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All Journal MediaTor: Jurnal Komunikasi Mediator JURNAL EDUCATION AND DEVELOPMENT Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Peurawi : Media Kajian Komunikasi Islam Jurnal Audience Jurnal Riset Public Relations Bandung Conference Series: Public Relations Toplama Journal Of Public Policy (Social Politics) Sciences (Polisci) Proceedings of Jogjakarta Communication Conference (JCC)
Ani Yuningsih
Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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LECTURER'S COMMUNICATION ATTRACTIVENESS AND STUDENT CREATIVITY IN THAI SUMMER COURSE PROGRAM Yulianita, Neni; Yuningsih, Ani; Wiwitan, Tresna; Susilawati, Eka; Maulana, Faisal
Jurnal Polisci Vol 2 No 1 (2024): Vol 2 No 1 : September 2024
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v2i1.467

Abstract

This study aims to measure and analyze facts about the relationship between the lecturer's communication attractiveness in the Summer Course program in Thailand and student creativity in the study of culture tourism. The method used is quantitative; to measure the correlation, the researcher used the Correlation Analysis Test using IBM SPSS Statistics 23 software. The results of the research show that there is a significant correlation between the lecturer's communication attractiveness, who provides learning materials on the Summer Course program at the International College RMUTK, Thailand, and the creativity of Communication Science students in West Java, Indonesia, in studying Tourism and Thai culture. In general, the conclusion of this study has proven that the communication attractiveness of lecturers consists of six variables: lecturers' communication of attractiveness, namely: taking style attractiveness, communication skill attractiveness, communication techniques attractiveness, communication strategy attractiveness, communication behavior attractiveness, communication intelligence attractiveness has a positive and significant correlation with student creativity which is measured from 9 aspects creativity, namely: setting creativity, building creativity, organizing learning, facilitate creativity, positive creativity, balance and opportunity creativity, courage and imagination creativity, managing creativity, mastery of creativity. The variable with the highest relationship value is between the variable of Lecturer Communication Appeal and variable Y: Arrangement Creativity and Building Creativity. The relationship between variables that have the lowest relationship value is between the relationship of Communication Appeal and the variable of Learning Organization. The variable of Lecturer Communication Attractiveness (X) is closely related to Student Creativity (Y).
THE DYNAMICS OF POLITICAL IDENTITY IN THE DIGITAL ERA: THE ROLE OF SOCIAL MEDIA, POLARIZATION, AND CHALLENGES TO DEMOCRACY Karmila, Leti; Yuningsih, Ani
TOPLAMA Vol. 2 No. 2 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i2.306

Abstract

In this study, the researcher explores the role of social media in constructing political identity in the digital era. The research analyzes how social media platforms facilitate the expression and formation of individual and group political identities and how this influences the dynamics of communication and social interaction within the political realm.  The main focus of this study is on two aspects:  First, the changing dynamics of political communication and interaction. Social media provides new spaces for political expression but, on the other hand, can also facilitate the creation of 'echo chambers' that reinforce political polarization and the spread of disinformation. Second, the impact on democracy: this research examines how social media affects public perception and political decisions, and how these platforms can be used to mobilize political support.  A qualitative approach is used to gain a deep understanding of the impact of social media in the contemporary political context.  The findings of this study highlight the importance of digital literacy as a key to combating disinformation, and polarization,  and maintaining the health of democracy in the digital era.
KOMUNIKASI TERAPEUTIK NAKES PADA PASIEN TUNARUNGU Avifah, Rosidah; Yuningsih, Ani; Ratnasari, Anne
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 1 Januari 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6563

Abstract

Penelitian ini dilatarbelakangi oleh tantangan komunikasi terapeutik antara tenaga kesehatan (nakes) dan pasien tunarungu di Poli Rawat Jalan RSU Dr. Slamet Garut. Tujuan penelitian ini adalah untuk memahami simbol komunikasi, pendekatan, dan penyesuaian yang digunakan nakes dalam interaksi terapeutik dengan pasien tunarungu. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus dan paradigma konstruktivisme, melalui wawancara mendalam, observasi partisipan, dan studi pustaka. Hasil penelitian menunjukkan bahwa nakes menggunakan bahasa isyarat, ekspresi wajah, kontak mata, sentuhan fisik, dan gerak tubuh secara terpadu. Pendekatan komunikasi melibatkan penggunaan alat bantu komunikasi dan lipreading untuk mengatasi kendala komunikasi. Penyesuaian dilakukan melalui kesadaran perbedaan, pesan non-verbal yang sesuai, dan feedback dari pasien. Alat bantu komunikasi, sentuhan fisik, dan lipreading terbukti efektif dalam memperjelas pesan, membangun hubungan emosional, dan memfasilitasi komunikasi yang lebih mendalam dengan pasien tunarungu.
The Impact of Micro-Influencers on Consumer Trust in Digital Business Mujianto, Haryadi; Zakiah, Kiki; Yuningsih, Ani
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of digital technology has changed the landscape of business communication, especially social media-based marketing strategies. One growing trend is the use of micro-influencers, namely individuals with between 10,000 and 100,000 followers, who have high levels of engagement and are considered more authentic than macro-influencers or celebrities. This study aims to analyze the impact of micro-influencers on consumer trust in digital businesses, focusing on the factors that influence trust and how that trust impacts purchasing decisions. This study uses a quantitative method with data collection techniques through surveys. The main variables analyzed include authenticity, transparency of support, audience engagement, and brand loyalty. The results of the study show that micro-influencers have a significant influence on consumer trust, especially because they are considered more personal, honest, and transparent in providing product recommendations. The high level of interaction between micro-influencers and their audiences also increases emotional attachment and loyalty to the brands they promote. In addition, micro-influencer-based marketing strategies have proven to be more effective in building long-term relationships with consumers compared to traditional advertising or macro-influencers. These findings are expected to provide insight for businesspeople and marketers in developing more effective digital marketing strategies that are oriented towards consumer trust.  
Strategi Komunikasi Pengelolaan Konten Edukasi Lingkungan Melalui Microlearning Akun Instagram @satgascitarum 10080021059, Devarizandy Nandawan; Yuningsih, Ani
Bandung Conference Series: Public Relations Vol. 5 No. 2 (2025): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v5i2.18943

