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Hubungan Kampanye Vaksinasi dengan Sikap Followers untuk Divaksin Abdullah Mufty Machmud; Ani Yuningsih
Jurnal Riset Public Relations Volume 1, No. 2, Desember 2021, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.175 KB) | DOI: 10.29313/jrpr.v1i2.502

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Abstract. Recorded cases of Covid-19 in Indonesia reached 1.6 million (26/04/2021). With the outbreak and the dangerous characteristics of this virus, the Indonesian government has focused on handling the virus as a priority, and efforts to prevent its spread continue to be carried out. One of the programs is a vaccination program for all people in Indonesia. Until now, the vaccination program is still ongoing, and the vaccination program is planned to be completed in March 2022. However, several obstacles occur in expanding the vaccination program to the community, one of which is the reluctance to be vaccinated by individuals for various reasons. In this study, we will discuss the relationship of the campaign carried out by the Indonesian Ministry of Health on Instagram to its followers in relation to attitudes to vaccines. This quantitative study aims to determine how big the relationship between vaccination campaign activities and the attitude of followers to be vaccinated. This study uses the theory of Diffusion of Innovations in guiding the implementation of campaign activities that emphasize campaign actors, message content, and the structure of campaign messages with the attitude of followers to be vaccinated and which will be discussed in the form of attitudes from cognitive, affective, conative aspects. The sample to be studied is 100 active Instagram followers with multistage random sampling technique. The result in this research that there’s a correlation between vaccination’s campaign with followers’s attitude that lead will of getting vaccination. Abstrak. Tercatat kasus Covid-19 di Indonesia mencapai 1.6 juta (26/04/2021). Dengan adanya wabah dan bahayanya karakteristik virus ini, pemerintah Indonesia memfokuskan penanganan virus menjadi sebuah prioritas, upaya pencegahan penyebaranpun terus dilakukan. salah satunya program ialah program vaksinasi untuk seluruh masyarakat di Indonesia. Hingga kini program vaksinasi masih terus berlanjut, dan rencananya program vaksinasi akan selesai pada Maret 2022. Namun beberapa kendala terjadi dalam memperluas program vaksinasi ke masyarakat, salah satunya ialah rasa enggan untuk divaksin yang dimiliki oleh individu dengan berbagai alasan yang dimiliki. Di dalam penelitian ini, akan dibahas tentang hubungan daripada kampanye yang dilakukan oleh kementerian kesehatan RI di Instagram terhadap followersnya terkait dengan sikap untuk vaksin. Penelitian kuantitatif ini bertujuan untuk mengetahui seberapa besar hubungan kegiatan kampanye vaksinasi dengan sikap followers untuk divaksin. Penelitian ini menggunakan teori Diffusi Inovasi dalam memandu penyelenggaraan kegiatan kampanye yang ditekankan pada aktor kampanye, isi pesan, dan struktur pesan kampanye dengan sikap followers untuk divaksin dan yang akan dibahas berupa sikap dari aspek kognitif, afektif, konatif. Sampel yang akan diteliti ialah followers aktif Instagram sebanyak 100 orang dengan teknik multistage random sampling. Hasil penelitian ini menunjukkan bahwa adanya hubungan kampanye vaksinasi kemenkes RI di Instagram dengan sikap followers untuk divaksin.
KOMUNIKASI INSTRUKSIONAL PADA PROGRAM KESETARAAN PAKET C Ari Usman; Ani Yuningsih; Ike Junita Triwardhani
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol 5, No 2 (2022): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v5i2.14920

Abstract

Students in the high school equivalency program have their own uniqueness including: age, marital status, and socioeconomic status. They have experienced dropout and have not carried out learning activities for a long time. During the COVID 19 pandemic, most of the learning process takes place online, which is not easy for them. The research entitled "Instructional Communication in the High School Equivalency Program" intends to find out how the instructional communication model between tutors and students of the high school equivalency program in PKBM Patrakomala Bandung. The purpose was to analyze the interaction between tutors and students, the application of learning methods, the use of media, and the obstacles faced in the instructional communication process. This study uses a qualitative method with a case study approach. This study also uses constructivism theory from Jesse Delia. The results show that offline interactions are transactional, while online interactions are interactional. The learning methods used are: independent learning methods, assignments, lectures, and questions and answers. Tutors have full authority to determine the learning method to be used. The media used are seTARA Daring and WhatsApp groups. The obstacles encountered come from personal and situational variables of the students.
Implementasi Human Relations Pattaya Steamboat Yakiniku melalui Program Achievement Motivation Andini Rahmania Nurhakim; Ani Yuningsih
Bandung Conference Series: Public Relations Vol. 1 No. 1 (2021): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.977 KB) | DOI: 10.29313/bcspr.v1i1.55

