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Strategi Komunikasi Politik Dalam Membangun Opini Publik: Antara Narasi dan Realita Siregar, Amran Pikal; Sazali, Hasan; Sayekti, Retno
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze political communication strategies in shaping public opinion, specifically how narratives constructed by political actors reflect or deviate from social reality in the digital era. The background of the problem includes a significant shift in political communication from one-way to a dynamic and participatory process through various digital platforms, where narratives are no longer limited to official speeches but evolve into visual, symbolic, and interactive content on social media. While this strategy is effective in building identity, emotional attachment, and influencing public perception of issues , problems arise when constructed narratives do not align with the reality faced by the public, which can lead to cognitive dissonance and a decline in public trust.The research employs a descriptive qualitative method, allowing for a comprehensive exploration of the meaning, context, and messages of political communication. Data collection involves document studies (social media posts, online news, campaign content, political speeches) and in-depth interviews with political communication practitioners, campaign teams, or media observers. Data are analyzed using qualitative content analysis to identify themes, symbols, language styles, and main messages , with source triangulation to ensure validity.The findings indicate that political actors strategically utilize emotional and identity-based narratives, such as justice, nationalism, and religion, as well as issue framing, to shape public opinion. The use of social media algorithms accelerates message dissemination and creates echo chambers, reinforcing polarization. Although effective in building psychological closeness and voter loyalty , the discrepancy between narrative and reality can potentially decrease public trust, trigger cognitive dissonance, a crisis of representation, and polarization. Therefore, healthy political communication must balance narrative with factual validity to strengthen credibility and foster democratic, inclusive, and educational communication.
The Quality of Service at the International Corner in the Library of Universitas Muhammadiyah Sumatera Utara (UMSU) Based on the LibQUAL Model Andini, Tias; Sayekti, Retno
Journal of Educational Sciences Vol. 9 No. 4 (2025): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.9.4.p.2440-2453

Abstract

This study aims to evaluate the service quality of the International Corner at the University of Muhammadiyah North Sumatra Library using the LibQUAL model. A quantitative descriptive method was applied with three dimensions of assessment: Affect of Service, Information Control, and Library as Place. Data were gathered through questionnaires distributed to 99 respondents and analyzed using Adequacy Gap (AG) and Superiority Gap (SG) values. Findings show that the average perception score (3.31) is above the minimum expectation (3.19) but below the ideal expectation (3.97). The Library as Place dimension achieved the highest performance (AG = +2.00; SG = +0.66), indicating user satisfaction with the environment and facilities. The Affect of Service dimension showed a positive AG (+0.43) but a slightly negative SG (–0.06), suggesting the need for improved librarian responsiveness. Meanwhile, the Information Control dimension had the lowest scores (AG = –1.41; SG = –2.16), indicating challenges in accessing international information resources. Overall, while the services meet users' basic needs, enhancements in information access and staff support are essential to meet ideal expectations and better support academic activities and the university’s internationalization goals.
Inclusive Communication in Dakwahtainment: Da'wah Strategies for Minority Groups through the ‘Log In’ Podcast Ramadhani, Suci; Sazali, Hasan; Sayekti, Retno
Feedback International Journal of Communication Vol. 2 No. 2 (2025): June 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i2.190

