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All Journal MediaTor: Jurnal Komunikasi Mediator JURNAL EDUCATION AND DEVELOPMENT Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Audience Jurnal Komunikasi Pendidikan Jurnal Riset Public Relations Bandung Conference Series: Public Relations MIMBAR : Jurnal Sosial dan Pembangunan Toplama Journal Of Public Policy (Social Politics) Sciences (Polisci) Proceedings of Jogjakarta Communication Conference (JCC)
Ani Yuningsih
Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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THE DYNAMICS OF POLITICAL IDENTITY IN THE DIGITAL ERA: THE ROLE OF SOCIAL MEDIA, POLARIZATION, AND CHALLENGES TO DEMOCRACY Karmila, Leti; Yuningsih, Ani
TOPLAMA Vol. 2 No. 2 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i2.306

Abstract

In this study, the researcher explores the role of social media in constructing political identity in the digital era. The research analyzes how social media platforms facilitate the expression and formation of individual and group political identities and how this influences the dynamics of communication and social interaction within the political realm.  The main focus of this study is on two aspects:  First, the changing dynamics of political communication and interaction. Social media provides new spaces for political expression but, on the other hand, can also facilitate the creation of 'echo chambers' that reinforce political polarization and the spread of disinformation. Second, the impact on democracy: this research examines how social media affects public perception and political decisions, and how these platforms can be used to mobilize political support.  A qualitative approach is used to gain a deep understanding of the impact of social media in the contemporary political context.  The findings of this study highlight the importance of digital literacy as a key to combating disinformation, and polarization,  and maintaining the health of democracy in the digital era.
KOMUNIKASI TERAPEUTIK NAKES PADA PASIEN TUNARUNGU Avifah, Rosidah; Yuningsih, Ani; Ratnasari, Anne
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 1 Januari 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6563

Abstract

Penelitian ini dilatarbelakangi oleh tantangan komunikasi terapeutik antara tenaga kesehatan (nakes) dan pasien tunarungu di Poli Rawat Jalan RSU Dr. Slamet Garut. Tujuan penelitian ini adalah untuk memahami simbol komunikasi, pendekatan, dan penyesuaian yang digunakan nakes dalam interaksi terapeutik dengan pasien tunarungu. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus dan paradigma konstruktivisme, melalui wawancara mendalam, observasi partisipan, dan studi pustaka. Hasil penelitian menunjukkan bahwa nakes menggunakan bahasa isyarat, ekspresi wajah, kontak mata, sentuhan fisik, dan gerak tubuh secara terpadu. Pendekatan komunikasi melibatkan penggunaan alat bantu komunikasi dan lipreading untuk mengatasi kendala komunikasi. Penyesuaian dilakukan melalui kesadaran perbedaan, pesan non-verbal yang sesuai, dan feedback dari pasien. Alat bantu komunikasi, sentuhan fisik, dan lipreading terbukti efektif dalam memperjelas pesan, membangun hubungan emosional, dan memfasilitasi komunikasi yang lebih mendalam dengan pasien tunarungu.
The Impact of Micro-Influencers on Consumer Trust in Digital Business Mujianto, Haryadi; Zakiah, Kiki; Yuningsih, Ani
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of digital technology has changed the landscape of business communication, especially social media-based marketing strategies. One growing trend is the use of micro-influencers, namely individuals with between 10,000 and 100,000 followers, who have high levels of engagement and are considered more authentic than macro-influencers or celebrities. This study aims to analyze the impact of micro-influencers on consumer trust in digital businesses, focusing on the factors that influence trust and how that trust impacts purchasing decisions. This study uses a quantitative method with data collection techniques through surveys. The main variables analyzed include authenticity, transparency of support, audience engagement, and brand loyalty. The results of the study show that micro-influencers have a significant influence on consumer trust, especially because they are considered more personal, honest, and transparent in providing product recommendations. The high level of interaction between micro-influencers and their audiences also increases emotional attachment and loyalty to the brands they promote. In addition, micro-influencer-based marketing strategies have proven to be more effective in building long-term relationships with consumers compared to traditional advertising or macro-influencers. These findings are expected to provide insight for businesspeople and marketers in developing more effective digital marketing strategies that are oriented towards consumer trust.  
Strategi Komunikasi Pengelolaan Konten Edukasi Lingkungan Melalui Microlearning Akun Instagram @satgascitarum 10080021059, Devarizandy Nandawan; Yuningsih, Ani
Bandung Conference Series: Public Relations Vol. 5 No. 2 (2025): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v5i2.18943