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Abstract. This research aims to find out and review the increasing motivation of outstanding employees who are focused on human relations activities between employees within the scope of the company that is given more attention to foster work motivation the key to human relations activity is motivation. Pattaya Steamboat Yakiniku (PSY) through achievment motivation activities.Achievment motivation is tied to this study using the motivation theory approach put forward by McClelland.This theory provides a brief explanation of how individual behavior in employee work activities can be reviewed from various aspects that contribute to the emergence of such behavior, causal factors, and things that can foster motivation.Both personality and motivation of achievement are measured using interview methods, observation and down directly into the field.The subjects of the study were three people, who were Finance and Communication Bussines Manager Pattaya Steamboat Yakiniku (PSY) as well as two employees of Pattaya Steamboat Yakiniku (PSY).So that the continuity of the outstanding motivation program can run well because Pattaya Steamboat Yakiniku (PSY) has had the knowledge and various ways to maintain the work motivation of its employees to continue to increase and the employees who participate in the implementation of the motivation program continues to be motivated. Abstrak. Penelitian ini bertujuan untuk mengetahui dan mengkaji peningkatan motivasi berprestasi karyawan yang difokuskan pada kegiatan human relations antar pegawai dalam ruang lingkup perusahaan yang diberikan perhatian lebih untuk menumbuhkan motivasi kerja. Kunci aktivitas human relations adalah motivasi. Pattaya Steamboat Yakiniku (PSY) melalui kegiatan achievement motivation. Motivasi berprestasi atau achievment motivation terikat pada penelitian ini menggunakan pendekatan teori motivasi yang dikemukakan oleh McClelland. Teori ini memberikan penjelasan singkat bagaimana prilaku individu dalam aktivitas kerja karyawan dapat ditinjau dari berbagai aspek yang melatari munculnya prilaku tersebut, faktor penyebab, serta hal-hal yang dapat menumbuhkan motivasi. Baik kepribadian maupun motivasi berprestasi diukur menggunakan metode wawancara, observasi dan turun langsung ke lapangan. Subyek penelitian berjumlah tiga orang, yang merupakan Finance and Communication Bussines Manager Pattaya Steamboat Yakiniku (PSY) serta dua karyawan Pattaya Steamboat Yakiniku (PSY). Sehingga keberlangsungan program motivasi berprestasi tersebut dapat berjalan dengan baik karna pihak Pattaya Steamboat Yakiniku (PSY) telah memiliki pengetahuan dan berbagai cara untuk menjaga motivasi kerja karyawannya agar terus meningkat dan para karyawan yang ikut serta dalam pelaksanaan program motivasi berprestasi terus termotivasi.
Strategi Marketing Public Relations Burger King Indonesia dalam Meningkatkan Brand Awareness Aditya Dharmawan; Ani Yuningsih
Bandung Conference Series: Public Relations Vol. 2 No. 1 (2022): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.926 KB) | DOI: 10.29313/bcspr.v2i1.1555

