Garuda - Garba Rujukan Digital

PENGARUH KEPUASAN KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOMINFO KOTA MEDAN Yudhistira, Prima; Daryana, Aditiya Pratama; Girsang, Deddy Ray; Damanik, M.A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study discusses issues related to low levels of job satisfaction, work discipline, and the quality of the work environment, which impact suboptimal work results and frequent delays in task completion. The purpose of this research is to analyze the effects of job satisfaction, work discipline, and work environment on employee performance at the Communication and Information Office (KOMINFO) of Medan City. This study uses a quantitative approach with a Likert scale to measure the variables being examined. Data were collected through questionnaires distributed to all permanent employees of the Medan City KOMINFO Office, totaling 56 individuals. Validity and reliability tests were conducted to ensure the accuracy of the data. Data analysis was performed using multiple linear regression, hypothesis testing, and the coefficient of determination. The results show that: (1) job satisfaction partially affects employee performance at the Medan City KOMINFO Office; (2) work discipline partially affects employee performance; (3) the work environment partially influences employee performance; and (4) simultaneously, job satisfaction, work discipline, and work environment together have a positive and significant effect on employee performance at the Medan City KOMINFO Office.

TREN HEALTHY FAST FOOD : ANALISIS MODEL BISNIS DAN POTENSI PERTUMBUHAN DI ERA GAYA HIDUP SEHAT DI KOTA MEDAN Daryana, Aditiya Pratama; Saragih, Vina Gabriella; Akita, Amalia; Girsang, Deddy Ray
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The trend of a healthy lifestyle is increasing among urban communities, including in Medan City, driving the growth of the healthy fast food industry. This study aims to analyze the business model and factors influencing the growth of the healthy fast food industry in Medan City using multiple regression analysis. Data were collected through a quantitative survey of 200 healthy food consumers and in-depth interviews with business owners. he findings indicate that digital marketing strategy has the most significant impact on business growth, followed by product pricing and product innovation. Healthy food businesses that optimize marketing through social media, online ordering applications, and digital promotion strategies have a greater opportunity to expand their market share. Meanwhile, although healthy food is relatively more expensive than conventional fast food, consumers are still willing to purchase if the product provides clear health benefits. Product innovation also contributes to increasing customer loyalty. The implications of this study emphasize the importance of digital marketing strategies and innovation in accelerating the growth of healthy food businesses, as well as the need for government policies to support this industry, such as incentives for healthy food entrepreneurs

PENGARUH KEPUASAN KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOMINFO KOTA MEDAN Yudhistira, Prima; Daryana, Aditiya Pratama; Girsang, Deddy Ray; Damanik, M.A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study discusses issues related to low levels of job satisfaction, work discipline, and the quality of the work environment, which impact suboptimal work results and frequent delays in task completion. The purpose of this research is to analyze the effects of job satisfaction, work discipline, and work environment on employee performance at the Communication and Information Office (KOMINFO) of Medan City. This study uses a quantitative approach with a Likert scale to measure the variables being examined. Data were collected through questionnaires distributed to all permanent employees of the Medan City KOMINFO Office, totaling 56 individuals. Validity and reliability tests were conducted to ensure the accuracy of the data. Data analysis was performed using multiple linear regression, hypothesis testing, and the coefficient of determination. The results show that: (1) job satisfaction partially affects employee performance at the Medan City KOMINFO Office; (2) work discipline partially affects employee performance; (3) the work environment partially influences employee performance; and (4) simultaneously, job satisfaction, work discipline, and work environment together have a positive and significant effect on employee performance at the Medan City KOMINFO Office.

TREN HEALTHY FAST FOOD : ANALISIS MODEL BISNIS DAN POTENSI PERTUMBUHAN DI ERA GAYA HIDUP SEHAT DI KOTA MEDAN Daryana, Aditiya Pratama; Saragih, Vina Gabriella; Akita, Amalia; Girsang, Deddy Ray
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The trend of a healthy lifestyle is increasing among urban communities, including in Medan City, driving the growth of the healthy fast food industry. This study aims to analyze the business model and factors influencing the growth of the healthy fast food industry in Medan City using multiple regression analysis. Data were collected through a quantitative survey of 200 healthy food consumers and in-depth interviews with business owners. he findings indicate that digital marketing strategy has the most significant impact on business growth, followed by product pricing and product innovation. Healthy food businesses that optimize marketing through social media, online ordering applications, and digital promotion strategies have a greater opportunity to expand their market share. Meanwhile, although healthy food is relatively more expensive than conventional fast food, consumers are still willing to purchase if the product provides clear health benefits. Product innovation also contributes to increasing customer loyalty. The implications of this study emphasize the importance of digital marketing strategies and innovation in accelerating the growth of healthy food businesses, as well as the need for government policies to support this industry, such as incentives for healthy food entrepreneurs