Abstract

The emergence of digital media has transformed Islamic preaching into more interactive and inclusive forms. One such innovation is the Log In Podcast, which combines religious messages with entertainment (dakwahtainment) and features interfaith dialogue. This study explores how inclusive communication strategies are applied in the Log In Podcast Season 3, particularly in engaging religious and cultural minorities. This qualitative research uses a descriptive approach with content analysis techniques. Data were gathered from eight episodes of the Log In YouTube podcast and audience comments. NVivo 12 software was used for coding and thematic mapping of both the content and responses. The analysis reveals three key indicators of inclusive da’wah namely diverse guest speakers (including Muslims, Christians, Buddhists, and cultural figures), a wide range of themes (such as tolerance, psychology, sharia, and the arts), and positive audience engagement. Comments reflect appreciation for the open, respectful tone and the podcast’s ability to bridge religious differences. Figures like Habib Ja’far play a central role in mediating dialogue, while audiences respond enthusiastically to recurring interfaith guests and inclusive discussions. The Log In Podcast succeeds as a platform for inclusive digital da’wah, creating a space where religious diversity is respected and discussed. This approach not only appeals to Muslim audiences but also engages minorities and non-Muslims, fostering interfaith understanding. The podcast demonstrates how social media can be effectively used for pluralistic and modern religious communication.
Persepsi pengguna dalam menggunakan mesin drop box mandiri di Perpustakaan Digital Universitas Negeri Medan Putrima, Yunidia Ali; Sayekti, Retno
Pustaka Karya : Jurnal Ilmiah Ilmu Perpustakaan dan Informasi Vol. 13 No. 1: Juni 2025
Publisher : S1 Ilmu Perpustakaan dan Informasi Islam FTK UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/pk.v13i1.14589

Abstract

Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa terhadap penggunaan mesin drop box mandiri di Perpustakaan Digital Universitas Negeri Medan, sebagai inovasi layanan mandiri dalam mendukung efisiensi pengembalian buku. Penelitian ini penting karena menggambarkan bagaimana pengetahuan, pengalaman, dan perasaan pengguna memengaruhi keberhasilan implementasi teknologi dalam lingkungan perpustakaan. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan pengumpulan data melalui wawancara mendalam kepada pengguna dari berbagai fakultas dan observasi. Data yang diperoleh dianalisis menggunakan teknik analisis deskriptif, yaitu dengan pengumpulan data, penyajian data, reduksi data, dan penarikan kesimpulan berdasarkan tema-tema seperti pengetahuan awal, pengalaman interaksi, serta respons perasaan pengguna. Hasil penelitian menunjukkan bahwa sebagian besar pengguna awalnya merasa bingung dan cemas karena keterbatasan informasi, namun setelah beberapa kali mencoba, mereka mulai merasa nyaman dan percaya diri. Pengguna merasa puas ketika mesin bekerja secara cepat, jelas, dan tanpa gangguan. Kesimpulannya, persepsi positif terhadap mesin terbentuk melalui kombinasi antara edukasi teknis yang baik, pengalaman penggunaan yang lancar, serta dukungan sistem umpan balik yang responsif.
Library Information System Based on Artificial Intelligence (AI): Literatur Review Atika, Mutia; Sayekti, Retno
Palimpsest: Jurnal Ilmu Informasi dan Perpustakaan Vol. 14 No. 1 (2023): PALIMPSEST: JURNAL ILMU INFORMASI DAN PERPUSTAKAAN
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/pjil.v14i1.46405