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Abstract. At this time, many fast-food restaurants are developing in Indonesia, where they have their respective advantages. One of them is Burger King. Burger King is a fast-food restaurant that offers hot and fresh food products with delicious food tastes. With the intense competition between fast-food restaurants, Burger King is not one of the fast-food restaurants in Indonesia. The number of fast-food restaurants in Indonesia has become an increasingly fierce competition with the higher level of maturity of a product. Sometimes a company needs to rebrand. This study uses a qualitative method with the approach carried out by using a case study approach. The purpose of this research is that the first to know the Rebranding Concept carried out by Burger King, the second to find out steps taken by Burger King's Management in doing Rebranding, and the third to find out the reason for Burger King to rebrand using the old logo. Informants in this study were Burger King Indonesia's Brand Manager, Social Media Executive, and Burger King Indonesia's consumers. The results of this study are in the concept carried out by management in carrying out this rebranding, there are three points, namely brand identity, conformity with the philosophy of commitment, and healthy life. The steps taken in this rebranding are five stages, namely holding a board meeting, determine the target audience, target time, campaign, and use of media. The reason Burger King uses the old logo is to maintain authenticity and respect heritage. Efforts to increase brand awareness were carried out by Burger King through the implementation model of the Marketing Public Relations strategy. It carried with campaigns and use of social media owned by Burger King. Abstrak. Pada saat ini maraknya restoran cepat saji yang berkembang di Indonesia yang dimana mereka memiliki keunggulannya masing-masing. Salah satunya adalah Burger King, Burger King merupakan restoran fastfood yang menawarkan produk santapan yang panas dan segar dengan cita rasa santapan yang lezat. Dengan ketatnya persaingan antar restoran kilat saji, Burger King ini tidaklah salah satunya restoran fastfood di Indonesia. Banyaknya restoran cepat saji di Indonesia tentunya menjadi sebuah persaingan yang semakin ketat seiring dengan semakin tingginya juga tingkat kedewasaan suatu produk yang terkadang suatu perusahaan perlu untuk melakukan rebranding. Penelitian ini menggunakan metode kualitatif dengan pendekatan yang dilakukan pada penelitian ini menggunakan pendekatan studi kasus. Tujuan adanya penelitian ini yaitu yang pertama mengetahui Konsep Rebranding yang dilakukan oleh Burger King, yang kedua mengetahui langkah-langkah yang dilakukan Management Burger King dalam melakukan Rebranding, dan yang ketiga mengetahui alasan Burger King melakukan Rebranding menggunakan logo lama. Informan pada penelitian ini adalah Brand Manager Burger King Indonesia, Sosial Media Executive dan para konsumen Burger King Indonesia. Hasil dari penelitian ini yaitu dalam konsep yang dilakukan management dalam melakukan rebranding ini yaitu ada tiga poin, yaitu brand identity, kesesuaian dengan filosofi pada komitmen, dan healthy life sedangkan langkah yang dilakukan dalam rebranding ini yaitu ada lima tahapan yang dilakukan, yaitu mengadakan board meeting, menentukan target audience, target waktu, campaign, dan penggunaan media. Adapun alasan Burger King menggunakan logo lama yaitu mempertahankan keaslian dan menghargai heritage. Upaya peningkatan brand awareness yang dilakukan oleh Burger King melalui model implementasi strategi Marketing Public Relations ini dilakukan dengan campaign dan pemanfaatan media social yang dimiliki oleh Burger King.
Impression Management Dokter di RSUD Kab Tangerang Wiyanie Putri Pangesty; Ani Yuningsih
Bandung Conference Series: Public Relations Vol. 2 No. 1 (2022): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.674 KB) | DOI: 10.29313/bcspr.v2i1.1895

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Abstract. Life according to dramaturgy theory is like a theater, a social interaction similar to a drama show, which presents a role. In playing the role of using verbal language and non-verbal behavior and wearing certain attributes. Social life is divided into the front region (front region), which refers to social events in which the individual is stylish in displaying his role and the back region. In this study, who were taken as informants were 2 doctors on duty at the RSUD Kab Tangerang Hospital. This research is limited to studying and analyzing the front stage and back stage in dramaturgy theory to determine the impression management that is formed. This type of research uses qualitative research with a dramaturgy approach. The result of this research is that the front stage is very influential when building impression management, because it is the first thing that can be seen and judged by the public. The front stage is also related to personal branding which is supported by the credibility and skills of a doctor to build impression management. The strategy carried out by the two informants was based on the aspect of self promotion, favor doing. Abstrak. Kehidupan menurut teori dramaturgi adalah ibarat teather, interaksi sosial yang mirip pertunjukan drama, yang menampilkan peran. Dalam memainkan peran menggunakan bahasa verbal dan perilaku non verbal dan mengenakan atribut tertentu. kehidupan sosial dibagi menjadi wilayah depan” (front region) yang merujuk peristiwa sosial bahwa individu bergaya menampilkan perannya dan wilayah belakang (back region). Dalam penelitian ini, yang diambil sebagai informan adalah 2 Dokter yang bertugas di RSUD Kab Tangerang . Penelitian ini dibatasi untuk mengkaji dan menganalisis panggung depan dan panggung belakang pada teori dramaturgi untuk mengetahu impression management yang terbentuk. Tipe penelitian ini memakai penelitian kualitatif dengan pendekatan dramaturgi. Hasil penelitian ini adalah panggung depan sangat mempengaruhi saat membangun impression management, karena hal itu menjadi hal yang pertama dapat dilihat dan dinilai oleh khalayak. Dalam panggung depan ini juga berkaitan dengan personal branding yang didukung dengan kredibilitas dan keterampilan seorang dokter untuk membangun impression management. Strategi yang dilakukan oleh kedua informan berdasarkan dari segi aspek self promotion, favor doing.
Komunikasi Hiperpersonal dalam Presentasi Diri Annisa Divia Zaliyanti; Ani Yuningsih
Bandung Conference Series: Public Relations Vol. 2 No. 1 (2022): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.968 KB) | DOI: 10.29313/bcspr.v2i1.1920

