such as how users perceive usability and risk. This study was conducted to determine the effect of perceived usefulness and perceived risk on interest in the repeated use of the DANA digital wallet. The number of samples is 100 respondents spread across DKI Jakarta. The data collection method used is a questionnaire. The research data were analyzed using PLS-SEM with the help of SmartPLS. The results showed that the relationship between X1 and Y produced a path coefficient value of 0.650 and a P value of 0.000, while the relationship between X2 and Y produced a path coefficient value of -0.183 and a P value of 0.017, and the relationship between X1 and X2 variables with Y had an F-count value of 48.113. Based on the results of the study, it can be concluded that perceived usefulness has a significant positive effect on continuance intention, perceived risk has a significant negative effect on continuance intention, and perceived usefulness and perceived risk simultaneously have an effect on continuance intention. Keyword: Perceived Usefulness, Perceived Risk, Continuance Intention. ABSTRAK Dompet digital merupakan salah satu inovasi dari perkembangan teknologi finansial. Salah satu produk dompet digital yang populer di Indonesia adalah DANA dengan menawarkan berbagai macam fitur untuk memenuhi kebutuhan penggunanya agar dapat menggunakan aplikasi DANA secara berulang. Minat pengguna dalam menggunakan aplikasi DANA secara berulang dapat dilihat dari beberapa faktor seperti bagaimana persepsi pengguna tentang kegunaan dan risiko. Penelitian ini dilakukan untuk mengetahui pengaruh persepsi kegunaan dan persepsi risiko terhadap minat penggunaan berulang dalam penggunaan dompet digital DANA. Jumlah sampel sebanyak 100 responden yang tersebar di DKI Jakarta. Metode pengumpulan data yang digunakan adalah kuesioner. Data penelitian dianalisis menggunakan PLS-SEM dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa hubungan X1 dengan Y menghasilkan nilai koefisien jalur 0,650 dan P value 0,000, sementara hubungan variabel X2 dengan Y menghasilkan nilai koefisien jalur -0,183 dan P value 0,017, serta hubungan variabel X1 dan X2 dengan Y mempunyai nilai F-hitung 48,113. Berdasarkan hasil penelitian, dapat disimpulkan bahwa perceived usefulness berpegaruh positif signifikan terhadap continuance intention, perceived risk berpengaruh negatif signifikan terhadap continuance intention, serta perceived usefulness dan perceived risk berpengaruh secara simultan terhadap continuance intention. Kata Kunci: Persepsi Kegunaan, Persepsi Risiko, Minat Penggunaan Berkelanjutan.
Analisis Strategi Pengembangan Usaha denganPenggunaan QRIS sebagai Metode Pembayaran UMKM Kuliner di Kota Depok Titik Purwinarti; Yanita Ella Nilla Chandra; Bunga Safira Adhliana; Rena Yolanda
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Abstract This study aims to analyze the MSME culinary business development strategy in the city of Depok by utilizing Quick Response Indonesian Standard (QRIS) digital payments as an opportunity to increase sales. This study uses qualitative research methods with descriptive analysis and SWOT analysis. Collecting data using interviews and direct observation The results of the study show that MSME players need to add digital payment services using QRIS as one of their promotion and sales strategies in the digital era. As the largest contributor to GDP in Indonesia, MSME players need to have the ability and desire to continue to adapt so that the business being undertaken continues to grow. Obstacles such as a lack of ability due to knowledge and age factors must be overcome by providing counseling or learning to MSME actors. Keywords: Culinary MSMEs, Digital Payments, QRIS Abstrak Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha kuliner UMKM di kota Depok dengan memanfaatkan pembayaran digital Quick ResponseIndonesian Standar (QRIS) sebagai salah satu peluang untuk meningkatkan penjualannya. Penelitian ini menggunakan metode penelitian kualitatif dengan analisis deskriptif dananalisis SWOT. Pengumpulan data menggunakan wawancara dan observasi langsung. Hasil penelitian menunjukkan bahwapelaku UMKM perlu menambahkan layanan pembayaran digitalmenggunakan QRIS sebagai salah satu strategi promosi dan penjualan pada persaingan di era digital, pelaku UMKM sebagaipenyumbang PDB terbesar di Indonesia perlu memiliki kemampuan dan keinginan untuk terus beradaptasi agar usaha yang dijalani terus berkembang, hambatan seperti kurangnyakemampuan karena faktor pengetahuan dan usia harus dapat diatasi dengan pemberian penyuluhan atau pembelajaran kepada pelaku UMKM. Kata kunci: UMKM kuliner, Pembayaran Digital, QRIS
Pengaruh Pengetahuan Lingkungan dan Atribut Produk terhadap Green Purchase Decision dimediasi oleh Green Purchase Intention Motor Listrik Jakarta Utara Rizka Sakinah; Yanita Ella Nilla Chandra; Iis Mariam
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

The rise in greenhouse gas emissions is a pressing concern. A potential solution to alleviate escalating environmental degradation from carbon emissions is accelerating the development of the electric motorcycle ecosystem, which could notably mitigate the enduring burden of emission pollution. This study explores the market response to electric motorcycles in North Jakarta, focusing on how environmental knowledge and product attributes impact purchase decisions through environmental purchase intention. Data collection involved questionnaires, with 100 valid samples analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Findings show that environmental knowledge significantly and positively influences purchase intention, with a path coefficient of 0.148 and a P value of 0.050. Similarly, product attributes considerably affect purchase intention, with a path coefficient of 0.785 and a P value of 0.000. The connection between environmental knowledge and purchase decisions is positive but not robust, indicated by a path coefficient of 0.137 and a P value of 0.057. Product attributes notably drive purchase decisions, with a path coefficient of 0.519 and a P value of 0.000. Moreover, environmental purchase intention substantially impacts purchase decisions, with a path coefficient of 0.313 and a P value of 0.004. Mediating variables insignificantly affect environmental knowledge (P value of 0.127) but significantly affect product attributes (P value of 0.006).
