Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Public Representative and Society Provision

Makassar City Government Communication Strategy through the Makassarkota.Go.Id Website in Public Services Firdausi, Annisa Nurul; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita
Journal of Public Representative and Society Provision Vol. 6 No. 1 (2026): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v6i1.737

Abstract

This study aims to analyse the Makassar City Government's communication strategy through the makassarkota.go.id website and the Pakinta' (Pajak Terintegrasi & Terdigitalisasi) service. Makassarkota.go.id serves as the leading portal integrating information, policies, and access to 12 public services (including Pakinta'). Pakinta' facilitates online regional tax payments, increasing efficiency, transparency, and taxpayer compliance. The implementation of the Chris Fill (Put, Push, Pull) communication strategy has successfully captured public attention, strengthened internal coordination, and built long-term relationships between the government and the community. The collaboration between the Communications and Information Technology Office (Diskominfo) and the Regional Revenue Agency (Bapenda) has resulted in consistent information, ease of access, and improved quality of digital public services that are faster, more transparent, and more responsive.