Abstract

Abstract. Self-presentation usually individuals will do impression management (impression management). The goal is that we can influence other people, so that we are liked by others, want to improve our position, maintain status and so on. Self-presentation identifies two components in impression management, first, impression-motivation, which describes how our motivation is to control other people who see us or to create certain impressions in other people's minds. In this study, researchers used qualitative research methods with a phenomenological approach. The theory used in this research is the theory of computer mediated communication (CMC), which is in accordance with the focus of the problem of social media activities in it. This study took the research subject of pontianak city youth with the object of research being activities on Instagram social media accounts with anonymous username. The results of this study, the intertwined communication process builds and responds to statements from communication opponents and creates relationships without distraction from the reality environment. Abstrak. Presentasi diri biasanya individu akan melakukan impression management (pengelolaan kesan). Tujuannya adalah supaya seorang individu dapat mempengaruhi orang lain, supaya kita disukai orang lain, ingin memperbaiki posisi, memelihara status dan sebagainya. Presentasi diri mengidentifikasikan dua komponen dalam pengelolaan kesan yaitu pertama, impression-motivation (motivasi pengelolaan), yang menggambarkan bagaimana motivasi yang kita miliki untuk mengendalikan orang lain yang melihat kita atau untuk menciptakan kesan tertentu dalam pikiran orang lain. Dalam penelitian ini, peneliti menggunakan metode penelitian kualitatif dengan pendekatan fenomenologi. Teori yang digunakan dalam penelitian ini yakni teori computer mediated communication (CMC), yang sesuai dengan fokus permasalahan kegiatan bermedia sos perbaiki ial didalamnya. Penelitian ini mengambil subjek penelitian mahasiswa kota pontianak dengan objek penelitiannya adalah aktivitas dalam akun media sosial Instagram dengan username anonym. Penelitian ini akan menghasilkan model proses komunikasi yang terjalin antara satu dengan yang lain dan menciptakan hubungan tanpa gangguan dari lingkungan realitas.
Penerapan Komunikasi Antarpribadi Barista Contou Coffee Bandung dengan Konsumen dalam Membangun Brand Value M. Arif Dhifan Surahman; Ani Yuningsih
Bandung Conference Series: Public Relations Vol. 2 No. 2 (2022): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.099 KB) | DOI: 10.29313/bcspr.v2i2.3434

