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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pengabdian kepada Masyarakat Nusantara Buletin Poltanesa Telaah Bisnis Jurnal Administrasi Profesional Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Chandra, Yanita Ella Nilla
Politeknik Negeri Jakarta
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of The Impact of Digital Transformation and Business Capital on Income Putra, Yoshua Ardy; Mariam , Iis; Syafganti, Imam; Sukaesih, Ina; Sofa, Nidia; Mubarak, Fauzi; Hadikusuma, Riza; Chandra, Yanita Ella Nilla
Poltanesa Vol 25 No 2 (2024): December 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i2.3174

Abstract

Digital transformation has changed the business landscape globally, including for Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector. This study aims to analyze the effect of digital transformation and business capital on the income of culinary MSMEs in Baktijaya Village, Depok City. This research approach uses a quantitative method with data collection techniques through questionnaires to culinary MSME respondents in Depok City. The collected data were analyzed using PLS-SEM with the help of SmartPLS. The results of the study show that digital transformation has a positive and significant effect on the income of culinary MSMEs with T-Statistics value of 3.517. In addition, business capital also has a positive and significant effect on business income with T-Statistics value of 5.431. This study contributes to the understanding that the application of information and communication technology and adequate business capital can improve the financial performance of culinary MSMEs, increase operational efficiency, and market reach. The practical implications of this study are the importance of integrating digital technology and optimizing business capital in MSME development strategies in the current digital era, in order to encourage sustainable growth and increase business competitiveness in an increasingly competitive market. MSMEs must be flexible and keep up with the times to continue to maintain their existence and develop their businesses by digitizing.
The Utilization of Digital Marketing and Entrepreneurial Skills in Enhancing Business Success for MSMEs in Bogor City Yanita Ella Nilla Chandra; Risya Zahrotul Firdaus; Syamsurizal Syamsurizal; Riskon Ginting; Rizka Sakinah; Dewi Rakhmawati
Jurnal Manajemen dan Kewirausahaan Vol. 11 No. 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.11588

Abstract

Indonesia hosts a substantial number of micro, small, and medium enterprises (UMKM), comprising around 99.99% (65.5 million units) of businesses in 2018, as stated by the Ministry of Cooperatives and SMEs. Despite their micro classification, these enterprises play a significant role, contributing about 89.2% to Indonesia's workforce and making vital economic contributions. However, 5.9% of businesses still feel the positive impacts of Covid-19. Among them, resilient businesses (5.9%) adapt by expanding marketing channels, with social media networks being a key strategy for digital marketing communication. To assess the impact of digital marketing and entrepreneurial skills on UMKM success in Bogor City, this study employed a quantitative approach. The questionnaire-based research involved 100 randomly selected participants from a population of 3,845 UMKM business players in Bogor City. Using PLS-SEM analysis, the research scrutinized the integrated framework required for this strategy. Notably, Bogor City, facing a 60% UMKM income decline during the pandemic, served as a focal point. The study utilizes SEM methodology within an explanatory research design to explore the dynamics of UMKM success in the face of contemporary challenges.
The Influence of Perceived Benefits and Security of QRIS Use on Behavioral Intentions Risya Zahrotul Firdaus; Yoshua Ardy Putra; Titik Purwinarti; Yulita Tri Haryani; Arizal Putra Pratama; Ridwan Roy Tutupoho; Ratri Kurniasari; Yanita Ella Nilla Chandra
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.15027

Abstract

The purpose of this study is to find out the development of the use  of Quick Response Code Indonesian Standard (QRIS) as a digital payment method in Indonesia.This study uses the Technology Acceptance Model (TAM) to analyze the acceptance and use of QRIS among users. Data were obtained from literature studies and secondary data related to the development of QRIS in IndonesiaThe findings show that QRIS is well accepted by the general public, especially MSMEs, as a modern, fast, simple, secure, and reliable digital payment method. This is evidenced by a significant increase in the number of users and the value of QRIS transactions in Indonesia.QRIS has become an important part of the digital and financial payment ecosystem in Indonesia.The use of QRIS makes payments easier, faster, and safer for both consumers and business stakeholders, especially MSMEs. Of course, this will support Indonesia's increasingly digitized economy and contribute to the development of the country's digital economy.Further research is needed to explore the long-term impact of the use of QRIS and identify the factors influencing the adoption and use of QRIS in Indonesian society, in line with digitalization trends and changing preferences of business people.The contribution of this research can provide an overview that the use of QRIS as a means of payment can increase the effectiveness and efficiency in the payment system.
Social Media Marketing Role in Building Brand Awareness and Purchase Intention among Generation Z Imas Chandra Pratiwi; Yanita Ella Nilla Chandra; Kathrine; Erlyn Rosalina; Titik Purwinarti; Risya Zahrotul Firdaus
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16398