Pengaruh Optimalisasi Pemasaran dalam Meningkatkan Keberhasilan Usaha pada UMKM di Cibinong Alifia Mumtaz; Yanita Ella Nilla Chandra; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Business success is the main goal of a business or company, where all activities are oriented towards success. A business or company is considered successful when it makes a profit or profit. In addition, productivity and efficiency, business qualifications and ethics, competitiveness, and a good image are also aspects that are measured in the success of a business. One of the factors in achieving business success is promotion. In this digital era, online promotion through social media is a very important thing to do in the face of competition. Especially for MSME players in Bogor Regency, which is precisely located in Cibinong District because the number of MSMEs in the region always increases every year. This research was conducted to determine the effect of optimizing marketing through Instagram on business success in MSMEs. The sample number was 100 respondents who filled out questionnaires and 30 respondents for interviews spread across MSMEs in the culinary sector in Cibinong. The data collection method used was a questionnaire and the research data was analyzed using PLS-SEM with the help of SmartPLS. The results showed that social media marketing variables had a significant positive effect on business success with a path coefficient value of 0.892 and P Value of 0.000.
Evaluasi Implementasi SNI ISO 20121:2012 (ESMS) di PT Forestcitra Sejahtera Melalui Pendekatan Gap Analysis Delziba Zahra; Arizal Putra Pratama; Iis Mariam; Imam Syafganti; Yanita Ella Nilla Chandra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the feasibility of implementing SNI ISO 20121:2012 (Event Sustainability Management System/ESMS) at PT Forestcitra Sejahtera using a gap analysis approach. Based on the recapitulation results, the overall level of readiness for ESMS implementation is in the category of "really needs system improvement" with a suitability value of 49%. The clause with the highest value is in clause 4 organizational context (64%), which indicates that understanding of the internal and external environment is quite good. However, the largest gap is in clause 6 planning (20%), which reflects the absence of a formal sustainability work plan document, performance indicators, and identification of risks and opportunities. The contributing factors include limited human resources, the absence of a written commitment from the leadership, and the absence of an organizational culture that supports sustainability. These results indicate that PT Forestcitra Sejahtera only has part of the basis for implementing a sustainability system, but it has not been well documented, is not consistent, and is not comprehensive in all main clauses. Therefore, strategic and systematic improvement steps are needed to achieve complete and sustainable certification.
Peningkatan Literasi Keuangan melalui Pelatihan Pencatatan Keuangan Sederhana pada UMKM Kelurahan Cipedak Yanita Ella Nilla Chandra; Haris Satria Putra; Ratri Kurniasari; Irfan Rusydi Triyanto; Adilah Permananingrum
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 9 (2026): SWARNA : Jurnal Pengabdian Kepada Masyarakat, September, 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v5i9.4423

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mencatat keuangan usaha secara tertib. Kegiatan ini merupakan kelanjutan dari pendampingan pemasaran digital yang sebelumnya dilaksanakan di lokasi yang sama. Kegiatan dilaksanakan di Kelurahan Cipedak, Kecamatan Jagakarsa, Jakarta Selatan, pada tanggal 27 Agustus 2026 dengan metode Participatory Action Research (PAR) yang melibatkan 20 pelaku UMKM secara aktif mulai dari perencanaan, pelatihan, hingga evaluasi. Pelatihan dilaksanakan dalam dua sesi, yaitu (1) pentingnya pencatatan keuangan dan pemisahan keuangan pribadi dengan usaha, dan (2) praktik pencatatan pemasukan dan pengeluaran usaha menggunakan aplikasi keuangan. Hasil evaluasi menunjukkan bahwa pemahaman peserta tentang pencatatan keuangan meningkat dan peserta mampu mencatat transaksi usaha secara mandiri. Kegiatan ini berkontribusi pada peningkatan literasi keuangan dan ketertiban pengelolaan keuangan usaha pelaku UMKM di Cipedak.
Co-Authors Adilah Permananingrum Alifia Mumtaz Arif Santoso Arikah Fazira Arizal Putra Pratama Arizal Putra Pratama Bunga Safira Adhliana Delziba Zahra Djuni Akbar Dwi Mega Lestari ENDAH PRATIWI Erlyn Rosalina Erlyn Rosalina Ernita Dian Puspasari Erwin Permana Firdaus, Risya Zahrotul Gerald Gorga Haris Satria Putra Husnil Barry Husnil Barry Iis Mariam Imam Syafganti Imas Chandra Pratiwi Ina Sukaesih Irfan Rusydi Triyanto Jati Saputro, Restu Kadunci Kathrine Kurniasari, Ratri Mariam , Iis Mubarak, Fauzi Nidia Sofa Nurdina, Hana Pratama, Arizal Putra Puspitasari, Nuria Putra, Yoshua Ardy Rena Yolanda Ridwan Roy Tutupoho Riskon Ginting Riskon Ginting Ginting Riza Hadikusuma Rizka Sakinah Rizka Sakinah Rosalina, Erlyn Roy Tutupoho, Ridwan Salsabila Nadia Nabila Sita Sofa, Nidia Syamsu Rizal Syamsurizal - - Syamsurizal Syamsurizal Titik Purwinarti Titik Purwinarti Tutupoho, Ridwan Roy Yulita Tri Haryani Yumna Nur Sabrina YUMNA NUR SHABRINA