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Journal : Journal of Public Representative and Society Provision

Makassar City Government Communication Strategy through the Makassarkota.Go.Id Website in Public Services Firdausi, Annisa Nurul; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita
Journal of Public Representative and Society Provision Vol. 6 No. 1 (2026): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v6i1.737

Abstract

This study aims to analyse the Makassar City Government's communication strategy through the makassarkota.go.id website and the Pakinta' (Pajak Terintegrasi & Terdigitalisasi) service. Makassarkota.go.id serves as the leading portal integrating information, policies, and access to 12 public services (including Pakinta'). Pakinta' facilitates online regional tax payments, increasing efficiency, transparency, and taxpayer compliance. The implementation of the Chris Fill (Put, Push, Pull) communication strategy has successfully captured public attention, strengthened internal coordination, and built long-term relationships between the government and the community. The collaboration between the Communications and Information Technology Office (Diskominfo) and the Regional Revenue Agency (Bapenda) has resulted in consistent information, ease of access, and improved quality of digital public services that are faster, more transparent, and more responsive.
Analysis of Government Communication Towards the Implementation of the Sp4n Lapor Application in the Communication and Informatics Service Riba, Daud; Yusmanizar, Yusmanizar; Yusuf AR, Muhammad
Journal of Public Representative and Society Provision Vol. 4 No. 1 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i1.757

Abstract

This study examines how government communication influences the implementation of the National Public Service Complaint Management System – People’s Online Aspirations and Complaints Service (SP4N-LAPOR) at the Department of Communication and Informatics of Biak Numfor Regency. The analysis is based on George C. Edward III’s policy implementation model, focusing on four aspects: communication, resources, disposition, and bureaucratic structure. Using a descriptive qualitative method, data were gathered through interviews, observations, and documentation. The results show that while SP4N-LAPOR has been implemented, it has yet to reach optimal performance. Public outreach remains limited, inter-agency coordination is not fully effective, supporting facilities and technical training for administrators are inadequate, and the application of Standard Operating Procedures (SOPs) is inconsistent. Other obstacles include low digital literacy among the community, budget constraints, and the archipelagic geography that hinders service coverage. The study recommends enhancing public outreach, providing more training, increasing resources, and strengthening cross-agency coordination to ensure SP4N-LAPOR operates more effectively in Biak Numfor.