Abstract

Abstract. This study explores communication strategies in managing environmental education content through microlearning on the @satgascitarum Instagram account. Using a qualitative method and case study approach, the research highlights how videographic microlearning fosters public understanding of environmental literacy, particularly regarding the Citarum River issue. The growing preference for short videos reflects a shift in information consumption habits, especially among millennials and Gen-Z, who often avoid lengthy content. Grounded in Media Richness Theory and Environmental Communication, this study analyzes how educational messages are delivered concisely and creatively. Data were collected through in-depth interviews, observations, and documentation of Instagram content. Findings reveal that thematic mapping is conducted contextually, based on public reports via the ISA and IMA applications, and by aligning with trending public issues using a “riding the wave” approach. Content is delivered in 1–1.5-minute videos with accessible and engaging visual narratives. The production process involves collaboration among the public relations team, content creators, and general managers. Audience feedback indicates that this microlearning format effectively communicates environmental messages in a light yet meaningful way, aligning with current digital consumption patterns. The study underscores the potential of social media-based microlearning to enhance environmental awareness and public engagement through strategic content management. Keywords: Communication Strategy, Microlearning, Videography, Enviromental Literacy, Instagram, Digital Education Abstrak. Penelitian ini mengkaji strategi komunikasi pengelolaan konten edukasi lingkungan melalui microlearning pada akun Instagram @satgascitarum. Menggunakan metode kualitatif dan studi kasus, microlearning berbasis videografis menetapkan pemahaman masyarakat mengenai literasi lingkungan, khususnya isu Sungai Citarum. Fenomena penggunaan video pendek di media sosial mencerminkan perubahan preferensi informasi, terutama pada generasi milenial dan Gen-Z yang cenderung menghindari konten Panjang. Berdasarkan teori Media Richness dan Environmental Communication, penelitian ini menganalisis pesan edukasi yang disajikan secara ringkas dan kreatif. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi konten akun Instagram @satgascitarum. Penelitian ini bertujuan untuk memahami bagaimana format microlearning videografis digunakan dalam menyampaikan informasi mengenai lingkungan, mengidentifikasi strategi pengelolaan konten dalam interaksi dengan audiens, serta menggali peran microlearning dalam penyebaran edukasi lingkungan yang selaras dengan pola konsumsi digital masyarakat. Temuan menunjukkan bahwa pemetaan tema dilakukan secara kontekstual berdasarkan laporan masyarakat melalui aplikasi ISA dan IMA, serta mempertimbangkan isu publik melalui pendekatan "riding the wave". Konten disajikan dalam video microlearning berdurasi 1–1,5 menit dengan narasi visual yang mudah dicerna. Proses produksi melibatkan kolaborasi tim humas, content creator, dan pengelola umum. Umpan balik audiens memperlihatkan bahwa format microlearning ini dapat menyampaikan pesan lingkungan secara ringan namun bermakna dengan pola konsumsi informasi masyarakat digital masa kini. Kata Kunci: Strategi Komunikasi, Microlearning, Videografis, Literasi Lingkungan, Instagram, Edukasi Digital
Co-Authors 10080021059, Devarizandy Nandawan Abdullah Mufty Machmud Aditya Dharmawan Andini Rahmania Nurhakim Anne Ratnasari Annisa Divia Zaliyanti Ari Usman Atie Rachmiatie Avifah, Rosidah Dadan Mulyana Eka Susilawati, Eka Ferry Setiawan Harum, Alexandria Cempaka Ike Junita Triwardhani Karmila, Leti Kiki Zakiah Darmawan Kurnia, Dadi M. Arif Dhifan Surahman Maulana, Faisal Maulani, Izni Nur Indrawati Mujianto, Haryadi Neni Yulianita Suja’i, Imam Sukwatus Tresna Wiwitan Vindiyani Wiyanie Putri Pangesty