Abstract

Abstract. This study explores communication strategies in managing environmental education content through microlearning on the @satgascitarum Instagram account. Using a qualitative method and case study approach, the research highlights how videographic microlearning fosters public understanding of environmental literacy, particularly regarding the Citarum River issue. The growing preference for short videos reflects a shift in information consumption habits, especially among millennials and Gen-Z, who often avoid lengthy content. Grounded in Media Richness Theory and Environmental Communication, this study analyzes how educational messages are delivered concisely and creatively. Data were collected through in-depth interviews, observations, and documentation of Instagram content. Findings reveal that thematic mapping is conducted contextually, based on public reports via the ISA and IMA applications, and by aligning with trending public issues using a “riding the wave” approach. Content is delivered in 1–1.5-minute videos with accessible and engaging visual narratives. The production process involves collaboration among the public relations team, content creators, and general managers. Audience feedback indicates that this microlearning format effectively communicates environmental messages in a light yet meaningful way, aligning with current digital consumption patterns. The study underscores the potential of social media-based microlearning to enhance environmental awareness and public engagement through strategic content management. Keywords: Communication Strategy, Microlearning, Videography, Enviromental Literacy, Instagram, Digital Education Abstrak. Penelitian ini mengkaji strategi komunikasi pengelolaan konten edukasi lingkungan melalui microlearning pada akun Instagram @satgascitarum. Menggunakan metode kualitatif dan studi kasus, microlearning berbasis videografis menetapkan pemahaman masyarakat mengenai literasi lingkungan, khususnya isu Sungai Citarum. Fenomena penggunaan video pendek di media sosial mencerminkan perubahan preferensi informasi, terutama pada generasi milenial dan Gen-Z yang cenderung menghindari konten Panjang. Berdasarkan teori Media Richness dan Environmental Communication, penelitian ini menganalisis pesan edukasi yang disajikan secara ringkas dan kreatif. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi konten akun Instagram @satgascitarum. Penelitian ini bertujuan untuk memahami bagaimana format microlearning videografis digunakan dalam menyampaikan informasi mengenai lingkungan, mengidentifikasi strategi pengelolaan konten dalam interaksi dengan audiens, serta menggali peran microlearning dalam penyebaran edukasi lingkungan yang selaras dengan pola konsumsi digital masyarakat. Temuan menunjukkan bahwa pemetaan tema dilakukan secara kontekstual berdasarkan laporan masyarakat melalui aplikasi ISA dan IMA, serta mempertimbangkan isu publik melalui pendekatan "riding the wave". Konten disajikan dalam video microlearning berdurasi 1–1,5 menit dengan narasi visual yang mudah dicerna. Proses produksi melibatkan kolaborasi tim humas, content creator, dan pengelola umum. Umpan balik audiens memperlihatkan bahwa format microlearning ini dapat menyampaikan pesan lingkungan secara ringan namun bermakna dengan pola konsumsi informasi masyarakat digital masa kini. Kata Kunci: Strategi Komunikasi, Microlearning, Videografis, Literasi Lingkungan, Instagram, Edukasi Digital
Human Relations Implementation in Sustaining Business Cooperation (A Case Study at PT Pan Pacific Nesia) Nurfauziah, Puja Kharisma; Yuningsih, Ani; Suherman, Maman
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 2, (December 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i2.8986

Abstract

This study analyzes the implementation of Human Relations–based business communication in sustaining long-term cooperation with investors at PT Pan Pacific Nesia, a garment manufacturing company within a Korean business group. Operating in a dynamic, labor-intensive environment, the company faces challenges in maintaining accurate information flow and transparent reporting to its primary investor. The research aims to explain how Human Relations functions as a communication technique and relationship management strategy that supports trust-building, collaboration, and investor confidence. Human Relations theory, Relationship Management Theory, and Integrative Negotiation are used to interpret the interpersonal and relational dynamics within the communication process. A qualitative case study design within a constructivist paradigm was employed. Data were obtained through in-depth interviews, direct observation, and document analysis, with purposive sampling involving Human Relations personnel, Payroll and Accounting staff, Operations representatives, and investor delegates. The findings indicate that PT Pan Pacific Nesia implements integrated Human Relations communication practices, including routine coordination forums, transparent digital reporting, and open dialogue communication. These practices foster trust, commitment, and relationship satisfaction. The use of an integrative negotiation approach further supports mutually beneficial, long term agreements. The study concludes that strategic Human Relations communication supported by relational management and integrative negotiation principles plays a vital role in maintaining transparency, strengthening collaboration, and sustaining long term business partnerships in the garment industry.
Media Literacy in Virtual Communication: A Case Study on the YouTube Channel @gurugembul Rifqi Zaeni Achmad Syam; Ani Yuningsih
Jurnal Komunikasi Pendidikan Vol 9 No 2 (2025): Jurnal Komunikasi Pendidikan
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jurnalkomdik.v9i2.6174

Abstract

This study was motivated by the challenges society faced in filtering valid information in the digital era, especially among young people. The YouTube channel @gurugembul played an important role in improving media literacy through the delivery of interactive educational content. The purpose of this study was to analyze how the @gurugembul YouTube channel delivered educational information using an interactive virtual communication approach. The method used was a qualitative approach with a case study design, which involved interviews with content creators and document analysis of the videos produced. The findings showed that the @gurugembul YouTube channel successfully selected relevant topics and presented them in a relaxed and easily understandable communication style, which encouraged active audience participation. The study concluded that interactive and educational communication approaches enhanced the audience's understanding of important social issues. This research contributed to the field of education by providing insights into the use of digital platforms in the learning process and effective communication strategies to improve media literacy among young people. Recommendations for further research were also made, focusing on the long-term impact of audience interaction with educational content.
Co-Authors 10080021059, Devarizandy Nandawan Abdullah Mufty Machmud Aditya Dharmawan Alexandria Cempaka Harum Andini Rahmania Nurhakim Anne Ratnasari Annisa Divia Zaliyanti Ari Usman Atie Rachmiatie Avifah, Rosidah Dadan Mulyana Eka Susilawati, Eka Ferry Setiawan Ike Junita Triwardhani Karmila, Leti Kiki Zakiah Darmawan Kurnia, Dadi M. Arif Dhifan Surahman Maman Suherman Maulana, Faisal Maulani, Izni Nur Indrawati Mujianto, Haryadi Neni Yulianita Nurfauziah, Puja Kharisma Rifqi Zaeni Achmad Syam Suja’i, Imam Sukwatus Tresna Wiwitan Vindiyani Wiyanie Putri Pangesty