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All Journal WARTA PALITA: Journal of Social - Religion Research Otoritas : Jurnal Ilmu Pemerintahan Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Amsir Law Jurnal (ALJ) Journal La Sociale Jurnal Ilmu Komunikasi Journal of Management and Administration Provision
Yusmanizar Yusmanizar
Universitas Syiah Kuala
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Management and Administration Provision

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The Influence of Leadership and Communication of Srikandi Celebes Agency Leaders on the Level of Life Insurance Sales in Makassar City Aris, Hardiyanti; Yusmanizar, Yusmanizar; Fitriana, Fitriana
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.304

Abstract

Leadership and communication are the most fundamental aspects in an organization, especially in a marketing team that requires coordination from various parties towards the same goal. This research focuses on the influence of leadership and communication from the leader of Srikandi Celebes Agency on the level of life insurance sales in Makassar City. This research method employs a quantitative approach by collecting data through questionnaires, consisting of 45 statements distributed to agents of Srikandi Celebes Agency in Makassar City. The sample size used in this research is 38 agents, selected using a census technique. Multiple linear regression analysis is utilized to measure the relationship between leadership and communication variables of the leader and the level of life insurance sales. The research results indicate that effective leadership and communication from the leader of Srikandi Celebes Agency significantly influence the level of life insurance sales in Makassar City. The coefficient of determination (R2) is 0.977 or 97.7%, indicating a strong relationship between the independent variables, leadership (X1) and communication (X2), and the dependent variable, sales level (Y). This suggests a close relationship between the variables. Based on the collaborative research conducted, there is a significant influence of leadership (X=) and communication (X2) on sales level (Y).
Instagram Account Management Strategy in Information Dissemination Anshori, Imam; Yusmanizar, Yusmanizar; Fitriana, Fitriana
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.328

Abstract

The National Capital of the Nusantara (IKN) is one of the government policies that influences all aspects of Indonesia. However, moving the capital city from Jakarta to the Nusantara certainly still requires a promotional strategy to spread information about the capital city of the archipelago. This research aims to find out and describe the promotional strategies carried out by the Indonesian capital through the official Instagram @ikn_id. This research uses descriptive qualitative research methods with data collection techniques in the form of interviews, literature studies and documentation. The key informant used in this research is the admin of the official Instagram @ikn_id. The results obtained in this research are that @ikn_id uses several strategies such as timing strategies in uploading posts. Use hashtags to spread the uploads you make, and create informative content to generate interest from the wider community.
Co-Authors Alyas, Alyas Andi Vita Sukmarini, Andi Vita Anshori, Imam Aris, Hardiyanti Ayu Amalia Azzuhry Rumra, Syaikhan Djalil, Nur Alim Ferdiansyah, Rahmat Fitriana Fitriana Fitrisandi, Fitrisandi Heldayanti, Heldayanti Jannar, Miftahul Jerrynindra, Mohammad Muh. Darwis Muhammad Idkham Nasrullah Nasrullah Novita, Andi Dian Prayudi Prayudi Purwanda, Nur Widia Rahma, Nur Mifta Safmila, Yuliani Safrizal Safrizal Tuti Bahfiarti Yulhaidir, Yulhaidir