Abstract

The expansion of digital marketing has prompted innovative marketing strategies among hand and body lotion brands, including Marina as one of the most popular hand and body lotion brands in Indonesia. This study aimed to examine the impact of user-generated content and influencer on the purchase intention of Marina hand and body lotion, both directly and indirectly, through brand awareness among Generation Z in Jakarta. A quantitative study was conducted with 410 participants through purposive sampling. Overall, 5 out of 6 hypotheses were statistically accepted. Influencer was found to have an insignificant effect on the purchase intention of Marina among Gen Z directly. The statistical results indicate that brand awareness serves as a crucial mediating variable between user-generated content and influencer toward purchase intention. The findings indicate that marketing strategies aimed at Gen Z should focus on enhancing user engagement and promoting authentic brand storytelling to increase brand awareness and translate it into purchase intention. This study also presents several suggestions for future research.
Pendampingan UMKM dalam Pemanfaatan Pemasaran Digital untuk Meningkatkan Penjualan di RT 10 Kelurahan Cipedak Triyanto, Irfan Rusydi; Nilla Chandra, Yanita Ella; Pratama, Arizal Putra; Kurniasari, Ratri; Permananingrum, Adilah; Arif Santoso
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.8477

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memanfaatkan pemasaran digital sebagai sarana promosi untuk meningkatkan penjualan.  Kebaruan kegiatan ini adalah pada model pengembangan pendampingan pemasaran digital berbasis PAR yang iteratif dan partisipatif, dengan mengintegrasikan prinsip berkelanjutan dan mandiri sebagai konstruksinya. Kegiatan dilaksanakan di Kedai Baba Farm RT 10 Kelurahan Cipedak, Jakarta Selatan, dengan menggunakan metode Participatory Action Research (PAR) agar peserta berperan aktif dalam setiap tahapan kegiatan. Pelatihan dilaksanakan dalam tiga sesi, yaitu (1) tutorial membuat konten digital, (2) pelatihan copywriting untuk menulis caption menarik untuk bisnis. Hasil evaluasi menunjukkan bahwa sebagian besar peserta menyatakan keterampilan mereka meningkat dan bermanfaat bagi usaha yang dijalankan. Pelaku UMKM merasa terbantu dalam memahami pemasaran digital dan lebih percaya diri mengelola media sosial bisnisnya. Kegiatan ini berdampak positif terhadap peningkatan literasi digital dan kemampuan pemasaran pelaku UMKM di wilayah Cipedak
Co-Authors Arif Santoso Arizal Putra Pratama Djuni Akbar ENDAH PRATIWI Erlyn Rosalina Ernita Dian Puspasari Erwin Permana Firdaus, Risya Zahrotul Gerald Gorga Husnil Barry Husnil Barry Imam Syafganti Imas Chandra Pratiwi Ina Sukaesih Irfan Rusydi Triyanto Jati Saputro, Restu Kadunci Kathrine Kurniasari, Ratri Mariam , Iis Mubarak, Fauzi Nurdina, Hana Permananingrum, Adilah Pratama, Arizal Putra Puspitasari, Nuria Putra, Yoshua Ardy Ridwan Roy Tutupoho Riskon Ginting Riskon Ginting Ginting Riza Hadikusuma Rizka Sakinah Rizka Sakinah Rosalina, Erlyn Roy Tutupoho, Ridwan Salsabila Nadia Nabila Sita Sofa, Nidia Syamsu Rizal Syamsurizal - - Syamsurizal Syamsurizal Titik Purwinarti Titik Purwinarti Tutupoho, Ridwan Roy Yulita Tri Haryani Yumna Nur Sabrina YUMNA NUR SHABRINA