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All Journal MODUS-Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi Islam Jurnal Komunikasi Jurnal Muara Ilmu Ekonomi dan Bisnis Diklat Review : Jurnal manajemen pendidikan dan pelatihan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Manajemen ASAWIKA: Media Sosialisasi Abdimas Widya Karya Budimas : Jurnal Pengabdian Masyarakat Jurnal Bakti Masyarakat Indonesia International Journal Of Science, Technology & Management (IJSTM) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Manajerial Dan Kewirausahaan Prosiding Seri Seminar Nasional Media Riset Bisnis & Manajemen Profit: Jurnal Manajemen, Bisnis dan Akuntansi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Teknologi dan Inovasi Pedidikan (JARTIKA) International Journal of Application on Economics and Business Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Strategi Bisnis Teknologi JUTRIANCE Pemberdayaan Masyarakat: Jurnal Aksi Sosial Jurnal Riset Multidisiplin Edukasi Jurnal Akuntansi Kontemporer Jurnal Serina Abdimas
Richard Andrew
Business Management Program, Faculty Of Economics & Business, Universitas Tarumanagara, Jakarta, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Ekspektansi Performa dan Ekspektansi Usaha sebagai Prediktor terhadap Niat Perilaku Konsumen Blibli di Jakarta Bryan Nathanael; Richard Andrew
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1520

Abstract

This study aims to analyze performance expectancy and effort expectancy as predictors of behavioral intention among Blibli consumers in Jakarta amid increasing competition in the e-commerce industry. This study employs a quantitative approach with a descriptive design and collects data through questionnaires administered to 100 respondents who meet the specified criteria. The relationships among variables are examined using the Structural Equation Modeling (SEM) method through SmartPLS 4. The results show that performance expectancy is a positive and significant predictor of behavioral intention, indicating that perceived benefits and performance improvements from using the Blibli application increase consumers’ intention to continue using it. In addition, effort expectancy is also proven to be a positive and significant predictor of behavioral intention, suggesting that the ease of use of the application influences consumers’ decisions to continue using the platform. These findings emphasize the importance of application ease of use and perceived benefits in driving consumers’ behavioral intention, while also providing practical implications for Blibli to enhance user experience and maintain competitiveness in the e-commerce market.
Dampak Perilaku Konsumen Terhadap Niat Pembelian Polis Allianz dengan Moderator Kepercayaan Merek Novandi Santoso; Richard Andrew
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1529

Abstract

This study aims to analyze the impact of behavior on the purchase intention of Allianz insurance policies in Bengkulu City and to examine the moderating role of brand trust. The low interest in purchasing insurance policies is influenced by consumer distrust, negative stigma, and past unsatisfactory experiences. In the digital marketing era and increasing competition within the insurance industry, psychological aspects such as consumer attitude and trust play a crucial role in determining purchase intention. This research employed a quantitative method with a causal approach and a cross-sectional survey design. Data were collected through an online questionnaire distributed to 90 respondents, consisting of active Allianz policyholders in Bengkulu City selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings show that behavior has a positive and significant effect on purchase intention (p-value 0.000; t=3.613). Brand trust also has a positive and significant effect on purchase intention (p-value 0.002; t=3.047). Moreover, brand trust significantly moderates the effect of behavior on purchase intention (p-value 0.037; t=2.091). These results highlight the importance of strengthening brand trust strategies to enhance insurance policy purchase intentions in the digital era.
Pengaruh Kesadaran Merek, Asosiasi Merek, dan Loyalitas Merek terhadap Ekuitas Merek Lifebuoy Dave Michael Chang, Dave Michael Chang; Andrew, Richard
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1530

Abstract

This study aims to examine the influence of brand awareness, brand associations, and brand loyalty on the brand equity of Lifebuoy products. A descriptive quantitative approach with a cross-sectional design was applied in this research. The sample consisted of active Lifebuoy consumers who had used the product within the last six months. Data were collected through an online questionnaire, with 101 valid responses used for analysis. The data were processed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique via SmartPLS 4. The findings reveal that the three independent variables, namely brand awareness, brand associations, and brand loyalty, positively influence Lifebuoy’s brand equity. These results indicate that the components of brand equity play a crucial role in strengthening the brand’s value and market position within the personal care industry. Thus, the study highlights the importance of marketing strategies that emphasize brand recognition, positive brand associations, and consumer loyalty to maintain competitive advantage.
Pengaruh Kesadaran Merek, Citra Merek dan Kepercayaan Merek terhadap Intensi Pembelian Kopi Fore melalui Aplikasi Digital di Jakarta Arden Saputra; Richard Andrew
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1540

