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All Journal Among Makarti JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Sains Manajemen:Jurnal Manajemen UNSERA Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Procuratio : Jurnal Ilmiah Manajemen ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES BERNAS: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Multidisiplin Dehasen (MUDE) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management, Economic, and Accounting Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Pusat Publikasi Ilmu Manajemen IIJSE JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Tractare: Jurnal Ekonomi-Manajemen Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Management, Economic, and Accounting
Gian Riksa Wibawa
Universitas Perjuangan Tasikmalaya
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Journal : Innovative Business Management Journal

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The Influence Of Brand Awareness And Brand Image On Emina Product Purchase Decisions(Survey on Students in Tasikmalaya City): Yopilia Putri Pandan Wangi; H. Ari Arisman; Gian Riksa Wibawa Wangi, Yopilia Putri Pandan; Arisman, H Ari; Wibawa, Gian Riksa
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.65

Abstract

This research aims to determine the influence of Brand Awareness and Brand Image on Emina Product Purchasing Decisions. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Brand Awareness and Brand Image simultaneously have a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a significant effect on Purchasing Decisions. Brand Image partially has a significant effect on Purchasing Decisions.
The Influence Of Leadership Style And Compensation On Employee Performance At The Tasikmalaya District Samsat Office Yaranova, Andhika Bella; Rahwana, Kusuma Agdhi; Wibawa, Gian Riksa
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.66

Abstract

This research was conducted to determine the influence of Leadership Style and Compensation on Employee Performance at the Tasikmalaya Regency SAMSAT Office. The research method used was a survey method with a quantitative approach, data was obtained directly through questionnaires distributed to 60 respondents who were SAMSAT employees of Tasikmalaya Regency. The research technique used is multiple linear regression analysis. Based on the research results, it can be seen that Leadership Style and Compensation simultaneously have a significant effect on Employee Performance at the Tasikmalaya Regency SAMSAT Office. Leadership Style partially has a significant effect on Employee Performance at the Tasikmalaya Regency SAMSAT Office, and Compensation partially has a significant effect on Employee Performance at the Tasikmalaya District SAMSAT Office.
Co-Authors Ahilla Kamilatul Adlha Aliyah, Siti Arum Himmatun Andra Kharuna Pratama Arga Sutrisna Arif Arif Arif Arif Arif Arif Arisman, H Ari Askolani Askolani . Aulia, Sofie Ayu Wahyudin Barin Barlian Depy Muhamad Pauzy Dudu Risana Ernawati Ernawati Fadillah Ahmad Rifa’i Fauziah, Alvi Febi Ferbianti Ferbianti, Febi Firmansyah, Hary Hary Firmansyah Hidayat, Indra Ahmad Ilhami, Tia Dian Irma Andini Kastury, Luviany Khaerul Adyan Kusuma Agdhi Rahwana Lestari, Suci Putri Luviany Kastury Maulana, Algi Mila Karmila Mohamad Riza Pratama Muhammad Irsal Muharrom Nurbety, Saifa Nurdiana, Dede Nurjaman, Agis Patimah, Titin Pirena, Demas Pratama, Andra Kharuna Rita Tri Yusnita Saputra, Gilang Eka Sintia, Nita Siti Ainun Fadilah Sofie Aulia suci putri lestari SUSANTI Sutrisna, Arga Suwarli, Rifa Yulifah Syahdila, Azrial Muhamad Ulhaq, Rendi Dhya Wangi, Yopilia Putri Pandan Yaranova, Andhika Bella Yuniawati Yuniawati