Penerapan Model Berbasis Proyek untuk Mengembangkan Inovasi dan Estetika Mahasiswa di Mata Kuliah Kerajinan Jurusan PKK Universitas Negeri Medan Saragih, Vina Gabriella; Daryana, Aditiya Pratama; Akita, Amalia
Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga Vol 10, No 3 (2025): AGUSTUS 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimpkk.v10i3.35432

The Craft subject in the Culinary Education Study Program at Universitas Negeri Medan plays a crucial role in shaping students creativity, innovation, and aesthetic sensitivity. However, conventional teaching methods are often less effective in fostering active student engagement. This study aims to analyze the implementation of the Project-Based Learning (PjBL) model in the Craft course and its impact on the development of students innovation and aesthetics. This research employed a qualitative descriptive approach. Data were collected through classroom observation, in-depth interviews with two lecturers and six students, and documentation in the form of project reports and photos of students works. The learning process was conducted over one semester through stages of planning, implementation, evaluation, and reflection. The findings reveal that PjBL encouraged students to become more active, creative, and innovative. The projects produced, such as beaded tissue boxes, keychains, graduation flowers, and braided bags, demonstrated significant improvement in innovation and aesthetics. Challenges such as limited materials and time did not diminish the quality of the outcomes; instead, they motivated students to develop creative solutions. Overall, the application of PjBL proved effective in enhancing students collaborative skills, aesthetic abilities, and problem-solving capacities, making it a suitable method for sustainable implementation in Craft learning.

METODE PENGELOLAAN OBJEK WISATA PARIBAN HOTSPRING DALAM MENINGKATKAN EKONOMI MASYARAKAT DESA SEMANGAT GUNUNG BRASTAGI Aditiya Pratama Daryana; M. A. Jaya Damanik
Journal Central Publisher Vol 3 No 3 (2025): Jurnal Central
Publisher : Central Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jcp.v3i3.616

Latar Belakang : Pariban Hotspring di Desa Semangat Gunung memiliki daya tarik alam yang kuat dan menarik wisatawan lokal maupun mancanegara. Namun, pengelolaan wisata desa ini belum optimal, sehingga wisata ini mengalami stagnasi manfaat ekonomi di tingkat masyarakat desa akibat model pengelolaan yang tidak inklusif. Tujuan : Penelitian ini bertujuan untuk mengevaluasi metode pengelolaan objek wisata Pariban Hotspring yang terletak di Desa Semangat Gunung, Brastagi, serta dampaknya terhadap peningkatan ekonomi masyarakat setempat. Metode : Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data meliputi observasi lapangan, wawancara mendalam, studi dokumentasi, dan diskusi kelompok terfokus (FGD). Hasil dan Pembahasan : Hasil penelitian menunjukkan bahwa pengelolaan Pariban Hotspring masih terpusat pada pihak eksternal, dengan partisipasi masyarakat yang rendah (62,5% responden tidak terlibat aktif). Distribusi manfaat ekonomi tidak merata, di mana lebih dari separuh total pendapatan hanya dinikmati oleh satu pihak. Selain itu, belum adanya kelembagaan desa wisata seperti BUMDes atau Pokdarwis, minimnya pelatihan keterampilan, serta absennya promosi digital, memperkuat ketimpangan pengelolaan. Kesimpulan : Penelitian ini merekomendasikan pembentukan kelembagaan desa, pelatihan masyarakat, digitalisasi promosi, dan penerapan model Community-Based Tourism (CBT) yang terintegrasi dengan pendekatan kolaboratif Pentahelix. Hasil penelitian diharapkan menjadi rujukan dalam pengembangan model pengelolaan wisata desa yang partisipatif dan berkelanjutan.

MODEL MANAJEMEN INOVASI PRODUK KULINER TRADISIONAL DI ERA DIGITAL: STUDI KASUS PADA UMKM DI SUMATERA UTARA Prima Yudhistira; Aditiya Pratama Daryana
Journal Central Publisher Vol 3 No 3 (2025): Jurnal Central
Publisher : Central Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jcp.v3i3.617