Abstract

Perkembangan teknologi informasi dan komunikasi telah membawa perubahan yang signifikan dalam berbagai sektor, termasuk dalam domain perpustakaan. Penerapan teknologi informasi dalam perpustakaan menjadi sangat penting untuk mengubah citra perpustakaan tradisional menjadi perpustakaan modern yang lebih responsif terhadap kebutuhan pemustaka. Kemajuan teknologi informasi juga memungkinkan peningkatan kualitas layanan perpustakaan. Dalam konteks ini, penggabungan keterampilan dan teknologi baru, yang dikenal sebagai kecerdasan buatan (Artificial Intelligence/AI), telah menjadi sebuah revolusi dalam layanan perpustakaan. Penelitian ini menggunakan metode studi literatur untuk menyelidiki sistem informasi perpustakaan dalam era kecerdasan buatan. Hasil penelitian menunjukkan bahwa berbagai bidang AI dapat diterapkan dalam mesin pengelola perpustakaan, termasuk sistem pakar, pemrosesan bahasa alami (NLP), struktur profesional (ES), jaringan saraf, agen cerdas, helmet, visi komputer, dan robotika. Penggunaan kecerdasan buatan juga telah diterapkan dalam layanan keamanan cerdas, di mana pengenalan wajah dan pengukuran suhu tubuh digunakan untuk melindungi pustakawan dan pemustaka, terutama selama masa pandemi COVID-19. Selain itu, AI juga memainkan peran penting dalam layanan perpustakaan, seperti layanan referensi menggunakan robot dan aplikasi sistem pakar, layanan penelusuran literatur dengan bantuan rak buku otomatis dan robot, serta layanan anak-anak yang dibantu oleh robot humanoid yang mampu mengajar kelas coding, bercerita, dan memberikan bantuan interaktif kepada anak-anak. Penelitian ini menunjukkan bahwa pengembangan sistem layanan perpustakaan dapat memanfaatkan kemajuan dalam teknologi AI. Kerjasama antara perpustakaan dan para ahli AI diperlukan untuk mengembangkan inovasi dalam layanan perpustakaan. Penelitian masa depan dapat memfokuskan pada penerapan AI dalam memprediksi kebutuhan pemustaka terhadap koleksi perpustakaan atau meningkatkan layanan lainnya dengan teknologi AI. Dengan demikian, perpustakaan dapat tetap relevan dan memberikan layanan yang sesuai dengan harapan dan kebutuhan pemustaka di era teknologi informasi saat ini.
Program Perpustakaan dalam Mengatasi “Library Anxiety” Sari, Dita Indah; Sayekti, Retno
Librarianship in Muslim Societies Vol 2, No 2 (2023): Librarianship in Muslim Societies
Publisher : Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/lims.v2i2.34890

Abstract

Libraries are valuable assets in the acquisition of knowledge, but often individuals, especially students, face "library anxiety", which creates feelings of tension, fear, and helplessness while in the library. This condition is common and can hinder academic performance. This study aims to determine the factors of Library Anxiety and library programs as an effort to overcome Library Anxiety at UIN Syarif Hidayatullah Library Center Jakarta, using Constance Mellon's Library Anxiety Theory. The method used in this research is a qualitative method with a case study approach. Data collection techniques were conducted through interviews, observation, documentation and literature review. The results showed that factors cause Library Anxiety at UIN Syarif Hidayatullah Library Center Jakarta, including the size of the library building. These users need to learn where library services and facilities are, how to start activities in the library and what can be done there. To overcome this, UIN Syarif Hidayatullah Library Center has several library programs, including Library orientation, information guidance, library program socialization, and information literacy workshops. This research contributes to library and information science by identifying the causes of Library Anxiety and analyzing the programs implemented to overcome this anxiety at UIN Syarif Hidayatullah Library Center Jakarta. The results of this study can assist libraries and information managers in developing more effective strategies to support users and overcome the challenges of Library Anxiety.
STRATEGY OF AL-HIDAYAH LIBRARY IN DEVELOPING INFORMATION LITERACY AMONG THE COMMUNITY OF NATAMBANG RONCITAN VILLAGE SOUTH TAPANULI Hasibuan, Isro Hayati; Sayekti, Retno
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1058

Abstract

This study aims to analyze the strategy of the Al-Hidayah Library in developing information literacy among the people of Natambang Roncitan Village, South Tapanuli Regency. Information literacy is a crucial competency in the digital era, especially in supporting the development of inclusive and empowered rural communities. The research method used is descriptive qualitative with data collection techniques in the form of observation, in-depth interviews, and documentation. The results of the study identified three main programs run by the library, namely poetry writing classes, basic computer training, and storytelling activities. The three programs not only improve the information literacy skills of the community, but also strengthen the role of the library as a center for community learning based on social inclusion. The success of the program implementation is supported by institutional support from the village government, active community participation, and librarian competence in utilizing information technology. The findings of this study indicate that the village library model based on participation and cross-party collaboration is effective in improving literacy and community empowerment. This study provides a conceptual contribution to the development of a community literacy model, as well as practical recommendations for sustainable village library management.
Role of Da'wah in Responding to Political Dynamics in Indonesia Hasibuan, Hamdi Maulana; Sazali, Hasan; Sayekti, Retno
Journal of Modern Islamic Studies and Civilization Том 3 № 02 (2025): Journal of Modern Islamic Studies and Civilization
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jmisc.v3i02.1771