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Abstract. Contou Coffee is a coffee shop located on Jalan Taman Cempaka, Bandung City, which is around Jalan Riau. Unlike other coffee shops, Contou Coffee has a Barista who has a coffee championship certificate as a background, with a certificate that is owned by them, of course, each coffee product is actually served and felt to be of good quality at an affordable price, the application of Barista communication can also fairly always get the attention of consumers through the way and style of communication that is interactive and familiar with consumers and provide friendly service while the baristas are not from their own area but outside the city of Bandung. The purpose of this research is to find out and understand whether Barista's interpersonal communication techniques with consumers can increase brand value. This research was designed as a qualitative research using case study method. The process of collecting data in this study used interview instruments and participant observation which was carried out directly at Contou Coffee, Bandung. The validity of the research data was tested using a triangulation technique of data sources with the owner of Contou Coffee, and the Head of Marketing from Contou Coffee. Barista Contou Coffee explained that the barista Contou Coffee has applied interpersonal communication techniques. Barista Contou Coffee in implementing Service Excellence by means of polite and friendly communication such as always applying the SOP Contou Coffee which is to always smile, greet and greet all consumers regardless of the appearance of the consumer. The application of interpersonal communication is very necessary for Contou Coffee baristas in increasing brand value, because by applying interpersonal communication techniques the barista can have a connection with consumers, baristas and consumers will understand each other in terms of the needs and satisfaction of these consumers. Abstrak. Contou Coffee merupakan kedai kopi yang berlokasi di Jalan Taman Cempaka Kota Bandung yang berada disekitaran Jalan Riau. Berbeda dengan kedai kopi yang lainnya, Contou Coffee memiliki Barista yang dengan latar belakang memiliki sertifikat kejuaraan kopi, dengan sertifikat yang dimiliki oleh mereka tentunya secara aktual produk kopi setiap disajikan dan di rasakan memiliki mutu yang baik dengan harga yang terjangkau, penerapan komunikasi Barista juga dapat terbilang selalu mendapat perhatian konsumen melalui cara dan gaya komunikasinya yang interaktif dan akrab dengan konsumen serta memberikan pelayanan yang ramah sementara para barista tersebut bukan berasal dari daerah sendiri melainkan diluar Kota Bandung. Tujuan penelitian ini untuk mengetahui dan memahami teknik komunikasi antar pribadi Barista dengan konsumen apakah dapat meningkatkan brand value. Penelitian ini dirancang sebagai penelitian kualitatif dengan menggunakan metode studi kasus. Proses pengumpulan data dalam penelitian ini menggunakan instrumen wawancara dan observasi partisipan yang dilaksanakan langsung di Contou Coffee, Bandung. Keabsahan data hasil penelitain diuji dengan menggunakan teknik triangulasi sumber data dengan narasumber pemilik dari Contou Coffee, dan Kepala pemasaran dari Contou Coffee. Barista Contou Coffee menjelaskan bahwa barista Contou Coffee sudah menerapkan teknik komunikasi antarpribadi. Barista Contou Coffee dalam menerapkan Service Excellence dengan cara berkomunikasi yang sopan dan ramah seperti selalu merapkan SOP Contou Coffee yaitu harus selalu senyum, salam dan sapa kepada seluruh konsumen tanpa memandang penampilan konsumen tersebut. Penerapan komunikasi antarpribadi sangat diperlukan untuk barista Contou Coffee dalam meningkatkan brand value, karena dengan menerapkan teknik komunikasi antarpribadi barista bisa memiliki koneksi dengan konsumen, barista dan konsumen akan saling memahami satu sama lain dari segi kebutuhan serta kepuasan konsumen tersebut.
IMPLEMENTATION OF SOCIAL RISK DEVELOPMENT MITIGATION THROUGH STAKEHOLDERS RELATIONS Yuningsih, Ani; Maulani, Izni Nur Indrawati; Harum, Alexandria Cempaka
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v7i1.9672

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The urgency for infrastructure development in various regions in Indonesia continues to increase. The increase in population makes population mobility increase. This condition encourages the growth of new business centers in various regions of Indonesia, so that they do not only focus on the islands of Java and Bali. Kalimantan is a promising business center. Kalimantan's attractiveness comes from supporting facilities such as road access, international airports, ports, electricity, railroads, economic and cultural centers, and so on. Development is an intervention effort carried out deliberately and planned with the aim of improving previous living conditions. However, the vulnerability of the development process due to different attitudes from society, intervention from NGOs and other obstacles can make development risky. To understand and assess social risk mitigation, a case study of social potential and risks was carried out. The research locations were carried out in a number of sub-districts in the East Kalimantan and South Kalimantan regions. The aim of this research is to find a model for a communication approach for local government coordination with internal stakeholders, find a model for a communication approach for collaboration between local government and external stakeholders, and state the reasons for strengthening local government relations in mitigating social risks in infrastructure development in the East and South Kalimantan regions.
Halal Tourism Village Potential Through Asset Based Community Development Rachmiatie, Atie; Setiawan, Ferry; Yuningsih, Ani; Suja’i, Imam Sukwatus
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 1 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i1.11068