Abstract

This study aims to analyze the influence of brand awareness, brand image, and brand trust on the purchase intention of Fore Coffee through digital applications in Jakarta. This research employs a quantitative method by distributing online questionnaires via Google Forms. The sampling technique used is non-probability sampling with a convenience sampling approach. A total of 100 respondents who have purchased Fore Coffee through the Fore Coffee application in the Jakarta area were selected as the sample. Data analysis was conducted using SmartPLS software with the Structural Equation Modeling (SEM) technique. The results indicate that brand awareness, brand image, and brand trust have a positive and significant influence on the purchase intention of Fore Coffee through digital applications in Jakarta.
TRANSFORMATION OF GREEN UNIVERSITIES IN INDONESIA: THE ROLE OF TRANSFORMATION LEADERSHIP STYLE INNOVATION AND GREEN MANAGEMENT ACCOUNTING IN ACHIEVING SUSTAINABILITY PERFOMANCE Andrew, Richard; Lusy, Lusy; Pranata, Yosef
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18703

Abstract

In the era of smart society 5.0, universities are required not only to excel academically, but also to be able to demonstrate sustainability performance that includes economic, social, and environmental aspects. Catholic University as an institution based on values and spirituality has a strategic role in addressing global sustainability challenges. The urgency of this research lies in the need for a deeper understanding for the entire academic community on how the application of transformational leadership style and Green management accounting can encourage the achievement of sustainability performance in the environment of universities in Indonesia, the level of application and understanding is still diverse in the achievement of sustainability performance. The object of research is all universities in Surabaya and Jakarta, because they are the two largest cities in Indonesia and become the mecca of tridarma of higher education throughout Indonesia. The main purpose of this study was to analyze and examine the influence of transformational leadership style and Green management accounting on the sustainability performance of universities in Indonesia. Specific objectives, this study wants to uncover the strategic role of green Management Accounting in maintaining the sustainability of institutions in the midst of technological developments and global environmental demands. The study used a quantitative approach with survey methods. The Data was collected through a Likert scale 1-5 questionnaire distributed via google form to the academic community of selected universities in Jakarta and Surabaya. Sampling technique using purposive sampling. Data analysis was conducted to test the relationship between variables and draw empirical conclusions.
EVALUASI INISIATIF BLUE DIGITAL PERUSAHAAN KELAUTAN DAN PERIKANAN DI INDONESIA Andrew, Richard; Pranata, Yosef
Jurnal Trial Balance Vol. 4 No. 1 (2026)
Publisher : ICMA Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61754/jutriance.v4i1.187

Abstract

This paper examined the role of Blue Accounting digital as an innovative mechanism to simultaneously address poverty alleviation and environmental sustainability. The study applied a conceptual research approach supported by content analysis of sustainability disclosure practices in the marine and fisheries sector in Indonesia. The analysis focused on dimensions such as community involvement, resource efficiency, emission reduction, biodiversity protection, and economic inclusion. The results showed that companies implementing comprehensive Blue Accounting practices, particularly in line with sustainability reporting standards, demonstrated higher transparency, stronger environmental stewardship, and better integration with local community livelihoods. In particular, Blue Accounting contributed to poverty alleviation by strengthening partnerships with small-scale fishers and ensuring fair access to supply chains, while also contributing to environmental sustainability through improved monitoring of emissions, biodiversity, and ecosystem conservation. The findings emphasized that Blue Accounting could serve as a strategic innovation that aligns with the Sustainable Development Goals. This study contributed to the development of sustainability accounting frameworks and offered practical implications for policymakers, corporations, and civil society to integrate environmental accountability with social inclusion for resilient blue economies
Co-Authors Adline Twince Tobing, Fenina Aldo Wijaya Anastasya Claudy Jennifer Andre Winarto Anny Valentina Arden Saputra Benedict Mario Septian Sondjaja Bryan Nathanael Cahyani, Felita Calvin Claus Carunia Mulya Firdausy, Carunia Mulya Chandra, Suhartono Chelsea Marchellia Christoffel Bryan Matthew Christopher Steven Widodo Claudia, Michelle Cudivia, Vania Griselda Cynthia Vanessa Mona Daniel Chandra Dave Michael Chang, Dave Michael Chang Debora, Delvia Esmeralda, Verena Sandra Etty Murwaningsari Falren Angelyn Februarga Padua Akwila Feily Chung Gago, Monica Sylviana Gunawan, Ferdyanto Halan, Yohanes Fabiyola Hermawan, Nichollas Hutabarat, Zoel Ian Nurpatria Suryawan Ian Nurpatria Suryawan Jansen Arifin Jason Huangsadjaja Jonathan, Mario Natanael Kurniawan, Alvira Nisa kusnadi, adhi Kusumahadi, Rafaela Abigail Lusy Lusy Lusy, Lusy Nathanael Surya Susanto Nia Yuniarsih, Nia Nilsen Wiljaya Novandi Santoso P., M. Bintang Piterson, Beatrice Pranata, Yosef Purbiyati, Yuliana Raymond Cipto Aryananda Rini Tri Hastuti Rini Tri Hastuti ryan, ryan Santoso, Jeane Audrey Septian, Winda Setyanto, Yugih Stanislaus Adnanto Mastan, Stanislaus Adnanto Sunjaya, Angelica Theresia Viony Wijaya Vania Griselda Cudivia Vania Griselda Cudivia Wijaya, Nicolas Pratama Willis, Roy Yurike, Lidya Zaskia Az Zahra Lubis