Abstract

This study explores the role of da'wah in responding to the dynamic political landscape in Indonesia. As a form of religious communication deeply rooted in cultural values, da'wah has the potential to shape political behavior, raise awareness, and foster inclusive participation, particularly among marginalized groups such as women. The findings indicate that da'wah serves not only as a medium for conveying moral and ethical principles but also as an instrument for political education and engagement. By utilizing both traditional and digital media, da'wah adapts to contemporary challenges and facilitates dialogue across political divides. However, the study also identifies several challenges, including the risks of misinformation, misinterpretation, and the politicization of religious messages. These issues highlight the need for da'wah practitioners to develop effective communication strategies that are contextually relevant and grounded in both religious knowledge and socio-political understanding. Innovative approaches such as philanthropic da'wah, participatory platforms, and interdisciplinary engagement are emphasized as key to enhancing the impact of da'wah in political discourse. Using a qualitative literature review method this study provides a comprehensive analysis of how da'wah can contribute to building political awareness and democratic values in Indonesia. The study concludes that with the right strategies and ethical foundations, da'wah can become a powerful tool for civic transformation and social cohesion.
Strategi Penelusuran dan Pelestarian Naskah Kuno oleh Perpustakaan dan Arsip Deli Serdang Sumarno, Reni Anjani; Sayekti, Retno
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 11 No 2 (2025): Juni
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v11i2.31966

Abstract

This study aims to explore the search and preservation strategies of ancient manuscripts implemented by the Deli Serdang Library and Archives. The method used is descriptive qualitative, which allows for in-depth analysis of the preservation process through historical data collection and interviews with related parties. The results of the study indicate that the library applies a non-interventionist approach by keeping the manuscripts in the hands of their owners to respect property rights and cultural sensitivity. In addition, active collaboration with local communities and traditional leaders is key to success in building community trust and participation. This strategy not only maintains the physical preservation of the manuscripts but also strengthens the cultural and social values ​​inherent in the heritage. In conclusion, an approach that prioritizes respect for the community and participatory involvement is an important foundation for the sustainable preservation of ancient manuscripts in Deli Serdang.
The effectiveness of Deli Serdang library’s information literacy program on community literacy skills Surbakti, Khoirunnisa W Rizkiah; Sayekti, Retno
Jurnal Informatio Vol 5, No 3 (2025): 2025
Publisher : Faculty of Communication, Padjadjaran University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/inf.v5i3.65567

Abstract

Background: Information literacy has become a crucial competency in the digital era, enabling individuals to filter valid and relevant information. Despite increasing internet access, many users are digitally active yet cognitively passive in verifying the information they receive. Deli Serdang Regency continues to face challenges related to low community literacy levels, as reflected in its low Community Literacy Development Index score.Purpose: This study aims to analyze the effectiveness of the information literacy program implemented by the Deli Serdang Library in enhancing community literacy skills.Methods: The research employed a quantitative approach using a one-group pretest-posttest design. The sample consisted of 100 respondents selected through purposive sampling based on specific criteria: having participated in the information literacy program and residing in the Deli Serdang area. Data were collected using a questionnaire, and analyzed using the Paired Sample T-Test to determine differences before and after the program implementation.Results: The information literacy program conducted by the Deli Serdang Library has proven successful in improving community literacy skillsConclusions: The information literacy program effectively fosters critical and responsible thinking in navigating the complex flow of information in the digital age. The study underscores the vital role of libraries as centers for community empowerment through the promotion of a sustainable literacy culture in the digital era.