Abstract

Village tourism" and "halal tourism" are two concepts that are currently become the priority of government programs and the center of global attention. Combining these two concepts is not easy. With the Asset Based Community Development (ABCD) approach, this study aims to map the potential of Dayeuh Kolot Village, Subang Regency as an asset in implementing and developing halal tourism. This research uses descriptive qualitative methods, with interview and FGD data collection techniques. The focuses of this research are: first, to map the recognition and knowledge of the concept of halal tourism from the stakeholders.  Second, to identify tourist destinations as resources owned village. The results showed that the village’s potencies for supporting tourism had been identified, utilized, and initiated by authority of village leaders. The Village also has a fairly high potential of natural resource, but it has not meet the requirements of halal tourism industry standards. The village leaders, tourism actors and community groups are familiar and understand the concept of Halal Tourism Village, but were not ready to implement it. Socialization, collaboration, and appropriate regulations are still needed for Pentahelix stakeholders in rural areas for the development of halal tourism villages. As an implication of this research, it is necessary to strengthen the religious aspect, i.e., increased the understanding of Islamic law of the "halalness" of tourism products and services that are tangible, as well as intangible aspects of tourism such as cleanliness, honesty, tolerance and physical and psychological health.
Proses Konsultasi Kesehatan dengan Aplikasi Halodoc Vindiyani; Yuningsih, Ani
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.13302

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Abstract. Consultation can be defined as the process of providing assistance to someone by experts and meeting qualification standards in a particular area to find out about themselves, solve problems, make decisions, and provide advice on the diagnosis that has been made. consultation is something that is educational, inclusive, and consultation is an interactive and ongoing process so that action and diagnosis results, consultation also results in action and results. Therefore, the researcher will describe the process of online health consultation through the Halodoc application with dermatologists and patients who have done the consultation process before, and what obstacles occur during the consultation. Halodoc was founded in Jakarta in 2016 by Jonathan Sudharta and is a company engaged in the health technology sector. With the aim of Halodoc itself is to facilitate access to health for all users, or commonly referred to as simplifying healthcare in accordance with the company's vision, and become a health application that is ranked first in use by the Indonesian people. The theory used in this research is Interpretivism Theory. The research methodology used is using qualitative methodology with a case study research approach, data collection through in-depth interviews with dermatologists and Halodoc user patients. From the results of this study, it is found that the steps of consultation, communication interaction, barriers, and using an interpersonal approach in it produce a solution to the diagnosis given by the doctor and then agreed upon by the patient. Abstrak. Konsultasi dapat diartikan sebagai proses memberikan bantuan kepada seseorang oleh yang ahli dan memenuhi standar kualifikasi pada area tertentu untuk mengetahui diri mereka, menyelesaikan masalah, membuat keputusan, dan memberikan saran atas diagnosis yang sudah dilakukan. konsultasi ialah sesuatu yang edukatif, inklusif, dan konsultasi ialah sebuah proses yang interaktif dan berjalan agar terjadinya aksi dan hasil diagnosis, konsultasi pun menghasilkan tentang aksi dan hasil. Maka dari itu peneliti akan menjabarkan proses konsultasi kesehatan online melalui aplikasi halodoc dengan Dokter Spesialis kulit dan Pasien yang sudah melakukan proses konsultasi sebelumnya, dan hambatan apa saja yang terjadi saat melakukan konsultasi. Halodoc didirikan di Jakarta pada tahun 2016 oleh Jonathan Sudharta dan merupakan perusahaan yang berkecimpung di sektor teknologi kesehatan. Dengan tujuan dari Halodoc sendiri ialah untuk memudahkan akses kesehatan bagi seluruh penggunanya, atau biasa disebut sebagai simplifying healthcare yang sesuai dengan visi perusahaannya, dan menjadi Aplikasi kesehatan yang menduduki peringkat pertma digunakan oleh masyarakat Indonesia. Teori yang digunakan dalam penelitian ini ialah Teori Interpretivisme. Metodologi penelitian yang digunakan ini menggunakan metodologi kualitatif dengan pendekatan penelitian studi kasus, pengumpulan data melalui wawancara mendalam dengan dokter spesialis kulit dan pasien pengguna Halodoc. Dari hasil penelitian ini terdapat bahwa langkah-langkah konsultasi, interaksi komunikasi, hambatan, dan menggunakan pendekatan antarpersonal didalamnya menghasilkan solusi hasil diagnosis yang diberi dokter lalu disepakati oleh pasien.