Latar Belakang : Inovasi merupakan elemen penting dalam menjaga keberlanjutan dan daya saing UMKM, khususnya di sektor kuliner tradisional yang sarat nilai budaya. Tujuan : Penelitian ini bertujuan untuk merumuskan model manajemen inovasi produk kuliner tradisional di era digital melalui studi kasus pada UMKM di Sumatera Utara. Metode : Pendekatan kualitatif digunakan dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi terhadap pelaku UMKM di Kota Medan, Kabupaten Toba, dan Deli Serdang. Hasil dan Pembahasan : Hasil penelitian menunjukkan bahwa pelaku UMKM melakukan inovasi melalui lima tahapan utama: eksplorasi nilai budaya lokal, perumusan inovasi produk, digitalisasi proses bisnis, implementasi adaptif, dan evaluasi berkelanjutan. Inovasi yang dilakukan tidak hanya mencakup produk dan kemasan, tetapi juga strategi promosi dan distribusi berbasis teknologi digital. Kesimpulan : Temuan ini dirumuskan dalam bentuk model manajemen inovasi yang bersifat siklis dan aplikatif, yang dapat dijadikan pedoman oleh pelaku UMKM dan pemangku kepentingan lainnya. Model ini menjadi kontribusi terhadap pengembangan manajemen inovasi berbasis kearifan lokal di tengah transformasi digital.

Community-Based Financial Management Models in Supporting Regenerative Tourism in Samosir Regency Saragih, Vina Gabriella; Yudhistira, Prima; Daryana, Aditiya Pratama
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1128

This study aims to examine the relationship between community-based financial management models and the success of regenerative tourism in Samosir Regency, Indonesia. Using a mixed approach with sequential explanatory design, data was collected from 150 respondents and 15 key informants in six tourist villages through surveys, interviews, and document analysis. Quantitative findings show that budget participation, financial transparency, and local financial literacy have a significant effect on the effectiveness of regenerative tourism. The thematic analysis also highlights the role of customary institutions and social beliefs in strengthening village financial governance. This research resulted in a contextual logic model that integrates community-based financing with environmental, cultural, and institutional regeneration. These findings contribute to the development of participatory governance theory and provide practical implications in building an inclusive tourism finance system.

Analisis Pengaruh Pengelolaan Persediaan Terhadap Efisiensi Operasional pada Restoran Cepat Saji di Medan Tembung Damanik, M. A. Jaya; Chairiza Azmi; Nirmalasari Nirmalasari; Aditiya Pratama D; Chitra Annisa R
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 5 (2025): Oktober - November 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Pengelolaan persediaan yang efisien merupakan salah satu kunci untuk meningkatkan kinerja operasional, terutama di industri restoran cepat saji yang memiliki tingkat permintaan yang tinggi dan fluktuatif. Penelitian ini bertujuan untuk menganalisis pengaruh pengelolaan persediaan terhadap efisiensi operasional pada 4 restoran cepat saji di Medan Tembung. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan survei yang melibatkan restoran cepat saji di wilayah Medan Tembung. Data dikumpulkan melalui kuesioner yang mengukur dua variabel utama: pengelolaan persediaan dan efisiensi operasional. Analisis data menggunakan regresi linier sederhana untuk mengetahui hubungan antara kedua variabel tersebut. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara pengelolaan persediaan terhadap efisiensi operasional restoran cepat saji. Restoran yang memiliki sistem pengelolaan persediaan yang baik, seperti penggunaan teknologi untuk memantau stok dan rotasi bahan baku, dapat mengurangi pemborosan dan meningkatkan efisiensi operasional. Kesimpulannya, pengelolaan persediaan yang baik dapat meningkatkan efisiensi operasional di restoran cepat saji, dan implementasi sistem yang lebih terorganisir sangat disarankan untuk meningkatkan kinerja usaha.

Regenerative Tourism Model in Brastagi District: Integration of Local Wisdom, Agroecotourism, and Nature Conservation DARYANA, Aditya pratama
Journal Management and Hospitality Vol. 1 No. 2 (2024): Journal Management and Hospitality (April - July 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/jmh.v1i2.139

This research aims to design a regenerative tourism model in Brastagi District by integrating local wisdom values, agroecotourism practices, and community-based conservation approaches. The main problem raised is the lack of a tourism governance model that is able to answer the need to comprehensively improve socio- ecological conditions in mountainous agroecological areas. This research uses an exploratory qualitative method with a participatory case study approach. Data were obtained through in-depth interviews, participatory observations, focus group discussions, and document studies analyzed using grounded theory techniques. The results of the study show that local values such as customary deliberation and mutual cooperation play a role as the foundation of inclusive governance, while agroecological practices and customary forest conservation can be used as educational and ecological tourism attractions. The conceptual model built reflects the integration of social, agricultural, and natural systems that support each other in creating tourist destinations that are not only sustainable but also able to regenerate the environment and improve the welfare of local communities. The conclusion of the study states that regenerative tourism can be a strategic approach in designing a more equitable and resilient tourism future in rural areas. These findings open up space for the replication of the model in other regional contexts with similar characteristics and serve as the basis for policy advocacy and the development of locally-based regenerative tourism success indicators.

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